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Adding Wide Format to your Business Presented by Catherine Monson Chief Executive Officer Mark L. Jameson SVP Franchise Support & Development Brian Boehm Senior Technical Services Manager FASTSIGNS International, Inc.

Adding Wide Format to your Business Presented by Catherine Monson Chief Executive Officer Mark L. Jameson SVP Franchise Support & Development Brian Boehm

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Page 1: Adding Wide Format to your Business Presented by Catherine Monson Chief Executive Officer Mark L. Jameson SVP Franchise Support & Development Brian Boehm

Adding Wide Format to your Business

Presented by

Catherine MonsonChief Executive Officer

Mark L. JamesonSVP Franchise Support & Development

Brian BoehmSenior Technical Services Manager

FASTSIGNS International, Inc.

Page 2: Adding Wide Format to your Business Presented by Catherine Monson Chief Executive Officer Mark L. Jameson SVP Franchise Support & Development Brian Boehm

Signage & Visual Graphics: a wide variety of applications

Page 3: Adding Wide Format to your Business Presented by Catherine Monson Chief Executive Officer Mark L. Jameson SVP Franchise Support & Development Brian Boehm

Basic Workflow

Page 4: Adding Wide Format to your Business Presented by Catherine Monson Chief Executive Officer Mark L. Jameson SVP Franchise Support & Development Brian Boehm

Staffing/Training Considerations

• Understand resolution/viewing distance• Contributes to file size and RIP time

• Different file types• Common file types you receive from customer:

PPT, .doc, .pub and Corel Draw• Convert files to acceptable format that RIP would

understand: .Ai, .eps, PDF and .tiff

Page 5: Adding Wide Format to your Business Presented by Catherine Monson Chief Executive Officer Mark L. Jameson SVP Franchise Support & Development Brian Boehm

Software

• Adobe Creative Suite

• RIP software (ONYX, Caldera or Wasatch)

• Cutting software for plotter (Fine Cut and Cut Server)

Page 6: Adding Wide Format to your Business Presented by Catherine Monson Chief Executive Officer Mark L. Jameson SVP Franchise Support & Development Brian Boehm

Types of Wide Format Printers

Width of Printers•Minimum of 54”•Plotters and laminators should mirror printer size

Wide Format Printers Length of Outdoor Durability

Aqueous 3 months

Light/Eco Solvent 18 months

Solvent 3-5 years

UV Curable 3-5 years

Dye-Sublimation 3-5 years

Page 7: Adding Wide Format to your Business Presented by Catherine Monson Chief Executive Officer Mark L. Jameson SVP Franchise Support & Development Brian Boehm

Aqueous Printers

• Price Range: $6,995.00 - $19,995.00

Page 8: Adding Wide Format to your Business Presented by Catherine Monson Chief Executive Officer Mark L. Jameson SVP Franchise Support & Development Brian Boehm

Light/Eco Solvent Printers

• Price Range: $16,995.00 - $25,995.00

Page 9: Adding Wide Format to your Business Presented by Catherine Monson Chief Executive Officer Mark L. Jameson SVP Franchise Support & Development Brian Boehm

Solvent Printers

• Price Range: $16,995.00 - $25,995.00

Page 10: Adding Wide Format to your Business Presented by Catherine Monson Chief Executive Officer Mark L. Jameson SVP Franchise Support & Development Brian Boehm

UV Curable Printers

• Price Range: $75,000.00 - $150,000.00

Page 11: Adding Wide Format to your Business Presented by Catherine Monson Chief Executive Officer Mark L. Jameson SVP Franchise Support & Development Brian Boehm

Dye-Sublimation Printers

• Price Range: $19,995.00 - $80,000.00

Additional Needs:•Ability for hemming/sewing•Heat calendar

Page 12: Adding Wide Format to your Business Presented by Catherine Monson Chief Executive Officer Mark L. Jameson SVP Franchise Support & Development Brian Boehm

Plotters/Cutters

• Cutting printed product

• Cutting vinyl–Why it’s critical

Page 13: Adding Wide Format to your Business Presented by Catherine Monson Chief Executive Officer Mark L. Jameson SVP Franchise Support & Development Brian Boehm

Dual Purpose of Laminators

• Mounting (80%)–Workflow efficiency–Upsell opportunity

• Laminating (20%)

Page 14: Adding Wide Format to your Business Presented by Catherine Monson Chief Executive Officer Mark L. Jameson SVP Franchise Support & Development Brian Boehm

Common Finishing Steps

• Lamination• Mounting• Cutting/routing• Sewing/hemming/heat welding• Grommeting

Page 15: Adding Wide Format to your Business Presented by Catherine Monson Chief Executive Officer Mark L. Jameson SVP Franchise Support & Development Brian Boehm

Multiple Applications

• Banners, posters• Window graphics• Wall graphics• Floor graphics (carpet, cement, tile, etc.)

• Vehicle graphics

Page 16: Adding Wide Format to your Business Presented by Catherine Monson Chief Executive Officer Mark L. Jameson SVP Franchise Support & Development Brian Boehm

Other Opportunities

• Routing/engraving• Dimensional letters• Flat bed cutter• Textile printing

Page 17: Adding Wide Format to your Business Presented by Catherine Monson Chief Executive Officer Mark L. Jameson SVP Franchise Support & Development Brian Boehm

Differentiation Driver: Specialty Inks

Page 18: Adding Wide Format to your Business Presented by Catherine Monson Chief Executive Officer Mark L. Jameson SVP Franchise Support & Development Brian Boehm

Differentiation Driver: Finishing

Page 19: Adding Wide Format to your Business Presented by Catherine Monson Chief Executive Officer Mark L. Jameson SVP Franchise Support & Development Brian Boehm

Differentiation Driver: Media

Page 20: Adding Wide Format to your Business Presented by Catherine Monson Chief Executive Officer Mark L. Jameson SVP Franchise Support & Development Brian Boehm

Additional Considerations

• Site Surveys

• Permitting

• Installation

Page 21: Adding Wide Format to your Business Presented by Catherine Monson Chief Executive Officer Mark L. Jameson SVP Franchise Support & Development Brian Boehm

Pricing

• Good – Better – Best

• Complexity of design

• Upsell

Page 22: Adding Wide Format to your Business Presented by Catherine Monson Chief Executive Officer Mark L. Jameson SVP Franchise Support & Development Brian Boehm

• Reduced Franchise Fee

• Scaled Royalty Program

• FASTSTART Training on Efficiencies & Procedures

Page 23: Adding Wide Format to your Business Presented by Catherine Monson Chief Executive Officer Mark L. Jameson SVP Franchise Support & Development Brian Boehm

FASTSIGNS® Within Your Print Center

Page 24: Adding Wide Format to your Business Presented by Catherine Monson Chief Executive Officer Mark L. Jameson SVP Franchise Support & Development Brian Boehm

FASTSIGNS® Within Your Print Center

FASTSIGNS® CreatesMore Opportunity•Drop-in layout fits into as little as 400 sq. ft.

•Provides a great fit with your existing B2B customers and an opportunity to increase average transaction

•Creates a competitive advantage

•Turn non-production square footage into revenue-generating space

Page 25: Adding Wide Format to your Business Presented by Catherine Monson Chief Executive Officer Mark L. Jameson SVP Franchise Support & Development Brian Boehm

Q & A

Page 26: Adding Wide Format to your Business Presented by Catherine Monson Chief Executive Officer Mark L. Jameson SVP Franchise Support & Development Brian Boehm

Move your business forwardby teaming with an industry leader.

Mark L. JamesonSVP of Franchise Support & [email protected]

214-346-5679