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Social Media Opportunities | NIH Alzheimer’s Disease Centers September 2010 1
ADC Education Cores:Using Social Media for ADC Collaboration and RecruitmentSeptember 2010
Jim Cashel MD, MPP – Forum One Communications
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Name These Websites
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Social Media
• What’s going on here?
• What implications does it have for the ADCs?
• New opportunities?
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What’s Going On Here?
• 10,000 BC: One to one communications
• 1450: One to many communications
• 2008: Many to many communications
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The Way We Use the Web Has Changed
SearchRead
SearchReadTagCommentLinkShareFollowFriendLikePost Collaborate
2005 2010
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Survey Results
• At Work: 60% use social media
• At home: 85% use social media
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A Few Social Media Sites
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Social Media Opportunities | NIH Alzheimer’s Disease Centers September 2010 10
Approaching Social Media
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Approach to Social Media in 3 Steps
• Step 1: Define Goals
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Approach to Social Media in 3 Steps
• Step 2: Find Partners
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Find Partners
• 27% of you use social media every day at home
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Approach to Social Media in 3 Steps
• Step 3: Experiment / Measure
• “Senior management and staff need to understand the risk profile of social media efforts”
-- Fred Smith, CDC
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Tools and Sites
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A Few Social Media Sites
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Blogs & Microblogging
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Starting a Blog
• Listen• Participate (via Comments)• Decide
– Goals– Name– Approach– Editors– Schedule– Metrics of Success
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Microblogging & Twitter
Short (140 character) status updates.
Getting Started• Find & follow the leaders• Add your contacts• Retweet• Reply• Ask questions• Post links / original thoughts
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Social Networks
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De-facto online professionalnetwork
Getting Started• Create your profile• Add connections• Creating a group is low cost
/ low impact way to experiment
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FacebookLargest Social Network
Getting Started• Create your FB profile,
add friends• Review groups and fan
pages• Fan page a low cost /
low impact way to experiment
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Photo & Video Sharing
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YouTube
Video sharing category leader
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Flickr
Photo sharing category leader
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Social Documents
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SlideShare
Presentation sharing leader
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Scribd
Largest social publisher of
documents.
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Case Studies
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Case Study: Green Hour
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Green Hour Results
• Doubled traffic: 8,000 to 16,000 page views• List size doubled: 2,500 to 5,000• 35% open rate• New relationships with influential “mommy
bloggers.”
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Case Study: OCRN
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Online Community Research Network
• GroupSite
• Monthly calls (Adobe Connect)
• Bi-monthly Research Surveys
• Annual Gatherings
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Opportunities
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Survey Results
• Outreach to patient families about education, resources, events going on at the ADC
• The opportunity to reach a broader network of potential subjects and/or those who are concerned and in support of AD.
• Central virtual storage facilities for shared resources (non-PHI/confidential) regarding grant- and ADC operation related materials
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Learn More?
• 96% of you want to learn more about social media!
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Getting Started: Newbie to Maven in 1 Hour
1. Read some blogs (blogsearch.google.com)
2. Set up a LinkedIn or Facebook Profile
3. Create a Twitter account (15 minutes)
4. Start listening & connecting (25 minutes)1. http://search.twitter.com/2. http://twitter.com/invitations/find_on_twitter3. http://www.google.com/alerts4. http://blogsearch.google.com/5. http://alltop.com/
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Resources
• Blogs: – ReadWriteWeb– Mashable– Online Community Report
• Authors:– Clay Shirky– John Hagel
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Thanks!
Jim Cashel Email:[email protected]
Twitter:@cashel
www.ForumOne.com
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Presence Framework
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Social Tool Primary Focus Leading Sites
SocialNetworks
Connect
Social Bookmarking Discover &
ShareRich Media
Micro BloggingGreat at Both
Popular Social Sites that Lead the Pack
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How to Listen
FreeGoogle alerts, Google reader, Yahoo RSS search results, HootSuite, TweetDeck, TattlerApp, Social Mention
FeeScoutlabs, Radian6, Nielsen
