Ad Wars 2009 Questions

8/2/2019 Ad Wars 2009 Questions

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Welcome!Presented by :


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Thanks to Our Sponsors


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Firm Feud Rules

6 rounds of 10 questions 30 seconds per question

All multiple-choice questions

One scoresheet per team must be filledout and turned in at the end of eachround

Correct answers given out after eachround, once scoresheets are collected

Scoreboard also shown after each round


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Face-Offs

After rounds 1, 2, 4 and 5 Two names will be randomly selected

Whoever buzzes in first and guesses the

more popular answer from our pre-event

survey will win a fabulous prize

For a chance to participate in the Faceoff,the cost is $2 per name in the drawing


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After Round 3

weve got a special round brought toyou by:

Earn bonus points to boost your teams

score


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Celebrity Guest Auction

Need some help? Get ready to bid!

Ron Berg

Katy Briggs

Jeremy Fuksa

Michael LaMonica Sam & Katherine Meers


8/180

Round 1: Product Placement

Presented by:


9/180

Product Placement 1 of 10

InJuno, what beverage did Juno MacGuffdrink throughout the opening scene?

A. Coca-Cola

B. Bud Light

C. Hi-C

D. Sunny Delight


10/180


In Casino Royale, James Bond uses threedifferent brands prominently for his car,

cell phone and watch. Identify the

correct three brands.A. BMW, Motorola, Rolex

B. Aston Martin, Sony Ericcson, Rolex

C. Aston Martin, Sony Ericcson, Omega

D. Jaguar, Sony Ericcson, Timex


11/180


In Demolition Man, only one restaurantsurvived the wars of the late 20th

century/early 21st century. Which

restaurant was it?A. Taco Bell

B. McDonalds

C. Wendys

D. Burger King


12/180


In 2009s Fast & Furious, a brand ofpremium synthetic motor oil is

introduced which brand is it?

A. Royal Purple

B. Mobil 1

C. Castrol Edge

D. Q by Quaker State


13/180


What brand of computers is featuredexclusively in IKEAs print catalogs and in

IKEA stores?

A. Apple

B. Hewlett-Packard

C. Gateway

D. IBM


14/180


In ET, what brand of candy did Elliot useto lure E.T. out of hiding in the forest?

A. Reeses Pieces

B. M&Ms

C. Snickers

D. Laffy Taffy


15/180


Tom Hanks character in Castawayworked for which company:

A. UPS

B. USPS

C. DHL

D. FedEx


16/180


Jason Lewis, a model whose fictitiousadvert for Absolut Vodka was part of astoryline in _______, took legal action

against the vodka company forpromoting the advert without hisconsent. What show was it?

A. Boston Legal

B. Desperate Housewives

C. Sex & the City

D. Las Vegas


17/180


2005s The Island, directed by Michael Bay,featured an incredible amount of productplacement, with over 35 different brandsfeatured. The most blatant of these featured

an actress who was also a model for thisbrand at the time the movie was made.Name the actress and the brand.A. Drew Barrymore, Prada

B. Scarlett Johansson, Calvin KleinC. Halle Berry, Cover Girl

D. Julia Roberts, Maybelline


18/180


1983s War Games featured prominentlywhat brand of desktop computer?

A. IMSAI 8080

B. Apple IIGS

C. IBM 5160

D. Zenith Z-100


19/180

END OF ROUND 1

Please turn in your scoresheetsimmediately.


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Round 1 Correct Answers


21/180


InJuno, what beverage did Juno MacGuffdrink throughout the opening scene?

A. Coca-Cola

B. Bud Light

C. Hi-C

D. Sunny Delight


22/180


23/180


In Casino Royale, James Bond uses threedifferent brands prominently for his car,

cell phone and watch. Identify the

correct three brands.A. BMW, Motorola, Rolex

B. Aston Martin, Sony Ericcson, Rolex

C. Aston Martin, Sony Ericcson, Omega

D. Jaguar, Sony Ericcson, Timex


24/180


In Demolition Man, only one restaurantsurvived the wars of the late 20th

century/early 21st century. Which

restaurant was it?A. Taco Bell

B. McDonalds

C. Wendys

D. Burger King


25/180


In 2009s Fast & Furious, a brand ofpremium synthetic motor oil is

introduced which brand is it?

A. Royal Purple

B. Mobil 1

C. Castrol Edge

D. Q by Quaker State


26/180


What brand of computers is featuredexclusively in IKEAs print catalogs and in

IKEA stores?

A. Apple

B. Hewlett-Packard

C. Gateway

D. IBM


27/180


In ET, what brand of candy did Elliot useto lure E.T. out of hiding in the forest?

A. Reeses Pieces

B. M&Ms

C. Snickers

D. Laffy Taffy


28/180


Tom Hanks character in Castawayworked for which company:

A. UPS

B. USPS

C. DHL

D. FedEx


29/180


Jason Lewis, a model whose fictitiousadvert for Absolut Vodka was part of astoryline in _______, has taken legal

action against the vodka company forpromoting the advert without hisconsent. What show was it?

A. Boston Legal

B. Desperate Housewives

C. Sex & the City

D. Las Vegas


30/180


2005s The Island, directed by Michael Bay,featured an incredible amount of productplacement, with over 35 different brandsfeatured. The most blatant of these featured

an actress who was also a model for thisbrand at the time the movie was made.Name the actress and the brand.A. Drew Barrymore, Prada

B. Scarlett Johansson, Calvin KleinC. Halle Berry, Cover Girl

D. Julia Roberts, Maybelline


31/180


1983s War Games featured prominentlywhat brand of desktop computer?

A. IMSAI 8080

B. Apple IIGS

C. IBM 5160

D. Zenith Z-100


32/180

Round 1 ScoreboardTeam 1 2 3 BONUS 4 5 6 TOTAL

Charles Nelson Reilly Project 8 8

The Commandments 8 8

The Geofferson Family 9 9

Here for the Beer 8 8

J. Geils Brand 8 8

NBC Action News 7 7

NK FaceTweetFlickBlogs 5 5

Richard Dawson Experience 8 8

The Rockettes 8 8

The Schitzenheimers 9 9Team That's What She Said 8 8

Turd Ferguson 8 8

Two West 8 8

We Hate Sheep. We Love Nipsy Russell 9 9


33/180

Round 2: Beer & Spirits

Presented by:


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Beer & Spirits 1 of 10

What beer brand became one of the firstTV advertisers, agreeing in 1945 tosponsor telecasts of Boston Red Sox

games, with the caveat from Red Soxmanagement that, "We don't know whatwe're doing, and neither do you.

A. Budweiser

B. Pabst Blue Ribbon

C. Narragansett

D. Falstaff


35/180


An early (and long-running) example of acharacter used in alcoholic advertising wasMabel, a genial blond bartendress who rarelyspoke, but ended virtually every commercial

with a friendly wink. The campaign, lastingfrom 1951 to 1971, featured what tagline?

A. Hey Mabel - Black Label!

B. Hey Mabel Set the Table!C. PBR Me!

D. Less Filling / Tastes Great


36/180


What animal was featured in a long-running campaign for Hamms beer in the

1950s/60s?

A. Moose

B. Squirrel

C. Fox

D. Bear


37/180


38/180


What agency created the wildlysuccessful Less Filling/Tastes Great

campaign for Miller Lite?

A. J. Walter ThompsonB. McCann-Erickson

C. BBDO

D. Olgivy & Mather


39/180


In the US, what percentage of theaudience must be of legal drinking age

for an alcoholic advertisement to be run?

A. 40%B. 50%

C. 60%

D. 70%


40/180


What British agency created the famousGuinness posters (example shown at

right)?

A. S H BensonB. AMV BBDO

C. Euro RSCG London

D. Giraffe


41/180


In 2004, NASCAR lifted its long-standingban on hard liquor companies sponsoring

teams. Clint Bowyer, of Emporia, KS, was

one of the first drivers to have a hardliquor sponsor who was it?

A. Captain Morgan

B. Jim Beam

C. Crown Royal

D. Jack Daniels


42/180


Sauza launched its Hornitos line ofTequila to much fanfare in 2007, with a

big-budget campaign and a launch party

in Los Angeles. What slogan was the linelaunched with?

A. The Fine Line of Tequila

B. Simply Perfect

C. Dont Let Go

D. The Good Stuff


43/180


What agency created the iconic AbsolutVodka campaign, with over 1,500

different ads run since the early 1980s?

A. Weiden + KennedyB. Fallon

C. TBWA

D. Foote, Cone and Belding


44/180


The Damn Right Your Dad Drank Itcampaign launched in 2008 in support of

what brand?

A. Makers MarkB. Canadian Club

C. Knob Creek

D. Glenlivet


45/180

END OF ROUND 2



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47/180


What beer brand became one of the firstTV advertisers, agreeing in 1945 tosponsor telecasts of Boston Red Soxgames, with the caveat from Red Soxmanagement that, "We don't know whatwe're doing, and neither do you.

A. Budweiser

B. Pabst Blue Ribbon

C. Narragansett

D. Falstaff


48/180


An early (and long-running) example of acharacter used in alcoholic advertising wasMabel, a genial blond bartendress who rarelyspoke, but ended virtually every commercial

with a friendly wink. The campaign, lastingfrom 1951 to 1971, featured what tagline?

A. Hey Mabel - Black Label!

B. Hey Mabel Set the Table!C. PBR Me!

D. Less Filling / Tastes Great


49/180


What animal was featured in a long-running campaign for Hamms beer in the

1950s/60s?

A. MooseB. Squirrel

C. Fox

D. Bear


50/180


What agency created the wildlysuccessful Less Filling/Tastes Great

campaign for Miller Lite?

A. J. Walter ThompsonB. McCann-Erickson

C. BBDO

D. Olgivy & Mather


51/180


In the US, what percentage of theaudience must be of legal drinking age

for an alcoholic advertisement to be run?

A. 40%B. 50%

C. 60%

D. 70%


52/180


What British agency created the famousGuinness posters (example shown at

right)?

A. S H BensonB. AMV BBDO

C. Euro RSCG London

D. Giraffe


53/180


In 2004, NASCAR lifted its long-standingban on hard liquor companies sponsoring

teams. Clint Bowyer, of Emporia, KS, was

one of the first drivers to have a hardliquor sponsor who was it?

A. Captain Morgan

B. Jim Beam

C. Crown Royal

D. Jack Daniels


54/180


Sauza launched its Hornitos line ofTequila to much fanfare in 2007, with a

big-budget campaign and a launch party

in Los Angeles. What slogan was the linelaunched with?

A. The Fine Line of Tequila

B. Simply Perfect

C. Dont Let Go

D. The Good Stuff


55/180


What agency created the iconic AbsolutVodka campaign, with over 1,500

different ads run since the early 1980s?

A. Weiden + KennedyB. Fallon

C. TBWA

D. Foote, Cone and Belding


56/180


The Damn Right Your Dad Drank Itcampaign launched in 2008 in support of

what brand?

A. Makers MarkB. Canadian Club

C. Knob Creek

D. Glenlivet

Round 1 Scoreboard


57/180


Charles Nelson Reilly Project 8 4 12

The Commandments 8 6 14

The Geofferson Family 9 7 16

Here for the Beer 8 6 14

J. Geils Brand 8 5 13

NBC Action News 7 6 13NK FaceTweetFlickBlogs 5 4 9

Richard Dawson Experience 8 4 12

The Rockettes 8 4 12

The Schitzenheimers 9 6 15

Team That's What She Said 8 3 11

Turd Ferguson 8 6 14

Two West 8 5 13

We Hate Sheep. We Love Nipsy Russell 9 4 13


58/180

Round 3: Viral/Non-Traditional

Presented by:


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Viral/Non-Traditional 1 of 10

This 2008 campaign asked customers to testjust how tough the outdoor-wear companysproducts are. Customers were invited viaemail, display ads and contest websites to

brutalize the products, tell the tale and sendphotos and videos of the action. Visitors tothe contest site could view, vote andcomment on entries. The brand was:

A. North FaceB. Eddie Bauer

C. REI

D. Columbia

/


60/180


This 2008 campaign encouraged micrositevisitors to let it go. Visitors to the interactivepage could select concerns, such as financialtroubles or illness, and dispose of them viacatapult, rocket, submarine or hot air balloon.

The microsite leveraged a tell-a-friend featureand could be shared on social media sites, suchas Digg and Del.icio.us. The campaign wasfrom:

A. AIGB. Northwestern Mutual

C. Liberty Mutual

D. Nationwide Mutual

/


61/180


This 2009 Movement campaign from a carcompany invited social media fans to uploadself-made videos to YouTube detailing whythey were the ideal candidate to receive oneof the first 100 cars to be built and then talkabout it via social media. What car was theMovement campaign in support of?A. Ford Fiesta

B. Ford Fusion HybridC. Honda Insight

D. Chevrolet Volt

/


62/180


What Comedy Central show urgedviewers to share its episodes with each

other by saying "Keep circulating the

tapes!" at the end of each episode?A. South Park

B. The Daily Show

C. Mystery Science Theater 3000

D. Adult Swim

l/ d l f


63/180


This animated movie-promotionmicrosite invited users to upload a photo

of themselves, which could then be used

to create an image of yourself as acharacter in the movie.

A. The South Park Movie

B. Monsters, Inc.

C. Wall-E

D. The Simpsons Movie

l/ d l f


64/180


The Dark Knighthad perhaps the biggestviral/non-traditional campaign ever, created aspart of the movies pre-promotion. One of theelements included a microsite featuring tendifferent Presidential portraits, each of which

eventually led users to a physical location in tencities across the world, including Kansas City.What was the Kansas City location?A. Power & Light District

B. Sprint CampusC. Westport

D. The Legends

i l/ di i l f 0


65/180


What band worked with 42Entertainment to produce Year Zero, an

alternate-reality game to promote their

newest album in 2007?A. Nine Inch Nails

B. Weezer

C. Radiohead

D. U2

Vi l/N T di i l 8 f 10


66/180


What US state worked to drive interest fromoutdoor-enthusiast tourists by having peopledressed in flannel, wearing life vests andsitting in canoes on the streets of Chicago?

The people even pretended to fish andpaddle their canoes down the sidewalk.

A. Michigan

B. MinnesotaC. Wisconsin

D. South Dakota



67/180


The 2004 Olympic games in Athens wereinterrupted by a tutu-wearing man

promoting what website with a message

written on his chest?A. ESPN.com

B. GoldenPalace.com

C. MySpace.com

D. SportsBook.com



68/180


What product was promoted via thebright-white stripe seen in this image?

A. White-Out

B. Tide-to-GoC. Mr. Clean

D. Clorox Bleach


69/180

END OF ROUND 3



70/180


Vi l/N T diti l 1 f 10


71/180


This 2008 campaign asked customers to testjust how tough the outdoor-wear companysproducts are. Customers were invited viaemail, display ads and contest websites tobrutalize the products, tell the tale and sendphotos and videos of the action. Visitors tothe contest site could view, vote andcomment on entries. The brand was:

A. North FaceB. Eddie Bauer

C. REI

D. Columbia



72/180


This 2008 campaign encouraged micrositevisitors to let it go. Visitors to the interactivepage could select concerns, such as financialtroubles or illness, and dispose of them viacatapult, rocket, submarine or hot air balloon.

The microsite leveraged a tell-a-friend featureand could be shared on social media sites, suchas Digg and Del.icio.us. The campaign wasfrom:

A. AIGB. Northwestern Mutual

C. Liberty Mutual

D. Nationwide Mutual



73/180


This 2009 Movement campaign from a carcompany invited social media fans to uploadself-made videos to YouTube detailing whythey were the ideal candidate to receive oneof the first 100 cars to be built and then talkabout it via social media. What car was theMovement campaign in support of?A. Ford Fiesta

B. Ford Fusion HybridC. Honda Insight

D. Chevrolet Volt



74/180


What Comedy Central show urgedviewers to share its episodes with each

other by saying "Keep circulating the

tapes!" at the end of each episode?A. South Park

B. The Daily Show

C. Mystery Science Theater 3000

D. Adult Swim



75/180


This animated movie-promotionmicrosite invited users to upload a photo

of themselves, which could then be used

to create an image of yourself as acharacter in the movie.

A. The South Park Movie

B. Monsters, Inc.C. Wall-E

D. The Simpsons Movie

Viral/Non Traditional 6 of 10


76/180


The Dark Knighthad perhaps the biggestviral/non-traditional campaign ever, created aspart of the movies pre-promotion. One of theelements included a microsite featuring tendifferent Presidential portraits, each of which

eventually led users to a physical location in tencities across the world, including Kansas CityWhat was the Kansas City location?A. Power & Light District

B. Sprint CampusC. Westport

D. The Legends



77/180


What band worked with 42Entertainment to produce Year Zero, an

alternate-reality game to promote their

newest album in 2007?A. Nine Inch Nails

B. Weezer

C. Radiohead

D. U2



78/180


What US state worked to drive interest fromoutdoor-enthusiast tourists by having peopledressed in flannel, wearing life vests andsitting in canoes on the streets of Chicago?

The people even pretended to fish andpaddle their canoes down the sidewalk.

A. Michigan

B. MinnesotaC. Wisconsin

D. South Dakota



79/180


The 2004 Olympic games in Athens wereinterrupted by a tutu-wearing man

promoting what website with a message

written on his chest?A. ESPN.com

B. GoldenPalace.com

C. MySpace.com

D. SportsBook.com



80/180


What product was promoted via thebright-white stripe seen in this image?

A. White-Out

B. Tide-to-GoC. Mr. Clean

D. Clorox Bleach

Round 3 Scoreboard


81/180


Charles Nelson Reilly Project 8 4 7 19

The Commandments 8 6 9 23

The Geofferson Family 9 7 7 23

Here for the Beer 8 6 6 20

J. Geils Brand 8 5 4 17

NBC Action News 7 6 5 18NK FaceTweetFlickBlogs 5 4 5 14

Richard Dawson Experience 8 4 7 19

The Rockettes 8 4 8 20

The Schitzenheimers 9 6 7 22

Team That's What She Said 8 3 6 17

Turd Ferguson 8 6 7 21

Two West 8 5 7 20

We Hate Sheep. We Love Nipsy Russell 9 4 8 21


82/180

Verizon Wireless Bonus Round

Thanks to:

Verizon Wireless Bonus Round Rules


83/180


1 round of ten bonus questions

Answers will be submitted by texting with aBlackBerry Storm

Answers must be quick & correct

Each person on your team must answer onequestion the same person may NOT answermore than once Teams with less than ten can have one person text

more than once For each answer your team gets correct first,

youll earn a bonus point towards your totalscore



84/180


Each of the ten questions will be a slogan

your team needs to text the name ofthe company that uses that slogan using

your Blackberry Storm.

Verizon 1 of 10


85/180

Verizon 1 of 10

Dont Leave Home Without It

Text your answer to 66861 now!

Verizon 2 of 10


86/180

Verizon 2 of 10

Taste the Rainbow


Verizon 3 of 10


87/180

Verizon 3 of 10

What Moves You


Verizon 4 of 10


88/180

Verizon 4 of 10

Have It Your Way


Verizon 5 of 10


89/180

Verizon 5 of 10

The World On Time


Verizon 6 of 10


90/180

Verizon 6 of 10

The quilted quicker picker upper


Verizon 7 of 10


91/180

Verizon 7 of 10

Nausea! Heartburn! Indigestion! UpsetStomach! Diarrheaaaa!


Verizon 8 of 10


92/180

Verizon 8 of 10

Plop, Plop, Fizz, Fizz,Oh what a relief it is!


Verizon 9 of 10


93/180

Verizon 9 of 10

Moving Forward


Verizon 10 of 10


94/180

Verizon 10 of 10

Can You Hear Me Now?



95/180

END OF BONUS ROUND


Verizon 1 of 10


96/180

Verizon 1 of 10

Dont Leave Home Without It American Express

Verizon 2 of 10


97/180

Verizon 2 of 10

Taste the Rainbow Skittles

Verizon 3 of 10


98/180

Verizon 3 of 10

What Moves You Scion

Verizon 4 of 10


99/180

Verizon 4 of 10

Have It Your Way Burger King

Verizon 5 of 10


100/180

Verizon 5 of 10

The World On Time FedEx

Verizon 6 of 10


101/180

Verizon 6 of 10

The quilted quicker picker upper Bounty

Verizon 7 of 10


102/180

Verizon 7 of 10

Nausea! Heartburn! Indigestion! UpsetStomach! Diarrheaaaa!

Pepto-Bismol

Verizon 8 of 10


103/180

Verizon 8 of 10

Plop, Plop, Fizz, Fizz,Oh what a relief it is!

Alka-Seltzer

Verizon 9 of 10


104/180

Verizon 9 of 10

Moving Forward Toyota

Verizon 1 of 10


105/180

Verizon 1 of 10

Can You Hear Me Now? Verizon Wireless


106/180

Round 4: Slogans

Presented by:

Slogans 1 of 10


107/180

g

What brand would you be wearing if youhad The best seat in the house?

A. Hanes

B. LevisC. Jockey

D. Haggar

Slogans 2 of 10


108/180

g

Which U.S. state has been home to thefollowing slogans: So Much to Discover,

Birthplace of Aviation, Birthplace of

Aviation Pioneers, The Heart of It All.A. Ohio

B. North Carolina

C. IndianaD. Arkansas

Slogans 3 of 10


109/180

g

What major event in 2006 pulled Googles well-known

slogan, Dont Be Evil, into controversy and later causedElliot Schrage, the then-VP of public communications andglobal affairs, to issue an apology?A. Google Street View drivers were caught drunk driving and the

Mothers Against Drunk Driving (MADD) group demanded astatement be made.

B. The US Bureau of Alcohol, Tobacco and Firearms stepped inafter several complaints were registered regarding the MailGoggles Gmail application.

C. Amnesty International challenged Googles compliance withChinas Golden Shield self-regulation laws in order to bring

Google services into the country.D. The FTC and lawyers requested Google stop linking to a

Norwegian anti-Scientology site displaying copyrightedScientology content.

Slogans 4 of 10


110/180

g

In 2007, Hillary Clintons supporters wereable to vote for her official campaign

song, which became Celine Dions You

and I, Were Meant to Fly. What finalcampaign slogan did this compliment?

A. Let the conversation begin.

B. Solutions for America.C. Big Challenges, Real Solutions.

D. Working for Change, Working for You.

Slogans 5 of 10


111/180

g

Which high end clothing line has thephilanthropy organization named G.I.V.E.,

which stands for Get Involved.

Volunteer. Exceed.A. Ralph Lauren

B. Burberry

C. HermesD. Dolce & Gabbana

Slogans 6 of 10


112/180

g

When (and what?) was the first historically

documented use of a slogan?A. Ancient Rome who used SPQR as the official

signature of the government.

B. 1499, by Leonardo da Vinci who also worked on

steam canons, hydraulic pumps, and hang glidersaround the same time.

C. 1513, when Scottish Highlanders displayed phraseslike Fierce when roused and Sons of thehounds on their coats of arms.

D. 1848, when the February French Revolutionofficially adopted Libert, galit, fraternit, asits motto and printed it on the flag of therevolution.

Slogans 7 of 10


113/180

g

These iconic ads unveiled Apples newThink Different campaign in 1997.

What competitors similar slogan was

being given a subtle jab?A. IBM

B. Dell

C. HPD. Sony

Slogans 8 of 10


114/180

g

The Breakfast of Champions, orWheaties, were first created in 1924, butdid not feature athletes on theirmemorable orange package until 1934.

Who was the first person to have thishonor?

A. Babe Ruth

B. Lou GehrigC. Jim Thorpe

D. Babe Didrikson

Slogans 9 of 10


115/180

g

Which of these slogans for plastic is theoldest?

A. Dont Leave Home Without It

B. Visa, Its Everywhere You Want To BeC. There are some things money cant buy.

For everything else, theres MasterCard.

D. It Pays to Discover.

Slogans 10 of 10


116/180

g

What rental car company utilized thetagline We're number two. We try

harder?

A. HertzB. Enterprise

C. Dollar

D. Avis


117/180


118/180


Slogans 1 of 10


119/180

What brand would you be wearing if youhad The best seat in the house?

A. Hanes

B. LevisC. Jockey

D. Haggar

Slogans 2 of 10


120/180

Which U.S. state has been home to thefollowing slogans: So Much to Discover,

Birthplace of Aviation, Birthplace of

Aviation Pioneers, The Heart of It All.A. Ohio

B. North Carolina

C. IndianaD. Arkansas

Slogans 3 of 10


121/180

What major event in 2006 pulled Googles well-known

slogan, Dont Be Evil, into controversy and later causedElliot Schrage, the then-VP of public communications andglobal affairs, to issue an apology?A. Google Street View drivers were caught drunk driving and the

Mothers Against Drunk Driving (MADD) group demanded astatement be made.

B. The US Bureau of Alcohol, Tobacco and Firearms stepped inafter several complaints were registered regarding the MailGoggles Gmail application.

C. Amnesty International challenged Googles compliance withChinas Golden Shield self-regulation laws in order to bring

Google services into the country.D. The FTC and lawyers requested Google stop linking to a

Norwegian anti-Scientology site displaying copyrightedScientology content.

Slogans 4 of 10


122/180

In 2007, Hillary Clintons supporters wereable to vote for her official campaign

song, which became Celine Dions You

and I, Were Meant to Fly. What finalcampaign slogan did this compliment?

A. Let the conversation begin.

B. Solutions for America.C. Big Challenges, Real Solutions.

D. Working for Change, Working for You.

Slogans 5 of 10


123/180

Which high end clothing line has thephilanthropy organization named G.I.V.E.,

which stands for Get Involved.

Volunteer. Exceed.A. Ralph Lauren

B. Burberry

C. HermesD. Dolce & Gabbana

Slogans 6 of 10


124/180

When (and what?) was the first historically

documented use of a slogan?A. Ancient Rome who used SPQR as the official

signature of the government.

B. 1499, by Leonardo da Vinci who also worked on

steam canons, hydraulic pumps, and hang glidersaround the same time.

C. 1513, when Scottish Highlanders displayed phraseslike Fierce when roused and Sons of thehounds on their coats of arms.

D. 1848, when the February French Revolutionofficially adopted Libert, galit, fraternit, asits motto and printed it on the flag of therevolution.

Slogans 7 of 10


125/180

These iconic ads unveiled Apples new

Think Different campaign in 1997.

What competitors similar slogan was

being given a subtle jab?A. IBM

B. Dell

C. HPD. Sony

Slogans 8 of 10


126/180

The Breakfast of Champions, orWheaties, were first created in 1924, butdid not feature athletes on theirmemorable orange package until 1934.

Who was the first person to have thishonor?

A. Babe Ruth

B. Lou GehrigC. Jim Thorpe

D. Babe Didrikson

Slogans 9 of 10


127/180

Which of these slogans for plastic is the

oldest?

A. Dont Leave Home Without It

B. Visa, Its Everywhere You Want To BeC. There are some things money cant buy.

For everything else, theres MasterCard.

D. It Pays to Discover.

Slogans 10 of 10


128/180

What rental car company utilized the

slogan We're number two. We try

harder?

A. HertzB. Enterprise

C. Dollar

D. Avis



129/180

Team 1 2 3 BONUS 4 5 6 TOTAL

Charles Nelson Reilly Project 8 4 7 2 5 26

The Commandments 8 6 9 8 31The Geofferson Family 9 7 7 1 4 28

Here for the Beer 8 6 6 5 25

J. Geils Brand 8 5 4 1 7 25

NBC Action News 7 6 5 4 22

NK FaceTweetFlickBlogs 5 4 5 7 21

Richard Dawson Experience 8 4 7 1 4 24

The Rockettes 8 4 8 3 23

The Schitzenheimers 9 6 7 5 27

Team That's What She Said 8 3 6 5 22

Turd Ferguson 8 6 7 1 5 27

Two West 8 5 7 2 4 26

We Hate Sheep. We Love Nipsy Russell 9 4 8 1 6 28


130/180

Round 5: Kids

Presented by:

Kids 1 of 10


131/180

What long-standing childrens institution

was founded in 1948 as a kids furniture

store and first named Childrens Bargain

Town.A. Toys R Us

B. KB Toys

C. FAO SchwarzD. Play It Again Sports

Kids 2 of 10


132/180

Which Mattel cash cow is slated to

undergo a major facelift this year, to stay

relevant with the growing young girls

that first fell in love with her?A. Dora the Explorer

B. Barbie

C. The entire line of American Girl DollsD. Polly Pocket

Kids 3 of 10


133/180

What food product is being advertised in

this Penguin comic book strip

advertisement?

A. Moon PieB. Twinkies

C. Hostess Fruit Pies

D. Little Debbie Oatmeal Cream Pies

Kids 4 of 10


134/180

In celebration of this board game's 40thanniversary in 2004, Americans wereasked to vote on a new addition to thegame. The choices were Brain Freeze,

Tennis Elbow and Growling Stomach.Which game was turning the big 4-0?

A. Operation

B. ScattergoriesC. Taboo

D. Boggle

Kids 5 of 10


135/180

What is considered to be the first

commercially successful video game?

A. Asteroids

B. PongC. Space Invaders

D. Pac Man

Kids 6 of 10


136/180

According to a study published in the

Journal of the American Medical

Association, at what age do children

begin recognizing brand logos?A. Two

B. Three

C. FourD. Five

Kids 7 of 10


137/180

Everyone remembers the Life cereal ads

featuring Little Mikey name the actor

that played Little Mikey and the agency

that created the ads.A. John Gilchrist, DDB

B. Leonardo DiCaprio, JWT

C. David Johnson, FallonD. Jacob Mayfield, TBWA

Kids 8 of 10


138/180

Groups across the country lined up to protest

against a new service that would play music,public-service announcements, contests and,of course, ads, aimed at targeting kids while

they travel to and from school. Name theservice:

A. BroadcastBus

B. KidTarget

C. BusRadio

D. CaptiveKids

Kids 9 of 10


139/180

Her pink Corvette may be the most well-

known of Barbies more than 20 different

vehicles over the past fifty years, but can

you name her first car?A. Ford Mustang

B. Chevrolet Impala

C. MG TcD. Austin Healey 3000

Kids 10 of 10


140/180

What product did the toys pictured here

come in to entice kids to purchase?

A. McDonalds Happy Meal

B. CrackerJackC. Kix Cereal

D. Cherrios


141/180

END OF ROUND 5



142/180


Kids 1 of 10


143/180

What long-standing childrens institution

was founded in 1948 as a kids furniture

store and first named Childrens Bargain

Town.A. Toys R Us

B. KB Toys

C. FAO SchwarzD. Play It Again Sports

Kids 2 of 10


144/180

Which Mattel cash cow is slated to

undergo a major facelift this year, to stay

relevant with the growing young girls

that first fell in love with her?

A. Dora the Explorer

B. Barbie

C. The entire line of American Girl DollsD. Polly Pocket

Kids 3 of 10


145/180

What food product is being advertised in

this Penguin comic book strip

advertisement?

A. Moon PieB. Twinkies

C. Hostess Fruit Pies

D. Little Debbie Oatmeal Cream Pies

Kids 4 of 10


146/180

In celebration of this board game's 40thanniversary in 2004, Americans wereasked to vote on a new addition to thegame. The choices were Brain Freeze,

Tennis Elbow and Growling Stomach.Which game was turning the big 4-0?

A. Operation

B. ScattergoriesC. Taboo

D. Boggle

Kids 5 of 10


147/180

What is considered to be the first

commercially successful video game?

A. Asteroids

B. PongC. Space Invaders

D. Pac Man

Kids 6 of 10


148/180

According to a study published in the

Journal of the American Medical

Association, at what age do children

begin recognizing brand logos?

A. Two

B. Three

C. FourD. Five

Kids 7 of 10


149/180

Everyone remembers the Life cereal ads

featuring Little Mikey name the actor

that played Little Mikey and the agency

that created the ads.

A. John Gilchrist, DDB

B. Leonardo DiCaprio, JWT

C. David Johnson, FallonD. Jacob Mayfield, TBWA

Kids 8 of 10


150/180

Groups across the country lined up to protest

against a new service that would play music,public-service announcements, contests and,of course, ads, aimed at targeting kids while

they travel to and from school. Name theservice:

A. BroadcastBus

B. KidTarget

C. BusRadio

D. CaptiveKids

Kids 9 of 10


151/180

Her pink Corvette may be the most well-

known of Barbies more than 20 different

vehicles over the past fifty years, but can

you name her first car?

A. Ford Mustang

B. Chevrolet Impala

C. MG TcD. Austin Healey 3000

Kids 10 of 10


152/180

What product did the toys pictured here

come in to entice kids to purchase?

A. McDonalds Happy Meal

B. CrackerJackC. Kix Cereal

D. Cherrios



153/180

Charles Nelson Reilly Project 8 4 7 2 5 6 32

The Commandments 8 6 9 8 6 37

The Geofferson Family 9 7 7 1 4 6 34

Here for the Beer 8 6 6 5 8 33

J. Geils Brand 8 5 4 1 7 6 31

NBC Action News 7 6 5 4 6 28

NK FaceTweetFlickBlogs 5 4 5 7 5 26

Richard Dawson Experience 8 4 7 1 4 6 30

The Rockettes 8 4 8 3 9 32

The Schitzenheimers 9 6 7 5 5 32

Team That's What She Said 8 3 6 5 8 30

Turd Ferguson 8 6 7 1 5 7 34

Two West 8 5 7 2 4 5 31

We Hate Sheep. We Love Nipsy Russell 9 4 8 1 6 7 35


154/180

Round 6: Potpourri of 2008

Presented by:

Potpourri 1 of 10


155/180

What headache medicines TV

commercial drew the ire of Online

Moms, which led to the spot being

quickly pulled?

A. Excedrin

B. Motrin

C. AdvilD. Tylenol

Potpourri 2 of 10


156/180

We are all familiar with Sprint Nextel

Corp, but do you know the name andtitle of their head of marketing? He hadan advertising budget of $1.9 billion in

October of 2008 and was ranked 14th inAd Ages Power Players.

A. Bill Morgan, Sr. VP-Corporate Marketing

B. Mike Johnson, Sr. VP-Corporate MarketingC. Jack Welch, Chief Marketing Officer

D. Dean Smith, Executive VP-Marketing


157/180

Potpourri 4 of 10


158/180

An average America sees about 3,000 ads

per day, but can you name the most

advertised brand in the world from

2008?

A. KFC

B. China Mobile

C. OlayD. Toyota

Potpourri 5 of 10


159/180

This company was voted by AdWeek as

the 2008 Digital Agency of the Year.

A. TBWA Chiat/Day

B. The Bluthe CompanyC. The Richards Group

D. R/GA

Potpourri 6 of 10


160/180

In 2008, this agency developed a tool for

CNN.com that allowed readers to convert

video headlines into custom t-shirts, a

venture that earned $75,000 on Election

Day.

A. The Barbarian Group

B. Crispin Porter + BoguskyC. Strawberry FrogD. Grey - New York

Potpourri 7 of 10


161/180

Facebooks headquarters are in Palo Alto,

CA. So are the headquarters of the

worlds largest social networking

platform. Name this company.

A. MySpace

B. LinkedIn

C. NingD. Google FaceSpace

Potpourri 8 of 10


162/180

In a published report by Universal

McCann released in March 2008, what

percentage of active Internet users read

blogs?

A. 27%

B. 77%

C. 46%D. 14%

Potpourri 9 of 10


163/180

In 2008, for the first time in history more

money was spent for advertising online

than on TV. How much money was spent

on online advertising?

A. $53.7Billion

B. $209.3Billion

C. $105.3BillionD. $177.2Billion

Potpourri 10 of 10


164/180

Hello Kitty has become an iconic brand,

seen on a variety of products. What

product was it featured on that angered

the Baraboo, WI police dept.?

A. Tobacco Paraphernalia

B. Condoms

C. RiflesD. Knives


165/180

END OF ROUND 6Please turn in your scoresheets

immediately.


166/180


Potpourri 1 of 10


167/180

What headache medicines TV

commercial drew the ire of Online

Moms, which led to the spot being

quickly pulled?

A. Excedrin

B. Motrin

C. AdvilD. Tylenol

Potpourri 2 of 10

W ll f ili i h S i N l


168/180

We are all familiar with Sprint Nextel

Corp, but do you know the name andtitle of their head of marketing? He hadan advertising budget of $1.9 billion in

October of 2008 and was ranked 14th inAd Ages Power Players.

A. Bill Morgan, Sr. VP-Corporate Marketing

B. Mike Johnson, Sr. VP-Corporate MarketingC. Jack Welch, Chief Marketing Officer

D. Dean Smith, Executive VP-Marketing

Potpourri 3 of 10


169/180

Some say second place is the first loser.

However, can you name the company

ranked fourth on the top 10 list of

domestic advertisers? They just missed

the medal podium!

A. PepsiCo Inc.

B. Verizon Communications Inc.C. General Motors Corp.

D. Johnson & Johnson

Potpourri 4 of 10


170/180

An average America sees about 3,000 ads

per day, but can you name the most

advertised brand in the world from

2008?

A. KFC

B. China Mobile

C. OlayD. Toyota

Potpourri 5 of 10

h d b d k


171/180

This company was voted by AdWeek as

the 2008 Digital Agency of the Year.

A. TBWA Chiat/Day

B. The Bluthe CompanyC. The Richards Group

D. R/GA

Potpourri 6 of 10

h d l d l f


172/180

In 2008, this agency developed a tool for

CNN.com that allowed readers to convert

video headlines into custom t-shirts, a

venture that earned $75,000 on Election

Day.

A. The Barbarian Group

B. Crispin Porter + BoguskyC. Strawberry FrogD. Grey - New York

Potpourri 7 of 10

b k h d i l l


173/180

Facebooks headquarters are in Palo Alto,

CA. So are the headquarters of the

worlds largest social networking

platform. Name this company.

A. MySpace

B. LinkedIn

C. NingD. Google FaceSpace


174/180

Potpourri 9 of 10

I 2008 f h fi i i hi


175/180

In 2008, for the first time in history more

money was spent for advertising online

than on TV. How much money was spent

on online advertising?

A. $53.7 Billion

B. $209.3 Billion

C. $105.3 BillionD. $177.2 Billion


176/180


177/180

Third Place: Turd Ferguson


178/180

Second Place: We Hate Sheep,

We Love Nipsy Russell


179/180

First Place: The Commandments

(Kuhn & Wittenborn)

Hold the Traveling Trophy high and

proudand find a good spot at your

shop for the next 364 days!


Charles Nelson Reilly Project 8 4 7 2 5 6 3 37


180/180

The Commandments 8 6 9 8 6 5 42

The Geofferson Family 9 7 7 1 4 6 1 35

Here for the Beer 8 6 6 5 8 2 35

J. Geils Brand 8 5 4 1 7 6 3 34

NBC Action News 7 6 5 4 6 3 31

NK FaceTweetFlickBlogs 5 4 5 7 5 5 31

Richard Dawson Experience 8 4 7 1 4 6 5 35

The Rockettes 8 4 8 3 9 4 36

The Schitzenheimers 9 6 7 5 5 6 38

Team That's What She Said 8 3 6 5 8 3 33

Documents

Ad Wars 2009 Questions