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adpioneers is an interactive performance agency. We are a downtown Toronto based crew dedicated to creating web: sites, applications and solutions which PERFORM.
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adpioneersCASE STUDIES FROM 2011
Report on Biostee l
CASE STUDIES FROM 2011
Report on Biostee l
adpioneersCASE STUDIES FROM 2011
Report on Biostee l
Made in Canadaadpioneers
119 Spadina Ave, suite #900, Toronto +1 (647) 288 1113
dp
2012
a
01
BioSteel is a high performance sports nutrition brand, recently launched, yet with a high adoption rate amongst many professional athletes in North America.
Sold offline in health food and sports nutrition stores, their online presence, though increasing, was not delivering the results that should be expected from a well regarded product. adpioneers was contracted to provide strategy, web development and marketing.
Background & overview BioSteel, the client brief
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Upon exhaustive analysis of the market, competition, their website and its analytics, we divided our task into three specific challenges.
1 . Poor site usage & user flow2. Below average conversion & revenue3. Static, difficult to update website
Strategy
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Challenge 1Poor site usage & user flow
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Optimized “user experience”through good design
Increased average time on site by 300%
Lowered “Bounce Rate” by 33%
Increased return visitors by 256%
Copywriting to convey brand message and story
Intuitive wayfinding &enhanced content
Solution Benefits
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300%
33%
256%
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Challenge 2Below-average conversion & revenue generation
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Tested and optimized conver-sion funnels and re-developed checkout process
Increased site conversion by 35%
Increased the average revenue per order by 50.9%
Created residual monthly revenue streams
Developed discounts module, and monthly package offerings
Auto calculation of shipping
Solution Benefits
35%
50.9%
$
$
$
$
$$$$
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Challenge 3Static, difficult to update website
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Re-developed a custom Content Management System
Product module helps add new products and apparel as they become available
Discounts module helps promote various offers & monthly packages
Integration with US and Canadian shipping API’s (FedEx, USPS, Canada Post )
Accounting (QuickBooks ) integration
Solution Benefits
++
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Did you know?adpioneers has driven hundreds of thousands of customer acquisitions in major verticals including real estate, travel, retail, ecommerce and social networks.
BioSteelResults
BioSteel’s new conversion-optimized website is a growing entity and an asset to their maturing brand.
As BioSteel’s product line develops, and more athletes join their team, their website is able to adapt on the fly to meet the needs of their expanding customer-base.
Measurable, realtime metrics on the website, allows BioSteel to track campaigns and traffic sources and has laid the groundwork for their own affiliate marketing platform.
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adpioneersWhere we are & what we think
What we think1. Small is good. We work in small, specialized teams to get things done (and we like it that way ). You’ll meet your assigned team and get involved from design through to production.2. Clients want to talk. E-mails are nice. Phone calls are better. But nothing beats meeting up for a quick chat. Our clients get real face time, all the time.3. Flexibility matters. Need to move a launch date forward a few days? No problem. Our size allows for snap decisions & alternate solutions without time consuming approvals.4. So do numbers. We pay attention to best practices, whitepapers, analytics, heat-maps and usability studies. Web performance is a science, and we have lab-coats on; cool ones.5. Enthusiasm is everything. We dedicate all our resources to delivering the goods. In our vocabulary? Weekends, caffeine and “it’s go-time”.
Contact us for more information!
adpioneers 119 Spadina Ave, suite #900, Toronto, Canada +1 (647) 288 1113 [email protected]
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Pots of coffee consumed in one day
Total criminal code offenses in Toronto
Canada’s population
Average trips to the washroom in one day
1993–before adpioneers
266,902 criminal offenses
34.4 million
DECREASE IN CRIME SINCE ADPIONEERS STARTED
193,997 criminal offenses
2011–after adpioneers
People adpioneers directed to client websites
Bands named Metric in Toronto
196.3 million
1
27%
adpioneers’Statistics of note
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Random job titles taken from adpioneers business cards
2012 stats for our Balfour building
Maximum capacityof elevators ☞ 12
Additional address ☞ 121 Spadina
Mayan Cosmo-genesis ☞ 2012
No. of floors ☞ 12
No. of months ina yearly lease ☞ 12
Business Strategist
Senior Social Media Analyst
Junior Graphic Designer
Digital Strategist
Interactive CreativeDirector
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2012
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