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Marketing Automation Marketing Automation

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TelecommunicationsO2 Dynamic Creative · Retargeting on Web · Retargeting on FacebookCASE STUDY

A clear connection to resultsO2 has worked with AdRoll since 2013 to drive online sales and increase the number of customers who sign up or upgrade online.

“AdRoll has been highly effective in driving down campaign costs and increasing online sales. Retargeting is a key component of our digital marketing mix.”—Brian Kearney, digital media manager

About O2O2 is the second largest telecommunications provider in Ireland, with approximately 1.5 million customers. In July 2014, Three completed the acquisition of O2.

INDUSTRYCOMPANY PRODUCTS USEDCASE STUDY

OVERALL RESULTS

1.8x 20% 25% 15%

Cost efficiency CPA CPA

reductionConversion

rate

better than other display

below target compared to competitor product

increase from display advertising

Unparalleled support from a simple dashboardWith the aim of re-engaging website visitors and driving incremental conversions from potential customers, O2 were able to quickly roll out dynamic creative campaigns with personalised ads featuring products customers had recently browsed.

“Retargeting is now a key element to our always-on digital marketing mix,” reports Brian Kearney, O2’s digital media manager. “As an operator in a very competitive market, we need to be as creative and effective as possible in reaching new customers. AdRoll’s dynamic retargeting solution has resulted in a highly cost effective marketing channel with strong ROI. It is a top-five marketing partner across all digital marketing.”

Creativity, effectiveness, and unrivalled supportTelecommunications is a competitive sector. As the second largest provider in Ireland, O2 was looking to grow market share by reaching new customers while also increasing the value of existing customers. Reaching potential customers while they browse with tailored, personalised ads thanks to AdRoll’s dedicated dynamic ads team has yielded a return for O2 that exceeded all expectations.

“AdRoll is an essential part of our digital marketing strategy,” states Kearney. “Over the past year we’ve repeatedly incre- ased our spend as we saw the greater performance we were getting from AdRoll compared to other digital marketing options. We’ve been very impressed by AdRoll’s account team and the creative support they’ve given at every stage.”