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Successful Branding
• A successful brand is much more than a logo or a color scheme. It also includes everything we say about ourselves, the images we use, even how we treat our faculty, staff, students, patients, alumni, friends and visitors.
• How we present ourselves and how we communicate to our audiences creates the public perception of our university.
• Our brand should be built upon, and directly reflect, the university’s mission, vision and values.
Our mission is to provide leadership and excellence in teaching, discovery, clinical care, and service as a student-centered comprehensive research university and academic health center with a wide range of programs from learning assistance through postdoctoral studies.
GRU Mission
• Collegiality• Inclusivity• Compassion• Integrity• Excellence• Leadership
Our Values
• In many cases, YOU are the first and last point of contact with the organization
• YOU develop most, if not all, of our documents, presentations and handouts
• YOU are a decision maker – YOU decide if the information is branded correctly or incorrectly
Why is your role so important?
YOU are a champion of our brand!
What is our identity?
Former Identity New Identity
Augusta State University Georgia Regents University Augusta
Georgia Health Sciences University Georgia Regents University Augusta
Georgia Health Sciences Health System Georgia Regents Health System
Georgia Health Sciences Medical Center Georgia Regents Medical Center
Georgia Health Sciences Children’s Medical Center
Children’s Hospital of Georgia
Physicians Practice Group Georgia Regents Medical Associates
Georgia Health Sciences Cancer Center Georgia Regents University Cancer Center
University Logos
Health System Logos
Athletic Logos
• GRU/GRHS Brand Guidelines• GReport• PAWS – Employee Intranet• GRU/GRHS Facebook/Twitter Accounts• Office of Communications & Marketing
(OCM)
Helpful Tools
Brand Guidelines
• Download the complete set of brand guidelines at www.gru.edu/ocm
GReport• Check your email
every Wednesday for the latest updates
• Sign up at report.gru.edu/email
• Post your events at report.gru.edu/gru-report-announcements
• http://paws.gru.edu• Click on Departments• Click on Communications
& Marketing• Click on Templates
PAWS (Portal and Web Services)
Power Point Report CoversElectronic Letterhead Sign-In SheetsAgendas Spine CoversItineraries Letterhead GuidesMeeting MinutesFax Cover SheetsShipping LabelsMailing Labels
Templates available on PAWS
• facebook.com/GeorgiaRegentsU• facebook.com/GRMedCenter• facebook.com/GAChildrens
• twitter.com/GeorgiaRegents• twitter.com/GRMedCenter• twitter.com/GAChildrens
How do you get connected?
• Media relations/Media training• Marketing, branding and advertising• Community relations• Web communications• Publications/Collateral• Social media• Editorial support• Videography• Photography• Speakers’ Bureau• Trademark licensing• History and Museums
OCM Support Services
Thank you!
Questions?
