ADP Digital Advertising Solutions

8/8/2019 ADP Digital Advertising Solutions

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OnlineAdvertising Solutions

Ralph Paglia

Director - Digital MarketingOEM & National AccountsCell: (505) [email protected]

ADP Digital Marketing Team


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Online AdvertisingCampaign Development& Management Solutions

for Car Dealers

Digital Advertising Solutions from ADP Dealer Services

Exp anding the po rtf o lio of business devel op menttoo ls that Dealers have available t o them fr om the

ADP Digital Marketing team. Designed f or Dealers

who want t o pr omo te their business using pr oven,po werful, measurable and interactive web basedadvertising strategies and delivery tactics


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Buying Online Advertising:1 . Pay f or Placement by Time (fixed m onthly fee cars.c om)2. Pay per Click (PPC or CPC)3. Pay per Thousand Impressions (CPM)4. Pay per C onversi on (Leads and/ or Calls Generated)

How to Get it Done:1 . Dealer Managed D o It Yourself (DIY)2. Interactive Advertising Agencies ($$$)3. Search Engine Marketing Services Pr oviders (risky business)4. Dealer Advertising C oop erative Ass ociations (goo d luck!)5. ADP Digital Advertising Campaign Management

What types of online advertising can dealers use to drive traffic intoshowrooms, make phones ring and send visitors to their web sites?What types of online advertising can dealers use to drive traffic intoshowrooms, make phones ring and send visitors to their web sites?


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Digital Advertising Solutions thatProvide the Missing Pieces of the PuzzleDigital Advertising Solutions thatProvide the Missing Pieces of the Puzzle

ADP Digital Advertising provides a full range of online advertisingproducts and services ranging from creating click-grabbing ads with

corresponding landing pages, all the way to pre-built campaigns thatare proven producers.

Text based sponsored link adsImage Ad design, production & hostingDynamic media enriched adsConversion Optimized Landing PagesSpecialized Micro-SitesDeep-Linked URL ManagementCampaign Management Services

Keyword Bid Management (PPC)Site Targeting Bid Management (CPM)Behavioral Targeting

Retargeting Campaigns to display your digital ads to your sites visitorsMonthly budget and results reporting


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ADP Digital Advertising Creative SpecificationsO ur Digital Marketing Ads c onf orm to industry standards:

IAB Unit Dimensions (Pixels) Maximum File Size

Small Square 200 x200 50k*Medium Rectangle (inline) 300 x250 30k or 50k*Large Rectangle 336 x280 50k*Square 250 x250 50k*Leaderb oard 728 x9 0 30k or 50k*Banner 468 x60 50k*

Skyscra per 1 20x600 30k or 50k*Wide Skyscra per 1 60x600 30k or 50k*

Description of Online Ad Creative Units

*30k limit for Behavioral Targeting Campaigns, 50k limit for Site Targeted Campaigns

Green indicates ads can be placed on web site using CPM Bid, Direct Placement or Behavioral Targeting campaigns

Blue indicates ads can be placed on web sites using CPM Bid Campaigns or Direct Placement


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F lash-Based Online Ad Creative SpecificationsMedia enriched ads created by BZ Results will c onf orm to the f o llowing s pecificati ons:

Flash Version F lash 6

Animation 1 5 sec onds, 3 l oop s of animati onTo mitigate advertiser risk, Ads will n o t em p loy ra p idflashing or "str obing" effects on any te xt, image, o r backgr ound elements.

Creative Interaction Vide o = r o llover/click *Sound= click only* Video ads can either require user initiati on or aut omatically p lay at initialdownload with s ound off. Sound must be user initiated.

Audio ADP Digital Marketing rec ommends and will only devel op user initiated audi o within online advertisement t o pr o tectusers wh o are viewing ads while in the w orkp lace.

Content Restrictions Ads will n o t be designed t o mimic news organizati on,government or non-s po ns ored edit orial content.

Click Action on (release) {getURL(clickTAG, "_blank");

Creative Development Lead-time 5 Business Days (unless using pre-built cam paigns)

Implementation Lead-time 5 Business Days


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Our Designers create attractive and dynamic multimedia ads that drivetraffic to campaign specific Micro-Sites & Landing PagesADP Digital Advertising uses a combination of multiple page micro-sitesand specialized landing pages to maximize the conversion of click-throughs

from online search engine sponsored links, brokered display ads and website targeted Banners, Leaderboards, Skyscrapers, Square and other imagebased online ads. The following is a list of sizes that are industrystandards for online display ads that are linked to the dealers URLs:

Banner Ads; 468 p ixels wide x 60 p ixels tallLeaderboard ; 728 p ixels wide x 90 p ixels tallInline (box ads);300 p ixels x 250 p ixels & 338 x 292Small Squares;200 p ixels x 200 p ixels & 250 x 250Skyscraper ;1 20 p ixels wide x 600 p ixels tall

Wide Skyscraper ;1 60 p ixels wide x 600 p ixels tall

Leaderboard

Skyscraper Inline


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Successful Dealers use text based Sponsored Links, Image and MediaRich Ads that appear in search results and within thousands of web sites

We use G oo gles AdWords netw ork f o r each dealer t o reach online car buyers at themoment when they're l oo king f or a new or used car. Using a c ombinati on of text

based s po ns ored links, image and rich media ads, the Google Network reachesmore than 80% of online car buyers.* ADP digital designers create dealershi p ads,then use either key search w ords or designated web sites t o target which peop le seespecific ads. F or site targeted dis p lay ads we manage a dealers bids f or Cost per Thousand (CPM) im pressi ons f or each o f the third party web sites we target

Keyword Targeted

Site Targeted

Our Digital Campaign Managers workwith dealers to develop Keyword andContent Targeted Search Campaigns,along with Media Enriched Web SiteTargeted Campaigns


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What are Pay-Per-Click (PPC) Digital Advertising Campaigns?Why would PPC be used in a dealers overall Digital Marketing Strategy?What are Pay-Per-Click (PPC) Digital Advertising Campaigns?Why would PPC be used in a dealers overall Digital Marketing Strategy?

Pay f or ads on a C ost Per Click (CPC) basis when car sh opp ers click thr ough t o specified Landing PagesBenefits:

Control Feedback Relevancy Measurable Results

Keyword and Content Network Advertising:

matches c onsumer intenti ons, based on search w ords used t o textbased ads that a pp ear in search results (Keyw o rd Bids), or te xt andimage based ads that a pp ear within G oo gle C ontent Netw ork web sitesvisited as a result of relevant keyw ord searches (C ontent Bids).


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Where do car buyers see ads? A: Search Engines & Web Sites

CPM: A few e xam p les of the

900+ sites we target f or Ads

CPC: Search Engine Marketing


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Digital Marketing Divisi on

Site Targeting can produce more and better convertingtraffic at a lower cost per visitor in highlyCompetitive SEM Markets

Campaign Case Study:

Site Targeted Campaigns in Phoenixproduced 1,018 car shoppers clicking on the dealers

ads at a $1.41 Effective Cost Per Click and generated over 2.4 Million Ad Impressions at less than $.60 per thousand people!


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A Few Examples of Web Sites found to be Effective that ADPDigital Campaign Managers Push Dealer Ads into:A Few Examples of Web Sites found to be Effective that ADPDigital Campaign Managers Push Dealer Ads into:2buycars.net

4wheelz.netacar p lace.c omallaut oreviews.c omallcarsallthetime.bl ogs po t.comamericancarfans.c omamericandreamcars.c omanythingcars.c omao l.comarizonagas prices.c om

aut o-dealer-website.netaut o .howstuffworks.c omaut obar on.c omaut oblog.c om

aut oclips.net

aut odealerbase.c omaut odealersfinder.c omaut oexp losion.c omaut ofan.c omaut of orumz.c omaut of o tos.c omaut ogeek.c omaut ogiant.c omaut oguide.net

aut ohopp er.c omaut o inf o .orgaut o intell-news.c omaut o intell.c om 11


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A Few Examples of Web Sites found to be Effective that ADPDigital Campaign Managers Push Dealer Ads into:A Few Examples of Web Sites found to be Effective that ADPDigital Campaign Managers Push Dealer Ads into:aut omall.c om

aut omart.c omaut omobilemag.c omaut omo tive-links.c omaut omo tivebuy.c omaut omo tivedigest.c omaut omo tivef orums.c omaut omo tivehel per.c omaut orepair.ab out.c omaut oseekandsell.c om

aut ospectat or.comaut oworld.comazre po rter.c omco llectorcartrader online.c om

bullz-eye-cars.c om

buyingadvice.c omcamar oss.c omcar-advis or.orgcar-dealershi ps-by-city.c omcar-f orums.c omcaranddriver.c omcaraudi o .comcarbuyersn o teb oo k.comcarbuyti p .com

carcentral.c omcardealersneary ou.c omcardealersusa.c omcardealerz.c om 22


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A Few Examples of Web Sites found to be Effective that ADPDigital Campaign Managers Push Dealer Ads into:A Few Examples of Web Sites found to be Effective that ADPDigital Campaign Managers Push Dealer Ads into:cardetective.c om

card omain.c omcarfinderservice.c omcarjunky.c omcarnut.c omcar pho toalbums.c omcar p ictures.carjunky.c omcar p ictures.c omcar predict or.comcars-direct ory.net

cars-guide.c omcars- on-line.c omcars.ab out.c omcars.myl ounge.c om

cars.netw orktechs.c om

cars.stargeek.c omcarsandstri pes.c omcarscarscars.bl ogs.c omcarsellersusa.c omcarsh ownews.c omcars pysh o ts.netcarsurvey. orgcarty pe.c omcarzunlimited.c om

chevr o let.jbcar pages.c omchevr o letf orum.c omchevy-camar o .comchevyhhr.net 33


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A Few Examples of Web Sites found to be Effective that ADPDigital Campaign Managers Push Dealer Ads into:A Few Examples of Web Sites found to be Effective that ADPDigital Campaign Managers Push Dealer Ads into:chevyreviews.c om

chevytrader.c omclassiccar.c omclassyaut o .comclubavalanche.c omcnn.c omcobaltss.c omco lorad ofans.c omconce p tcars.aut oblog.c omconce p tcarz.c om

consumer-engine.c omcorvettef orum.c omcoupes.aut oblog.c omcrashtest.c om

credit-uni on-4u.c om

credituni onaccess.c omcredituni ons online.c omdb.theaut ochannel.c omdealerrater.c omdeals onwheels.c omdeskt op machine.c omdieseltruckres ource.c omdigi-go .bizdisc ount-tires- online.c om

domesticsale.c omedmunds.c omexcite.c omf 1 50online.c om 44


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A Few Examples of Web Sites found to be Effective that ADPDigital Campaign Managers Push Dealer Ads into:A Few Examples of Web Sites found to be Effective that ADPDigital Campaign Managers Push Dealer Ads into:familycar.c om

fast-aut os.c omfastaut osales.c omfastc oo lcars.c omfhcars.c omf orum.thecarc onnecti on.c omf orums.aaca. orgf orums.c orvettef orum.c omf orums.r oadfly.c omf orums 1 .r oadfly.c om

f ossilcars.c omgassavers. orggaywheels.c omgm-trucks.c om

gminsidenews.c om

gonnadrive.c omgreenhybrid.c omhdf orums.c omho taut odeal.c omhybrid.c omhybridcarguide.c omhybridcars.c omhybrids.aut oblog.c ominsidercarsecrets.c om

intellicho ice.c ominvo icedealers.c om jbcar.ca jbcar pages.c om 55


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A Few Examples of Web Sites found to be Effective that ADPDigital Campaign Managers Push Dealer Ads into:A Few Examples of Web Sites found to be Effective that ADPDigital Campaign Managers Push Dealer Ads into:

just out.net

leaseguide.c omleftlanenews.c omlo tpr o .comlowridermagazine.c omlycos.c ommaut ofied.c ommodifiedcartrader.c ommo tonews.c ommo toralley.c om

mo torbase.c ommo torboo ks.c ommo torcities.c ommo toringfile.c om

mo tortrend.c om

musclecarfinders.c ommusclecars-and-classics.c ommusclecars.netmy-car- p icture.c ommycarwizard.c ommydealershi ps.c ommynewcar purchase.c omnewaut oseeker.c omnewcartestdrive.c om

nhra.c omoff-r oad.c omo ldcarandtruck p ictures.c omo ldride.c om 66


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A Few Examples of Web Sites found to be Effective that ADPDigital Campaign Managers Push Dealer Ads into:A Few Examples of Web Sites found to be Effective that ADPDigital Campaign Managers Push Dealer Ads into:phoenix.oo dle.c om

phoenix.tribe.netphoenixgas prices.c omp ictures- of-cars.c ompo wers po rtsnetw ork.compricealease.c omracingjunk.c omracings outhwest.c omreal oem.c omrebates.c om

rep ly.comreviewcar.c omreviewcar. orgripo ffrepo rt.com

r oadandtravel.c om

r oadfly.c omrv.netsafecarguide.c omsedans.aut oblog.c omseri ouswheels.c omsmartcarfinder.c oms po rtscarf orums.c oms pypho tos.aut oblog.c omstreetfire.net

streets ourcemag.c omsuddenlaunch.c omsu percars.netsu pp lier pr ograms.c om 77


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A Few Examples of Web Sites found to be Effective that ADPDigital Campaign Managers Push Dealer Ads into:A Few Examples of Web Sites found to be Effective that ADPDigital Campaign Managers Push Dealer Ads into:suvs.aut oblog.c om

swa palease.c omtenmagazines.c omthe-truckers- page.c omtheaut obahn.c omtheaut ochannel.c omthebigl o t.comthecarc onnecti on.c omthecarfanatics.c omthecity of phoeni x.com

thedieselst op .comthesamba.c omtownhall-talk.edmunds.c omtownhall.edmunds.c om

truck-guide.c om

trucks.aut oblog.c omusedcars.c omusedcarsandtrucks.c omusedcars p lus.c omusnews.c omv6perf ormance.netvelocityjournal.c omvideos.streetfire.netvr ooo mm.c om

wheelsdirect2u.c omwomanm o torist.c omworldcarfans.c omyourdreamride.c om 88


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What is a Google AdWords Account?What is a Google AdWords Account?

Basic Terminology Ad Position

Clickthrough Rate (CTR) Conversion Rate

Impression

Keyword Landing Page

Quality Score

Goo gle AdW ords is an online digital advertising management t oo l that all owsdealers t o p lace Ads int o Goo gle search results and revenue sharing web sites


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The higher a Dealers Ad G oup QualityThe higher a Dealers Ad G oup QualitySc ore, the l ower the minimum bid per click.Sc ore, the l ower the minimum bid per click.

ADP Digital Campaign Managers monitor:

CTR (Clickthr ough Rate)Relevance o f ad te xtRelevance o f URL text to Keywo rds Histo rical keyw ord perf o rmanceContent and lay out of dealers landing page O ther relevancy fact ors

What determines if a dealers Pay-Per-Click bidsare successful in sh owing the dealershi psads t o car buyers?

What determines if a dealers Pay-Per-Click bidsare successful in sh owing the dealershi psads t o car buyers?


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Quality Score is the basis for measuring the quality of your keyword based Ad and determining your minimum bidQuality Score is the basis for measuring the quality of your keyword based Ad and determining your minimum bid

ADP Digital Campaign Management uses the followingADP Digital Campaign Management uses the following

Steps To Increase each Dealers Ad Quality Scores*:Steps To Increase each Dealers Ad Quality Scores*:1. Review Keywords

Inactive f or search Adding negatives and relevant keyw ords

2. Review and Improve Ad text3. Review and Research available URL text improvements4. Create New, Focused Ad Groups5. Review Landing Pages

6. Landing Page Optimization (In a Nutshell):Pr ovide relevant and substantial c ontentTreat a users pers onal inf ormati on res po nsiblyDevel op an easily navigable site


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ADP Digital Campaign Managers administer each dealers Google accountcreating both Keyword-Targeted OR Site-Targeted campaignsADP Digital Campaign Managers administer each dealers Google accountcreating both Keyword-Targeted OR Site-Targeted campaigns


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ADP Digital Campaign Manager are experts at using proprietary GoogleAdWords applications for generating and managing KeywordsADP Digital Campaign Manager are experts at using proprietary GoogleAdWords applications for generating and managing Keywords


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ADP Digital Campaign Managers use Google AdWords Site-RelatedKeywords application to integrate dealer campaigns with OEM sitesADP Digital Campaign Managers use Google AdWords Site-RelatedKeywords application to integrate dealer campaigns with OEM sites

ADP Digital Campaign Managers

use the Site-Related Keywordsonline application from Google tofind and include Keywords fromhighly relevant web sites such as3rd Party Lead Providers, Car Companies and popular local

sites such as AZCentral.com


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ADP Digital Campaign Managers use AdWords to supply dealers with avariety of online ad formats, using content created by BZ DesignersADP Digital Campaign Managers use AdWords to supply dealers with avariety of online ad formats, using content created by BZ Designers


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ADP Digital Campaign Services offers Video and Flash Ads to dealerswhich are used to provide Content & Targeted Site campaign flexibilityADP Digital Campaign Services offers Video and Flash Ads to dealerswhich are used to provide Content & Targeted Site campaign flexibility

F lash is a p lug-in that all ows animati on, usedby car c ompanies f or their aut omo tive web site adsAllowed f or all AdWords dealer cam paigns

Content and Targeted Site Placement is same f or F lash based ads as f or any o ther image adsDesigned t o comp ly with O EM Co-O p guidelinesVide o Ads first a pp ear as static image. O nce clicked,(image or p lay butt on) p lays within ad s pace.Clicking URL or on ad while p laying will link to thetargeted landing page, website or dee p link.


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ADP Campaign Managers create AdWords Business Listing Ads for dealers to provide mapping and dealership locator links in search resultsADP Campaign Managers create AdWords Business Listing Ads for dealers to provide mapping and dealership locator links in search results

Local Business Ads

Add thr ough G oo gles Local Business Center App ear in keyw ord-targeted cam paigns op ted int o search netw ork


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Why Site Targeting? ADP Digital Advertising offers CPM based targetedweb site Ads to dealers on a cost-per-thousand impressions bid basisWhy Site Targeting? ADP Digital Advertising offers CPM based targetedweb site Ads to dealers on a cost-per-thousand impressions bid basis


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ADP Digital Advertising Campaign Managers use Site Targeting to findweb sites visited by a dealers local car buyers based on several criteriaADP Digital Advertising Campaign Managers use Site Targeting to findweb sites visited by a dealers local car buyers based on several criteria

Site TargetingADP Cam paign Managers ch oo se individual sites within netw orkCPM (c ost per th ousand im pressi ons) m odelMinimum bid: 25 cents per Th ousand Im pressi ons

F ind sites by URL, categ ory, t op ic or dem ogra phics

Click toClick tozoom inzoom in

++


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What is Site Targeting? AdWords offers you theability to select web sites based on multiple criteriaWhat is Site Targeting? AdWords offers you theability to select web sites based on multiple criteria

Google Site Tool Skill Sets used by our Google Site Tool Skill Sets used by our Digital Campaign Managers are Included inDigital Campaign Managers are Included inADP Digital Advertising Seminars for DealersADP Digital Advertising Seminars for Dealersand their Internet or Marketing Managersand their Internet or Marketing Managers


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ADP Digital Campaign Managers use the Describe Topics site tool toselect sites based on topics that a dealer selects for their local marketADP Digital Campaign Managers use the Describe Topics site tool toselect sites based on topics that a dealer selects for their local market

Click on the AddSelected Sites togo back to theSummary Section


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List URLs We enter a targeted web site URL, and the tool checks siteavailability, and shows all similar subject matter sites in the networkList URLs We enter a targeted web site URL, and the tool checks siteavailability, and shows all similar subject matter sites in the network

When you enter aURL that is notpart of the GoogleAd Network, or has blocked youfrom placing adsSite Tool looks at

what Google hasindexed for thatURL and servesup similar sites


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Select Demographics Lets us use Googles Site Tool to find sites bythat sites average visitor age, sex, income & more (Advanced)Select Demographics Lets us use Googles Site Tool to find sites bythat sites average visitor age, sex, income & more (Advanced)

Add Selected

Sites puts your choices into theAd Group andbrings you backto the summary

Click toClick tozoom inzoom in

++


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Select Demographics Lets you use Site Tool to find sites by age, sex,income & more (Advanced)Select Demographics Lets you use Site Tool to find sites by age, sex,income & more (Advanced)


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Digital Campaign Bidding Strategies

H ow Do I Know What My C ompetitors Are Bidding?Bidding Wars raise c osts and dealers l ose, G oo gle and Yah oo win

Decide what a keyw ord and an ad po sition is truly w orth to the dealershi p

A-B Testing, c ontinu ously adjust ads t o impr ove po sition

Ad Scheduling (Dayparting)

By default ads run 24 h ours a day.

Ad scheduling all ows cam paigns

to run during certain h ours or days.

Bidding Strategies and Ad Scheduling are not available from most SEMproviders They are included with ADP Digital Campaign ServicesBidding Strategies and Ad Scheduling are not available from most SEMproviders They are included with ADP Digital Campaign Services


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1. Campaign Daily budget too low

2. Ad Group Keyword deleted or inactive3. Ad has been disapproved4. GeoTargeting: IP unknown or outside target area

5. Dealers Ad is not placed on first page6. Dealers browser page not refreshing (clear cache)7. The max CPC higher than daily budget8. Missing ad text or keywords

9. Campaign has expired (check end date in settings)10. Campaign/Ad Group paused or deleted11. Missing or expired credit card information

When Dealers ask Why Cant I See My Ad?When Dealers ask Why Cant I See My Ad?


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Ad Preview Tool: http://www.google.com/adpreview

ADP Digital Advertising Campaign Managers use Googlespreview tool to show dealers how their ads will look onlineADP Digital Advertising Campaign Managers use Googlespreview tool to show dealers how their ads will look online


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ADP Digital Advertising Campaign Managers administer each dealersGoogle AdWords account and review the data with the dealer or ISMADP Digital Advertising Campaign Managers administer each dealersGoogle AdWords account and review the data with the dealer or ISM

REPORT: 2006 Campaign Report ACCOUNT: Courtesy ChevroletDATE RANGE: 01/01/06 - 12/31/06

Campaign Impressions Clic s C CPM Cost CPCCourtesy Original Ad Campaign - PHX+TUC 6,222,052 5,148 0.08% $2.10 $13,096.06 $2.54GM PowerShift URL's - 50 Miles PHX 1,114,669 3,904 0.35% $6.71 $7,476.44 $1.92National Search - Courtesy Chevrolet 1,039,556 4,170 0.40% $8.66 $9,006.42 $2.16Model-Specific Micro Sites - AZ 7,090,048 12,103 0.17% $2.70 $19,131.85 $1.58Tucson Targeted Key Words 3,375,365 2,763 0.08% $1.82 $6,155.98 $2.23Free Gas & Oil Offers - PHX 2,059,302 486 0.02% $0.93 $1,923.72 $3.96Site Designated Display Ads - PHX 2,186,088 1,788 0.08% $3.72 $8,123.53 $4.54

Life Beyond Seminars 388,382 499 0.13% $10.49 $4,072.60 $8.16Banner & Image Display Ads - PHX 5,819,385 3,788 0.07% $2.10 $12,197.28 $3.22Used Car Ad Groups - PHX 3,434,767 9,110 0.27% $4.46 $15,316.82 $1.68Chevy Price Quote Display Ad - PHX 7,274,574 6,209 0.09% $1.99 $14,447.84 $2.33See What Courtesy Can Do For You - PHX 657,037 776 0.12% $2.44 $1,601.32 $2.06New Chevy Pricing - PHX 5,834,815 5,908 0.10% $1.99 $11,605.18 $1.96Secondary Finance Prospects - PHX 2,049,256 6,347 0.31% $1.49 $3,052.28 $0.48National Search Sponsored Links 14,330,816 18,171 0.13% $1.07 $15,317.41 $0.84Chevy CSI Leadership - PHX+100 miles 677,548 227 0.03% $0.73 $493.49 $2.17Competetive CSI Showcase - PHX + 150 miles 316,307 206 0.07% $1.77 $559.96 $2.72Chevrolet Model Specific - PHX 6,230,255 16,268 0.26% $5.00 $31,124.75 $1.91Display Ads by Site - PHX 5,947,933 3,100 0.05% $1.58 $9,414.78 $3.04Chevy Dealer Conquest - PHX 4,729,952 11,807 0.25% $4.63 $21,907.55 $1.86

AAR GM Co-op Display - PHX 1,225,493 254 0.02% $2.53 $3,101.24 $12.212007 Chevy Tahoe - PHX+TUC 2,290,540 3,407 0.15% $2.24 $5,122.20 $1.50Chevy Price Quotes - All AZ 2,000,710 2,939 0.15% $3.09 $6,186.94 $2.11Video Dispay Ads by Site - PHX+TUC 108,862 55 0.05% $6.90 $751.17 $13.66

Fresh Start 225 4 1.78% $18.49 $4.16 $1.04otals and verall Averages


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REPORT: Courtesy Chevrolet's Primary Google Account Campaign Report ACCOUNT: Ralph Paglia

DATE RANGE: October, 2006

CampaignCampaign

Status Impressions Clicks CTRAvgCPC

AvgCPM Cost

AvgPosition

2007 Chevy Tahoe - AZ Active 43,581 99 0.20% $1.15 $2.60 $113.46 3.4 AAR GM Co-op Display - PHX Paused 221,450 80 0.00% $7.50 $2.71 $600.05 1Banner & Image Display Ads - PHX Active 832,088 305 0.00% $6.19 $2.27 $1,887.69 1Chevrolet Model Specific - PHX Active 460,396 1,708 0.40% $2.34 $8.66 $3,989.04 2.8Chevy Dealer Conquest - PHX Active 251,292 741 0.30% $2.15 $6.34 $1,592.79 3Chevy Price Quote Display - PHX Active 955,110 1,114 0.10% $1.62 $1.88 $1,800.06 1.1Chevy Price Quotes - All AZ Active 34,720 117 0.30% $1.07 $3.61 $125.50 4.2Original Ad Campaign - PHX+TUC Paused 198,318 439 0.20% $2.64 $5.85 $1,160.52 2.7Display Ads by Site - PHX+TUC Active 1,332,909 1,132 0.10% $3.88 $3.29 $4,387.70 1.1Free Gas & Oil Offers - PHX Paused 1,325 1 0.10% $7.17 $5.41 $7.17 2GM PowerShift URL's - PHX+50 Active 138,924 239 0.20% $1.63 $2.81 $390.17 3.9National Search - Courtesy+Chev Active 36,322 276 0.80% $1.61 $12.26 $445.42 3.9National Search Sponsored Links Active 1,957,426 3,419 0.20% $0.51 $0.90 $1,753.79 3.3New Chevy Pricing - PHX Paused 195,210 455 0.20% $2.49 $5.80 $1,133.18 2.8Secondary Finance - PHX Active 159,827 173 0.10% $3.81 $4.12 $658.55 3.1See What Courtesy Can Do Active 14,959 15 0.10% $1.13 $1.13 $16.94 3.7Site Designated Display Ads - PHX Active 159,207 182 0.10% $2.41 $2.76 $439.09 1Tucson Targeted Key Words Active 12,517 73 0.60% $2.95 $17.21 $215.43 3.7

Used Car Ad Groups - PHX+50 Active 401,150 2,471 0.60% $1.83 $11.28 $4,523.42 2.6Totals & Overall Averages: 7,406,731 13,039 0.20% $1.94 $3.41 $25,239.97 2.1

Internet Sales Managers are taught ho w to un derstan d the analytics inor der to judge each campaigns results f or the dealership as a wholeInternet Sales Managers are taught ho w to un derstan d the analytics inor der to judge each campaigns results f or the dealership as a whole


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Text Ads can be sponsored links which appear as search results, or appear on web pages based on Content and CPM Site Targeted bidsText Ads can be sponsored links which appear as search results, or appear on web pages based on Content and CPM Site Targeted bids

d b b d h b dd b b d h b d


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Image Ads appear on web pages based on Search Content CPC bids,CPM based Site Targeted bids, or fixed CPM per direct site placementImage Ads appear on web pages based on Search Content CPC bids,CPM based Site Targeted bids, or fixed CPM per direct site placement

Cli k Pl Vid Ad G l k b b dCli k Pl Vid Ad G l k b b d


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Click-to-Play Video Ads appear on Google network web pages based onSearch Content CPC bids or CPM based Site Targeted bidsClick-to-Play Video Ads appear on Google network web pages based onSearch Content CPC bids or CPM based Site Targeted bids

l h d d dl h d d d


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ADP Digital Cam paign Managers use rich media Ads on targeted sitesto drive traffic int o Dee p Links that deliver relevant c ontent t o sh opp ers

ADP Digital Cam paign Managers use rich media Ads on targeted sitesto drive traffic int o Dee p Links that deliver relevant c ontent t o sh opp ers


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ADP creates Dee p-Links c onnected t o Advertised URLs that po int to Invent oryPre-S orts f or model s pecific cam paigns that our Cam paign Managers set u p

ADP creates Dee p-Links c onnected t o Advertised URLs that po int to Invent oryPre-S orts f or model s pecific cam paigns that our Cam paign Managers set u p

Keyword, Content and Site Targeted Digital AdvertisingKeyword, Content and Site Targeted Digital AdvertisingCampaigns drive traffic to Deep Links that go directlyCampaigns drive traffic to Deep Links that go directly

into specialized content within full featured web sites thatinto specialized content within full featured web sites thatare set up o be specifically and directly relevant to the Ad sare set up o be specifically and directly relevant to the Ad smessage that captured the customer s attention.message that captured the customer s attention.www.Chevroletwww.Chevrolet- -Silverado.comSilverado.com


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Courtesy Chevr o let Cam paignSpecific Dis p lay Ads Placedwithin selected and targeted

3rd

Party Web Sites Using the ADP Digital Advertising Cam paignManagement Services

ADP Digital Advertising Image Ad Campaign ExamplesADP Digital Advertising Image Ad Campaign Examples


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www.ChevroletHHR.net


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www.Colorado K5.comwww.Colorado K5.com


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Courtesy Chevr o let Digital Advertising

Cam paign S pecific Dis p lay and Te xt Adsthat use b o th Targeted Sites and KeyWo rds t o link click thr oughs t o very s pecificMicr o -Sites, Landing Pages and Dee p Links

Digital Advertising Campaign ExamplesDigital Advertising Campaign Examples


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U f D Li k i O li Ad ti i


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Use of Deep-Links in Online Advertising

www.GMwww.GM--F inance.c omF inance.c omDee pDee p--link into GMlink into GM

PowerShift web sitePowerShift web siteonline credit a pp licationonline credit a pp lication


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ADP Digital Advertising Cam paign Services hasdevel op ed a po rtf o lio of URLs that o ffer higher ad quality sc ores f o r dealers

ADP Digital Advertising Campaign AdvantagesADP Digital Advertising Campaign Advantages


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URL that displays in Ad is only thebeginning portion of the full URL stringwhich the Ad clicks through to


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URL that displays in Ad is only thebeginning portion of the full URL stringwhich the Ad clicks through to


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URL that displays in Ad is only the portion of thefull URL string that we want customers to see

ADP Di it l Ad ti i URL P tf li


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ADP Digital Advertising URL P ortf o liowww.Chevy-New.com is used regionally as:

www.Chevy-New.c om/C ourtesy-Ph oeni x.htm www.Chevy-New.c om/C ourtesy-SanDieg o .htm www.Chevy-New.c om/Burt-Chevr o let.htmwww.Nissan-New.com is used regionally as:

www.Nissan-New.c om/JayW o lfeNissan.htm www.Nissan-New.c om/ABCNissan.htm www.Nissan-New.c om/MidwayNissan.htmwww.Toyota-New.com is used regionally as:

www.Toyo ta-New.c om/JayW o lfeToyo ta.htm www.Toyo ta-New.c om/LarryMillerToyo ta.htm www.Toyo ta-New.c om/CamelbackT oyo ta.htm


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URL that displays in Ad is standardized Theregional Ad uses a dealer-specific Destination URLthat goes to that dealers Landing Page.

ADP Digital Marketing Team Competitive

Advantage and Unique Value to Dealers

C t T t URL P tf li E l


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Current T oyo ta URL P ortf o lio Ex am p les:Drive-Toyo ta.c om

Toyo ta-Cars-Trucks.c omToyo ta-New.c omToyo ta-Car-Truck.c om

Highlander-T oyo ta.c om

Landcruiser-T oyo ta.c omTac oma-T oyo ta.c omCamry-T oyo ta.c om

Arizona-T oyo ta.c om

Prius-T oyo ta.c omSequ o ia-Toyo ta.c omSienna-T oyo ta.c om

RAV4-Toyo ta.c om

Tundra-T oyo ta.c omToyo ta-Camry-S o lara.c omYaris-Toyo ta.c omToyo ta F J-Cruiser.c om

Matrix-Toyo ta.c om Aval on-Toyo ta.c om4Runner-T oyo ta.c omToyo ta-SUV.c om

Toyo ta-Sci on-Lexus.c omToyo ta-Certified.c omToyo taTrucks.c om

C t F d & GM URL P tf li E l


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Current F ord & GM URL P ortf o lio Ex am p les: Fo rdInternet.c om Fo rd-Linco ln.com F1 50- F ord.c om Fo rd-Car-Truck.c om Ford-Cars-Trucks.c om Ford-Certified.c omChevyPriceQu o te.c om

Chevr o let-Car.c omChevr o let-GM.c om

Chevy-Chevr o let.c om

Chevr o let-Chevy.c omChevy-Chevy.c omChevy-New.c om

Drive-Chevy.c omGM-Certified.c omPontiac-GMC-Buick.c om

Hummer-Cadillac.c omGMC-P ontiac-Buick.c omChevy-Deals.c om

Current H nda URL P rtf li E am les:


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Current H onda URL P o rtf o lio Ex am p les: Honda-Cars-Trucks.c om

Honda-Pil o t-SUV.c om Honda-CRV-SUV.c om Honda-Civic-Sedan.c om H

onda-Acc ord-C oupe.c om Honda-Acc ord-Sedan.c om Honda-Ridgeline-Truck.c om Honda- O dyssey-Minivan.c om Honda- E lement-SUV.c om Honda-Certified-Used.c om

HondaCarsTrucks.c om

Honda-New.c om Honda-Used-Cars.c om

Thank you for considering ADP Digital Campaign Services as aThank you for considering ADP Digital Campaign Services as a


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y g g p gpartner in your strategy to find, sell and keep more customers

y g g p gpartner in your strategy to find, sell and keep more customers

Build cam paigns f or strategic c ohesiveness with dealershi ps general marketadvertising and integrate with o ther media f or management team buy-inClearly defined Keyw ord and Site Targeted advertising budgets and c ommit your management team t o sustain that O nline Advertising budget f or at least 6 m onthsYour Lead Management Pr ocess (LMP) and the team that e xecutes it must bestaffed and trained t o convert increased lead v o lume int o incremental sales

Use Dee p Links, Landing Pages and Micr o-Sites that can be tracked Avo id sending click-thr oughs t o your dealershi ps home page where b o th thecust omer and y our ability t o track results gets l ostMeasure all traffic generated, al ong with phone calls and eLeads receivedReview results and online Advertising metrics at weekly manager meetingsPr ovide hand outs t o all Managers sh owing Imp ressi ons, CPM, CPC, M oney s pentand su pp lement with lead and sales c ounts as accurate as y ou are ableWhen first starting, give digital cam paign budgets and metrics the benefit of thedoubt. Increased leads can c ome fr om primary web sites thr ough links on landingpages and dee p links into relevant c ontent within y our primary sites.Check y our primary site referring URLs f o r F o rm Views in O mniture Site Catalyst

Key Executables with Digital Advertising Campaigns:Key Executables with Digital Advertising Campaigns:

R ich Media Enhanced Online Advertising


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Rich media a pp lications such as vide o or DH TML will be designed by BZResults t o occur within the standard ad p ixel s pace s pecificati ons. O ur

exp anding ads that gr ow bigger than the purchased p ixel s pace aredesigned t o be user initiated when their curs or cr osses over the ad s pace, butbef ore they actually click on the ad. When the user clicks on the ad their br owser is redirected t o the s pecified landing page URL. The f o llowing listsh ows s ome of the vend ors that we can use f or rich media techn o logy*:

DART Motif Atlas Rich MediaEyeblaster PointRollKlipmart

EyeWonder UnicastInterpollsShoshkeles/United Virtualities

ADP Digital Ad Services can build digitally enriched media online ad c ontent

*Subject t o change with out notice

DART Motif


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DART Motif

Creative Dimensi on 120x600 / 160x600 / 728x90 / 300x250

Initial F ile Size 30KTotal F ile Size 1 00K ma x (po lite load)

Animati on 1 5 sec onds, 3 l oop s of animati on. May n ot em p loy rap id flashing or "str obing" effects on any te xt, image, or backgr ound elements.

Creative Interacti on Vide o = r ollover/click * S ound = click only

Audi o ADP Digital Marketing will only design user initiated audi o .

Expandable Banners

Creative Dimensi on

728x90 : exp anded panel must e xp and vertically & cann ot e xceed 1 80 p ixels. The panel width may n ot e xceed the banner (728 p ixels).

300x250 : exp anded panel cann ot exceed 250 p ixels width. The height of the panel may n ot e xceed the banner (300 p ixels).



Initial F ile Size 30K

Total F ile Size 1 00K ma x (po lite load per panel)

Animati on 1 5 sec onds, 3 l oop s of animati on. May n ot em p loy rap id flashing or "str obing" effects on any te xt, image, or backgr ound elements.

Creative Interacti on Exp and = r ollover/click Vide o = r ollover/click * S ound= click only


Close F uncti on Close on r oll-off or must have [ x] or "close [ x]" on upp er right c orner of ad

In-Page Banners

Eyeblaster


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Polite Banner Creative Dimensi on 120x600 / 160x600 / 728x90 / 300x250

Initial F ile Size 30KTotal F ile Size 1 00K ma x (po lite load)

Animati on1 5 sec onds, 3 l oop s of animati on

Ads may n ot em p loy rap id flashing or "str obing" effects on any te xt, image, or backgr ound elements.

Creative Interacti on Video = r ollover/click *Sound= click only


Expandable / Videostrip Banners

CreativeDimensi on

728x90 : exp anded panel must e xp and vertically & cann ot exceed 1 80 p ixels. Panel Width may n ot exceed the banner (728 p ixels).

300x250 : exp anded panel cann ot e xceed 250 p ixels width. The height of the panel may n ot exceed the banner (300 p ixels).





Animati on 1 5 sec onds, 3 l oop s of animati on, Ads may n ot em p loy rap id flashing or "str obing" effects on any te xt, image, or backgr ound elements.

CreativeInteracti on

Exp and = r ollover/clickVideo = r ollover/click *Sound= click only


Close F unction Close on r oll-off or must have [ x] or "close [ x]" on upp er right c orner of ad

Eyeblaster

Point R oll


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Tomboy Banners

Creative Dimensi on 120x600 / 160x600 / 728x90 / 300x250

InitialF

ile Size 30KTotal F ile Size 1 00K ma x (po lite load)

Animati on 1 5 sec onds, 3 l oop s of animati on, may n ot em p loy rap id flashing or "str obing" effects on any te xt, image, or backgr ound elements.

Creative Interacti on Vide o = r ollover/click * S ound= click only

Audio ADP Digital Marketing will only design audi o enriched ads with user initiated audi o .

Point R oll

Fat Boy Expandable

CreativeDimensi on

728x90 : exp anded panel must e xp and vertically & cann ot exceed 1 80 p ixels. Panel width may n ot e xceed the banner (728 p ixels).






Animati on 1 5 sec onds, 3 l oop s of animati on. Ads may n ot em p loy rap id flashing or "str obing" effects on any te xt, image, or backgr ound elements.

CreativeInteracti on

Exp and = r ollover/clickVideo = r ollover/click *Sound= click only

Audi o ADP Digital Marketing will only design audi o enriched ads with user initiated audi o .

Close F unction Close on r oll-off or must have [ x] or "close [ x]" on upp er right c orner of ad

* Video ads can aut omatically p lay at initial d ownload with s ound off. Imp lementati on lead-time f or all a pp r oved f orms of rich media is 4 business days.

T hird Party Ad Servers


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Cam paigns served fr om streaming media ad servers bel ow may be CPM inv o iced directly t o dealers acc ording t o IAB/AAAA Terms & Conditions V2.0:

Doubleclick/DARTMediaplexAvenue A/ Atlas DMTBluestreakAdvertising.comAdDynamixEnliven

Eyeblaster Ad4Ever Shoshkeles/United VirtualitiesReal MediaBell Sympatico / Cossette CommunicationsUnicastPoindexter Fast Click (aka Adserver)Centrport

Any third- party ad servers N O T listed here must be tested p rior to cam paign start date. Ad tags sh ould be p r ovided f ourteen ( 1 4) days in advance of thecam paign start date f or testing. During the initial cam paign period f or any new or p r op rietary ad server, if discre pancy of imp ressi ons served is ab ove 1 0%f or more than three individual days, inv oices shall be inv oiced based off of each web sites statistics.

The f o llowing ad servers may be used by BZ t o host enriched media online c ontent

Online Advertising R eliability


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Online Advertising R eliability

The IAB (Interactive Advertising Bureau) rec ommends a pr ocess audit f o r all ad serving organizati ons andcomp lex sites. ADP Digital Marketing only p laces Dealershi p and Enter p rise digital advertising on BPAcertified web sites and server netw o rks. BPA W o rldwide verifies the accuracy of each participating netw orksad serving and tracking p r ocesses. ADP Digital Marketing uses ad serving data centers in B oston, San J ose,and Amsterdam guaranteeing redundancy and efficiency.

Creative R equestsPlease send all creative requests t o DigitalMarketing O [email protected] omInserti on orders are due at least f our (4) full business day prior to launch cam paign date.

OPA Advertising Policy All advertisements created by ADP Digital Marketing are subject t o review and a pp r oval by ADP Dealer Services f or comp liance with business ethics standards. BZ Results and ADP reserves the right t o refuse anyad creati on requests which d o no t meet the requirements s pecified ab ove, or is deemed o therwiseina pp r op riate, distracting, o r harmful t o the online Internet user e xp erience f o r visito rs to web sites where the

ads will be p laced.F

or more inf ormati on ab out creative ca pabilities and services fr om:

ADP Digital Advertising Resultsplease contact: DigitalAdvertisingInfo@ BZResults.com

Automotive Advertising in F lux


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Automotive Advertising in F lux Automotive advertising, long a cash cow for print and broadcast media, is ina state of flux and compression that poses a severe threat to these channels

over the next five years. It has swollen to a $31 billion advertising categorythis year - second only to the amount spent by general merchandisers - butnow faces contraction. Among the causes:

1. People are holding onto their cars longer. "Scrappage," or the number of carsthat go the junkyard each year, has declined steadily in the past five years,from 14 million in 2001 to fewer than 10 million last year.'

2. New-vehicle sales are stagnant. The number of new cars on the road eachyear has remained flat, at roughly 17 million per year, since 2001. This year it will hit a six-year low of 16.2 million units.

3. The Internet's ability to cut out the middle-man allows dealers andmanufacturers to give consumers information on features, reviews and

pricing without having to buy space in third-party media to find them.Automotive advertisers have seen the light and are plowing $2.8 billion intoonline advertising this year.



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That third point in the previous slide represents asobering truth for traditional media. Three factorsillustrate the trend toward online advertising:

1. Last year, new-vehicle buyers were more likely to visit anOEM's Web site than a third-party automotive site.

2. Local dealers are becoming media hubs Dealer websites now feature a full list of inventory, sales andfinancing information With transactional capabilitieson the near horizon!

3. The rush is on to meet both new and used car buyers onthe Internet, where they spend an average of five hoursresearching vehicles before they make a purchase.

L ead-Generation and Paid Search


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L ead-Generation and Paid Search

The disintermediating nature of the Internet is enabling dealers t o go directly t o consumers. Many dealers pack their sites with details oninvent ory, features, pricing and financing op tions. In effect, dealershave devel op ed their own media sites. All they need now is traffic.

A pop ular way t o attract and manage that traffic has been thr oughlead-generati on systems like th ose offered by Deali x, Autobytel and

o thers. But there is weakness in these m odels. Aut obytel, whichderives 80 percent of its inc ome fr om lead-generati on fees, has seenits losses increase over the years and is trying t o exp and its relianceon dis p lay advertising as a remedy. Deali x, one of the largest lead-sellers, is likewise trying t o diversify its offerings by hel p ing dealers

manage their paid search advertising and search engine op timizationand by u p loading their listings t o Goo gle Base.


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T he T ornado in the World of Automotive Advertising


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he ornado in the World of Automotive Advertising What's at play is a small tornado inside the much-touted consumer sales funnel. (See F ig.1.3.) At the broad end of that funnel, vehicle buyers look at an array of media as they consider their options six months from the

point of making a purchase. At the narrow end of the funnel, they are down to using one or two media - typically newspapers, magazines or directories - in the final weeksbefore purchase. T he Internet hasdisrupted the choices at the tail end of the buying process, whereconsumers get serious about the

purchase and look for features,availability and price. In short,instead of getting that informationfrom a local newspaper, automagazine or Yellow Pages book,they are turning to the Web.

2001 through 2011Overall Auto Advertising by Media Channel

Winners and L osers in the World of Automotive Advertising


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Winners and osers in the World of Automotive Advertising

2006 through 2011Overall Auto Advertising by Media Channel ($ Millions)

Digital Disruption of the T raditional Car Buying F unnel!


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Digital Disruption of the raditional Car Buying unnel!

Automotive Online Future: Video & Search


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Until now, the way t o connect l ocal aut o dealers with po tential buyersonline has been thr ough paid listings and banner ads. These tw o f ormatshave c omprised the maj ority of online advertising since the ince p tion of theInternet. The pr o liferation of free-listing sites like Craigslist, G oo gle Baseand MyS pace and the rising pop ularity of paid search - hel p ing dealersdrive traffic t o listings on their own sites - clearly threatens the d ominanceof traditional online advertising f ormats f or car dealers.

Two f ormats in particular have recently ca p tured the interest of aut o dealers: online vide o and paid search. We see these f ormats sur passingall o ther f orms of local online advertising by 20 1 2.

Automotive Online Future: Video & Search

Click to EnlargeClick to Enlarge

Video & Paid Search Dominate Local Online Ads by 2012


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y

Vehicle Advertising Devoted to Online Media in 2006


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g

Used & Private Party Vehicle Advertising Lead the Transition


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y g

2006 Online Advertising Spend by 3 Primary Categories

Value of Actual vs. Stock Inventory Photos


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T ier 1, 2 and 3 New Vehicle Advertising


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, g

Online Advertising Conquers Used Car Marketing


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g q g

Used Car Advertising by Media Channel 2001-2011


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g y

Used Car Advertising by Media Channel 2001-2011


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Used Vehicle Online Advertising Publishers


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There is a big oppo rtunity f or those online advertisingpublishers wh o can master used-vehicle marketing, and inparticular private- party sales. The number o f used vehicleson the r oad c ontinues t o swell, and dealers andindividuals alike will need

new ways t o connectwith buyers.

Other local-level fights indicate that the race to win the used-vehiclespace online is a marathon sprint. F or example:


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space online is a marathon sprint. or example:1 . News papers have red oubled their eff orts t o preserve aut omo tive ad revenue in the face

of heavy print losses and w on't g o down easily. Will their new alliance last year withYahoo on an o ther classified vertical - em p loyment advertising - be parlayed int o analliance on aut omo tive?

2. Cable c ompanies and l ocal br oadcast TV stati ons have entered the used-vehicle fray aswell. S ome - like WITN-TV in Greenville, N.C., are using the Web t o offer lower- pricedon-demand vide o commercials t o inde pendent dealers wh o typ ically cann o t aff ordbr oadcast TV rates.

3. Deali x is an Internet marketing c ompany that w orks with dealers t o help them find waysto market directly t o consumers. Deali x no t only sells lead-generati on s oftware, but als o recently began offering t o manage dealers' Search Engine O p timization and paid-searchcam paigns and even u p load their invent ory to Goo gle Ad Base.

4. eBay M o tors is w orking hard t o accumulate dealer invent ory and private- party ads andexpo se them t o its massive base of 1 0 million m onthly sh opp ers. eBay b oasts that it

sells one vehicle every 60 sec onds. Alth ough eBay r outinely a pp ears at the t op of thelist f or aut omo tive traffic re po rted by c omSc ore MediaMetri x, the numbers are skewedby unique visit ors t o eBay's parts and access ories invent ory. It has fewer than 60,000vehicle listings, c ompared t o 800,000 on Cars.c om and 3,000,000+ on Auto trader.c om.

Automotive Advertising Conclusions


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The heyday of news papers and TV stati ons swimming

in cash fr om car dealers and dealer gr oups has ended. A slowdown in new-vehicle sales and a shift in the car-buying audience's media habits have sent traditi onalaut omo tive advertising media scrambling.

O ne thing hasn't changed: The need f or dealers t o advertise. Dealers have l o ts full of vehicles and need t o move them. That need has only gr own. And even

though they have s pent the past decade im pr oving their Web sites they still need t o find ways t o drive peop le to those sites - and onto the l o t.

Automotive Advertising Becomes More Competitive


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The path ahead f or online media will be permeated by vide o screens and traffic-generating pr ogramming. The near futureloo ks a l o t like an interactive vide o screen, rather than a te xt-based search of cars f or sale. F or most c onsumers, a vehicle isthe sec ond-largest purchase they will ever make. They need t o be w oo ed, inf ormed and c onvinced bef ore they part with tens of

thousands in hard-earned cash.Sites that can deliver vide o content f or dealers and can hel p them drive measurable traffic t o their own sites are the ones thatwill see the m ost gr owth in revenue. And th ose that are able t o

master the marketing side of the equati on - thr ough their owntraditional media channels as well as thr ough ma ximizing search-engine marketing eff orts - sh ould rise t o the t op of the pack.


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Documents

ADP Digital Advertising Solutions