2016ADERLY

MAKE THE TERRITORY ROAR!

32

©Égérie

3 Editorial: Working together to develop our territory4 Key figures for 2016

6SECTION 1 Results: what businesses contribute to the territory8 Steady growth in results12 Companies set up in 201616 They chose the Lyon region in 2016

26SECTION 2 Attractiveness: how does ADERLY identify and support projects?28 How does ADERLY look for projects to set up a business abroad?32 How does ADERLY support companies?

34SECTION 3 Influence ONLYLYON 201636 ONLYLYON communications: Lyon asserts its international presence37 ONLYLYON Ambassadors: an increasingly active network of influence38 Social networks: presence and influence greatly increased39 Press and public relations: conquering the world

40SECTION 4 The Agency: active players42 Governance of ADERLY44 Resources of ADERLY and ONLYLYON45 2017 Road map46 Portraits of ADERLY47 Organisation chart

“We must combine institutional change

and economic development in the service of our territory.”

Jean-Charles Foddis, Executive Director of ADERLY

The challenge for the Agency in 2016 was both simple in name, and ambitious in nature: to boost ADERLY’s economic impact in the Lyon area in an institutional context that is undergoing massive changes and under increasingly difficult international conditions.

With 110 businesses set up and 2,045 jobs created in the next three years, ADERLY has exceeded its targets and achieved results that are constantly progressing. It has shown that the changes made in the first year of its new 2016-2018 three-year plan have made it possible to offset the risks linked to its economic environment.

The continuous development of its methods of prospecting, the enrichment of its local offering and the efforts to optimise the management of investment projects have contributed greatly to these positive results. In some ways it was a quieter year than last year, but marked by widespread nervousness with regard to investment.

While certain levers require greater attention in the coming year, such as firms setting up in certain parts of the metropolitan area or the proportion of international projects in the 2016 results, other factors allow us to be confident about the future. The high proportion of projects resulting from prospecting by the Agency itself, as well as of startups (in addition to transfers and extensions), show the great potential of the teamwork carried out.

In 2017 the challenges remain the same or are even greater due to international developments that will inevitably affect the Agency, such as Brexit in the United Kingdom or the transformation of the American economy, and also to a certain extent the changes in its board members, in particular the Rhône Department.

The metropolitan dynamics, the projects devised by all the local players that make up ADERLY and the ONLYLYON collective approach, which showcases Lyon’s attractiveness on an international scale, make us readier than ever to meet these challenges, in the service of the economic development of the Greater Lyon region.

Jean-Charles Foddis

Executive Directorof ADERLY

WORKING TOGETHERTO DEVELOPOUR TERRITORY

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“Lyon, the ideal city to immerse yourself in Europe, and be connected

to the latest trends.”Ryan MCDONALD, Senior Producer, Bigpoint Lyon

(company supported by ADERLY, see page 17)

Key figuresfor 2016

PROMOTION

+55% +120%visits pages viewed on www.investinlyon.com

over 400international media stories

24,200 ONLYLYON Ambassadors

1,800 initiatives carried out by Ambassadors

22 million contacts for offline communications created by ONLYLYON

321 million Facebook views

1.6 million Facebook fans

IDENTITÉ

43 collaborateurs à l’ADERLY dont 8 pour ONLYLYON

1 agence partenariale à l’échelle du territoire

RSE l’ADERLY labellisée LUCIE depuis 2015

ADERLY terrytory=Metropolis of Lyon

Rhône Department

Porte de l’Isère Conurbation

Committee (CAPI)

Plaine de l’Ain Industrial Park (PIPA)

ViennAgglo

Metropolis of Saint-Étienne

ATTRACTIVENESS

companies set up

33%foreign-funded enterprises

jobs created within three years

10R&D centres

PROJECT SUPPORT SERVICES

Mobility

56 employees welcomed

Human Resources

102 posts filled thanks to ADERLY’s services

Real estate

74 of the projects established in 2016 benefited from a site search

Financialengineering

129 services provided

Cardinal GroupHead Office

Church of

St. George St. John’s Cathedral Musée des ConfluencesIncity

Tower

Temple of Augustus(Vienne)

Oxygène Tower

Saint-Étienne City of Design

Basilica of Our Lady of Fourvière

Crédit-LyonnaisTower Lyon Opera

Lyon Saint Exupéry

Airport

IDENTITY

43 employees at ADERLY including 8 for ONLYLYON

1 joint agency at the territory level

CSR ADERLY obtained the LUCIE CSR label in 2015

76 1 © V

isu

cré

a

Fourvière Hill

The Basilica of Our Lady of Fourvière dominates

the city of Lyon and overlooks Vieux-Lyon,

a district listed as a UNESCO World Heritage

Site, which stretches to the banks of the Saône.

RESULTS What businesses

contribute to the territory

98

Steady growth in results

Breakdown of jobs and companies created (by business sector)

In 2016 ADERLY managed to achieve its best results since its creation, in spite of the difficult international context. 110 companies were supported in the Lyon region, i.e. an increase of 20% compared with 2015. They should generate 2,045 new jobs in our territory within three years, representing an increase of 11%.The Agency’s results exceeded the targets set by its principals (100 companies set up and 2,000 jobs created). Although we passed the 2,000-job mark, this year we once again noted a fall in the number of jobs per project (18.5 jobs per project on average) in line with the basic economic trend observed in France and more widely in Europe.

Geographic origin of the businesses set up (in number of projects)

Development in businesses set up and jobs

1102,045 18.5companies

set upjobs within

3 years

jobs per project on average

(compared with 20 in 2015)

Résultats2016

Répartition des créations d’emploispar secteurs d’activité

jobs within 3 years2,045

Life sciences

Clean technologies

Industry

Digital

Services

Transport and logistics

577

129 178

164

274

723

companiesset up

Life sciences

110

Clean technologies

Industry

Digital

Services

Transport and logistics

Répartition des créations d’entreprisespar secteurs d’activité

15

11

34

36

4 10

Origine géographiquedes implantationsen nombre de projets

France

International (excluding Europe)

• Australia: 1• Brazil: 1• Canada : 1• China: 3• USA: 2

• India: 1• Israel: 1• Japan: 3• Tunisia: 1

Europe (excluding France)

• Germany: 9• Austria: 1• Belgium: 2• Spain: 1

• Italy: 5• United Kingdom: 3• Switzerland: 1

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22

Change in job creation since 2010

2010 2011 2012 2013 2014 2015 2016

1,424 1,345

1,859 1,825 1,922 1,8392,045

66 6071 77 80

92110

2010 2011 2012 2013 2014 2015 2016

Change in the businesses established since 2010

1110

Steady growth in results

Activities of the businesses set up (in number of projects)

Types of businesses set up (in number of projects)

Origin of the projects (%)

Where have the companies supported by ADERLY set up?

Fonctionsd’implantationen nombrede projets

37

3

21

6

510

13

8

7

Sales o�ces

Representative o�ces

Decision-making centres

Service centres

Logistics centres

R&D centres

Regional departments

Productionunits

Other costs

Startups

90Extensions

5Transfers

15

Prospecting

62% Decision-makers

12%

Promotion

19%

Partners

7%METROPOLIS OF LYON

(excluding inner Lyon)

INNER LYON

31

66

Metropolis ofSaint-Étienne

3

1er

4e

9e

5e

2e

6e

3e

8e

7e

Rhône Department

8Villefranchesur-Saône

Saint-Didierau-Mont-d’Or

Montanay

Lissieu

Rillieux-la-Pape

Villeurbanne

Vaulx-en-Velin

DécinesCharpieu

Meyzieu

Chassieu

Saint-Laurent-de-MureLyon

Saint-Exupery Airport

LyonSaint-Exupery Airport

Saint-Vulbas

Montluel

Genas

Pusignan

Écully

Tassinla-Demi-Lune

LoretteLoire-sur-

Rhône

Saint-Étienne

Saint-PriestVénissieux

Corbas

Oullins

Other zones

1

PIPA(Plaine de l’Ain Industrial Park)

1

less than 20 jobs

between 20 and 50 jobs

more than 50 jobs

KEY(number of jobs within 3 years)

À RAJOUTER :3 AUTRES ENTREPRISES

EN ATTENTED’INFORMATIONS

1312

Companiesset up in 2016

COMPANY NAME BUSINESS SITE ACTIVITY ORIGIN OF

THE CAPITALJOBS IN 3 YEARS

BIOFIN SANTÉDistribution of products

to health care professionalsService centre France 8

DATA MED CARE Telemedicine solution for treating chronic diseases Sales office France 5

EC6 Nutrition consultancyDecision-making

centreFrance 75

ELSALYS BIOTECH R&D: therapeutic monoclonal antibodies R&D centre France 20

IODA CONSULTINGAccounting firm -

Services for innovative companies Sales office France 3

MEDICREAMedical technologies: innovative medical device

solutions for spinal surgery Decision-making

centreFrance 30

NEURONAXDevelopment of drug candidates

to aid neuronal repairDecision-making

centreFrance 15

NIKKO CHEMICALSR&D: skin biology laboratory

for pharmaceuticals and cosmetics companies R&D centre Japan 3

SCIENION AG R&D: 3D printing of molecules R&D centre Germany 11

VALNEVA SE Biotech: design of innovative vaccinesDecision-making

centreFrance 8

COMPANY NAME BUSINESS SITE ACTIVITY ORIGIN OF

THE CAPITALJOBS IN 3 YEARS

BILFINGER Specialised maintenance for the chemical industry Workshop Germany 25

BIOVAL'HUILES Collection and processing of edible oils Regional department France 10

CFTSupplier of dust removal systems and ventilation

technologiesSales office Germany 6

CIME INDUSTRIE Production of wood boards with thermoplastic Production unit France 6

EDF STORE AND FORECAST

Development of energy management software and battery systems to integrate intermittent alternative

energy sourcesSales office France 10

ENEKIO LYON Energy efficiency Regional department France 30

ENERTIMEDesign, manufacture and deployment of

thermodynamic machineryR&D centre France 10

GRANTA DESIGNDevelopment and marketing of software in the field of

materials informaticsRepresentative office United Kingdom 5

LABOSPORT Control laboratory for sports and recreational surfaces Production unit France 10

MEZ-TECHNIK FRANCE

Production and distribution of metal products mainly for ventilation shafts

Sales office Germany 3

PRO PVDesign, production and distribution

of photovoltaic componentsDecision-making

centreGermany 6

RSK Treatment of polluted soils Service centre United Kingdom 20

SEDEVIT systems and software consulting in the field of circuit

boards and embedded systemsSales office France 3

SOLAR EDGE Electronic systems for the photovoltaic industry Sales office Israel 10

TOSHIBA CARRIER EUROPE SAS

Engineering services centre and design centreDecision-making

centreJapan 10

Life sciences: 10 companies/178 jobs

Clean technology: 15 companies/164 jobs

COMPANY NAME BUSINESS SITE ACTIVITY ORIGIN OF

THE CAPITALJOBS IN 3 YEARS

87 SECONDS Multimedia communications agency Sales office Belgium 7

ACIAL Software testing consultancy and services Regional department France 50

ADVENS Development of applications for securing data Sales office France 50

AGORA OPINIONInteractive and connected customer satisfaction

terminalsDecision-making

centreFrance 50

AI3Deployment of innovative solutions based

on Microsoft technologies Regional department France 30

ALTAŸS HR software company specialised in key accounts Sales office France 8

ATIMIC Disability-friendly IT service company Sales office France 20

BIGPOINT LYON Computer software and services R&D centre Germany 80

BSIM FRANCESimulation software engineering

and distribution servicesDecision-making

centreItaly 3

CARE SERVE FRANCE - COMPLETE CARE SHOP

E-commerce unit for elderly and disability aids

Decision-making centre

United Kingdom 27

CAT AMANIA Computer service firm: IT consulting and services Sales office France 30

CLIM8 E-textiles R&D centre France 11

DEJBOX LYONDelivery of lunch boxes via an online platform

Representative office France 20

DEKIBAE Creation of mobile applications Regional department France 15

EXPATEO IT systems and software consultingDecision-making

centreFrance 10

FRANCE PARI LYON Online betting Other France 10

GLORY COMPANY LYON E-commerceDecision-making

centreChina 5

HIGHTAIX Design and production of special-purpose machines Sales office France 3

IMAKUMO IT consulting Regional department France 25

IN FOCUS Video communications for non-profit organisations Branch France 3

NEHOOV Energy data analytics solution R&D centre France 10

OKLIC Marketing and collaborative e-commerce agencyDecision-making

centreFrance 10

PICKMECABDevelopment of an online application for booking

vehicles with driversSales office France 20

PRAMANA Data management for companies Regional department France 25

PROJEKT PRO Software packages for architectsDecision-making

centreGermany 10

RESERVE DEBOUSSOLEE Distribution of cultural content Sales office France 5

S. INFORMATIQUE Software publishing Sales office France 80

TRIIPTIC Marketing of an online invoicing program Sales office France 10

UBISTER SAP integration & cloud management Sales office France 10

WAIR Smart anti-pollution scarf R&D centre France 24

WEBFORCE3 Web training Training centre France 15

WILD CODE SCHOOL LYON

Private IT school Training centre France 2

WINGZ LYON Collaborative economy R&D centre USA 30

YASKAWA Manufacture of industrial robots Regional department Japan 15

Digital: 34 companies/723 jobs

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COMPANY NAME BUSINESS SITE ACTIVITY ORIGIN OF

THE CAPITALJOBS IN 3 YEARS

AIR LIQUIDE CONNECT Factory management unit Service centre France 30

BOOSTHEAT HVAC Production unit France 115

BOUCHET BIPLEXProduction of testing equipment

for electrical productsDecision-making

centreFrance 15

FLEXPACK FRANCE Packaging Production unit Italy 10

GDES ERBATraditional and industrial painting,

corrosion-resistant coatingProduction unit Spain 35

GONE'S Design and production of designer lampsDecision-making

centreFrance 5

HAAS + SOHN FRANCE SAS

Wood-burning or pellet stoves, chimneysDecision-making

centreAustria 8

ISEM TECHNOLOGIES FRANCE

Car mechanics R&D centre China 30

MOTION FRANCEDesign and production of a suspension fork

for two-wheeled vehiclesProduction unit France 12

TECHNISOL Liquid screed Logistics centre France 8

5 SANSProduction and marketing of allergen-free

organic productsProduction unit France 6

COMPANY NAME BUSINESS SITE ACTIVITY ORIGIN OF

THE CAPITALJOBS IN 3 YEARS

CODOGNOTTO FRANCE

Transport and logistics Logistics centre Italy 7

COMBRONDE Transport and logistics Logistics centre France 50

BM Food processing Logistics centre France 12

LOGISTIC SERVICES EUROPE

Order preparation Logistics centre France 60

Industry: 11 companies/274 jobs

Transport and logistics: 4 companies/129 jobs

Skyline of the Lyon Part-Dieu business district

COMPANY NAME BUSINESS SITE ACTIVITY ORIGIN OF

THE CAPITALJOBS IN 3 YEARS

AMODEVContracting owner assistance for all aspects

of property transactionsSales office France 5

APPCO GROUP - INTENSEMARKETING

Direct marketingDecision-making

centreAustralia 15

ARTÉMIS COURTAGE Broker for real estate loans and credit insurance Sales office France 6

AUTOMATISMES DU CENTRE EST

Design and creation of industrial process monitoring equipment

Sales office France 10

BE2I Industrial engineering Service centre Tunisia 9

BEST FRANCESale of personal protective equipment and other

protective equipmentSales office France 10

BIOSTIME FRANCE Food processing: sale of baby milk Sales office China 10

BRUNO COSTE SERVICES

Home support for the elderly Regional department France 60

CCLAW EUROPE Law firm Representative office Brazil 3

CENTRE SERVICESHome services: housework, ironing,

sports coaching, gardening Sales office France 8

CGTOWER EUROPEMarketing of technical plastic laminates for the

industrial and automotive marketsDecision-making

centreCanada 12

CONSTRUCTION NOTARI SAS

Building and public works engineering and design department: works, tunnels and hydroelectric dams

Regional department Italy 20

FREE CENTER Telecommunications Sales office France 20

FUGU Production and sale of inflatable furniture Sales office France 9

FULCRUM FRANCEDesign and distribution of wheels and components

for bikesDecision-making

centreItaly 3

HARD ROCK CAFÉ LYON Restaurants Restaurant USA 57

HIDROSTAL Marketing of hydraulic pumps Sales office Switzerland 7

HUTISA Procurement optimisation consultancy Sales office France 8

I-CAREEngineering firm specialised in optimising production

facilitiesSales office Belgium 8

KEA PARTNERSSenior management organisation

and strategy consultancyRegional department France 10

KORUS Renovation of offices Regional department France 25

LAQUET Creation of landscapes and sports areas Branch France 10

MG2 CRÉATION Technical textiles Production unit France 5

NET PLUS RHÔNE-ALPES

Industrial cleaning Sales office France 60

NOW COWORKING Coworking space Service centre France 6

OPEN BOX CO DESIGN & BUILD

Design and creation of logistics, industrial and tertiary buildings

Decision-making centre

France 8

PRO SENIORS LYON Assistance for vulnerable people Sales office France 70

SIXT Vehicle rental Sales office Germany 20

STIMULUS CONSEIL Occupational health and well-being expert Sales office France 5

TECHNI DRONE Drone pilot training Sales office France 5

TECHNIPHARM Technological building engineering Regional department France 23

TOMA INTERIM LYONTemping agency for the building and public

works sector and industrySales office France 3

URBAN LINKER Recruitment agency Sales office France 30

VDM METALS FRANCE Trading in metal alloysDecision-making

centreGermany 4

VJ SOURCING FRANCESourcing of the manufacture of cotton clothes and

leather products, specialised in southern IndiaSales office India 4

WERESO LYON Coworking space Service centre France 9

Service sector: 36 companies/577 jobs

1716

THEY CHOSE THE LYON AREA

IN 2016Focus on a few

key projects

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2016 Festival of Lights

“Caprice”

at the Tony Bertrand Water Sports Centre

87 SECONDS | ACIAL | ADVENS | AGORA OPINION

| AI3 | ALTAŸS | ATIMIC | BIGPOINT LYON | BSIM

FRANCE | CARE SERVE FRANCE - COMPLETE CARE

SHOP | CAT AMANIA | CLIM8 | DEJBOX LYON |

DEKIBAE | EXPATEO | FRANCE PARI LYON | GLORY

COMPANY LYON | HIGHTAIX | IMAKUMO | IN FOCUS

| NEHOOV | OKLIC | PICKMECAB | PRAMANA

| PROJEKT PRO | RESERVE DEBOUSSOLEE |

S. INFORMATIQUE | TRIIPTIC | UBISTER | WAIR |

WEBFORCE3 | WILD CODE SCHOOL LYON | WINGZ

LYON | YASKAWA

Digital

• 2nd largest centre of digital technology in

France

• 25% increase in jobs in five years in software,

data processing, content

• €200m of funds raised in 2015

• 16 technology incubators

• 50,000 jobs

• 150 startups accelerated and 350 startups

incubated in 2015

• 300 university courses in digital technology

34 companies

723 jobs within 3 years

Bigpoint Lyon

Country: GermanyBusiness: Producer of online video games

Project: Extension of an R&D centre in Lyon following the takeover of Little World StudiosJobs within 3 years: 80

Khaled Helioui, Chief Executive Officer of Bigpoint“In order to continue our strategy, we were looking for a third main line of development to complement our centres in Hamburg and Berlin. We held discussions with a number of regions (in Canada, the Middle East and Asia) before meeting the team at Little World Studios. Their passion, working culture and desire to have an impact on our industry, as well as the quality of the creative and digital technology ecosystem in Lyon, convinced us to take over and invest in the studio, in order to create a mobile development hub.”

Florian Miguet, Chief Executive Officer and co-founder“There are only a few towns in France that bring together the whole ecosystem for developing innovations in technical textiles. By coming to Lyon, we have found the partners and talented people we need to develop our intelligent thermal T-shirt. The company has just launched a fund raising campaign for €3 million to be able to start production of a collection for winter 2018.”

Acial

Country: FranceBusiness: Software testing

Project: Creation of a regional department in Tassin-La-Demi-LuneJobs within 3 years: 50

Frédéric Hazemann, Lyon Branch Manager“The Auvergne-Rhône-Alpes region is the second biggest region in France and offers great potential for customers for Acial and a large source of skills. Our aim at the local level is to become an essential software testing partner for companies in the Lyon area.”

Clim8

Country: FranceBusiness: E-textiles

Project: Creation of an R&D centre in ÉcullyJobs within 3 years: 11

1918 1918

EC6 SCIENION

1

Life sciences

Joint interview with Eric Commelin, Director of EC6 and Holger Eickhoff, Founder and CEO of Scienion AG

EC6 has a twelve-year experience in providing daily support for catering and nutrition projects in hospitals and health care and social welfare institutions, for elderly and disabled people.EC6 was set up in 2005 and currently has 32 experts, technicians and engineers present in the Lyon area and able to travel within Metropolitan France or to the French overseas departments and territories and abroad.

Scienion AG is a German company that offers a range of very high-precision robots and service solutions for non-contact printing of biomolecules for

research laboratories and developing diagnostic biochips.

What is EC6?What is Scienion?

Country: FranceBusiness: Nutrition & catering consultancy

Eric Commelin, Director of EC6

Project: Transfer of a decision-making centre to LyonJobs within 3 years: 75

10 companies

178 jobs within 3 years

In 2016, EC6 decided to transfer its decision-making centre to the heart of the hospital district in Lyon (8th arrondissement). By setting up a site close to its customers, the group has strengthened its presence and supplemented its historical activities of engineering, project management and skills development with new businesses.

En 2016, Scienion chose Lyon to create its French subsidiary, named Cellenion, specialised in solutions and technologies for controlled cell dispensing with

applications in the fields of bioprinting and single cell isolation. Bioprinting involves generating cell patterns, made possible by the use of 3D printing technologies.

Single-cell manipulation has long been a challenge for the scientific community due to the size and fragile nature of the cells. Cellenion has developed and patented

a breakthrough technology called CellenONE allowing high-throughput isolation and dispensing of single cells onto a wide range of substrates.

Can you describe your project in Lyon?2

• Lyon, the birthplace of life sciences in France

• 1 global competitiveness cluster: Lyonbiopôle

• World leader for human vaccines (Sanofi

Pasteur), veterinary products (Merial/

Boehringer Ingelheim) and bacteriological

diagnostics (bioMérieux)

• 6,500 researchers in the region

• 40 hospitals and 32,000 beds

• 20,000 life sciences students

BIOFIN SANTÉ | DATA MED CARE | EC6 | ELSALYS

BIOTECH | IODA CONSULTING | MEDICREA |

NEURONAX | NIKKO CHEMICALS | SCIENION AG |

VALNEVA SE

The international reputation of Lyon and the efficiency of the Chamber of Commerce and Industry and related services will help us to deploy our expertise abroad.

One of the main reasons we chose the Lyon region to set up a site was the excellent conditions for establishing biotechnology companies thanks to the presence of the Lyonbiopôle competitiveness cluster. Cellenion has already

started to build up a regional network with scientists, companies and associations.

EC6 was helped by ADERLY in particular to find a site suited to its activities, make contact with players in the sector in the Lyon region, and acquire a global view of the market and its players.

We received a great deal of support from ADERLY, which helped us throughout our project, in particular with fiscal and legal matters, looking for funding,

establishing a network with industrial and academic players in the area (Lyonbiopôle, I-Care, Bioaster), as well as looking for a site, recruiting staff and

transferring employees. ADERLY also encouraged us to take part in the BIOVISION competition, the World Life Sciences Forum. We received the BIOVISION Award in

the “Catalyzer Project” category in April 2016.

Why did you choose Lyon or the Lyon region to set up a site and develop your company?3

How did ADERLY support you?4

Country: GermanyBusiness: 3D printing of biomolecules

Holger Eickhoff, Founder and CEO of Scienion AG

Project: Creation of an R&D centre in LyonJobs within 3 years: 11

2120

Cleantechnologies

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Granta Design

Country: United KingdomBusiness: Development and marketing of software in the field of materials informatics

Project: Creation of a representative office in LyonJobs within 3 years: 5

Granta Design was set up about twenty years ago in Cambridge, and is the market leader in materials information technology. Via its software suite, it helps manufacturers capitalise on their materials data and exploit them effectively in their engineering and design departments: an essential means of understanding materials and processes and improving the performance, safety and environmental sustainability of industrial products. Victor Arnoux, legal representative of the organisation opened in Lyon:“Granta Design, which is already involved in all sectors of French industry, chose Lyon because of the territory’s dynamism. With ADERLY’s help, which made things much easier for us, we were able to set up our office quickly and immediately join a local network aimed at optimising materials and industrial processes. The Lyon region is able to position itself on high-tech issues such as chemistry, the environment, implementation of composites or initiatives linked to additive manufacturing, which we support by our action.”

BILFINGER | BIOVAL’HUILES | CFT | CIME INDUSTRIE

| EDF STORE AND FORECAST | ENEKIO LYON |

ENERTIME | GRANTA DESIGN | LABOSPORT |

MEZ-TECHNIK FRANCE | PRO PV | RSK | SEDEV |

SOLAR EDGE | TOSHIBA CARRIER EUROPE SAS

1st region in France for industrial chemical

production

• 7,700 establishments and 120,000 jobs

in the urban area of Lyon

• A 20.8 billion Euros in turnover

• 4 business clusters: Axelera, LUTB,

Techtera and Tenerrdis

• 2,000 researchers

• 1st smart grid area in Europe in terms

of experimentation and implementation

15 companies

164 jobs within 3 years

Toshiba Carrier Country: Japan Business: Engineering services centre and design centre

Project: Creation of a decision-making centre in MontluelJobs within 3 years: 10

The Japanese group Toshiba has decided to create its European head office in Montluel on the Carrier site. This site, which involved an initial investment of €2.1 million, will focus on developing products for the European market, and in particular on sales of air conditioners equipped with variable refrigerant flow (VRF) systems.

Tokyo skyline

Combronde Group

Country: FranceBusiness: Transport and logistics

Project: Creation of a logistics centre in Loire-sur-RhôneJobs within 3 years: 50

In 2016 the Combronde group chose the Lyon region to create a multimodal logistics platform close to Lyon. This new team, which will have 50 employees within three years, will reinforce the group’s workforce of 650 people.

CODOGNOTTO FRANCE | COMBRONDE | BM |

LOGISTIC SERVICES EUROPE

Transport and logistics

• A logistics building stock of over 4.5 million m² in the Lyon urban area

• 157,000 jobs in the logistics sector

• Nord Isère: largest land logistics platform

in France and 3rd in Europe with 2 million m² of logistics warehouses

4 companies

129 jobs within 3 years

The harbour basin of the Lyon-Confluence

district

2322 2322

ISEM TECHNOLOGIES GDES ERBA

Country: ChinaBusiness: Car industry

Project: Creation of an R&D centre in Saint-PriestJobs within 3 years: 30

What is Isem Technologies? What is GD Energy Services?

We are a relocated unit of our parent company based in Shanghai (China). Isem Technologies Europe is an engineering and design department specialised in the field of turbocompressors and pumps for petrol engines for cars and diesel engines for trucks. Although the parent company focuses on the Chinese domestic market for the development, validation and manufacture of our products, our role is to provide a global and international dimension to R&D for future products.

Grupo Dominguis Energy Services (GDES) was founded in 1932 and is a Spanish group of companies that is a major player for the provision of industrial services in

the following areas of activity: industrial maintenance, surface treatment, nuclear decommissioning, services for renewable energy, electricity grids, outsourcing of logistics and emergency resources. With over 40 years’ experience in the nuclear

industry and 2,300 employees around the world, a large proportion of its volume of business is generated by the nuclear industry, innovation and investment in R&D.

1

Can you describe your project?

In 2016 Isem Technologies decided to create its R&D centre for Europe in Lyon. Our team of four employees in Saint-Priest is currently setting up the site with the best tools for our CAD studies. We are then planning to continue our expansion in the Lyon area by increasing our capacity for designing innovative products in the field of gas turbine generators and electrification of components and equipment in motors such as pumps and compressors. We will have finished installations when our workforce exceeds 30 people and a local production site has been decided on.

In July 2016, GDES and the Erba group decided to merge their coatings and surface treatment activities, with the creation of a new company, GDES Erba, for the industrial and nuclear sectors. GDES Erba therefore specialises in industrial painting and special

coatings. GDES contributed its technical reputation at national level and a four-year project with EDF in the nuclear sector and ERBA its practical know-how and its local presence. GDES Erba, whose head office is located in Lorette (Loire), kept on about

twenty employees with growth targets expected to double the workforce.

2

Industry 11 companies

74 jobs within 3 years

William Passemard, General Manager of Isem Technologies Europe

Joint interview with William Passemard, General Manager of Isem Technologies Europe and Patrice Guerra, Deputy CEO of GDES Erba

The Auvergne-Rhône-Alpes region was chosen for its attractiveness, primarily due to its talented employees, high level of training in mechanical and scientific engineering; its industrial area for transport, its links to capital cities and large towns in Europe, and its TGV to Paris in two hours.The network of Chinese former pupils and the prospecting by ADERLY in Shanghai... all of which influenced our choice of Metropolis of Lyon, firstly at the World Trade Center Lyon in the 3rd arrondissement, and then in Saint-Priest at the Lyon Green Technology Park.

The merger represented an opportunity, and the result of our complementarity. Since GDES has its French subsidiary in Marseilles and Erba is located between Lyon and

Saint-Étienne, these sites enable us to cover the south-east quarter of France, which is important from a strategic point of view. As the Rhône valley is highly industrialised and equipped with nuclear energy, these sites will enable us to develop and offer our

services within the Lyon and Saint-Étienne areas as well as to the whole of France.

How did ADERLY support you?

ADERLY enabled us to get our installation started by helping us in the initial stage to put our vacancies online and to select, interview and train our Chinese managers until our organisation was operational and autonomous. But it also helped us by putting us in touch with local industrial networks, and most importantly by taking into account the cultural differences between France and China, with follow-up both in Lyon and in China. Our strategy was to establish ourselves in France and the method was effective thanks to the work of the members of ADERLY.

Now that the merger between GDES and ERBA has been carried out and the site has been set up in Lorette, ADERLY has supported us and continues to support

us in our development, in particular with the recruitment of staff and help seeking funding for training these employees, as well as for the commercial development

of our activities.

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Country: Spain Business: Industrial painting, corrosion-resistant coating

Project: Extension of a production unit in Lorette (Loire)Jobs within 3 years: 35

• Leading region for mechanical engineering

and subcontracting

• Leading industrial region in France with

nearly 500,000 jobs• Over 45,000 industrial enterprises less than

two hours from Lyon

• A high level of industries funded by

international capital

AIR LIQUIDE CONNECT | BOOSTHEAT | BOUCHET

BIPLEX | FLEXPACK FRANCE | GDES ERBA | GONE’S |

HAAS + SOHN FRANCE SAS | ISEM TECHNOLOGIES

FRANCE | MOTION FRANCE | TECHNISOL | 5 SANS

Patrice Guerra, Deputy CEO of GDES Erba

Why did you choose the Lyon or Saint-Étienne region for your development?3

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AMODEV | APPCO GROUP - INTENSEMARKETING |

ARTÉMIS COURTAGE | AUTOMATISMES DU CENTRE

EST | BE2I | BEST FRANCE | BIOSTIME FRANCE |  BRUNO

COSTE SERVICES | CCLAW EUROPE | CENTRE

SERVICES | CGTOWER EUROPE | CONSTRUCTION

NOTARI SAS | FREE CENTER | FUGU | FULCRUM

FRANCE | HARD ROCK CAFÉ LYON | HIDROSTAL |

HUTISA | I-CARE | KEA PARTNERS | KORUS | LAQUET

| MG2 CRÉATION | NET PLUS RHÔNE-ALPES | NOW

COWORKING | OPEN BOX CO DESIGN & BUILD | PRO

SENIORS LYON | SIXT | STIMULUS CONSEIL | TECHNI

DRONE | TECHNIPHARM | TOMA INTERIM LYON |

URBAN LINKER | VDM METALS FRANCE | VJ SOURCING

FRANCE | WERESO LYON

Services

• A key area for the economic development

of Metropolis of Lyon

• The service sector currently provides 70%

of the city’s jobs

• A large number of decision-making

centres are located in Lyon

• The city: largest regional tertiary business

park with almost 6 million m² of offices

• Part-Dieu district: almost 1.2 million m² of tertiary premises

36 companies

577 jobs within 3 years

Hard Rock Café

Country: USABusiness: RestaurantsJobs within 3 years: 57

Project: Hard Rock Café opened a new restaurant in Lyon in autumn 2016. It offers its customers a concept adapted to the Lyon area, with products and wines that celebrate the local gastronomic heritage.

Before setting up the restaurant, Hard Rock Café was able to work in partnership with the teams of the Metropolis of Lyon CCI Saint-Étienne Roanne, Metropolis of Lyon, the City of Lyon, the Tendance Presqu’île Association and ADERLY. Hard Rock Café received support from the ADERLY Human Resources unit for the recruitment of employees. How? By facilitating links with the job centre, Pôle Emploi, help with administrative procedures, in particular for foreign labour, as well as by working in close collaboration with the commercial division of the Metropolis of Lyon CCI Saint-Étienne Roanne and its apprenticeship department.

Pro Seniors Country: France Business: Assistance for vulnerable people (home support/accompanied transport)

Project: Creation of a sales office in LyonJobs within 3 years: 70

Remus Diaconescu, Managing Director“After developing in Ile-de-France, Gironde and the south of France, Pro Seniors opened an office in Lyon in July 2016. We received the support of ADERLY in setting up the site, particularly for finding suitable premises for our business as well as for joining networks within the territory and for communications.”

Urban Linker

Country: FranceBusiness: Recruitment agency

Project: Creation of a sales office in LyonJobs within 3 years: 30

Boris de Chalvron, Managing Director“The Rhone basin is showing spectacular growth and is the flagship of French Tech. The digital technology sector in Lyon, the second biggest provider of digital offerings in France, is booming. The high quality of training (Centrale, Supinfo, INSA, Epitech etc.) and stimulation of the entrepreneurial ecosystem thanks to the increasing number of incubators and accelerators in the Lyon region convinced Urban Linker to set up here.”

Porte de l’Isère Conurbation Committee (CAPI) Technology Park.

Located close to Lyon, this park is intended for high-tech

activities (production, R&D, tertiary), particularly in the

building materials, energy, electronics and IT sectors.

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How does ADERLYidentify and support

projects?

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Saint-Étienne City of Design

Its role is to raise everyone’s awareness of design. It is part

of a reconversion and economic development plan for

a region with an industrial past, and combines an arts higher

education institution with facilities dedicated to design.

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8How does ADERLY look for projects to set up businesses abroad?

ADERLY participated in 93 prospecting missions.Focus on a few examples.

Trade fairs

Missions abroad

Events

Seminars

Promotional campaigns

2016

274 projects

identified

BigBooster: booster camp in Boston (USA). Lyon and Boston, accelerators of international startup development in new markets. After the Lyon Booster camp in October 2015, with 72 startups, 20 left for the United States.

CES Las Vegas (USA). Greater visibility in the United States thanks to the Lyon French Tech ecosystem: ADERLY, Metropolis of de Lyon and the hubs and clusters Imaginove, Minalogic, Clust’R Numérique – the cream of Lyon.

Lyon Tech Connection in San Francisco (USA). To establish links and encourage companies to set up in the San Francisco region and the Rhône-Alpes basin.

World Future Energy Summit,in Abu Dhabi (United Arab Emirates).1 project identified and numerous network contacts made.

Energy Spin Finland.ADERLY presented clusters from the territory at the energy week in Vaasa, Finland (300 participants, startups and SMEs). 20 prospects met and 3 projects identified.

Globe, Vancouver (Canada).2 project leads and 15 contacts identified at this clean technology trade fair. 4 presentations of Lyon's advantages to targeted companies.

BIO US in San Francisco (USA).1 project and 2 prospects identified at 20 meetings at this biotechnology trade fair.

Prospecting mission to Mexico City and Monterrey (Mexico).First mission carried out in this geographic zone with Business France. 7 projects interested in Lyon from 25 meetings in 5 days.

IFAT Trade Fair (Germany).11 prospects and 1 project from this environmental technologies trade fair.

Prospecting mission to Canada. After an exploratory mission in April, prospecting in Canada was stepped up in June at the opening of the Lyon-Montreal service by Air Canada. 9 prospects and 1 project identified at the Doing Business in Lyon event.

Prospecting mission to Portugal with Business France. 4 prospects identified following 5 meetings held at companies, in particular the project of the Proef Group, which set up a site in Lyon in 2017.

Prospecting mission to China. Official delegation led by Gérard COLLOMB to Beijing for the first Franco-Chinese Cultural Forum on the theme “The 20th century Silk Road: a cultural road”. ADERLY took part in this trip in order to hold 30 meetings accompanied by Business France. It identified 1 prospect and 1 project for Lyon.

Cleantech Forum Europe in Lyon.After being pursued and won over by ADERLY, the Cleantech Group chose Lyon in 2016 for its cleantech and industrial identity.450 players present from the sector.65 contacts and 6 projects identified.

Spanish employment forum in Lyon.Organised in partnership with the Official Spanish Chamber of Commerce in France (COCEF), Lyon 3 University and ADERLY. Candidates put in touch with about forty large Spanish companies in the Lyon region. The Agency increased its visibility and identified 2 investment projects.

Invest in Lyon event in Berlin with Lyon French Tech & prospecting mission to Germany.

What was the high point of this trip? Dinner at the French Embassy in Berlin attended by Alain Galliano, President of Metropolis of Lyon in charge of International Relations (photo opposite). 7 meetings with companies, 4 prospects, 2 projects.

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Advamed in Minneapolis (USA). ADERLY’S life sciences team attended this international MedTech conference.

Meetings of the Minds in Richmond (USA). At this event in California where Lyon is continually increasing its visibility, ADERLY followed up an important project interested in the Lyon region as well as key accounts.

Prospecting mission to Japan.After a preparatory mission carried out in June 2016, with the Lyon National Orchestra, an official delegation led by Gérard Collomb returned to Japan to strengthen relations between Lyon and Japan and promote startups and companies. 10 meetings held by the Agency with key Japanese accounts, 1 project identified.

Cleantechnology mission to Quebec (Canada).Participation of ADERLY in the Quebec Consortium for Industrial Bioprocess research and Innovation (CRIBIQ) and targeted meetings in Montreal resulting in 5 leads.

Mission to Russia. A delegation of several ONLYLYON partners travelled to Moscow for the “Rhône-Alpes Art of Living” festival. The high lights: the launch of the community of ONLYLYON Ambassadors, a seminar presenting the attractiveness of Lyon to the Russian business community and a reception at the house of the French Ambassador to Russia with Atout France and ONLYLYON Tourism.Result: 7 meetings with businesses and 3 projects identified.

Mission for prospecting and promoting Lyon in Australia. First mission in this geographic zone in partnership with the Lyon Tourist Office and ONLYLYON.16 meetings arranged between ADERLY, investors and the managers of exporting companies, resulting in 3 visits to Lyon at the end of 2016. Discussions with Australian clusters also made it possible to form partnerships with clusters in the Auvergne-Rhône-Alpes region.

Tel Aviv DLD Innovation Festival (Israel).Participation for the second time in this legendary gathering of the international startup ecosystem. 7 decision-makers met, 8 leads for projects.

Nordic Life Sciences Days in Sweden.14 B2B contacts made, resulting in 2 projects that should invest in the Lyon region by 2018.

Internationalmapping

Signing of a Memorandum of Understanding between Greater Montreal and Metropolis of de Lyon to offer sustained immersion in the local ecosystem for life sciences and health care companies looking to expand abroad.

Medica in Düsseldorf (Germany). Organisation of a fringe event in partnership with the Life Sciences investment fund Archimed. 2 project leads identified and 1 project confirmed for Lyon.

Pollutec Lyon.The Agency took part in the 27th international environmental equipment, technology and services trade fair. In particular, it organised visits to exemplary sites in coordination with Metropolis of Lyon. 1 project identified.

Mission to Hong Kong (China) in collaboration with Business France and French Tech Hong Kong. ADERLY organised a seminar attended by 50 decision-makers, investment funds, leads and members of the French business community in Hong Kong. It also took part in a gala evening in support of ONLYLYON attended by 110 people. A French Tech breakfast organised at KPMG made it possible to identify 3 projects.

Web Summit Lisbon (Portugal), the biggest technology conference in Europe.12 meetings with partners, 7 meetings with prospects and 2 projects identified.

Preliminary post-Brexit mission to London (United Kingdom), aimed at determining a strategy and an action plan to identify new targets and persuade companies to choose the Lyon region.

Cleantech Scandinavia City Day in Lund (Sweden).A new opportunity for ADERLY to identify companies in the clean technology sector, including technological innovations in the smart city sector, as well as to present Lyon as a smart city. 4 leads identified.

ADERLY welcomed them to Lyon in 2016

Because sometimes one visit to our city is more effective than countless sales arguments, ADERLY regularly receives foreign delegations to show them the Lyon region and build new links. Visitors in 2016 included the ambassadors of Israel, Mexico, the United Kingdom, Japan, Russia, Cologne, Australia, Hungary (in partnership with the International CCI), Germany (Rhineland), Brazil (with the assistance of Metropolis of Lyon) as well as the President of the Standing Committee of the National People’s Congress of the People’s Republic of China (3rd in rank in the Chinese hierarchy).

Scored!

Following the visit to Keimyung University in South Korea in November 2015 initiated by ADERLY, a strong partnership was established with the Metropolis of Lyon CCI business school, EKLYA. Goal: facilitate exchanges between students and organise training courses and placements in companies in both countries.

DID YOU KNOW?

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Do you want to join an active professional network?

BUSINESS AND PARTNERSHIPS

Economic data, overview of the market

Organisation of meetings with business networks, innovation clusters, R&D partners and laboratories

Are you looking for the right premises?

REAL ESTATE SOLUTIONS

Contacts with real estate players: agencies, accelerators, coworking spaces, business incubators, etc.

Search for premises, organisation of site visits, engineering support, energy balance audit (financed)

Do you need legal support?

LEGAL AND TAX SUPPORT

Organisation of meetings with legal and fiscal consultants and accountants

Administrative procedures, meetings with banks

How does ADERLY support companies?

Sylvain Faure, founder of HutisA, a management consulting firm specialised in industrial purchasing chose Lyon to open its subsidiary:

We were supported by ADERLY, in particular for an overview of the market and the industrial players in the Lyon region, which greatly helped us to understand the market.

74 of the 110 businesses set up in 2016 benefited from a site search

81 searches for sites collaboratively managed with our partners at the French National Federation of Estate Agents (FNAIM) in 2016

Of the 274 projects created in 2016, 101 involved searches for sites

Patrice Jourdan, Managing Director of Laquet, creator of landscapes and sports areas

ADERLY and Metropolis of Saint-Étienne helped us throughout the project to set up a site, up to the signing of the lease in April 2016. Both organisations carried out searches for sites and visits of real estate solutions. Laquet finally chose the Soleil district in Saint-Étienne.

Romain Gautherot, Co-Founder & Chairman of VJ Sourcing France:

ADERLY helped us in particular during the design phase of the project with legal and tax advice, information about renting offices and finally deploying an HR strategy for recruiting future employees.

ADERLY’S OFFER

IN 2016...

Do you want to recruit and bring in your employees?

HUMAN RESOURCES

Employment data, recruitment support, jobs for partners

120 projects given advice and/or support for recruitment

422 HR services provided• 179 recommendations

and meetings• 127 recruitment

processes - 102 positions filled - 65 projects

• 55% of the candidates recruited were proposed by ADERLY

• 101 salary scales• 15 jobs for partners

What types of profiles are companies looking for?

• Technical jobs .............25%• Production jobs ..........23%• Support jobs ................19%• Business

development ...............17%• Management of

a subsidiary ..................16%

MOBILITY

Search for accommodation, application for work and residency permits, international schooling

Presentation of the advantages of the Lyon region to company employees, and organisation of visits to discover the territory

28 companies

56 requesters and 65 requests, including:

• 24 for accommodation (including 6 for foreign researchers, in connection with the agreement signed with the Fondation pour l’Université de Lyon)

• 21 for work and residency permits

• 2 for children schooling• 18 for other types of advice• 5 presentations to

employees: Elsalys, Bouchet Biplex, Air Liquide Connect, Medicrea, Lord Corporation

• 3 discovery trips: Elsalys, Medicrea, Air Liquide Connect

Medicrea benefited from ADERLY’s support in its move to Lyon.

Fabrice Kilfiger, Chief Financial Officer:

The CEO, Denys Sournac, wanted to give time to the people impacted so that everyone could follow the move. We asked ADERLY to help us to provide support for employees. 

Are you looking for visibility?

COMMUNICATION

Communication after setting up the business

Joining the ONLYLYON network

Social networks

Over 50 articles written about companies that set up sites in 2016

Dimitri Remay, Director of the Cat-Amania Lyon agency:

We received ADERLY's support, in particular for establishing contacts with the Lyon ecosystem and finding partners to develop our business, as well as for joining networks in the region such as the ONLYLYON Ambassadors network.

Are you looking for funding?

FUNDING AND GRANTS

Identification of funding: grants, investment funds

Contacts with the BPI (State Investment Bank) and other organisations

32 investigations

27 requests to identify for subsidies/grants

21 reviews of possible financial set-ups

14 requests for bank guarantees

11 banking recommendations or contacts with partner banks

10 searches for loans

10 searches for investors

4 requests for funding for international projects

Mathieu Alfano, Founder of Motion Engineering:

After developing several prototypes of our product, we decided to expand and set up an R&D workshop in the Lyon region. To do this, we were helped by ADERLY, in particular through support for the financing of our project by fund raising and in obtaining innovation grants.

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INFLUENCE

ONLYLYON 2016

Panorama of Lyon from La Confluence

This area to the south of the Lyon peninsula, which

was used for industry and transport for many years,

is now the site of a large-scale urban project to

double the surface area of the city’s centre.

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INTERNATIONAL STUDENTSNumerous campaigns were carried out among the 15,000 international students in Lyon thanks to close collaboration with Lyon University and its various establishments (INSA, EMLyon, Centrale Lyon etc.) with the aim of making the students feel part of our city and keen to promote it when they

get back to their own country. High points of 2016 included the World Students Night and the reception of international students at the Students

Welcome Desk in collaboration with Campus France, Alliance

Française etc. There is a quarterly newsletter for them, as well as a special Facebook group (ONLYLYON International

Students).

ONLYLYON AND INTERNATIONAL RESEARCHERS!Every month, new foreign PhD students and researchers are invited to the Skyroom in partnership with Espace ULYS, which is responsible for welcoming them throughout the year.

RhônexpressA year's display of the ONLYLYON commercial on the Rhônexpress between the Lyon Saint Exupéry Airport and Lyon city centre, reaching 1.2 million passengers.

On board EmiratesIn 2016, ONLYLYON renewed its promotion campaign on Emirates flights. An advertisement

promoting trips to Lyon was shown throughout March, making it possible to reach 6.5 million passengers.

St Pancras, London300,000 passengers leaving from St  Pancras station in London were able to see the video commercial for Lyon for three weeks in connection with promotion of the Eurostar London to Lyon service.

Paris!From 19 May to 15 June, the ONLYLYON communications campaign was displayed in the Paris Charles de Gaulle and Orly airports on over 276 digital screens. In all, 5.7 million passengers were reached in one month, 88% of whom were business passengers.

On board Air CanadaFor the opening of the Lyon-Montreal service, a major communications campaign was carried out with the display of a video ad promoting Lyon in French and English, in June, July and August. The ad was seen more than 11 million times by over 7.5  million passengers.Lyon was also advertised in the magazine “En Route” on board planes in November and December, and could therefore be seen more than 3  million times, and on the website, with 270,000 displays of banners promoting Lyon.

Business Target with LinkedInA major worldwide campaign was conducted on LinkedIn for one month. Gérard Collomb, Senator-Mayor of Lyon and President of Metropolis of Lyon, appealed directly to international investors to choose Lyon for their plans to set up a business. Multilingual campaign: French, English, German, Italian and Catalan, targeted by business sector: life sciences, digital technology, clean technology and the tertiary sector, making it possible to reach 385,000 people.

Launch of the Navly shuttle branded ONLYLYONA world first at Lyon-Confluence with this totally electric and autonomous vehicle, one of which is wrapped in the ONLYLYON colours!

Opening of the ONLYLYON CAFÉ in Paris!ONLYLYON and Emlyon Business School opened the ONLYLYON Café in Paris on 15 November 2016! An original initiative aimed at offering decision-makers and trend-setters from the Lyon ecosystem a dedicated space for business and meetings in the capital.

ONLYLYON communications:Lyon asserts its international presence

CAMPAIGNS BRANDING

ONLYLYON Ambassadors: an increasingly active network of influence

It continues its strong growth, and by December 2016 had over 24,200 members.Of these, 3,900 are from outside France, from a total of 120 countries, representing an increase of 13% compared with 2015. The biggest Ambassador communities are in Montreal, Sao Paulo, Frankfurt, London, Shanghai and Tokyo, with new correspondents in Sydney and Boston.

The “1 Ambassador = 1 Action” programme launched in 2014 is central to the Ambassador approach, and has made it possible to list a total of over 1,800 actions including 1,200 carried out in 2016 to promote Lyon to the world, i.e. an increase of 100%.These good results are due to a network coordination strategy introduced in summer 2015, which aims to encourage each Ambassador to take concrete action to promote Lyon by giving Ambassadors 1, 2 or 3 stars according to the scope of their action: get people to know Lyon (1 star), love Lyon (2 stars), come to Lyon (3 stars).

STARS & HEROES AWARDS 2016For the first time, a reception exclusively for active Ambassadors was held on 3  October at the Célestins Theatre. Over 500  starred Ambassadors, partners and personalities from Lyon met to honour the commitment of ONLYLYON Ambassadors to enhancing Lyon’s influence. The event created positive relations between the sports, welfare, economic, entrepreneurial, tourism, education and cultural sectors, all of which make up the richness of our beautiful city and the success of the ONLYLYON spirit.

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14 MANUAL MEDIA VERLAG Frankreich 2016 MANUAL MEDIA VERLAG Frankreich 2016 15

LEBEN

LEBENDIE AUFSTREBENDE METROPOLE LYON

Lyon steht für LebensqualitätJahrzehntelang galt sie als verkannte kleine Schwester von Paris. Doch inzwischen ist Lyon eine selbstbewusste Regionalmetropole, die zu den attraktivsten Städten Europas gehört.

TEXT: CHRISTINE LONGIN

Wir sind ein Stückchen Deutschland in Frankreich“, sagt Jacques de Chilly. Als Zuständiger für Wirtschaftsent-wicklung im Großraum Lyon ist er durchaus stolz auf die „deutschen“

Eigenschaften, die seiner Stadt zugeschrieben werden: Ernsthaftigkeit und Zuverlässigkeit. Unter den Franzosen war Lyon lange auch als ein bisschen langweilig bekannt, doch mit ihrem Langweiler-Image hat die Stadt auf-geräumt. Spätestens seit der Einweihung des Confluences-Museums am Zusammenfluss von Rhône und Saône im Dezember 2014 gilt Lyon als dynamisch und kreativ. Hinter dem wolken-ähnlichen Gebäude der österreichischen Ar-chitektengruppe Coop Himmelb(l)au entsteht im ehemaligen Industriegebiet Confluence auf 150 Hektar ein ultramodernes Viertel. „Wir wollten den Ruf der Stadt verändern und haben dafür Architekten aus aller Welt eingeladen“, beschreibt Benoît Bardet das Vorhaben, das vor gut zehn Jahren begann. „Die Hälfte des Weges liegt bereits hinter uns“, ergänzt der stellver-tretende Leiter von Lyon-Confluence, dem Unternehmen der öffentlichen Hand, das das Viertel entwickelt.

Auf einer riesigen Platte, die an eine Modell-eisenbahn erinnert, zeigt Bardet die neue Welt aus Wohnungen und Büroflächen: Quader in verschiedenen Farben, ein künstliches kleines Hafenbecken und ein Bahnhof mittendrin. Ein grasgrüner Würfel mit zwei kreisrunden Löchern in der Fassade ist seit 2015 der Sitz des Fernsehsenders Euronews, gebaut vom Archi-tekturbüro Jakob und MacFarlane. Genauso futuristisch muten ein paar Straßen weiter die

drei Positiv-Energie-Gebäude an, die in Zu-sammenarbeit mit der japanischen Agentur für erneuerbare Energien Nedo entstanden sind und mit ihrer von Sonnenpaneelen bedeckten schwarzen Front mehr Strom produzieren als sie verbrauchen. Der Komplex „Hikari“ („Licht“) ist das Aushängeschild eines ganzen Viertels, das mit seinen ökologischen Standards einzigartig in Frankreich ist. Der CO2-Ausstoß in dieser „Smart City“ soll 2020 noch genauso hoch sein wie im Jahr 2000 – und das, obwohl eine Million Quadratmeter bebaut werden.

DYNAMISCHE METROPOLE

Kräftig gebaut wird auch in Part-Dieu, das nach La Defense im Westen von Paris das zweitgrößte Geschäftsviertel Frankreichs ist. Im Gegensatz zum futuristischen Confluence-Viertel verbreiten die Straßen rund um den Bahnhof Part-Dieu, der jeden Tag fast 130.000 Passagiere bewältigt, noch die betongraue Atmosphäre der 70er Jahre. Doch die Verände-rungen haben auch hier schon begonnen: Auf der Place Béraudier vor dem Bahnhof wurde bereits das erste Gebäude abgerissen. „Unser Ziel ist es, von einem 70er-Jahre-Viertel zu ei-nem Stadtteil des 21. Jahrhunderts zu werden“, sagt die zuständige Wirtschaftsentwicklerin Chloé Dobiche. 45.000 Arbeitsplätze und 2200 Unternehmen konzentrieren sich in Part-Dieu auf einer Million Quadratmeter Bürofläche. Leerstand? Fehlanzeige, denn der Bedarf ist groß. Rund um den „Bleistift“, wie das rötliche Hochhaus Part-Dieu genannt wird, mieten vor allem Versicherungen, Banken und Ingenieur-büros Räume an.

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PAUSE MIT PANORAMABLICK. VOM PARK JARDIN DES CURIOSITÉS IST DIE GANZE STADT ZU SEHEN.

EREIGNISSE UND SEHENSWÜRDIGKEITEN

„Wir wollten den Ruf der Stadt ver-ändern und haben dafür Architekten aus aller Welt eingeladen.“ Benoit Bardet, stellvertretender Leiter von Lyon Confluence

Lyon – im Herzen Europas. Zwei Stunden bis zum Meer, in die Berge und nach Paris.

Fête des LumièresDas Lichterfest ist jedes Jahr vor Weihnachten die Attraktion in Lyon. Lichtin-stallationen beleuchten Gebäude, Brücken und Denkmäler vier Nächte lang.

Festival LumièreZu den berühmten Ein-wohnern Lyons gehören die Brüder Lumière, die 1895 den ersten Kinofilm zeigten. An sie erinnert das Filmfest Lumière, das je-

des Jahr einen berühmten Filmemacher auszeichnet.

Biennale der zeitgenös-sischen Kunst und des TanzesJedes Jahr wechseln sich zeitgenössische Kunst und Tanz in Lyon mit einer Bi-ennale ab, die vor allem ein junges Publikum anzieht.

Festival Nuits SonoresAn junge Leute richtet sich auch das Elektrofestival Nuits Sonores, zu dem

DJs aus der ganzen Welt anreisen. Der Elektrosound erfasst Straßen, Museen und Industriegebiete.

Altstadt Das Renais-sance-Viertel Vieux Lyon gehört zum Weltkultur-erbe der Stadt. Schmale Passagen, „Traboules“ genannt, verbinden Gassen miteinander. In den „Bouchons“, den traditio-nellen Restaurants, zeigt die Gastronomie der Stadt ihr Können.

Halles Paul Bocuse Die modernen Markthal-len im Viertel Part-Dieu tragen den Namen des „Kochs des Jahrhunderts“, der aus dem Großraum Lyon stammt. Gourmets kommen an den Ständen

mit Austern, Fleisch- und Wurstwaren sowie Back-werk auf ihre Kosten. Fourvière Auf dem Fourvière-Hügel mit seiner Basilika sind noch die Reste der römischen Vergangenheit zu finden: ein Amphitheater und Thermen. Wegen ihrer vier Türme wird die Basilika, die seit 1998 Weltkulturerbe ist, auch „umgedrehter Elefant“ genannt.

Musée des Beaux Arts Das Kunstmuseum ist in einer alten Benediktiner-abtei untergebracht und zeigt neben Malerei aus verschiedenen Jahrhun-derten in dem in einen Garten umgewandelten Kreuzgang auch Skulp-

turen – unter anderen von Rodin.

Musée des Confluences Das Museum, das Natur-wissenschaften und Kunst verbindet, wurde im De-zember 2014 eingeweiht. Im ersten Jahr hatte der moderne Komplex, der auf dem Dach einen atem-beraubenden Blick auf Lyon und seine Umgebung freigibt, bereits knapp 900.000 Besucher.

Skyroom and private partnersIn 2016, the ONLYLYON Skyroom welcomed 6,000 visitors and 230 events, including the launch of the new identity of ERDF, ENEDIS, the press conference on the opening of the Lyon-Montreal direct air link by Air Canada as well as the welcome for the Swedish Minister for Enterprise and Innovation, Mr Mikael Damberg.EDF, SONEPAR, RISO and RENAULT TRUCKS renewed their faith in us and signed a new partnership agreement. AIR CANADA, meanwhile, decided to become an official partner of ONLYLYON.

Social networks: presence and influence greatly increased

ONLYLYON showcases the attractiveness of Lyon via 7 international accounts and promotion campaigns. On Facebook, there were 321 million views of the Lyon and ONLYLYON pages (+57% compared with 2015). 14 international promotion campaigns were launched, including the mobilisation to obtain the title of “Europe's Leading City Break Destination” at the 2016 World Travel Awards via online votes and advertising of the city during the Euro 2016 football championship.With 1.6 million fans (+36% compared with 2015), the viral effect of social networks also increased, while maintaining an engagement of 6%. On Twitter, we have 106,000 fans (+73%), which boosted the number of views to ≈3.8 million (+79%). There was the same sustained interest on Instagram with 41,000 fans (+161%), who generated almost 2 million Likes (+401%). There was a similar trend on LinkedIn, with a 75% increase in fans compared with 2015. Deployment also continued in China, which is a strategic zone in the long term: 162,000 fans on Weibo (+283%) made it possible to achieve 20.5 million views (+287%).

Number of subscribers on social networks:

Lyon Facebook

1.5 million

ONLYLYON Facebook

101,000

Twitter

106,100

Weibo in China

162,000

LinkedIn company

5,125

LinkedIn group

11,039

Instagram

41,700

Press and public relations: conquering the world

A new milestone in press relations was passed in 2016 with results showing more than 400 items in the major international media mentioning Lyon and its various economic or cultural news stories. Not to mention the very many references to Lyon during the Euro 2016 football championship in the world's sports media!

As a result Lyon won more than its share of the press headlines in the countries targeted by the approach: Nikkei (Japan), Shanghai Daily (China), La  Presse (Canada), Die Welt and FAZ (Germany), La Stampa (Italy), The People's Daily (China), The Daily Mail (United Kingdom), Vedomosti (Russia), Le Temps (Switzerland), Sing Tao (Hong Kong), The Guardian (United Kingdom), Toyo Keizai (Japan), WDR (Germany).To achieve this, the ONLYLYON press relations division used various major news items from the Lyon metropolitan area (opening of the Stade des Lumières football stadium, Festival of Lights etc.) as well as a certain number of joint missions abroad.

During these missions, the ONLYLYON public relations division organised 8 promotional and public relations events in strategic cities: Montreal, Tokyo, Beijing, Hong Kong, Moscow, Boston, Berlin and Shanghai.

PRESS RELATIONS

PUBLIC RELATIONS

Press conference in Beijing (May 2016)

Reception in Tokyo (October 2016)Reception in Montreal (June 2016)

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The Hôtel-Dieu, from the other side of the Rhône

A major urban project by Metropolis of Lyon that will soon

combine workspaces, the International City of Gastronomy,

a hotel, shops, housing and gardens planted with trees.

CYAGEN

Active players

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2016 was another great year for ADERLY, which once again beat its record with 110 businesses set up, in spite of the international context that remains uncertain. These results show that the Lyon metropolitan area has reached a milestone in terms of attractiveness. Lyon is now regularly listed among the top 10 cities in Europe, and is increasingly positioning itself as a genuine alternative to other major European cities.

This is the result of an ambitious expansion strategy, based on active governance with our metropolitan Chamber of Commerce and Industry (CCI) and our economic partners. This led us to collectively work out a new Economic Development Programme in 2016 to determine our priorities over the next five years.

I would like to mention three of these priorities, which will support ADERLY’s mission in the coming years:

• Reinforce our status as a manufacturing city, by organising effective innovation ecosystems in our economy’s areas of excellence to support companies’ digital transition as well as the challenge of the Industry 4.0;

• Create a city that is constantly learning, with the support of our fantastic research and training institutions, which enable companies to find the employees they need and employees to upgrade their skills throughout their career, thanks to the quality and diversity of the offered;

• Continue our efforts to make the Lyon metropolitan area ever more attractive, in particular by increasing the capacity of the international school, supporting the creation of a system to facilitate the welcoming of expatriates and contributing to major emblematic projects such as the New Franco-Chinese Institute.

But above all, ADERLY’s results show the relevance of designing an effective policy at metropolitan level to promote attractiveness in an era of globalization. With the CCI, we have been able to create a tool that works well and that we want to consolidate in the coming years. To achieve this, we must increase synergies between players in the attractiveness of our city, united under the ONLYLYON banner, and continue to collaborate with partner regions that wish to benefit fully from the dynamics of our metropolitan area.

Congratulations to ADERLY’s teams for their work, which helps to make our metropolitan area ever more prosperous and dynamic!

Governance of ADERLY

Our co-presidents give their standpoints!

Founded by:

• the Lyon CCI (now the Metropolis of

Lyon CCI Saint-Étienne Roanne,

• Greater Lyon (now Metropolis of

Lyon),

• the Rhône Departmental Council • and MEDEF Lyon-Rhône

Gérard Collomb

Senator-Mayor of Lyon and President of Metropolis of Lyon

Area of intervention in 2016:• Metropolis of Lyon

• Rhône Department

• Plaine de l’Ain Industrial Park (PIPA)

• Porte de l’Isère Conurbation Committee

(CAPI)

• ViennAgglo

• Metropolis of Saint-Étienne

One of the first economic development agencies to be created in France, in 1974.

The results in 2016, excellent once again, make ADERLY one of the leading economic development agencies in France, in a difficult competitive environment. The Agency and its teams have been able to adapt to increasingly demanding expectations from both French and foreign investors. These results are also the result of an active mapping strategy, combining industry-specific expertise with a target-country approach. The broadening ADERLY’s area of intervention, with Metropolis of Saint-Étienne in 2016, also demonstrates its effectiveness. Which goes to show that by cooperating together and building up a varied territorial offering, the metropolitan dynamics are working well. To structure our technology portfolio according to strategic industries, the Metropolis of Lyon CCI Saint-Étienne Roanne is setting up “metropolitan cluster hub”. Our aim for the 3,000 or so companies that belong to the twenty or so clusters and hubs is to create inter-cluster synergies and a value chain fostering innovation and international development. These technological and economic dynamics will have a direct impact on ADERLY’s ability to attract new projects.

Infrastructure also constitutes a major lever age for the attractiveness of our large metropolitan area. The agreement signed at the beginning of 2016 between Vinci Airports, the Metropolis of Lyon CCI and the three other shareholders of Aéroports de Lyon testifies their shared goal to consolidate the position of Lyon-Saint Exupéry as one of the leading entry points to France by air, and a major European airport.

Moreover, the perseverance of the political and economic players in favour of the A45 motorway has finally been fruitful. This crucial infrastructure will help to improve exchanges and create value for companies within the large economic area of Lyon/Saint-Étienne. The A45 will clearly enhance the attractiveness of companies, particularly those that will set up a business there.

Emmanuel Imberton

President of Metropolis of Lyon CCI Saint-Étienne Roanne

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METROPOLIS OF LYON CCI SAINT-ÉTIENNE ROANNE

1,782

METROPOLIS OF LYON 2,304

RHÔNE DEPARTMENT 300

MÉTROPOLE SAINT-ÉTIENNE 100

CAPI 50

PLAINE DE L’AIN 23

OTHER TERRITORIES 15

MEDEF LYON RHÔNE 20

UNIVERSITY 20

OTHER PARTNERS 17

OTHER 50

TOTAL 4,681

PROSPECTING 2,525

TERRITORIAL DEVELOPMENT 200

PROJECT SUPPORT 455

COMMERCIAL AND DIGITAL PROMOTION

350

SUPPORT SERVICES 1,151

TOTAL 4,681

METROPOLIS OF LYON 1,463

METROPOLIS OF LYON CCI SAINT-ÉTIENNE ROANNE

339

COMPANIES 370

TOTAL 2,172

ONLYLYON revenue in K€

MEDIA COMMUNICATIONS 787

WEB MARKETING 220

PRESS AND PUBLIC RELATIONS

312

NETWORKS 297

INFLUENCE AND PARTNERSHIP PROGRAMMES

333

PROJECT SUPPORT 223

TOTAL 2,172

The resources of ADERLY and ONLYLYON2016 budget

Aerial view of Tarare

The town of Tarare is part of the western Rhône conurbation committee (COR).

This zone, which comprises 34 towns, offers attractive and diversified land and

real estate in the heart of the Beaujolais Vert region just outside Lyon.

ADERLY revenue in K€ ADERLY expenses in K€

ONLYLYON expenses in K€

2017Road map

Aerial view of Villefranche-sur-Saône

The most heavily-populated town in the new

Rhône Department, and the capital of Beaujolais

and of the Villefranche-Beaujolais-Saône

conurbation committee.

From a target of “100 companies creating 2,000 jobs” to a target of “2,000 jobs created through 100 companies”An approach to further focus ADERLY’s efforts on labour-intensive projects. Lessons learned from previous years regarding the size of projects to set up businesses in France and Europe, have enabled ADERLY to achieve its job creation target for 2016, set at 2,000 jobs within 3 years, by aiming for a higher number of projects.

Brexit, United States… new opportunities?Brexit: we are identifying new targets such as Japanese, Chinese, American, Australian and Indian companies established in the United Kingdom, to open a  European head office in the Lyon region. United States: long seen as the biggest foreign investor in Europe in general, and in the Lyon region in particular, this trend declined in 2016 while keeping strong perspectives for the future. Revival or Drop? A market to be followed closely in 2017 in view of current political events.

Strengthen industry-specific expertise and in particular with a “Factory 4.0” approach…… Both to support the development targeted by Metropolis of Lyon in this buoyant sector, and to meet industrial demand from zones. “Factory 4.0” is based on the unique industrial heritage of Lyon region.

Step up prospection in Ile-de-FranceMany projects to set up a business in Lyon, including those from foreign groups already present in France, came from Paris region. The increasing ratio of French projects in the Agency’s 2016 results and the potential this represents for Lyon and its great attractiveness compared with other French cities make this a key target in 2017.

Optimise welcome and mobilityThe initiative to create an Expat Center driven by ADERLY a few years ago is once again an objective in 2017. This tool would be an additional leverage for the attractiveness of the Lyon region, and a means of differentiation when choosing Lyon.

ONLYLYON enters a new phase in 2017After three years of very strong growth in the impact of ONLYLYON, the priority is to move to an even more targeted and qualified approach in the interest of all its partners to maintain Lyon’s position as one of the 10 most attractive and influential cities in Europe. How? By implementing initiatives that are always more unifying and effective aimed at getting people to know, love, and come to Lyon as well as including a  development dimension (making Lyon and its players grow) and a unifying dimension (gathering those who promote Lyon).

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Organisation chart

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Publication DirectorJean-Charles Foddis,Executive Director of ADERLY

AuthorAurélie Magnin,ADERLY Communications Manager

Creation/DesignNUDE Agency

PrintingFOT

Frédéric Miribel

COUNTRY

PROSPECTING

Cédric Grignard

TECHNOLOGY

PROSPECTING

Françoise Diehl

SERVICE/INDUSTRY

PROSPECTING

Rémy Chevrier

BUSINESS SET-UP

Corinne Chirat

MANAGEMENT

Emmanuelle Sysoyev

ONLYLYON

• China, Hong Kong, Taiwan, Singapore

• Japan

• Spain/Portugal

• Italy

• United Kingdom

• Germany/Switzerland/Austria/Benelux/Scandinavia

• Brazil

• Russia

• Life sciences

• Clean technology

• Energy

• Digital

• Smart City

• United States/Canada

• Tertiary sector

• Services

• Design

• Industry

• Logistics

• Digital

• Territories

• Project engineering

• Corporate real estate

• Networking

• Financial engineering

• Legal and administrative

• Communication

• Lucie CSR Label

• Mobility

• Local Human Resources

• International communications

• Press and public relations

• Private partnerships

• International networks

• Community management

• Management and organisation of Skyroom

Gérard Collomb

SENATOR - MAYOR OF LYONPRESIDENT OF METROPOLIS OF LYON

Emmanuel Imberton

PRESIDENT OF METROPOLIS OF LYON CCI SAINT-ÉTIENNE ROANNE

CO-PRESIDENTS

Camille Durand

PARIS OFFICE

• Decision-makers, key international and national accounts based in the Paris region

Jean-Charles

Foddis

EXECUTIVE

DIRECTOR

Corinne

Chirat

GENERAL

SECRETARY

Aymeric de

Mollerat

DEPUTY

DIRECTOR

Portraits of ADERLY

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43 employees(at 1 March 2017)

including 8 for the ONLYLYON programme

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ADERLYLyon Area Economic Development Agency

aderly@investinlyon.com www.investinlyon.com

Head office Place de la Bourse 69289 Lyon Cedex 02 - FRANCE Tél. +33 (0)4 72 40 57 50

Paris office 2, rue de Villersexel 75007 Paris - FRANCE Tél. +33 (0)1 44 39 99 20

ONLYLYONTour Oxygène 10-12 Boulevard Vivier Merle 69393 Lyon Cedex 03 - FRANCE Tél. +33 (0)4 72 40 57 59www.onlylyon.com