Adobe Photoshop CS6 Marketing Copy for Channel Partners: North America

Adobe® Photoshop® CS6The following copy blocks can be used in web pages, catalogs, print ads, or other promotional materials for Adobe Photoshop CS6 software.

HOW TO USE THIS DOCUMENTHere is a step-by-step guide for copying content and eliminating the PDF formatting:

1. Open the PDF file in Adobe Acrobat® 8, 9, or X. In the toolbar, click the Select tool and highlight the section of text you want to copy.

2. Right-click the highlighted text and select Copy. Do not select Copy With Formatting, unless you want to copy the format as well.

3. Navigate to the file in which you want to paste the text.4. Place your cursor where you want to insert the text.5. Right-click and select Paste.

ADOBE® PHOTOSHOP® CS6 TAGLINECreate powerful images with the professional standard.

GET EXCLUSIVE NEW ADOBE® PHOTOSHOP® FEATURES WITH ADOBE CREATIVE CLOUD™ MEMBERSHIPJoin Adobe Creative Cloud and get a dozen additional Adobe Photoshop features, like Smart Object support for Blur Gallery and Liquify, new CSS support for easier web design, time-savers to accelerate your workflow, and more.* With a Creative Cloud membership, you can access and start using these new features now.

* Some GPU-enabled features and features available exclusively to Adobe Creative Cloud members are not supported on Microsoft® Windows® XP.

2

EXCLUSIVE ADOBE® PHOTOSHOP® FEATURES FOR ADOBE CREATIVE CLOUD™ MEMBERS

Smart Object support for Blur Gallery and Liquify—Create photographic blurs and reshape images nondestructively with new Smart Object support for Blur Gallery and Liquify.*

More time-savers—Save time with refinements to the Crop tool, improved merged-layer naming, the ability to quickly move a path, and the option to see up to 100 items in your list of recently opened files.*

Conditional Actions—Speed up image processing by creating Conditional Actions to automatically choose between actions based on rules you establish.*

Powerful CSS support for web design—Design incredible websites with easy CSS export for text and shape styling and convenient import of colors from CSS and HTML files.*

Improved type styles—Define type styles you can access and apply in any Photoshop file for consistent formatting across multiple documents.*

Support for larger JPEGs—Create supersize images for signage, panoramas, and other large-scale projects. Save JPEGs as large as 65Kx65K—more than twice the dimensions previously supported.*

* Some GPU-enabled features and features available exclusively to Adobe Creative Cloud members are not supported on Microsoft® Windows® XP.

FOR EXISTING CUSTOMERS

40-word upgrade descriptionAdobe® Photoshop® CS6 software delivers even more image editing power, new creative options, and the Adobe Mercury Graphics Engine for blazingly fast performance. Retouch with new Content-Aware features, and create superior designs as well as movies using new and reimagined tools and workflows.*

80-word upgrade descriptionAdobe® Photoshop® CS6 software delivers even more image editing power, new creative options, and the Adobe Mercury Graphics Engine for blazingly fast performance. Retouch with new Content-Aware features, and create superior designs as well as movies using new and reimagined tools and workflows.* Upgrade to Photoshop CS6 for greater speed, power, and productivity. A fresh, elegant interface features groundbreaking design tools like Content-Aware Patch, a new Blur Gallery, a faster and more precise Crop tool, and intuitive video creation.

* Some GPU-enabled features are not supported on Microsoft® Windows® XP.

TOP NEW FEATURES IN ADOBE® PHOTOSHOP® CS620–35 words each; new benefits

Content-Aware Patch—Patch images with greater control using Content-Aware Patch, which allows you to choose the sample area Content-Aware will use to create your patch.

Adobe Mercury Graphics Engine—See near-instant results when editing with key tools such as Liquify, Puppet Warp, and Crop. The new Mercury Graphics Engine delivers unprecedented responsiveness for a fluid feel as you work.

New and reengineered design tools—Create superior designs faster. Get consistent formatting with type styles, use vector layers to apply strokes and add gradients to vector objects, easily create custom strokes and dashed lines, quickly search layers, and more.

Intuitive video creation—Bring Photoshop editing power to your video footage. Easily enhance video clips using the full range of familiar Photoshop tools and create movies using an intuitive set of video tools.

All-new Crop tool—Crop images faster and with greater precision using the all-new, nondestructive Crop tool. Rapidly manipulate your images on canvas and see your adjustments happen live thanks to the Mercury Graphics Engine.*

New Blur Gallery—Quickly create photographic blur effects using a simple new interface with on-image controls. Create tilt-shift effects, blur everything and then sharpen one focal point, or vary the blurriness between multiple focal points. The new Mercury Graphics Engine delivers immediate results.*

3

Preset migration and sharing—Easily migrate your presets, workspaces, preferences, and settings so you can experience Photoshop in the same way on all your computers, share your setup, and bring your customizations from past versions into Photoshop CS6.

Improved auto-corrections—Quickly enhance your images with improved Auto Curves, Levels, and Brightness/Contrast controls. Intelligence from thousands of hand-retouched images is built in to give you a better starting point for making adjustments.

Background Save—Keep working even while saving the largest of Photoshop files in the background—a performance improvement that can help your productivity soar.

Auto-recovery—Let the auto-recovery option work behind the scenes to save your edits without interrupting your progress. A copy of your work is saved every 10 minutes and recovered in the event of an unexpected shutdown.

Adobe Photoshop Camera Raw 7 plug-in—Bring out the best in your JPEG and raw files with improved processing and an enhanced control set; reveal every detail in the highlights of an image while still retaining rich detail in the shadows—and more.

Adaptive Wide Angle—Easily straighten objects that appear curved in panoramas or photos shot with fisheye or wide-angle lenses. New on-canvas tools use the physical characteristics of individual lenses to automatically correct curvatures, and the Mercury Graphics Engine gives you near-instant results.

Dozens of user-inspired improvements—Save time with more than 65 new creativity and productivity enhancements that originated as suggestions from Photoshop users via Facebook, Twitter, and more.

Modern interface—Work with a fresh, elegant Photoshop interface featuring dark background options that make your images pop, and benefit from hundreds of design touches that create a smoother, more consistent editing experience.

Skin tone–aware selections and masking—Create better selections and masks with a new option that easily enables you to select skin tones or, conversely, preserve skin tones while you adjust the color of everything else.

Revolutionary erodible brushes—Draw more naturally and realistically using drawing tips that erode as you work. Endlessly wear down and sharpen a charcoal pencil or pastel to create different effects, and save favorite blunted tips as presets.

Rich painting toolset—Simply by painting with presets, get realistic color blends with the Mixer Brush, use Bristle Tips for lifelike strokes, draw naturally with erodible pencils and pastels, easily create the look of an oil painting, and more.

Scripted Patterns—Generate geometric pattern fills faster with new Scripted Patterns.

Compatibility with Adobe mobile apps—Extend your creativity beyond Photoshop CS6 with Adobe Touch Apps and Photoshop companion apps (sold separately).† Intuitive touchscreen features provide ease of use and precise control for a variety of creative tasks.

Support for more camera models—Use Photoshop Camera Raw with images from just about any camera. The plug-in supports hundreds of camera models.

10-bit deep color support—Get a more accurate representation of how your images will appear in film with 10-bit monitor support.‡ See just the pixels you’ve captured, reduce or eliminate the need for dithering, and reduce contouring or banding.

Support for 3D LUTs—Retouch images for film more easily with 3D look-up tables (LUTs) that you can turn on when you need to tweak raw color data.

Type styles—Save time and help ensure a consistent look with type styles, which let you apply formatting to selected characters, lines, or paragraphs of text with a single click.

Vector layers—Use vector layers to apply strokes and even add gradients to vector objects.

Sharper vector rendering—Get sharper rendering by clicking once to snap the edges of vector objects to pixels.

Custom strokes and dashed lines—Easily create custom strokes and dashed lines.

Layer search—Use layer search capabilities to quickly zero in on the layer you need.

Lighting Effects Gallery—Get better performance and results with the new, 64-bit Lighting Effects Gallery. The plug-in is powered by the Mercury Graphics Engine and offers on-canvas controls and previews that make it easier to visualize your lighting enhancements.*

Oil Painting filter—Quickly give your work the look of an oil painting with the Mercury Graphics Engine–accelerated Oil Painting filter.* Control the style of your brush as well as the direction and shine of your lighting for a superior look.

Enhanced airbrush tips—Create realistic airbrush effects using fluid, lifelike controls and granular paint particles.

4

New painting presets—Simplify painting with new presets that offer a good starting point for creating realistic painting effects.

Properties panel—Save time with a context-sensitive Properties panel that lets you make quick updates to the properties of your masks, adjustments, and video layers.

Adobe Bridge CS6—Manage your media faster—especially when working with large image files. Adobe Bridge CS6 offers cross-platform 64-bit support and a range of user interface and database enhancements.

Redesigned Adobe Mini Bridge—Access your images and documents more quickly and easily in Adobe Mini Bridge, redesigned as an elegant filmstrip.

Enhanced TIFF support—Work with a larger range of TIFF files. Enhanced TIFF support allows for greater bit depths and larger file sizes.

Automatic resampling—Get great results when resizing an image—the best resample method is automatically selected.

Filler text—Save time with the ability to insert "lorem ipsum" filler text when working with type.

Increased maximum brush sizes—Edit and paint with brush sizes all the way up to 5,000 pixels.

* Some GPU-enabled features are not supported on Windows® XP.† Mobile and tablet applications require a separate download and agreement to additional terms. Such applications may not be available in all countries or languages and may be subject to change or discontinuation without notice. Additional fees or subscription charges may apply.

‡ Windows only. Requires a DisplayPort interface and a 10-bit monitor.

UPGRADE ELIGIBILITY INFORMATIONUse the following to clarify eligibility for upgrade SKUs.

To install an upgrade version of Adobe® Photoshop® CS6, you must have an eligible earlier version of Adobe software. For information on eligibility, visit www.adobe.com/go/ps_upgrade.

FOR NEW CUSTOMERS

35-word product descriptionAdobe® Photoshop® CS6 software delivers image editing power that helps you bring your creative vision to life. Create compelling images with exceptional precision using the world's best imaging software. Design anything you can imagine—with amazing speed.

55-word product descriptionAdobe® Photoshop® CS6—the world’s best digital imaging software—delivers image editing power that helps you bring your creative vision to life. Edit photographs with state-of-the-art photo editing tools. Create compelling HDR images, black-and-whites, and panoramas with utter precision. Design anything you can imagine—with amazing speed. Even put your ideas in motion by intuitively creating stunning videos.

70-word product descriptionAdobe® Photoshop® CS6—the world’s best digital imaging software—delivers image editing power that helps you bring your creative vision to life. Edit raw image files and other photos with state-of-the-art photo editing tools. Create compelling HDR images, black-and-whites, and panoramas. Retouch images with astonishing ease and control. Design anything you can imagine—with amazing speed. Paint and draw naturally and expressively. Even put your ideas in motion by intuitively creating stunning videos.

5

PRODUCT HIGHLIGHTSUse these product highlights only when space is limited. Otherwise use the “Top new features" and “Top reasons to buy” feature lists.

• Experience image editing power—Correct, refine, and composite images with remarkable ease and control. New Content-Aware features take image retouching to a new level. Get superior results when you crop, correct wide-angle lens curvatures, auto-correct, and more.

• Maximize your creativity—Experience creative breakthroughs with features that expand your visual language. Intuitively create videos within the familiar Photoshop environment. Work more fluidly with new and reengineered design tools. Create custom photographic blurs, and paint and draw more expressively.

• Achieve peak performance—Take full advantage of your hardware’s power and save significant time. Edit at blazingly fast speeds with the new Adobe Mercury Graphics Engine.* Boost your productivity with new preset migration and sharing, new auto-recovery and background save options, and a modern user interface.

TOP REASONS TO BUY ADOBE® PHOTOSHOP® CS620–35 words each; list of reasons for a new customer to buy; top feature descriptions

Content-Aware Patch—Patch images with greater control using Content-Aware Patch, the latest addition to the Content-Aware family of technologies, which allows you to choose the sample area it will use to create your patch.

Adobe Mercury Graphics Engine and 64-bit support—Count on the new Mercury Graphics Engine for blazingly fast performance when editing with key tools, and take advantage of cross-platform 64-bit support to speed up imaging tasks and process very large images faster.*

New and reengineered design tools—Create superior designs fast. Get consistent formatting with type styles, use vector layers to apply strokes and add gradients to vector objects, easily create custom strokes and dashed lines, quickly search layers, and more.

Intuitive video creation—Bring Photoshop editing power to your video footage. Easily enhance any clip using the full range of familiar Photoshop tools, and create videos using an intuitive set of video tools.

Adobe Photoshop Camera Raw 7 plug-in—Bring out the best in your JPEG and raw files with improved processing and an enhanced control set; reveal every detail in the highlights of an image while still retaining rich detail in the shadows—and more.

All-new Crop tool—Crop images faster and with greater precision using the all-new, nondestructive crop tool. Manipulate your images on canvas, and take advantage of the Mercury Graphics Engine to see your adjustments happen live.*

Superior auto-corrections—Quickly enhance your images with powerful Auto Curves, Levels, and Brightness/Contrast controls. Intelligence from thousands of hand-retouched images is built in to give you a better starting point for making adjustments.

Intelligent lens correction—Easily straighten objects that appear curved in panoramas or photos shot with fisheye or wide-angle lenses. Perform automatic lens corrections using tools that make adjustments based on your lenses' characteristics.

Superior HDR imaging—Create photo-realistic or surreal HDR images with exceptional speed and control. Get great results with automatic ghost removal, and precisely control tone mapping and adjustments.

Rich painting toolset—Simply by painting with presets, get realistic color blends with the Mixer Brush, use Bristle Tips for lifelike strokes, draw naturally with erodible pencils and pastels, easily create the look of an oil painting, and more.

Tools for intelligent selections—Create precise selections and masks, enabling you to easily adjust or preserve skin tones; easily select intricate image elements, such as faces, hair, and more.

Puppet Warp—Precisely reposition any image element to create a more visually appealing photo. For example, easily straighten an awkwardly bent arm. Powered by the new Mercury Graphics Engine, Puppet Warp lets you edit with fluid responsiveness.*

Background Save and auto-recovery—Let the auto-recovery option preserve your edits without interrupting your progress. And keep working even while saving large Photoshop files in the background.

New Blur Gallery—Quickly create photographic blur effects using a simple new interface with on-image controls. Create tilt-shift effects, blur everything and then sharpen one focal point, or vary the blurriness between multiple focal points. The new Mercury Graphics Engine delivers immediate results.*

6

Dozens of user-inspired improvements—Save time with more than 65 new creativity and productivity enhancements that originated as suggestions from Photoshop users via Facebook, Twitter, and more.

Modern interface—Work with a fresh, elegant Photoshop interface featuring dark background options that make your images pop, and benefit from hundreds of design touches that create a smoother, more consistent editing experience.

Compatibility with Adobe mobile apps—Extend your creativity beyond Photoshop CS6 with Adobe Touch Apps and Photoshop companion apps (sold separately).† Intuitive touchscreen features provide ease of use and precise control for a variety of creative tasks.

* Some GPU-enabled features are not supported on Windows® XP.† Mobile and tablet applications require a separate download and agreement to additional terms. Such applications may not be available in all countries or languages and may be subject to change or discontinuation without notice. Additional fees or subscription charges may apply.

GET ADOBE® PHOTOSHOP® CS6 AS PART OF ADOBE CREATIVE SUITE® 6 Adobe Creative Suite 6 Design Standard

FREQUENTLY ASKED QUESTIONS (FAQ)

Q: What is Adobe Photoshop Lightroom® and does it work with Photoshop CS6?

A: Adobe Photoshop Lightroom software helps you quickly import, process, manage, and showcase volumes of photos. Its tight integration with Photoshop CS6 lets you easily take advantage of unrivaled pixel-level retouching and compositing, giving you a complete professional photography solution.

Q: I use Photoshop. Should I consider stepping up to Photoshop Extended?

A: Adobe Photoshop CS6 Extended software delivers everything in Photoshop CS6 plus tools for creating and editing 3D images and performing quantitative image analysis.* Consider Photoshop Extended if your images are used across a variety of media or if you work in film/video production, architecture, engineering, medicine, scientific research, or manufacturing.

Q: Should I buy Photoshop CS6 or Adobe Creative Suite® 6 Design Standard?

A: Photoshop CS6 is the professional standard for digital image editing. If your work involves creating and sharing images within page layouts, you may want to consider Creative Suite 6 Design Standard, which includes Photoshop CS6 as well as Adobe Illustrator® CS6, InDesign® CS6, and Acrobat® X Pro. Smooth integration among the components provides an efficient workflow.

* Adobe Photoshop Extended 3D features and some GPU-enabled features are not supported on Windows® XP.

7

VERSION COMPARISON CHART

ADOBE® PHOTOSHOP® CS6 CS3 CS4 CS5 CS6

IMAGE EDITING POWER

Content-Aware Patch •All-new Crop tool •Skin tone–aware selections and masking •Improved auto-corrections •Adaptive Wide Angle •Content-Aware Fill • •Puppet Warp • •Content-Aware Scaling • • •MAXIMUM CREATIVITY

Intuitive video creation and editing •Reengineered design tools •Layer search •Blur Gallery •Erodible brushes •Enhanced airbrush tips •New painting presets •Oil Painting filter •Scripted Patterns •Local corrections and Shadow/Highlight controls in Adobe Photoshop Camera Raw 7 •Lighting Effects Gallery with 64-bit support •Support for Photoshop companion apps • •Tools for intelligent selections • •Color decontamination for selections • •Selection and mask refinement tools • •Additive grain in Photoshop Camera Raw • •Noise Removal in Photoshop Camera Raw • •Superior HDR imaging and HDR toning • •Mixer Brush • •Bristle Tips • •Automatic lens correction • •Straighten Image tool • •Post-crop vignetting • •Fluid canvas rotation • • •Ultra-smooth zoom and pan • • •Extended depth of field • • •

Adobe Systems Incorporated 345 Park Avenue San Jose, CA 95110-2704 USA www.adobe.com

Adobe, the Adobe logo, Acrobat, Creative Cloud, Creative Suite, Illustrator, InDesign, Lightroom, Photoshop, and SpeedGrade are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. Mac OS is a trademark of Apple Inc., registered in the U.S. and other countries. Facebook is a trademark of Facebook, Inc. Windows is either a registered trademark or a trademark of Microsoft Corporation in the United States and/or other countries. All other trademarks are the property of their respective owners.

© 2012 Adobe Systems Incorporated. All rights reserved.

11/12

ADOBE PHOTOSHOP CS6 CS3 CS4 CS5 CS6

Creative content (shapes, styles, swatches, and so on) • • • •Industry-leading color correction • • • •Auto-alignment of layers • • • •Auto-blending of images • • • •PEAK PERFORMANCE*

Mercury Graphics Engine •Preset migration and sharing •Background Save •Auto-recovery •Modern interface •10-bit deep color support† •Support for 3D LUTs •Properties panel •Adobe Mini Bridge • •Paste in place • •64-bit support‡ • • •Multitouch support§ • • •Custom panels • • •Tabbed interface with self-adjusting panels • • • •Adobe Photoshop Lightroom® integration • • • •Powerful printing options • • • •Broad file format support • • • •Mobile device support • • • •High-resolution web display • • • •Powerful extensibility • • • •

* Some GPU-enabled features are not supported on Windows® XP.† Windows only. Requires a DisplayPort interface and a 10-bit monitor.‡ Photoshop CS5 and CS6—Mac OS and Windows; Photoshop CS4—Windows only§ Mac OS only