#EURoad2Sibiu

#FutureOfEurope

‘I believe that we must make much better use of the great opportunities offered bydigital technologies, which do not know any borders. To do so, we will need to havethe courage to break down national silos in telecoms regulation, in copyright and dataprotection legislation, in the management of radio waves and in the application ofcompetition law. That way, we can ensure that consumers can access services, music,movies and sports events on their electronic devices wherever they are in Europe.’

Candidate for President of the European Commission Jean-Claude Juncker,Political Guidelines for the next Commission, 15 July 2014

A Digital Single Market for the benefitof all EuropeansTOWARDS A MORE UNITED, STRONGER AND MORE DEMOCRATIC UNION

May2018

It is a priority for the Juncker Commission to provide our citizens with the best possible access to the online world and theskills to build a digital future for Europe.

Demand for wireless connectivity using smart phones and future 5G devices is continuously growing. Mobile traffic will groweightfold in the next five years.

ON;-)

CREATING A DIGITALLY CONNECTED EUROPE

Before the Juncker Commission Under the Juncker Commission

Extremely high roaming prices forusing your phone abroad in Europe.In 2007: over €0.50 per minute fora voice call, €0.28 for an SMS and€6000 per GB of data.

Europeans used their mobile devices over5 timesmore for data and almost2.5 timesmore for calls whiletravelling in the EU in summer 2017compared to summer 2016.

Since 15 June 2017, Europeans do not pay roaming charges when travellingwithin the EU.

have been adopted by the European Parliament and the Councilof the European Union

legislative initiatives are still on the table for the EuropeanParliament and the Council of the European Union to adopt

legislativeinitiatives presentedby the JunckerCommission

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70% of Europeansalready saw the benefitsfrom the end ofroaming charges insummer 2017.

The Commission’s Contribution to the Leaders’ Agenda

In the online world the EU’s four freedoms —the free movement of goods, capital, services and labour —are not yet areality. The Juncker Commission is tackling these problems.

Before the Juncker Commission Under the Juncker Commission

In 2015 only 12% of EU retailerssold online to consumers in other EUcountries, while 37% sold online intheir own country.

Only 15% of consumers made onlinepurchases from another EU country,while 44% did so from their owncountry.

Over 122,000more businesses are expected to start selling to consumersin other Member States, thanks to an improved legal framework.

Consumer rights were not adapted tothe digital age.

Updated consumer protection rules and proposed digitalcontract rules will:

• grant consumers more rights in the online world;

• give consumers confidence when buying online and fromdifferent Member States.

BREAKING DOWN DIGITAL BARRIERS FOR CONSUMERS AND BUSINESSES

Before the Juncker Commission Under the Juncker Commission

Europeans cannot use their onlinesubscriptions while they travel.Streaming of their favourite TV showmight be blocked abroad.

As of 1 April 2018, Europeans can access their onlinesubscriptions to films, sports events, e-books, video gamesor music services while travelling to another Member State.

Many people in remote areas donot have access to good internetconnections.

Around €29 billion in investment in the digital sector is setto be triggered thanks to the support of the European Fundfor Strategic Investments (EFSI). In addition, €14 billionunder the European Structural and Investment Funds isbeing invested in digital technologies.

As of 15 May 2018, local communities can apply for#WiFi4EU vouchers to set up free public Wi-Fi hotspots.

Radio spectrum waves are the basisfor Wi-Fi, mobile phones and otherwireless devices. Their use is not wellcoordinated across Europe.

Spectrum-enabled services are wortharound €500 billion a year to theEuropean economy.

A fragmented market and delaysleft Europe lagging behind in 4Gconnection for several years.

Better spectrum coordination will increase the value of spectrum-enabled services to €1 trillion a year by 2023.

Europe will be able to successfully launch 5G connectionsthanks to better spectrum coordination, granting high-speed mobile internet access to everyone and new servicessuch as connected cars, remote health care, smart cities orvideo streaming on the move across the continent.

Difficulties for many citizens indealing with public administrationsonline, especially when they work, liveor do business in another EU country.

The ‘Single Digital Gateway’ will provide one entry pointfor online administrative procedures for citizens andbusinesses. With the support of the European Parliamentand Member States, this could be a reality by 2020.

Lower pricesfor cross-border

sales

€18 millionboost tospending

€4 millionboost toEU GDP

Before the Juncker Commission Under the Juncker Commission

Consumers are geoblocked fromaccessing goods and services online inother countries, for example requiringpayment with a debit or credit cardfrom a specific country only.

As of December 2018, the new rules against unjustifiedgeoblocking will ensure that consumers can buy online inanother EU country with equal treatment.

New rules will make it easier for broadcasters to enrichtheir online offers across borders, granting people betterchoice and access to content across borders andallowing European culture to flourish. The new rulesshould be agreed by June 2018.

By 2020 there will be copyright exemptions forresearch, education and heritage preservation so thatstudents, teachers and cultural institutions such asmuseums, libraries and cinematheques can fully benefitfrom the available digital material.

We aim to reinforce the position of rights holders tonegotiate and be remunerated for the use of their contenton online platforms. Such platforms will have anobligation to deploy effective means such as technologyto automatically detect songs or audiovisual works whichrights holders have identified and agreed with theplatforms either to authorise or remove.

20 million people who live in the EUwere born in a different EU MemberState from the one they are residentin now. They often cannot accessaudiovisual content from their homecountries.

Students and teachers are eager touse digital materials and technologiesfor learning, but almost a quarterof teachers face copyright-relatedrestrictions in their digital teachingactivities.

Newspapers, magazines and otherpress publications have benefitedfrom the shift from print to digitaland online services like social mediaand news aggregators. It has led tobroader audiences, but it has alsoimpacted advertising revenue andmade the licensing and enforcementof the rights in these publicationsincreasingly difficult.

26 million blind and visuallyimpaired people in Europe are limitedin their access to culture because theformats they need are not readilyavailable.

New rules will allow special formats of print material —such as braille or Daisy— to be made and disseminated forpeople with print disabilities. People who are blind, visuallyimpaired or otherwise print-disabled will soon be able toaccess more books and other print material, includingadapted audio books and e-books, in accessible formats— across the European Union and the rest of the world.

Prices charged for delivery of smallparcels to another Member Stateare oſten up to five times higherthan domestic prices, without a clearcorrelation to the real costs.

62% of companies that wish to sellonline say that high delivery costs area problem.

Higher price transparency and increased regulatoryoversight will incite lower prices, allow consumers andsmall businesses to take informed decisions, and makeparcel delivery more affordable.

This has the potential to:

• increase cross-border e-commerce by more than 4%;

• increase the number of firms selling online across bordersby more than 6% and the volume of online trade by 5%.

Companies and public administrationsface difficulties in storing andprocessing non-personal data (e.g.accounting, finance, manufacturing)in different EU countries. This stopsSMEs and start-ups from enteringnew markets across borders andscaling up, and leads to the costlyduplication of data storage facilities.

It will be easier and cheaper for businesses and publicadministrations to operate across borders in the EU,as their data can be stored, processed and flow freelyall across the EU according to a single set of rules.

Lower costs for data services and greater flexibility forcompanies could boost EU GDP by up to €8 billion/year.

Before the Juncker Commission Under the Juncker Commission

Supercomputers are needed toprocess ever larger amounts of dataand bring benefits to society in manyareas, from health care andrenewable energy to car safety andcybersecurity. However, today,compared to its competitors fromChina, Japan or the United States,Europe is clearly underinvesting inhigh-performance computing, witha funding gap of €500-750 millionper year. As a result, Europeanscientists and industry increasinglyprocess their data outside the EU.

€1 billion will be invested jointly with Member States to builda world-class European supercomputer infrastructure.So far, 15 European countries have signed the Europeandeclaration on high-performance computing: France,Germany, Italy, Luxembourg, Netherlands, Portugal, Spain,Belgium, Slovenia, Bulgaria, Switzerland, Greece, Croatia, theCzech Republic and Cyprus.

1 million EU businesses are dependenton online platforms to reach theircustomers. When issues emerge in theplatform-to-business relations, theyaffect negatively businesses' salesand trust in the online economy.Nearly half of business users (46%),especially small ones, experienceproblems with online intermediationservices throughout their businessrelationship. 1 out of 5 businessesexperiences problems oſten.

New rules for platform-to-business relations based ontransparency and dispute resolution mechanism.

Increased innovation opportunities for businesses using onlineplatforms or search engines.

Greater trust and regulatory predictability for the onlineeconomy.

Better scale-up perspectives for EU platforms.

A new EU Observatory monitoring, anticipating and solvingissues in the online platforms economy.

Artificial intelligence cansignificantly improve people’s livesand bring major benefits to our societyand economy through betterhealthcare, more efficient publicadministration, safer transport, amore competitive industry andsustainable farming.

However, there is fierce internationalcompetition in artificial intelligenceand until recently no coordinatedaction for the EU to be at the forefrontof artificial intelligence development.

As with any transformativetechnology, artificial intelligence mayraise new ethical and legalquestions,to which we need a commonapproach.

The Commission started working with Member States to havea coordinated action on artificial intelligence by the endof the year. The main aim is to maximise the impact ofinvestment at the EU and national levels, encouragecooperation across the EU (especially facilitating the use ofartificial intelligence in small and medium sized enterprises),exchange best practices, and define the way forward together,to ensure the EU's global competitiveness in the sector.

Based on the EU's Charter of Fundamental Rights, ethicalguidelines on artificial intelligence will be developed by theend of 2018 in close cooperation with all relevantstakeholders. The guidelines will also take into accountprinciples such as data protection and transparency, and buildon the work of the European Group on Ethics in Science andNew Technologies.