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8/8/2019 Aditya Birla Retail Pvt
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Aditya Birla Retail Pvt. LtdMore for you..
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INTRODUCTION
ABRL Aditya Birla Retail, an subsidiary of the Aditya Birla
Group, acquired a majority stake in Trinethra Super
Retail Limited (Trinethra). Targeting revenue of Rs1,600 crore in this financial
year with increase of 30-35%.
STO RE FO RMAT More.for you (Supermarket with 640 stores) More Megastore (Hypermarket with 8 stores)
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S TORE- MORE. For you,
PunchkulaCATCHMEN T AREA-SKU COU NT-
FOOT FALL -BASK ET SIZ E -
CO MPE TITIO N-
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Major Categories
StaplesFruits & Vegetables
Bakery and Chilled FoodsGeneral MerchandiseProcessed Food
Home & Personal Care
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Category Hierarchy
Category ( HOME & PERSONAL CARE)Class Name ( Laundry / Personal care)
Sub Class ( SHAVING CREAM/ HANDWASH/SANITIZER)SKU (DETTOL 200 GMS. Packet)
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Home & Personal Care @ More
Contribution to the store revenue: 10-14%monthly average.The category is formed because products in thiscategory are complimentary.Total SKU in Punchkula is 1813 ( Personal- 1370and Household- 443)Destination of the category is preferred.Average revenue per day:Brand Conscious customers
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A ssortment
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Classes in Home & Personal Care: Dental Care,Body Care, Toiletries,
Sub- CategorySku
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Shelf Representation
HPC products are placed towards the cornerend of the store.
HPC products are placed after BCF and Staplesin the Focal Point.SKU s are placed as per TABC technique of merchandising.Visibility is more for National Brands in the Eyesight line.
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Replenishment
HPC Category has only p roducts.
Wh en SKU count goes below RO P, AR S is tr iggered.
Every SKU has t he ir res p ect ive MBQ
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Replenishment Process
11
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HUL Purchase Order
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Cont..
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PRIV AT E L AB ELS @ more.
Enriche (Skin Care)AU 79 (Deodorant)
Fresh O-Dent (Dental)Kara ()110% (Cleaning Agents)
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PRIV AT E L AB ELS @ more.Off er Customers a w ider select ion t han is normally a va ila ble w it hcom pet it ion.
Re in f orce t he image o f t he store
Enhance marg ins: They have a higher marg in w hich i ncreases storeRe venue
Off er customers higher value t han com pet ing brands.
Off er customers a lower price t han com pet ing brands.
They have a higher marg in- Increases store Re venueHel ps increas ing f oot f alls o f price sens it ive customers
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