Embed Size (px)
Citation preview
1
Private Audience Marketplace
Powered by
2
What is AdJoin?
AdJoin is a dedicated African Private Audience Marketplace backed by global online advertising firm Rubicon Project, market-leading Data Management Platform Krux, local media buying house MaxAxion and Kagiso Media.
AdJoin provides one single programmatic solution allowing advertisers access to unique audiences across an extended network of digital publications.
AdJoin helps you increase your advertising revenue by repackaging your inventory into marketable audience segments.
3
The Programmatic Evolution
Direct Sold /Guaranteed /
Reserved
Indirect / Programmatic / Unreserved Programmatic Premium
Ad networks aggregated
inventory and sold it to
advertisers. Helped
publishers by selling
inventory they could not
sell themselves
Ads sold via direct
transactions between
advertisers / agencies
and publishers
Real-time
marketplaces with
large pools of
liquid inventory not
sold directly. SSP’s
have more controls
for publishers to
optimize yield
Exclusive advertiser-to-
publisher inventory
relationships for
programmatic
purchasing within brand-
safe environments
4
Prioritization in the ad server
Typical Publisher
Premium Direct
Open Programmatic
Private Marketplaces
➢Prioritized Remnant➢Repackaged Media
➢Undifferentiated media➢Demand - Supply imbalance
➢Sponsorship➢Custom Executions➢Rate Card
➢High CPM & yield➢Direct Demand➢Guaranteed Delivery
➢Audience Targeting(AdJoin)
➢Ad Networks➢Open Exchanges➢Back-fill
5
AdJoin Advertiser Value Proposition
Reach audiences across AdJoin’s private audience marketplace
Reach
Connecting marketers to more relevant content
Connect
Target highly segmented audiences
Target
Leverage first and 3rd party data
Data Return
Better campaign ROI
6
AdJoin Publisher Value Proposition
AdJoin protects your premium sales offerings with the help of URL masking.
Most publishers have a premium direct sales strategy typically selling inventory internally at top end rates. More often than not this accounts for a small percentage of revenue and doesn’t fill much available traffic.Inventory not sold directly is then filled via a back-fill solution often yielding low eCPMs. This accounts for the vast majority of advertising revenue.
AdJoin positions itself as a 2nd tier monetization solution. Using market leading data technology, we repackage your unsold inventory into unique audience segments, increasing the value of your traffic..
Advertisers are happy to pay a higher CPM knowing they reach their desired audiences.Users are happier because they see ads that offer relevance and context.
AdJoin offers a variety of solutions to optimize & increase revenue.We support Standard Display, Video, Rich Media & Native ad formats.
7
Difference in Product Offerings
Publisher Direct Product Offerings AdJoin Audience Product Offerings
Page TakeoversCustom packagesCombination of print, radio, tv, digitalContent MarketingSocial MediaSponsored ArticlesDirect dealsGuaranteed inventoryGuaranteed placements
Audience Segments via Re-packaged unsold inventory in form of display ads(Standard Display, Mobile, Tablet, Desktop, Rich Media, Video, Native Display & Video)
AdJoin is the perfect compliment & extension to your existing product offerings.Advertisers are not able to target your properties directly, but rather the audiences that sit across all
the sites & apps within the AdJoin Marketplace.
Now you can focus your internal sales efforts on custom executions, and let AdJoin increase your revenue & automate the distribution of display advertising.
8
How it works
➢ AdJoin’s Private Audience Marketplace is integrated into Rubicon Project’s SSP (leading programmatic
advertising technology)
➢ AdJoin in partnership with Krux DMP (Data Management Platform) builds out audience segments by
collecting audience data from publishers within AdJoin’s Audience Marketplace.
➢ AdJoin’s Private Audience Marketplace fills the demand at scale by allowing strategic sales partners to sell the audience segments within AdJoin at a fixed rate.
➢ AdJoin provides ad monetization and optimization strategies including but not limited to:
• Ad placements
• Supported ad formats – rich media, video, native, standard display
• Yield management
• Back-fill ad solutions
• Quality control of advertising within AdJoin’s Marketplace.
➢URLs are masked to protect publishers’ premium sales offerings
9
How it’s Done
3rd party data extrapolation
10
Example Audience Segments
Women 25-35, Social Butterflies, High income earners.
Segments are combined for more granular targeting:
Men 18-25, Sports Enthusiast, known Gadget Lovers.
11
Rubicon Project & Krux Publishing Partners
