ADOBE EXPERIENCE MANAGER MOBILE for Services

Across the service industry—real estate, transportation, utilities, and more—companies need to

maximize resources, provide critical training, and deliver goods and services to their customers. Their

operations are complex, mobile-worker intensive, and require up-to-date information in order to meet

customer expectations and critical safety standards while maintaining profitability.

Join other leading brands who are creating mobile apps with Adobe Experience Manager Mobile,

making it easy and convenient to meet customers and employees needs anytime, anywhere.

Equip your field teams and customers with the ability to do business from anywhere.

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3Adobe Experience Manager - Mobile for Healthcare

TYPES OF APPS• On-site service provider tools

• Study guide and certification content

• Engagement and outreach tools for member-based organizations

• Employee recruitment and onboarding

• Job alert and job details

• Interview scheduling tools

• Employee content library

• Custom branded presentations

• And more…

RESULTS• Accelerate time-to-market

• Decrease production costs

• Increase revenue

• Increase client engagement

• Increase sales rep productivity

• More engaged employees

• More modern perception of brand

• Deepen brand engagement

Create and manage an array of mobile apps that make it easy for customers to buy goods and services,

enable field service professionals to solve problems onsite, build brand loyalty and deliver real ROI.

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Create apps that transform your business

Experience Manager Mobile can save millions of dollars on operating expenses and print costs.Source: Results are from existing Adobe customers who moved from native app development to Adobe Experience Manager Mobile.

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Example App — Personal Trainer Study Guide and Certification

Personalized Login

• Build a personal profile to ensure a

customized user experience

• Access multiple areas of interest

• Tailor content based on segments and user profile

information with Adobe Target integration

Learn

• Track progress through multiple courses

• Access additional content such as community forums

and online workshops and webinars

Tutorial Content

• Access multi-media study materials

• Download and access content on the go,

even without Internet access

Test

• Integrate with Learning Management Systems (LMS)

• Invoke pop-up messaging to guide users through the app

Community Forum

• Provide in-app chat and messaging

• Comprehensive search capabilities

• Integrate with Content Management Systems

Allows a national fitness chain or certification organization to train and certify new fitness coaches.

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Talk to your Adobe representative about finding the right solution partner to help you build a custom implementation like these examples using Experience Manager Mobile.

Example App — Employee Recruitment and HR Communications

Profile Builder

• Build brand awareness with custom-

branded design

• Import LinkedIn profile and

connections to create a professional

profile and cross-check connections

with other app users

Job Alert and Job Details

• Receive notifications for job listings

that match profile

• Access detailed job information,

including a complete job description

• Draft cover letters and apply to jobs

• Save job listings for later

Forms and Signatures

• Deliver job offers and HR documents

via Experience Manager Forms

• Accept signatures right in the

app via Adobe Document Cloud

eSign services

Employee Content Library

• Once hired, provide employee with

a collection of industry- and

client-specific content managed

in CMS

• Make content accessible according

to user authentication

Enables a large organization such as a consultancy to recruit, onboard and support employees.

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How Experience Manager Mobile Works

LEVERAGE CONTENT FOR MOBILEIncorporate new or reuse existing content from Experience Manager

(or any CMS) to deliver to a whole new mobile apps channel.

BUILD AND EXTEND APPSShorten time to market via powerful design tools, extend

functionality with Cordova device APIs and custom plug-ins.

MANAGE APPSEasily take control of all your apps, no matter when,

how, or where they were developed.

MEASURE & OPTIMIZEUse Adobe Marketing Cloud solutions to measure results, deliver

personalized experiences and drive engagement.

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LEVERAGE CONTENT FOR MOBILEIncorporate new or reuse existing content from Experience Manager (or any CMS) to deliver to a whole new mobile apps channel.

• Pull in content from any Digital Asset Management (DAM) or Content Management System (CMS), or easily create new engaging and interactive content

• Unlock content in Experience Manager for the mobile channel or use HTML, Adobe InDesign, PowerPoint, Drupal or WordPress

• Publish content across platforms

• Customize content presentation and organization within your app

• Leverage workflow APIs to integrate with any content system

How Experience Manager Mobile Works

Bring apps to market 50-70% faster with Experience Manager Mobile.Source: Results are from existing Adobe customers who moved from native app development to Adobe Experience Manager Mobile.

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BUILD AND EXTEND APPSShorten time to market via powerful app design tools. Extend the functionality of your apps using Cordova device APIs and custom plug-ins.

• Build Apps for iOS, Android, Windows, and Web

• Create native apps without native development using an integrated app building tool

• Distribute apps externally via app marketplaces or internally via Mobile Device Management (MDM) systems

• Grant access to specific content and application screens based on user identity

• Integrate with enterprise authentication methods (LDAP, OAuth, SAML, SSO, MFA, Social Logins, etc.)

• Help users find content with in-app search

• Leverage platforms’ native social sharing capabilities

• Comply with WCAG 2.0 level AA accessibility standards

• Shorten time-to-market via powerful app design tools

• Create custom-branded app experiences using WYSIWYG tool

• Define application screen organization and navigational structure

• Extend the functionality of your apps using Cordova device APIs and custom plug-ins

• Integrate with Customer Relationship Management (CRM) and Enterprise Resource Planning (ERP) systems for personalization and data capture

• Integrate with Product Information Management (PIM) and catalog databases for scalable product apps that provide up-to-the-minute pricing and rapid fulfillment

How Experience Manager Mobile Works

Dramatically increase revenue when you deliver apps built with Experience Manager Mobile.

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MANAGE APPSEasily take control of all your apps, no matter when, how, or where they were developed.

• Manage apps across the enterprise using a centralized dashboard

• Manage Experience Manager Mobile apps as well as existing native or hybrid apps

• Use over-the-air app updates to bypass app resubmission process

How Experience Manager Mobile Works

Reduce the lifetime cost of your app by 67% using Experience Manager Mobile.Source: IDC Survey, November 2015 confirms that 67% of the lifetime costs of an app are attributed to activities related to app management. This includes enhancements, content refreshes, updates to navigation and layout, and updates required for new mobile OS releases—all things that can quickly and easily be accomplished using Experience Manager Mobile.

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MEASURE & OPTIMIZEUse Adobe Marketing Cloud solutions to measure results, deliver personalized experiences and drive engagement.

• Eliminate the friction of locating and integrating third-party app services

• Drive engagement and targeting through messaging

• Send platform-level push notifications to segments of users

• Target in-app messages based on customizable criteria

• Personalize app experiences using Adobe Target integration

• Leverage the power of Adobe Analytics

• Track detailed user activity and gain insights

• Track and analyze effectiveness of mobile app marketing campaigns

How Experience Manager Mobile Works

Deliver targeted content and increase monthly active users by up to 20%.Source: Adobe ROI calculator validated by IDC, 2015

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Challenge With 850,000 customers worldwide, Vivint relies on 750 field service professionals to help sell and install products in customers’ homes. As the company's growth accelerated, they struggled to deliver consistent, scalable, and affordable training to field technicians. Vivint needed a way to successfully train new field service professionals remotely and ensure training content was always up to date.

SolutionVivint created a dynamic mobile app that brings consistency, scale, and flexibility to their training model. Each technician completes various modules, takes assessments and quizzes testing their knowledge of Vivint products, goes through step-by-step tutorials, and completes troubleshooting exercises. Technicians now have access to the most current content available, are highly engaged, and are trained consistently across all regions.

Results

• Cut training time for new

hires by 50%—now takes five

weeks, compared to previous

nine to twelve weeks

• New hires with experience

or similar training complete

onboarding in just six to ten days

• Eliminated $60,000 a year in print

costs and thousands of dollars per

trainee for in-person training

Customer Story — Vivint

Read the full customer story here

Results

• Delivered the app to 13,000 sales

associates in just two months

• Reduced printing, distribution, and

storage costs by $1M/year

• Selling luxury real estate as a direct

result of having this app

Challenge As the leading global luxury real estate network, Sotheby's International Realty was struggling to get its marketing materials into the hands of its 13,000 sales associates in over 47 countries. Their reliance on printed brochures was extremely expensive and the content was out of date the minute it landed in agents’ and customers’ hands.

SolutionWith Adobe’s mobile app solution, Sotheby's easily adapted its current content to create the beautiful, full-featured sales enablement app, Anthology: The Collection of an Extraordinary Brand. The app not only encapsulates everything that Sotheby's International Realty does from a marketing perspective, it's never outdated.

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Customer Story — Sotheby's International Realty

Read the full customer story here

132016 | Customer clues. Solve the mystery of your audience.

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The tools you know and love work seamlessly

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