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Adding innovative techniques to a traditional researcher’s toolbox Julie Mon Sr. User Experience Researcher The Vanguard Group

Adding innovative a traditional toolboxinsightinnovation.org/wp-content/uploads/2017/06/NA/Julie.pdf · Adding innovative techniques to a traditional researcher’s toolbox Julie

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Page 1: Adding innovative a traditional toolboxinsightinnovation.org/wp-content/uploads/2017/06/NA/Julie.pdf · Adding innovative techniques to a traditional researcher’s toolbox Julie

Addinginnovative

techniquestoatraditionalresearcher’s

toolboxJulieMon

Sr.UserExperienceResearcherTheVanguardGroup

Page 2: Adding innovative a traditional toolboxinsightinnovation.org/wp-content/uploads/2017/06/NA/Julie.pdf · Adding innovative techniques to a traditional researcher’s toolbox Julie

WhoisVanguard?

Page 3: Adding innovative a traditional toolboxinsightinnovation.org/wp-content/uploads/2017/06/NA/Julie.pdf · Adding innovative techniques to a traditional researcher’s toolbox Julie

Topdown

Page 4: Adding innovative a traditional toolboxinsightinnovation.org/wp-content/uploads/2017/06/NA/Julie.pdf · Adding innovative techniques to a traditional researcher’s toolbox Julie

Bottomup

Page 5: Adding innovative a traditional toolboxinsightinnovation.org/wp-content/uploads/2017/06/NA/Julie.pdf · Adding innovative techniques to a traditional researcher’s toolbox Julie

What’sinmytoolbox?

Page 6: Adding innovative a traditional toolboxinsightinnovation.org/wp-content/uploads/2017/06/NA/Julie.pdf · Adding innovative techniques to a traditional researcher’s toolbox Julie

Qualitative

Quantitative

IDIs Focusgroups

UsabilitystudiesHeuristicevaluation

EthnographyDiarystudies

Eye-tracking

Unmoderatedusabilitystudies

Firstclicktests

CardsortsSurveys

Treetests

DesignThinking

LeanStartup

DesignSprints

Page 7: Adding innovative a traditional toolboxinsightinnovation.org/wp-content/uploads/2017/06/NA/Julie.pdf · Adding innovative techniques to a traditional researcher’s toolbox Julie

Qualitative

Quantitative

IDIs Focusgroups

UsabilitystudiesHeuristicevaluation

EthnographyDiarystudies

Eye-tracking

Unmoderatedusabilitystudies

Firstclicktests

CardsortsSurveys

Treetests

DesignThinking

LeanStartup

DesignSprints

Page 8: Adding innovative a traditional toolboxinsightinnovation.org/wp-content/uploads/2017/06/NA/Julie.pdf · Adding innovative techniques to a traditional researcher’s toolbox Julie

Qualitative

Quantitative

IDIs Focusgroups

UsabilitystudiesHeuristicevaluation

EthnographyDiarystudies

Eye-tracking

Unmoderatedusabilitystudies

Firstclicktests

CardsortsSurveys

Treetests

DesignThinking

LeanStartup

DesignSprints

Page 9: Adding innovative a traditional toolboxinsightinnovation.org/wp-content/uploads/2017/06/NA/Julie.pdf · Adding innovative techniques to a traditional researcher’s toolbox Julie

Connectingthedots

Page 10: Adding innovative a traditional toolboxinsightinnovation.org/wp-content/uploads/2017/06/NA/Julie.pdf · Adding innovative techniques to a traditional researcher’s toolbox Julie

LEARN

LeanDesignThinking

Page 11: Adding innovative a traditional toolboxinsightinnovation.org/wp-content/uploads/2017/06/NA/Julie.pdf · Adding innovative techniques to a traditional researcher’s toolbox Julie

Casestudy

Page 12: Adding innovative a traditional toolboxinsightinnovation.org/wp-content/uploads/2017/06/NA/Julie.pdf · Adding innovative techniques to a traditional researcher’s toolbox Julie

EnvisionEmpathize SynthesizeAnalyze

DesignThinking

+DesignSprints

Prototype&Test

Research&Brainstorm

Page 13: Adding innovative a traditional toolboxinsightinnovation.org/wp-content/uploads/2017/06/NA/Julie.pdf · Adding innovative techniques to a traditional researcher’s toolbox Julie

Empathize

DesignThinking

Page 14: Adding innovative a traditional toolboxinsightinnovation.org/wp-content/uploads/2017/06/NA/Julie.pdf · Adding innovative techniques to a traditional researcher’s toolbox Julie

Analyze

DesignThinking

Page 15: Adding innovative a traditional toolboxinsightinnovation.org/wp-content/uploads/2017/06/NA/Julie.pdf · Adding innovative techniques to a traditional researcher’s toolbox Julie

Synthesize

DesignThinking

Page 16: Adding innovative a traditional toolboxinsightinnovation.org/wp-content/uploads/2017/06/NA/Julie.pdf · Adding innovative techniques to a traditional researcher’s toolbox Julie

Envision

DesignThinking

Page 17: Adding innovative a traditional toolboxinsightinnovation.org/wp-content/uploads/2017/06/NA/Julie.pdf · Adding innovative techniques to a traditional researcher’s toolbox Julie

Research&Brainstorm

DesignSprint

Page 18: Adding innovative a traditional toolboxinsightinnovation.org/wp-content/uploads/2017/06/NA/Julie.pdf · Adding innovative techniques to a traditional researcher’s toolbox Julie

Prototype&Test

DesignSprint

Page 19: Adding innovative a traditional toolboxinsightinnovation.org/wp-content/uploads/2017/06/NA/Julie.pdf · Adding innovative techniques to a traditional researcher’s toolbox Julie

[email protected]


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