Product Enhancement NoticeDAS with Facebook Advertising

ADD FACEBOOK TO YOUR DIGITAL MARKETING STRATEGY NOW! REACH MORE IN-MARKET CUSTOMERS.

Product Enhancement

Effective DateAvailable now!

Dealers ImpactedFord and Lincoln Dealers enrolled and spending in DAS.

Summary

Benefit to Dealers

How do I learn more?

Great news! Digital Advertising Solution now offers Facebook advertising as another channel that Dealers can add to their digital marketing strategy. With targeted Facebook advertisements, Dealers will reach their in-market customers on the social network where they are already spending time.

Facebook’s unique data set allows you to target your advertising with, on average, 20% more specificity than global internet targeting.

Facebook’s dynamic retargeting can help you stay top of mind with shoppers who have already been to your website. 2.23B monthly users paired with the ability to reach shoppers on mobile devices they spend most of their time (1 out of 5 minutes on Facebook).

Integration with your inventory feed allows Facebook to display the right vehicles to the right customers at the right time.

Is there a cost associated with this enhancement? Yes. Dealers costs will vary according to the additional dollars they choose to invest in Facebook Advertising.

FordDirect’s Digital Advertising Solution now offers Facebook Advertising as an additional media channel that Dealers can add to their digital marketing strategy.

Contact your Digital Advertising Solution Provider.

How do I enroll? Submit a budget for Facebook Advertising via the Digital Advertising Solution dashboard. Or, contact your Digital Advertising Solution provider.

© 2018 FordDirectwww.forddirect.com | 866-550-7812

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© 2018 FordDirectwww.forddirect.com | 866-550-7812