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Adoption of Mobile Banking Services in Emerging Market: An ... Dialogue/14_3/18.pdfMuhammad Abrar*, Mohsin Bashir , Rizwan Shabbir And Shahnawaz Saqib Subject Dialogue Keywords Performance

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Page 1: Adoption of Mobile Banking Services in Emerging Market: An ... Dialogue/14_3/18.pdfMuhammad Abrar*, Mohsin Bashir , Rizwan Shabbir And Shahnawaz Saqib Subject Dialogue Keywords Performance

* † ‡

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also discussed.

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Page 2: Adoption of Mobile Banking Services in Emerging Market: An ... Dialogue/14_3/18.pdfMuhammad Abrar*, Mohsin Bashir , Rizwan Shabbir And Shahnawaz Saqib Subject Dialogue Keywords Performance

option of Mobile…

151

3.

1.

.

costs

,

d

4.

26 .

5.

customer’s

.

Page 3: Adoption of Mobile Banking Services in Emerging Market: An ... Dialogue/14_3/18.pdfMuhammad Abrar*, Mohsin Bashir , Rizwan Shabbir And Shahnawaz Saqib Subject Dialogue Keywords Performance

option of Mobile…

152

4,6.

7

8, which aims to provide a rigorous framework specifically

7.

.

1.

9.

1

8.

10

Page 4: Adoption of Mobile Banking Services in Emerging Market: An ... Dialogue/14_3/18.pdfMuhammad Abrar*, Mohsin Bashir , Rizwan Shabbir And Shahnawaz Saqib Subject Dialogue Keywords Performance

option of Mobile…

153

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12.

.

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Page 5: Adoption of Mobile Banking Services in Emerging Market: An ... Dialogue/14_3/18.pdfMuhammad Abrar*, Mohsin Bashir , Rizwan Shabbir And Shahnawaz Saqib Subject Dialogue Keywords Performance

option of Mobile…

154

9,11,12.

.

7

7.

,

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17.

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Page 6: Adoption of Mobile Banking Services in Emerging Market: An ... Dialogue/14_3/18.pdfMuhammad Abrar*, Mohsin Bashir , Rizwan Shabbir And Shahnawaz Saqib Subject Dialogue Keywords Performance

option of Mobile…

155

n

as when8.

d

18

.

on 7

items, sample item is, “I find mobile banking usef

for me”. Social Influence (SI) was assessed on the basis of 3 items

with sample item, “

Page 7: Adoption of Mobile Banking Services in Emerging Market: An ... Dialogue/14_3/18.pdfMuhammad Abrar*, Mohsin Bashir , Rizwan Shabbir And Shahnawaz Saqib Subject Dialogue Keywords Performance

option of Mobile…

156

.

1 4 2.28 0.77

1 2 1.85 0.36

2 2 2.00 0.00

1 1 1.00 0.00

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1 1 1.00 0.00

1

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0.897

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0.883

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0.781

Page 8: Adoption of Mobile Banking Services in Emerging Market: An ... Dialogue/14_3/18.pdfMuhammad Abrar*, Mohsin Bashir , Rizwan Shabbir And Shahnawaz Saqib Subject Dialogue Keywords Performance

option of Mobile…

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Page 9: Adoption of Mobile Banking Services in Emerging Market: An ... Dialogue/14_3/18.pdfMuhammad Abrar*, Mohsin Bashir , Rizwan Shabbir And Shahnawaz Saqib Subject Dialogue Keywords Performance

option of Mobile…

158

7

p

17.

7,8.

study has

d

d

.

Page 10: Adoption of Mobile Banking Services in Emerging Market: An ... Dialogue/14_3/18.pdfMuhammad Abrar*, Mohsin Bashir , Rizwan Shabbir And Shahnawaz Saqib Subject Dialogue Keywords Performance

option of Mobile…

159

Alalwan AA, Dwivedi YK, Williams MD. Customers’ intention and

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178.

139.

73.

260.

371.

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Page 11: Adoption of Mobile Banking Services in Emerging Market: An ... Dialogue/14_3/18.pdfMuhammad Abrar*, Mohsin Bashir , Rizwan Shabbir And Shahnawaz Saqib Subject Dialogue Keywords Performance

option of Mobile…

160

90.

18. Martins C, Oliveira T, Popovič A. Understanding the Internet

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427

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478.

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568.

Can J Adm Sci Can des Sci l’Administration.

149.

Zhou T. Understanding users’ initial trust in m

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. 199

334.