Adelaide Hunter Hoodless Homestead

Easter Egg Hunt 2013

Our Client• Adelaide Hunter Hoodless lived from 1858 to 1910• Grew up in the rural community of St. George, ON• Married John Hoodless and moved to Hamilton, ON • Co-founded of the International Women’s Institute • Founded the Victorian Order of Nurses• Co-founded the YWCA • Established domestic sciences courses

Situational Analysis What they Lack

Awareness

Community Partnerships

Resources

What they Need Position themselves in the community

Build community relationships

Increase patrons and support

What they Have Large Outdoor Space

Some Indoor Space

Outdoor Bathrooms

Pavilion

Electric Outlets

Gravel Parking

Volunteers

Objectives • To raise awareness and increase the

reputation of the Adelaide Hunter Hoodless Homestead in communities surrounding Brantford, Paris, St. George, & Hamilton

• To increase the number of patrons visiting the Adelaide Hunter Hoodless Homestead by March 29th, 2013

Target Audience Primary Audience • Families with young children under the age of 12 years• Media in the Brantford, Paris, St. George , Hamilton and

surrounding areas Secondary Audience • General public in the Brantford, Paris, St. George , Hamilton and

surrounding areas • Grand Erie District School Board • Local businesses &community organizations

Our EventEaster Egg Hunt

• Three Egg Hunts• Easter Passport• Trivia Station• Photo Booth

• Museum Tours • Victorian Egg Roll• Sandbox Treasure Hunt• Cookie Decorating

• Petting Zoo • Face Painting• Bunny Ear Craft Station• Prize Table

Easter Egg Hunt DetailsFree Easter Egg Hunt held on Friday, March 29th

from 9:30 to 11:30 a.m. at the Adelaide Hunter Hoodless Homestead

The Event Included:

I can not pull the pictures off out langs skydrive it keeps saying something went wrong… I hope you can get them …

Over 1000 Eggs

Why an Easter Egg Hunt?• Good Friday is a statutory holiday and Easter is

an established North American holiday • Easter egg hunts are common events attended

by families with young children • Positions the homestead as an organization

that gives back to the community • Ability to host the event on-site

What We Did • Held a fundraising Birthday Bake Sale• Partnered with The Brant County Optimist Club • Pitched the event to local media • Created a Facebook page for the event• Posted flyers in St. George, Paris, Brantford, and Hamilton • Secured in-kind donations from local businesses

What Worked Well • Paired event with a holiday • Partnered with the Optimist Club • Hosted the event on-site • Expanded on traditional egg hunts• Free admission • Sign-in sheets • Recycled plastic eggs

What Would We Do Differently?

• Secure more chocolate • Keep eggs with prize tickets separate • Put a sign at the Blue Lake Rd & Hwy

24 intersection

Overcoming Challenges • Lack of response from emails and phone

calls for in-kind donations

• Too many children, not enough chocolate

• Difficulty contacting clients and sponsors

Evaluation

How We Will Evaluate• Number of patrons who attended the event • New Friends of Adelaide email members • Total number of donations collected at the event• Number of businesses that supported the event • Number of businesses/organizations that posted

flyers for the event • Number of families who travelled over 25 km• Number of media mentions

How Far Was Our Reach?Brantford Paris

Cambridge Six Nations

Hamilton Waterford

St. george Kitchner

Wilsonville Toronto

Princeton Ancaster

Number of Families who travelled over 25 km= 21/60

Evaluation of Promotion Techniques Not Provided Word of Mouth Facebook Online Poster School Poster Spectator Brant.ca Optimist Club Radio

Final Evaluation Figures • Number of Families at the Event= 60 • Number of New Families at the Event= 55• Number of Patrons= 207• Number of New Patrons= 192• Number of businesses who donated or sponsored = 10 • Donations collected at the event= $361 • Number of businesses & organizations who posted flyers= >30• Number of flyers delivered= 400 • Number of Media Outlets that picked up the event= ??• Number of New “Friends of Adelaide”= 46

Wildly Successful

Questions?