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© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Adobe Experience Manager Mobile Thomas Balduff, Head of Mobile Central Europe

Adobe Experience Manager - mobile · Experience Manager Mobile A product to build and manage mobile apps that leverages enterprise content, offers rapid time to market, deep extensibility

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Page 1: Adobe Experience Manager - mobile · Experience Manager Mobile A product to build and manage mobile apps that leverages enterprise content, offers rapid time to market, deep extensibility

© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Adobe Experience Manager MobileThomas Balduff, Head of Mobile Central Europe

Page 2: Adobe Experience Manager - mobile · Experience Manager Mobile A product to build and manage mobile apps that leverages enterprise content, offers rapid time to market, deep extensibility

© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

6 AM 7 AM 8 AM 5 PM 8 PM 11 PM

WAKE COMMUTE WORK COMMUTE ENTERTAIN READ SLEEP

Source: @Lukew© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Page 3: Adobe Experience Manager - mobile · Experience Manager Mobile A product to build and manage mobile apps that leverages enterprise content, offers rapid time to market, deep extensibility

© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Wieviele SmartPhones gibt es weltweit? 2.500.000.000

Wieviel mal schaut der Mensch im Durchschnitt auf sein Handy pro Tag? 200x

500,000,000,000mobile moments per day

Page 4: Adobe Experience Manager - mobile · Experience Manager Mobile A product to build and manage mobile apps that leverages enterprise content, offers rapid time to market, deep extensibility

© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

The Promise of Mobile Apps

4

Banking Apps sind heute sicher, aber werden nicht für Neukundengewinnung genutzt! (CSC Studie “Mobile Banking”)

Kundenerlebnis “CX”

Page 5: Adobe Experience Manager - mobile · Experience Manager Mobile A product to build and manage mobile apps that leverages enterprise content, offers rapid time to market, deep extensibility

© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

SocialAudience Scale

Mobile WebAudience Referrals

AppsDeep Engagement

& Experience

The Financial Mobile Landscape

5

Page 6: Adobe Experience Manager - mobile · Experience Manager Mobile A product to build and manage mobile apps that leverages enterprise content, offers rapid time to market, deep extensibility

© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

81%

of execs think mobile apps are integral to their org and business

85%

believe mobile apps will be the dominant interface for the future

Source: Accenture, Growing the Digital Business: Spotlight on Mobile Apps 2015 Survey of 1,925 senior executives in digital strategy positions

Page 7: Adobe Experience Manager - mobile · Experience Manager Mobile A product to build and manage mobile apps that leverages enterprise content, offers rapid time to market, deep extensibility

© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

What makes apps different?

Offline & Experience

Device “Real Estate”

Device Storage

Notifications

Deep links

iBeacons

Sensors Camera Geolocation Touch ID Gyro Compass

All other APIs and Sensors that Apple, Google & Microsoft are building into their devices and OSs

Page 8: Adobe Experience Manager - mobile · Experience Manager Mobile A product to build and manage mobile apps that leverages enterprise content, offers rapid time to market, deep extensibility

© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

What makes apps different?

If there is a reason for an audience to do this, you have unprecedented access to that audience.

Page 9: Adobe Experience Manager - mobile · Experience Manager Mobile A product to build and manage mobile apps that leverages enterprise content, offers rapid time to market, deep extensibility

© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

The Challenge of Mobile Apps

9

Page 10: Adobe Experience Manager - mobile · Experience Manager Mobile A product to build and manage mobile apps that leverages enterprise content, offers rapid time to market, deep extensibility

© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

It’s fragmented and complicated

10

App Prototyping for UX Design

UX/UI Designer

(MADPs)Mobile App Development Platforms

Developers

IT Department

Point App Services

Contractors/Consultants

System Integrators

Niche Companies

Page 11: Adobe Experience Manager - mobile · Experience Manager Mobile A product to build and manage mobile apps that leverages enterprise content, offers rapid time to market, deep extensibility

© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

And it’s expensive, especially compared to the web

$13.5B

10% 9%Building &Maintaining Websites

8%

2xIT spends more than of its tech budget on apps than websites

VS.

And spends more than annually on contractors to keep up with building and maintaining apps.

Source: The Global Tech Market Outlook For 2015 To 2016”, Forrester, January 2015

Building Apps

Maintaining Apps

Page 12: Adobe Experience Manager - mobile · Experience Manager Mobile A product to build and manage mobile apps that leverages enterprise content, offers rapid time to market, deep extensibility

© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Source: Gartner, June 2015; http://www.gartner.com/newsroom/id/3076817

“Through 2017, the market demand for mobile app development services will grow at least five times faster than internal IT organizations capacity to deliver them.”

Page 13: Adobe Experience Manager - mobile · Experience Manager Mobile A product to build and manage mobile apps that leverages enterprise content, offers rapid time to market, deep extensibility

© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Adobe Experience Manager Mobile

13

Page 14: Adobe Experience Manager - mobile · Experience Manager Mobile A product to build and manage mobile apps that leverages enterprise content, offers rapid time to market, deep extensibility

© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Experience Manager Mobile

A product to build and manage mobile apps that leverages enterprise content, offers rapid time to market, deep extensibility and integrates with Adobe Marketing Cloud for app measurement and optimization.

Page 15: Adobe Experience Manager - mobile · Experience Manager Mobile A product to build and manage mobile apps that leverages enterprise content, offers rapid time to market, deep extensibility

© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Build. Manage. Measure. Optimize.

Create Your App ExperiencePull existing assets or create new content & bring it all to life in an engaging app experience.

Connect Your DataBring in valuable customer and product information by integrating with third party APIs and critical business systems.

Manage & Publish AppsOne unified dashboard lets you control all of your company’s apps, & publish across platforms and devices.

Measure Your ImpactBuilt-in analytics show how your app performs and your audience responds so you can refine content and see ROI.

Page 16: Adobe Experience Manager - mobile · Experience Manager Mobile A product to build and manage mobile apps that leverages enterprise content, offers rapid time to market, deep extensibility

© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Sources First data point: IDC Survey, November 2015; second data point: metric from Adobe ROI calculator validated by IDC

61%

of execs still struggle to deliver an integrated brand experience

23%

by delivering a seamless web and mobile app experience with

Experience Manager Mobile

uplift

Page 17: Adobe Experience Manager - mobile · Experience Manager Mobile A product to build and manage mobile apps that leverages enterprise content, offers rapid time to market, deep extensibility

© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Leverage Content for Mobile

Leverage content in Experience Manager for mobile channel

Workflow APIs for custom systems

Use CRM and ERP for personalization and data capture

Integrate PIM for scalable product catalog apps

Creative Cloud and Document Cloud integration

Page 18: Adobe Experience Manager - mobile · Experience Manager Mobile A product to build and manage mobile apps that leverages enterprise content, offers rapid time to market, deep extensibility

© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Source: Results are from existing Adobe customers who moved from native app development to Adobe Experience Manager Mobile

9-18months

is the avg time it takes to build and deploy native apps

70%faster

time-to-market with Experience Manager Mobile

Page 19: Adobe Experience Manager - mobile · Experience Manager Mobile A product to build and manage mobile apps that leverages enterprise content, offers rapid time to market, deep extensibility

© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Build and Extend Apps

Apps for iOS, Android, Windows, Web

App design tools for rapid time to market

Cordova device APIs and custom plug-ins for all banking requirements

19

Page 20: Adobe Experience Manager - mobile · Experience Manager Mobile A product to build and manage mobile apps that leverages enterprise content, offers rapid time to market, deep extensibility

© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

to update and maintain an app over its lifetime

$850K-$1.5M

reduction in cost over the lifetime of an app with

Experience Manager Mobile

67%

Source: C Survey, November 2015

Page 21: Adobe Experience Manager - mobile · Experience Manager Mobile A product to build and manage mobile apps that leverages enterprise content, offers rapid time to market, deep extensibility

© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Manage Apps

Centralized interface for managing apps across the enterprise

Manage existing and new apps, native or hybrid

Over the air app updates bypassing app resubmission overhead

21

Page 22: Adobe Experience Manager - mobile · Experience Manager Mobile A product to build and manage mobile apps that leverages enterprise content, offers rapid time to market, deep extensibility

© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Source: 2015 B2C Content Marketing Trends—North America: Content Marketing Institute/Marketing Profs

77%

of marketers experience lack of success in tracking ROI or don’t

track ROI at all

Built-in Adobe Analytics deliver powerful insights

Page 23: Adobe Experience Manager - mobile · Experience Manager Mobile A product to build and manage mobile apps that leverages enterprise content, offers rapid time to market, deep extensibility

© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

STOCK UPDATEOptimize XT Potatoes are back in stock - alert your customers

and place orders now.

CLOSE SEE MORE

Measure & Optimize

Engagement & targeting through app messaging

Adobe Target integration

Adobe Analytics integration

Page 24: Adobe Experience Manager - mobile · Experience Manager Mobile A product to build and manage mobile apps that leverages enterprise content, offers rapid time to market, deep extensibility

© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Manage Existing Applications

Import App

UpdateApp

Design

Create & Manage Content

Deliver Content to App

MarketerDeveloper

Page 25: Adobe Experience Manager - mobile · Experience Manager Mobile A product to build and manage mobile apps that leverages enterprise content, offers rapid time to market, deep extensibility

© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Ongoing Application Lifecycle Management

Update AppScreens and

Content

Deliver Updates to

App

Send Update Notifications

Engage with In-app

Messages

Analyze with Adobe

Analytics

• Marketers are in-control of on-going application lifecycle management

• Rapidly update application content

• Send notifications and in-app messages

• Understand application usage / analytics

• Optimize content based on analytics

Page 26: Adobe Experience Manager - mobile · Experience Manager Mobile A product to build and manage mobile apps that leverages enterprise content, offers rapid time to market, deep extensibility

© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Adobe Experience Manager Mobile

Adobe Creative CloudAdobe Document Cloud

Inventory andProduct Systems

CRM/ERP Systems

Custom Workflows

Mobile Apps

Adobe Marketing Cloud

Assets and ContentManagement

App Preview

App Prototype and Design Extensibility

Page 27: Adobe Experience Manager - mobile · Experience Manager Mobile A product to build and manage mobile apps that leverages enterprise content, offers rapid time to market, deep extensibility

© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Experience Manager Mobile for Financial Services

30

Page 28: Adobe Experience Manager - mobile · Experience Manager Mobile A product to build and manage mobile apps that leverages enterprise content, offers rapid time to market, deep extensibility

© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Experience Manager Mobile for Financial Services

Retail Banking

Retail Brokerage

Wealth Management

Asset Management

Life/Annuity Insurance

Property Insurance

Page 29: Adobe Experience Manager - mobile · Experience Manager Mobile A product to build and manage mobile apps that leverages enterprise content, offers rapid time to market, deep extensibility

© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Beispiel: BNP Paribas

Page 30: Adobe Experience Manager - mobile · Experience Manager Mobile A product to build and manage mobile apps that leverages enterprise content, offers rapid time to market, deep extensibility

© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Page 31: Adobe Experience Manager - mobile · Experience Manager Mobile A product to build and manage mobile apps that leverages enterprise content, offers rapid time to market, deep extensibility

© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Page 32: Adobe Experience Manager - mobile · Experience Manager Mobile A product to build and manage mobile apps that leverages enterprise content, offers rapid time to market, deep extensibility

© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Page 33: Adobe Experience Manager - mobile · Experience Manager Mobile A product to build and manage mobile apps that leverages enterprise content, offers rapid time to market, deep extensibility