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Untuk Anda, Bisa
Adopting Emerging Technology to
Drive e-Banking and Customer Experience
to New Levels
Jakarta, October 19, 2016
PT Bank Danamon Indonesia, Tbk.
Terdaftar dan diawasi oleh Otoritas Jasa Keuangan
Do we understand our customers
Steve Jobs subscribed to “don’t ask what your customers want; tell them what they want”.
Understand your customer needs, their journey in banking – whether generational, transactional, gender, income level, consumer, wholesale, etc. The bank has a large quantity of data on customer transactions, behavioral patterns over time, demographic patterns, etc. We have the data, do we know how to use it?
2
PT Bank Danamon Indonesia, Tbk.
Terdaftar dan diawasi oleh Otoritas Jasa Keuangan
Physical to Digital
Changing customer preferences, behaviors, and methods of banking means banks also needs to change. Digital allow banks to offer new services, grow in underserved markets, achieve Omni-channel presence, and automate processes to lower costs. - Customers no longer do all their business in a branch. Customers use
multiple channels to open, use and manage their accounts, resolve issues and receive notifications.
- Banks need to determine the optimal channel mix for each customer – but the customer makes the ultimate choice.
3
PT Bank Danamon Indonesia, Tbk.
Terdaftar dan diawasi oleh Otoritas Jasa Keuangan
Meeting your customer needs and delivering propositions via a mix of channel offerings
Business Customer
Mobile
Internet Banking
Corp Internet Banking Corp
Mobile
mPOS
e-Money (cards based)
Cash
e-Wallet
Soc media
NFC POS/Cash Reg
Security APIs Connections Parameters Controls
5
PT Bank Danamon Indonesia, Tbk.
Terdaftar dan diawasi oleh Otoritas Jasa Keuangan
Delivery methodology needs to change
AGILE
DELIVERY
UX DESIGN
STRONG
ANALYTICS
CUSTOMER
JOURNEY
6
PT Bank Danamon Indonesia, Tbk.
Terdaftar dan diawasi oleh Otoritas Jasa Keuangan
Successful Implementation requires the right deployment of Technology, Organization & Processes
RIGHT TECHNOLOGY STACK
Seamless Omni-channel Experience
Digital Onboarding
Analytics – real time, personalized
Strong Payment Capability
Straight Through Processing
7
PT Bank Danamon Indonesia, Tbk.
Terdaftar dan diawasi oleh Otoritas Jasa Keuangan
Banking in the old world Banking in the new world
New Banking Old Banking
Customer Interaction Points
Branch Opening Hours limited online & 24 x 7, anytime, anywhere
Self Service
Customer Data
Requested multiple times Requested once
Account Opening
Hardcopy form and documents Digital, upload, scan, photos of
submitted manually documents
Customer Service & Sales
Telephone, Branch, Video, chat, self service, customer built
Physical sales visit FAQ & blogs & vlogs
Customers Expectations are changing
8
PT Bank Danamon Indonesia, Tbk.
Terdaftar dan diawasi oleh Otoritas Jasa Keuangan
Ecosystem partners provides opportunities to acquire customers, provide enabling capabilities
and enhance overall value proposition.
Offer attractive banking products and
favorable rates
Broaden alliances and financing needs
Provide advanced analytics
Capabilities
Access to the rest of the ecosystem e.g. resources,
partnerships, alliances
Support development of digital
presence
Provide access to customer base &
distribution network
Banking Services
Analytics
Ecosystem Partners
• Companies with large customer / employee base
• Companies with
established
distribution network
• Online retail
marketplaces
• Logistics companies
• Payment & transaction networks
• Social networks
• Data analytics
Acquire Enhance Enable Acquire Enable
9
Adopt a customer
acquisition strategy
Enhance & enrich the
overall value proposition
Provide enabling capabilities