Adaptxt®Enhanced Keyboards for Smartphones and

Tablets:

CUSTOM-MADE FOROEM SUCCESS

KeyPoint TechnologiesFebruary 25, 2013

© 2013 KeyPoint Technologies

Company Facts

• Founded 2004 in Glasgow– Leader of linguistic scholarship for more than a century– Regional offices in San Jose, Hyderabad, Tokyo and China– 170 employees

• Well-funded, privately held• Works with largest brands, including HP and Nokia• Supports wide variety of connected devices• CEO: Sumit Goswami

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© 2013 KeyPoint Technologies

OEM Benefits

1. Leader in science of languages2. Leader in quality of user engagement3. Proven platform extensibility

– OEM customization– User personalization

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Languages

Engagement

Extensibility

© 2013 KeyPoint Technologies

Big Picture – Where is This Going?

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STATISTICS-DRIVENPREDICTION

INTELLIGENT INPUT RECOGNITION

HUMAN-MACHINE DIALOG

Suggestions based on statistical possibilities

Interpreting meaning, context and behavior to predict sentence wording for any form of human-machine input

Creating natural inter-action between people & the devices in their lives

QUALITY OF ENGAGEMENT

© 2013 KeyPoint Technologies

How? Language As Primary Input

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ContextContextSemanticSemanticss

DomainsDomains

LinguisticsLinguistics

© 2013 KeyPoint Technologies

Founded in Linguistics Center

• Heavy concentration of top universities– PhD degrees in translation, social linguistics, cognitive science

• Historical appreciation of subtle regional differences• Extensive network of academics and outside professionals• Large KPT team – 60 linguists

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© 2013 KeyPoint Technologies

Extensive Global Languages

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EUROPEEnglish(UK), German, French, Spanish, Belarusian, Catalan, Croatian, Finnish, Swedish, Icelandic, Danish, Dutch, Slovak, BasquePolish, Czech,Italian, Slovenian, Greece, Romanian, Hungarian, Ukrainian, Lithuanian, Latvian, Estonian, Bulgarian, Norwegian, Galician, Serbian

EUROPEEnglish(UK), German, French, Spanish, Belarusian, Catalan, Croatian, Finnish, Swedish, Icelandic, Danish, Dutch, Slovak, BasquePolish, Czech,Italian, Slovenian, Greece, Romanian, Hungarian, Ukrainian, Lithuanian, Latvian, Estonian, Bulgarian, Norwegian, Galician, Serbian

ASIAHindi, Marathi, Tamil, Kannada, Telugu, Malyalam, Urdu, Hebrew, Persian, Turkish, Arabic, Chinese(T), Chinese(S), Bengali, Korean, Vietnamese, Malay, Filipino, Indonesia, Russian

ASIAHindi, Marathi, Tamil, Kannada, Telugu, Malyalam, Urdu, Hebrew, Persian, Turkish, Arabic, Chinese(T), Chinese(S), Bengali, Korean, Vietnamese, Malay, Filipino, Indonesia, Russian

MEAHausa, Arabic, Turkish, Afrikaans, Persian

MEAHausa, Arabic, Turkish, Afrikaans, Persian

SOUTH AMERICAPortuguese(BR) Portuguese(PT

SOUTH AMERICAPortuguese(BR) Portuguese(PT

NORTH AMERICAEnglish(US)NORTH AMERICAEnglish(US)

MULTI-LINGUALHinglish, Banglish, Manglish, Marathinglish, Odinglis,Tanglish, Tenglish, Kanglish

MULTI-LINGUALHinglish, Banglish, Manglish, Marathinglish, Odinglis,Tanglish, Tenglish, Kanglish

© 2013 KeyPoint Technologies

Extensive Smart Functions

• Keyboard is “window” to device• Powers ever-increasing list of apps requiring text• “Smart”/intuitive is expected

– Prediction and suggestions -- auto learning, understanding context, language switching, auto correction, personal dictionaries, learning from contacts, Facebook, Twitter

– Enhanced features -- posting to social networks, voice support, gliding/swiping, phone keypads, tablet split keyboards, personalization (themes, industry and professional dictionaries), shortcuts, “accent trimmer”

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© 2013 KeyPoint Technologies

Is the input software … ... Yes? Then I’ll use it more

Engagement = Downloads/Data

QUALTIY OF USER ENGAGEMENT MODEL

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Fun/Interesting?Fun/Interesting?(Memorable)(Memorable)

Easy to use?Easy to use?(Interface)(Interface)

ProvidingProvidingValue?Value?

(Language)(Language)

© 2013 KeyPoint Technologies

Proven Extensibility

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Customization Personalization (Consumers)

Device Coverage

Operating Systems

Handwriting

Language Studio

Cloud Sync

Choice of dictionaries

Linguistics Engine

DomainDictionaries

Theme customization

Social network integration

Tablet

Smartphones

Smart TVs

IVIs

Android

Windows 8

Symbian S60

Linux

© 2013 KeyPoint Technologies

Competitive Landscape

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EXTE

NSI

BILI

TYCU

STO

MIZ

ATI

ON

+ P

ERSO

NA

LIZA

TIO

N +

DEV

ICES

+ O

S

VALUEABLE + MEMORABLE + USABLE

QUALITY OF ENGAGEMENT

© 2013 KeyPoint Technologies

Conclusion

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Use well-crafted languages and a highly flexible technology platform to develop rich, engaging

relationships with your customers wherever they live in the world.

Thank You!