Adobe SocialAnalytics Product Overview

Adobe SocialAnalytics, powered by OmnitureThe business of social mediaAdobe SocialAnalytics is the first solution to measure the impact of social media on business. It enables marketers to directly measure their social media efforts, and understand how conversations on social networks and online communities influence marketing performance. Using Adobe SocialAnalytics, marketers can manage their strategy and investments in social media based on measurable outcomes and in the context of broader, multichannel marketing efforts. Business challenges Social media enables a real-time, continuous conversation with our audiences that enhances everything from our marketing to the liveviewing experience. Adobe SocialAnalytics offers additional insights that could help us and our fans get even more out of social media.Senior Director, Digital Media Group MTV Networks

Marketers cant answer the question, What is the business impact of social media? They have difficulty measuring both the results of their social media efforts, and the impact of conversations happening on social networks and in online communities. Current solutions cant provide the answers that marketers need because they are disconnected from the systems that measure business performance. To analyze social media data, marketers must merge data from disparate tools using slow and manual processes that ultimately deliver little insight. As a result, marketers are managing social media programs in isolation and without the business context that makes social media data actionable.

SolutionAdobe SocialAnalytics connects social media to business results by integrating social media measurement and monitoring with multichannel analytics. It captures conversations happening on social networks and in online communities and correlates their impact with key business metrics such as revenue and brand value. It also directly measures the interactions businesses have with their customers in social media, including how Facebook posts drive site visitors and purchase behavior. Adobe SocialAnalytics enables marketers to use social data as an input to optimizing interactions with their customers and prospects across marketing channels.

Benefits Make social media actionableMove beyond trends and engagement metrics by connecting social media to business results, and focus your efforts around what will impact your business. Obtain real-time marketing intelligenceDiscover the conversations and influencers that are impactful to your customers and business, informing more effective marketing strategies and messaging. Close the social marketing loopTrack the performance of your efforts on social networks, including Facebook Pages, Facebook Apps, YouTube Channels , and Twitter. Measure how engagement, such as Likes and comments, drives action such as orders and revenue. Bring social media into the marketing mixRemove social media from isolation. Make it both a component of your marketing mix and a valuable input to making your marketing efforts more relevant and effective at driving business results across all online channels: email, websites, mobile devices, and display ads. Monitor the pulse of your brandCheck the health of your brand relative to your competitors and industry. Understand how well you control the business-critical conversations, and benchmark the shifts in attitudes and behavior that drive your bottom line.

Key features of Adobe SocialAnalyticsData collection and processing Comprehensivedata-sourcing,includingallpublicallyavailabledatafromFacebook,thefull Twitter firehose, hundreds of millions of blogs, forums, and message boards, and dozens of other social networks. Enterprise-classdatamanagementplatformcurrentlyprocessingmorethanonetrillion transactions per quarter that is scalable with the rapid growth of social media data. Smartprocessingthatremovesspamandduplicates,andfiltersdatasothatallyouseeiswhatis relevant to your business. Industry-leadingsentimentanalysiswithsupportforadvancedtextanalyticsandseveral languages, including French, German, Portuguese, and Spanish. Standard25-monthdata-archivingforhistoricalbenchmarkingandcompliance. Real-timedatafeedeasilyfilterablebyuser,sentiment,platform,date,keyword,andpotentialaudience. Social network and application tracking Codelessintegrationofengagement-leveldatafromFacebook,Twitter,andothermajorsocial networkingprofileswithjustafewclicks. Trackhowengagementonsocialnetworksdrivesconversiononyourwebsiteorotherplatform. Increaseactionableinsightswithpreviouslyunavailablemetricslikerevenueperfan,conversions per Like, visitors per mention, and revenue per app interaction. Drag-and-drop dashboard design Gofrominsighttoactionquicklyandeasilywithacustomizable,drag-and-dropdashboarddesign. Setupcustomizable,user-specificalertsthatkeepteamsinformedandpoisedtoacton opportunities and threats in real time. Reporting Viewhowsocialconversationsinfluencebusinessperformanceandhowbusinesseffortsdrive referrals and conversions, and leverage insights to inform multichannel campaign strategies and more effective marketing across all channels. Easilyexportreportsanddatainavarietyofformatsforadditionalanalysis.Schedulereportsto be sent at any interval, including weekly, daily, and hourly. Takeadvantageofreportsbuiltwiththemarketerinmind.Built-inreportsinclude: Key voicesIdentify the key voices related to your brand and competitors. Understand their effective reach, attitudes, and potential to influence your business. Share of voiceDiscover the conversations that matter most to you and your customers to inform campaign strategy, effective marketing investments, and messaging. Social platforms and top keywordsIdentify the relevant and meaningful volume of conversations online, and the topics and themes discussed most frequently. Use this insight to inform engagement strategies and media buying decisions. Social platform referrersEvaluatesocialplatformsbeyondthenumberofmentionsand sentiment, and understand how they drive referrals, conversions, and revenue. Search keyword integrationSee how often your top social terms were used to find your website via paid or organic search. Native integration with multichannel analytics through Adobe SiteCatalyst, powered by Omniture BidirectionalintegrationofmetricswithinAdobeSiteCatalystandAdobeSocialAnalyticsmakeitpossible to discover ties between social media, your website, marketing campaigns, and core business KPIs. CreateandapplyreportletswithintheAdobeSiteCatalystandAdobeSocialAnalyticsdashboards.Adobe Systems Incorporated 345 Park Avenue San Jose, CA 95110-2704 USA www.adobe.comAdobe, the Adobe logo, Omniture, and SiteCatalyst are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/ or other countries. All other trademarks are the property of their respective owners. 2011 Adobe Systems Incorporated. All rights reserved. Printed in the USA.

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