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Adding Wide Format to your Business
Presented by
Catherine MonsonChief Executive Officer
Mark L. JamesonSVP Franchise Support & Development
Brian BoehmSenior Technical Services Manager
FASTSIGNS International, Inc.
Signage & Visual Graphics: a wide variety of applications
Basic Workflow
Staffing/Training Considerations
• Understand resolution/viewing distance• Contributes to file size and RIP time
• Different file types• Common file types you receive from customer:
PPT, .doc, .pub and Corel Draw• Convert files to acceptable format that RIP would
understand: .Ai, .eps, PDF and .tiff
Software
• Adobe Creative Suite
• RIP software (ONYX, Caldera or Wasatch)
• Cutting software for plotter (Fine Cut and Cut Server)
Types of Wide Format Printers
Width of Printers•Minimum of 54”•Plotters and laminators should mirror printer size
Wide Format Printers Length of Outdoor Durability
Aqueous 3 months
Light/Eco Solvent 18 months
Solvent 3-5 years
UV Curable 3-5 years
Dye-Sublimation 3-5 years
Aqueous Printers
• Price Range: $6,995.00 - $19,995.00
Light/Eco Solvent Printers
• Price Range: $16,995.00 - $25,995.00
Solvent Printers
• Price Range: $16,995.00 - $25,995.00
UV Curable Printers
• Price Range: $75,000.00 - $150,000.00
Dye-Sublimation Printers
• Price Range: $19,995.00 - $80,000.00
Additional Needs:•Ability for hemming/sewing•Heat calendar
Plotters/Cutters
• Cutting printed product
• Cutting vinyl–Why it’s critical
Dual Purpose of Laminators
• Mounting (80%)–Workflow efficiency–Upsell opportunity
• Laminating (20%)
Common Finishing Steps
• Lamination• Mounting• Cutting/routing• Sewing/hemming/heat welding• Grommeting
Multiple Applications
• Banners, posters• Window graphics• Wall graphics• Floor graphics (carpet, cement, tile, etc.)
• Vehicle graphics
Other Opportunities
• Routing/engraving• Dimensional letters• Flat bed cutter• Textile printing
Differentiation Driver: Specialty Inks
Differentiation Driver: Finishing
Differentiation Driver: Media
Additional Considerations
• Site Surveys
• Permitting
• Installation
Pricing
• Good – Better – Best
• Complexity of design
• Upsell
• Reduced Franchise Fee
• Scaled Royalty Program
• FASTSTART Training on Efficiencies & Procedures
FASTSIGNS® Within Your Print Center
FASTSIGNS® Within Your Print Center
FASTSIGNS® CreatesMore Opportunity•Drop-in layout fits into as little as 400 sq. ft.
•Provides a great fit with your existing B2B customers and an opportunity to increase average transaction
•Creates a competitive advantage
•Turn non-production square footage into revenue-generating space
Q & A
Move your business forwardby teaming with an industry leader.
Mark L. JamesonSVP of Franchise Support & [email protected]
214-346-5679