Adele - Someone Like YouThis music video develops the conventions as the artist continuously sings throughout and at certain times stops singing when the lyrics are still continued and stares on wards as we see her facial expressions. This allows the viewers to connect with the artist and empathise her emotions.Steve Archers theory about narrative and performance really applies in this music video as the artist is walking around in paris, the most romantic city in the world, singing a heartbreaking song. Only to get to the end of the music video and her 'lover' walks away from her, which the song is initially about. Also within this music video the artist 'Adele's' star image is perpetuated. As it continues to associate iconography that she usually is surrounded by for example her hair tied by and wearing dark clothing.