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    Whats Your Inspiration+Ester Dean +2012 Songwriting Contest + Rocafella Records

    The Craft of Music

    Issue 1/ Jan 2013

    $9.99

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    Kimbra!

    Whats Your Inspiration +Ester Dean + 2012 Songwriting Contest +Rocafella Records

    The Craft of Music

    America newes ongbird$9.99

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    ADORE Interviewwith KIMBRA :Page 4

    How I Started: Esther Dean opens upabout her rise to fame :Page 10

    What Inspires You: Find out whatthe ADORNERS nd inspiring from

    fashion to art : Page 15

    Contest of the month: 2012International Songwriting Competition: Page 17

    DECODE: Discover the meaning behindthe lyrics: Page 19

    FASHION/ART Decode:Explore themeaning behind the latest inspirations

    for Art 2 Wears spring showcase:Page 20

    Own Your Own: How to publish yourwork and get credit for your talents :

    Page 22

    Own It: Find out more about the latestedgy production software CONTROL andwhat the experts are saying about it:Page 24

    Spotlight Highlight:Introducingrising Youtube star Ruth Penado:

    Page 26

    Social Song:Check out the mostliked and played songs from ouronline site :Page 29

    Label It:Explore the world ofRocafella Records and get an

    inside look into their studio inNew York City : Page 31

    History: Who is the mostprolic songwriter of the past

    decade? Examine a list of the

    most successful songwriterssince 2002: Page 35

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    KIMBRA JOHNSONhas had a whirlwind of a year. From ahit single with Gotye (Somebody That I Used To Know) to playing her rst shows

    in the US, Johnson has been on one wild ride. The 22-year-old New Zealander is

    releasing her debut album, Vows, Stateside with ve new tracks today. Johnson

    has been making music since her early teens, but really came into her own when

    she had the chance to move to Australia, where she continued her musical pursuits

    and was able to produce music that is funky, soulful, and full of fun.

    Besides the ubiquitous Gotye duet, Johnson has recently come out with

    another collaboration, this time with Mark Foster (of Foster the People) and A-Trak,

    in support of Converse: Warrior, which ties nicely into the tour that Johnson will

    be embarking upon with Foster the Peoplethis summer. We spoke with Kimbra

    Johnson about her signature style, creating an album based on promises, and

    being naked and covered in body paint.

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    By: Ilana Kaplan

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    ILANA KAPLAN: How did you meet Wally (Gotye)?

    KIMBRA JOHNSON: I met Wally through a producer called Franois Tetaz.

    I was working with him on my record at the time, and so was Wally. I was

    a really big fan of his work, and Franois introduced me. We didnt keep in

    touch for a few years, until he called me and asked me to sing on the song

    with him. Obviously, that was a really exciting opportunity for me. I jumped at

    the chance to work with him, and its ancient history, as they say.

    KAPLAN: Your album is coming out very soon. What were some of your

    inuences on it?

    JOHNSON: Oh, they range all the way from Prince and Michael Jackson to

    Minnie Riperton. I also listen to a lot of Stevie Wonder and Rufus Wainwright.

    Also, on a more modern tip, Ive been inuenced by the Dirty Projectors and

    tUnE-yArDs for their uses of amazing vocal work and layering. I also love the

    Japanese producer Cornelius. A lot of lms as well, that I was watching at the

    time.

    KAPLAN: You were touring with Gotye. Youre about to embark upon a tour

    with Foster the People. What are you most looking forward to on the tour?

    JOHNSON: Yeah thats right. Im looking forward to playing some pretty iconicvenues like Red Rocks and Merriweather Post Pavilion. These are places

    that Ive watched live DVDs of some of my favorite bands playing. That will

    be great. Im looking forward to hanging out with those guys more because

    theyre so much fun. I think its going to be a fun, little touring group.

    KAPLAN: Did you always want to be a musician, or did it just kind of happen?

    JOHNSON: I was doing it from such a y oung age. I was writing songs and

    picked up a guitar at 13 or 14. So, it was always a thing that I had loved to have

    done, but I didnt necessarily think I could do it. I prepared to go to university. I

    didnt know if I would have the opportunity, but then I got offered this amazing

    management contract with my manager, who is now one of my best friends. We

    started working on my record, and at the age of 17, it was a chance to move to

    Australia and get into it. I think that was the point where I realized, Wow, I might

    actually make this a career. It sounded very cool to pursue it; to do something

    really good with the thing I love to do most.

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    ABOVE: KIMBRA JOHNSON.PHOTO COURTESY OF MARY SMITH

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    KAPLAN: Why did you choose Vows as your record title?

    JOHNSON:I listened back to a lot of the songs and realized that a lot of them

    referenced the idea of promises or attachment, or also breaking promises or

    detaching yourself from something. So, it was kind of this duality of making

    commitments to either yourself or something else and how complicated that

    can be. Vows felt like an appropriate title because it was a word that summedup a lot of things on t he record.

    KAPLAN: You are obviously a very stylish musician. Where do you get your

    style inspiration from?

    JOHNSON: I dont follow the runway or anything, but as a kid I loved odd-

    shopping. I loved going into a vintage shop and picking out an outt that felt

    really exciting, different and colorful. Theres something about the shape of the

    50s that I really love, that kind of theatrical look of a full-bodied skirt. I watched

    a lot of Disney lms as a kid, and I think that idea of fantasy, whimsical and

    escapist costuming, is exciting to me. Its really quite simple, but I know what I

    like. Its not so much about following any kind of trends, if that makes sense.

    KAPLAN: What was it like being naked and covered in paint in the

    Somebody That I Used to Know music video?

    JOHNSON: It was really a crazy experience. I had experienced body-painting

    before, because of my album cover art. That was before I did the Gotye video.

    I knew what it entailed, and I was sort of used to it. It was a whole other

    experience because of how long I had to stand there. And obviously, being

    naked in front of people who you just met. At the end of the day, we were there

    to make a piece of art, and I think that is the drive behind it all.

    KAPLAN: What does it feel like to have this song (Somebody That I Used To

    Know) blow up around the word?

    JOHNSON: Its pretty crazy. I only started to realize how big the song is in the

    last six months because Ive been so busy and so has Gotye. Its not like we

    go online and check where its at every day. Its more people telling us. You

    kind of get this feeling of, Wow, this is really taking off. I think the moment

    where I realized that was at Coachella. We went out t o sing that song and Iliterally couldnt hear myself sing because people were singing the song so

    loud. It really hit me that this song is connected to people in a way t hat a song

    maybe hasnt in a long time. I feel pretty blessed to have been a part of it: that

    whole journey.

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    ABOVE: KIMBRA JOHNSON.PHOTO COURTESY OF BRYAN HILL

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    Ester Deansounds every bit as cheery as the kids shes singing to onLet It Grow, the uplifting cut and lead single from 3-D animated lm Dr.

    Seuss The Lorax(in theaters today). The 24-year-old Oklahoma native and

    Los Angeles transplant is not just a singer. Shes also responsible for writing

    major hits for stars like Nicki Minaj, Beyonc, Us her, and Rihanna.

    While she was in New York City working on her forthcoming debut album,

    Dean checked in with Complex to talk about working on The Lorax, as well

    as the stories behind some of her biggest records. She even revealed the

    thought process that frees her up from getting too attached to songs she

    writes and sells. Songwriting may not be the worlds oldest profession, but

    there are certain similarities between the music game and the pimp game.

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    ABOVE: ESTER DEAN.PHOTO COURTESY OF CRAIG BEAM

    By: Brad Wete

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    On The Lorax single Let It Grow:I just got to see the movie, so its actually nice that I know what the movie is

    now. They have a lot of different songs in the movie, and one of them is called

    Let It Grow. It has all of the characters singing a song about letting the trees

    grow. Then they needed a pop version of something like thata version that

    could go on the radio. So I came in and Tricky [Stewart] asked me to do a

    song. They took it to me at 8 oclock at night, I gave it back to them at 8 oclockin the morning. That really threw them for a loop. I dont think they thought I

    worked that hard or that fast. Thats how I do it. As long as somebody gives me

    something and I like ityou know what Im saying? Ill do it really fast.

    In L.A.thats where I liveI go walking in the trails and walk through the trees

    and stuff like that. And its so crazy because that week before they sent it, I had

    been trying to write little freaky songs and just different songs that I normally

    write and I just couldnt. I was just wondering why I couldnt get out what I

    wanted to get out. And it wasnt that I was trying to get out that, I was just trying

    to get out something. And when that song came I sung it and my mom came in,

    and my sister came in, and it was like an experience for me. I got to say what I

    believe in. Even though theyre talking about seeds, Im talking about planting

    seeds in the state of the mind and letting them grow. Because I believe in mind

    states, you know? Somebody can say something good to you and somebody

    can say something bad to you, but at the end of the day those are all seeds. So

    I was coming from that place.

    I also did [a soundtrack cut for the movie] Rio. I did Let Me Take You to Rio.

    Its so funny because I never mean to sing the songsall these songs that you

    hear are demos. Theyre demos, and when the movie people get it they have

    other people sing it. Once they hear the difference, theyre like, Ah well, can

    we keep Ester on it? Like, Let it Grow, I sang that for somebody else. And then

    they came back to me. I wrote the end-title song for Ice Age: Continental Drift,

    so thats coming out. And with that one, its going to have the cast in it, and then

    I got a part in that movie. But, its all demos.

    On her solo career:As of right now we have Gimme Money and its featuring Nicki Minaj. Ive been

    working on my album for like two months, and the thing is, I write songs every

    day. So, all we do is look at the songs and see which ones belong to me. And I

    could have written something super, super hot. But if its a better t for anotherartist, Ill give it away. Were about to work Gimme Money. So Gimme Money is

    my single already. Its a song that I was getting ready to put out. And [manage-

    ment] was, like OK, but you cant just have one single. So I had to hold Gimme

    Money from the time that I wanted to put it out, and I had to go back in there

    and I had to really work. And I had to stop focusing on any other artists, and

    start focusing on myself. So if any artist comes out now, and they have my song,

    it was probably sold to them a while ago.

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    ABOVE: ESTER DEAN.PHOTO COURTESY OF DANIEL JEAN