My Story

I started Progressive Property Management in 2011 and wasted precious marketing dollars. After 2 years, I had grown to 100 doors and had spent over $150,000 to do so. By chance, I learned that up to 80% of all

investment properties are managed by owner. There was scant informa-tion on these SMIPOs (Self-Managing Investment Property Owners) and why they self-managed.

Here are the facts: SMIPOs do not like property management compa-nies but surprisingly they also do not like managing their own property. They would consider hiring a company if they offered value propositions, complete transparency, low pricing and provided superior customer service. We re-engineered the marketing and operations of our property management company to fulfill the needs of the SMIPOs.

Since then, my property management company has doubled in size every year. At the end of 2015, we managed almost 450 doors and expect to have 800 doors under management by 2016. We have 6 branches covering most of Los Angeles, Orange, San Bernardino and Riverside Counties. Over 75% of our new clients were managing their own proper-ties. Brady Consulting exists to show other property management companies how to add more doors by targeting the blue ocean of SMIPOs.

My QualificationsEducation◆ MBA, Cal State Fullerton◆ BA, UC Berkeley, Comparative Literature

Professional◆ Adjunct Professor, Azusa Pacific University, MBA Capstone Course,

Business Strategy◆ Director, Pacific West Association of Realtors (2009 to Present,

Past President 2011-2012)◆ Director, California Association of Realtors (2010 to Present)◆ Placentia City Council (2000 – 2008), Served as Mayor for 3 years

Current Businesses◆ Owner — Progressive Property Management, Inc. — Partners Real Estate Group — Sierra Maintenance Services◆ Partner — Villa Picea, LLC., Currently Constructing 10 Townhomes

in Placentia

ContactContactscottbrady1963@gmail.com

Brady Consulting Group logoAre lead generators the best way to grow my business?

How do I grow my property management

company?

How can I decrease my acquisition costs?

Is (PPC) pay per click too expensive?

Is (SEO) search engine optimization very

effective?

Are lead generators the best way to grow

my business?

How well can I track my marketing dollars?

How can I become more profitable?

What are my potential clients looking for?

Where will I be in 2020?

Brady Consulting Group

AddMoreDoors.com AddMoreDoors.com

What are SMIPOs?SMIPOs are Self-Managing Investment Property Owners. They prefer to manage their own invest-ment property rather than hire a professional property management company.

How many of them are there?It is estimated that SMIPOs make up 80% of the owners of investment properties. Over 70% are investment properties less than 10 units in size and owned by individuals.

How big a market is that?In Los Angeles and Orange over 1 million

people manage their own properties.

Why do they manage their own properties?They don’t trust, believe, like or understand the pricing of property management companies. They may not like property management companies, but they also don’t necessarily like managing their own properties.

How do you reach the SMIPOs?We use effective direct mail pieces which drive them to our website that solves their problem. They are not googling, yelping or searching the web for a solution.

How do you convert SMIPOs to new doors?We offer compelling value propositions, brutal transparency, excellent customer service and fair pricing. We use our website to convert an interested SMIPO into a profitable client.

How can I do the same?Consider joining AddMoreDoors.com and becoming a partner of Brady Consulting.

1. Company Analysis/Company Positioning2. Value Propositions/Company Differentiation3. Pricing Strategy/Variable Pricing4. Comparison Charts/Competition Analysis5. Database Build6. Direct Mail Marketing7. SEO, PPC, & Lead Generation Sites8. RentPlatz.com9. Technology Implementation10. Reputation Management11. Lead Conversion & Drip Marketing12. Analytics & Website Analysis13. Website Improvement14. Operations & Back Office for Growth Companies15. Accounting & Systems for Growth Companies

“SMIPOs make up 80% of the owners of investment

properties”

AddMoreDoors.com Website Access

THE INVESTMENT:$2,950 One-time Fee

Plus a per door cost for every door added after you join the program based on the number of doors under management at the time the door is added:

$100/door added if less than 100 doors$90/door for 101 – 200 doors

$80/door for 201 – 300 doors$70/door for 301 – 400 doors$60/door for 401 – 500 doors$50/door for 501 or more doors.

15 MODULES — EACH MODULE HAS MULTIPLE BLOGS & VIDEOS

Also Included:◆ Use of Value Propositions◆ Use of Transparency Tools◆ Access to our Vendors◆ Co-design of your Direct Mail Piece◆ PDF of a Presentation◆ PDF of an online Brochure◆ Checklists and Standard Operating

Procedures◆ Use of RentPlatz.com◆ Quarterly Consulting◆ Sharing of Best Practices