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Adaptive SEO Client
Local B2C and B2B Business – Ottawa, Ontario
©2015 WSI. All rights reserved.
Adaptive SEO Client: John The Plumber Ottawa Challenges:
1. No previous online marketing strategy in place and very little visibility on the search engines. We were starting from zero
2. No historical data to compare or benchmark 3. Very minimal exposure 4. Existing website infrastructure was very
problematic 5. The client wanted to target a new market –
Kingston
Goals of the Adaptive SEO Campaign: 1. Increase online brand awareness in Ottawa,
Kingston and 3 surrounding towns 2. Increase search engine rankings for all geo-
targets 3. Online lead generation
ASEO Client: JohnThePlumber
The Solution: We developed a well-rounded online marketing campaign composed of:
• Website revamp • Adaptive SEO strategy • Content Strategy: Geo-
Locations • Creating several new Google
Places listings for new markets (Kingston, Ottawa Suburbs, etc)
• Supporting Google Adwords Campaign
©2015 WSI. All rights reserved.
ASEO Client: JohnThePlumber
Keyword/Competitive Research • Service related keywords and keyword phrases • Local Monthly searches • Relevance (Content available on website) • Competitor Keywords Research • Keyword Competition • Current Rankings on Google
©2015 WSI. All rights reserved.
ASEO Client: JohnThePlumber
Technical SEO Fundamentals • Migrated website from older Joomla version to a
Responsive WordPress Content Management System • Cleaned-up URL Structure • Google Analytics and Google Webmaster Tools
Setup • Local Scheme Optimization and OpenGraph Tag
Creation • XML Sitemap creation and Robots.txt setup
©2015 WSI. All rights reserved.
ASEO Client: JohnThePlumber
©2014 WSI. All rights reserved.
Content Marketing & Amplification: • Created a content marketing calendar • Content writing on website pages, monthly blog
posts, PR and articles • Optimize Social Media properties and added
badges to the website • Publish optimized content on Social Media
properties • Socialize and share are SEO driven to support the
ASEO strategy
ASEO Client: JohnThePlumber
Results: GEO TARGET Keyword Rankings after 12 months
©2015 WSI. All rights reserved.
ASEO Client: JohnThePlumber Results: Since launch of ASEO Campaign in Jan 2015 • 128% increase in Sessions • 164% increase in # of new Sessions • 182 % increase in Page views • 183% increase in Overall Organic Search Traffic • 180% increase in Google Organic Traffic
©2015 WSI. All rights reserved.
ASEO Client: JohnThePlumber
©2015 WSI. All rights reserved.
ASEO Client: JohnThePlumber Results: 52% of all traffic to the website is organic search
©2015 WSI. All rights reserved.
John the Plumber Testimonial
©2014 WSI. All rights reserved.