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Rate Guide 2012-13 Public Relations Social Media Management Publicist Viral Campaign Press Release www.advybeonline.com

Ad Vybe Rate Guide 2013

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Page 1: Ad Vybe Rate Guide 2013

Rate Guide 2012-13 Public Relations Social Media Management

Publicist  Viral    Campaign Press Release    www.advybeonline.com  

Page 2: Ad Vybe Rate Guide 2013

Press Release for August 1, 2012

IMMEDIATE RELEASE Contact Ms. Lawrence Publicist Office (980) 224-0096 Direct [email protected]

Press Release YOU KNOW, I KNOW AD VYBE BRAND DEVELOPMENT & PUBLIC RELATIONS FIRM

Ms. Lawrence is paving her way as Power House Publicist like a runaway truck.

Tamara Lawrence has made a name for herself in the entertainment industry as a former-female BET Comic View performer with over 18 years of experience as a prosperous business owner and nowadays a top publicist for some of the hottest national artists and corporations alike. She is Chicago, Charlotte, and Atlanta based for the past five years. She is most known for her sophistication, glamorous attitude and a resilient businesswoman.

Specializing in Commercial Video Coordination, Project Management, Copywriting, Image & Brand Consultancy, Viral Campaigns, Event Coordination, Public Relations, and is notorious for Organic Lead Generation. Beautiful and aggressive Tamara Lawrence has become a prominent figure in the public relations profession. AD VYBE Brand Development & Public Relation Firm’s mass media partners describe her as a “business guru.”

Works starts at 7:00-7:30am – she tends to work late (not usually out of the office before 10:00pm). A typical day involves taking lots of phone calls and sending lots of emails- the bulk of the day is spent in front of the computer. The general role involves all aspects of advertising, promotion, publicity, and organic lead building.

Best perks of the job? Getting the job done, seeing my clients grow, and working with great people.

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Page 3: Ad Vybe Rate Guide 2013

1800 Camden Road Suite 105-A Charlotte, NC. 28203 Telephone (980) 224-0096 www.advybeonline.com Email [email protected]

95: 1

Premier Package #1

Simple Social Media Engagement Management:

Push content directly to Facebook & Twitter. Keep track in real time for your

audiences’ reaction, industry influencers & engage with original or shared

content.

Social Media Recommendation Engine & Content Generator:

We’re configured to listen online for conversations or topics of interests for the

company. Relevant content is gathered and analyzed to determine the priority of

what to do with the information. Recommendations include who to follow,

alliances to create, what to pay attention to, when to share, whom to share, and

ideas to further create original content

VYBE Web News Wire Distribution –

Earn your way to the front page of Google: Create & distribute news releases

across the web targeting verticals & regions. Backed with integrated SEO tools &

editorial resources to help you raise the company’s online profile increase web

traffic & market prospects looking for your solutions.

Page 4: Ad Vybe Rate Guide 2013

1800 Camden Road Suite 105-A Charlotte, NC. 28203 Telephone (980) 224-0096 www.advybeonline.com Email [email protected]

95: 2

Access to AD VYBE Media Database:

Journalist database featuring over 500K print, broadcast, and online news contacts.

Searchable by subject, keyword, location and more, discover where they work and their

full name. Up to 200 contacts may be selected to receive email notifications direct from

AD VYBE for every news distribution you send.

Publicity Opportunities:

Earn credibility as an expert.

Engage journalist working on deadline with timely media opportunities based around

topics relative to your business vertical. We will create biographies of experts within the

company to use when pitching a variety of journalists. Receive notifications in platform or

by email.

Permission Based Email Distribution: Built with simplicity in mind. Easily add, search, store, & segment new of existing email

distribution lists. Campaign statistics to see the whole picture of campaign outcome,

includes open/reads, Opt out/bounces, and if the email was shared socially or not.

Facebook Applications: We design to extend the company’s Facebook page to function more like the webpage

and even increase leads & revenue. Each of the 18 unique applications are effective at

capturing “likes,” encourage fans to participate and even encourage them to socially

advocate the brand to increase growth.

Page 5: Ad Vybe Rate Guide 2013

1800 Camden Road Suite 105-A Charlotte, NC. 28203 Telephone (980) 224-0096 www.advybeonline.com Email [email protected]

95: 3

Easy-to-Read Analytics & Reporting:

Measure & continuously improve social online contributions and media influence of

published news releases. Examined each release for media pick up, distribution date &

increase in web traffic, and relationship to target audience language. Social media

statistics are aggregated across all social activity to measure company influence,

evaluate audience demographics, track trends, watch for keywords, and understand

what works to motivate fan advocacy for the brand.

Optional Expert Consulting with Marketing Professionals:

Subscription service of 4hrs per month may be added at a later date. Customers

use services for online strategy development, SEM / SEO best practices, brain

storming strategies for integrated messaging & email campaign, FB App.

configuration, & press release writing

Twitter: We can offer the minimum increase of 1000 followers. Keep in mind that usually these

numbers can increase tremendously and your numbers will be your brand proof of your

worth. This is very important

Facebook: We can offer the minimum increase of 500 likes. Keep in mind that usually these

numbers can increase tremendously and your numbers will be your brand proof of your

worth. This is very important

Page 6: Ad Vybe Rate Guide 2013

1800 Camden Road Suite 105-A Charlotte, NC. 28203 Telephone (980) 224-0096 www.advybeonline.com Email [email protected]

95: 4

YouTube: We can offer the minimum increase of 2500 views. Keep in mind that usually these

numbers can increase tremendously and your numbers will be your brand proof of your

worth. This is very important

ADVYBE ONLINE

(public relations firm) "Your Major Key To Success"

Biography: Includes biography and/ or executive summary writing and editing. Biographies and

executive summaries are the most important ingredient in a press kit or artist profile.

Press Release: Includes (1) press release writing, editing, and /or distribution and follow-up. Ad Vybe will

conduct a brief interview and then draft a release based on what we feel is a unique

angle to capture the attention of media. This process can be launched to magazines and

editorial media.

Brand Development: This process will put you in the category with being the "House Hold Name" during your

consultation your consultant will explain in detail.

Page 7: Ad Vybe Rate Guide 2013

1800 Camden Road Suite 105-A Charlotte, NC. 28203 Telephone (980) 224-0096 www.advybeonline.com Email [email protected]

95: 5

Premier Public Relations

Select Premier Public Relations $8,500.00 Monthly Retainer 5.5hrs $1500.00 2 Press Release a Month Included Social Media Publicist Management Included 5 Promotional Blast Included Content Development Included Social Media Security Included Media Watch Included Event Suggestions Included Publicist Special Event Attendance Additional Personal Assistance 1.5hrs Included Master Reports Bi-Weekly Included 10HRS P.R. CONSULTING 10hrs P.R. Consulting (-$1850.00) $6,650.00

Page 8: Ad Vybe Rate Guide 2013

1800 Camden Road Suite 105-A Charlotte, NC. 28203 Telephone (980) 224-0096 www.advybeonline.com Email [email protected]

95: 6

Starter Public Relations Package Publicity Opportunities:

Earn credibility as an expert.

ONLY 1 PRESS RELEASE PER MONTH

Engage journalist working on deadline with timely media opportunities based

around topics relative to your business vertical. We will create biographies of

experts within the company to use when pitching a variety of journalists. Receive

notifications in platform or by email.

Permission Based Email Distribution:

Built with simplicity in mind. Easily add, search, store, & segment new of existing

email distribution lists. Campaign statistics to see the whole picture of campaign

outcome, includes open/reads, Opt out/bounces, and if the email was shared

socially or not.

Facebook Applications:

We design to extend the company’s Facebook page to function more like the

webpage and even increase leads & revenue. Each of the 18 unique applications

are effective at capturing “likes,” encourage fans to participate and even

encourage them to socially advocate the brand to increase growth.

Page 9: Ad Vybe Rate Guide 2013

1800 Camden Road Suite 105-A Charlotte, NC. 28203 Telephone (980) 224-0096 www.advybeonline.com Email [email protected]

95: 7

Easy-to-Read Analytics & Reporting:

We will measure and continuously improve social online contributions and media

influence of published news releases. Examined each release for media pick up,

distribution date & increase in web traffic, and relationship to target audience language.

Social media statistics are aggregated across all social activity to measure company

influence, evaluate audience demographics, track trends, watch for keywords, and

understand what works to motivate fan advocacy for the brand.

Optional Expert Consulting with Marketing Professionals:

Subscription service of 4hrs per month may be added at a later date. Customers use

services for online strategy development, SEM / SEO best practices, brain storming

strategies for integrated messaging & email campaign, FB App. configuration, & press

release writing

Twitter: We can offer the minimum increase of 1000 followers. Keep in mind that usually these numbers can increase tremendously and your numbers will be your brand

proof of your worth. This is very important

Facebook: We can offer the minimum increase of 500 likes. Keep in mind that usually these numbers can increase tremendously and your numbers will be your brand proof

of your worth. This is very important

YouTube: We can offer the minimum increase of 2500 views. Keep in mind that usually these

numbers can increase tremendously and your numbers will be your brand proof of your worth. This is very important

Page 10: Ad Vybe Rate Guide 2013

1800 Camden Road Suite 105-A Charlotte, NC. 28203 Telephone (980) 224-0096 www.advybeonline.com Email [email protected]

95: 8

ADVYBE ONLINE (public relations firm) "Your Major Key To Success"

Biography: Includes biography and/ or executive summary writing and editing. Biographies and executive summaries are the most important ingredient in a press kit or artist profile.

Starter Public Relations Package

Select Premier Public Relations $2500.00 Monthly Retainer 4.5hrs $900.00 1 Press Release a Month Included Social Media Publicist Management Included 2 Promotional Blast Included 5 Content Development Articles Included

Page 11: Ad Vybe Rate Guide 2013

1800 Camden Road Suite 105-A Charlotte, NC. 28203 Telephone (980) 224-0096 www.advybeonline.com Email [email protected]

95: 9

Al Carte All contents copyright © AD Vybe Public Relations

Developed by ONE SMART MEDIA GROUP

Bells and Whistles Build a Vybe Plan

Select Service Service Type Service Cost 1000 Organic Emails $111 5000 Organic Emails $260 10,000 Organic Emails $420 Face Book Fan Page Like(s) Group Member(s) 500 per Likes $110 100 Group Members $75 1000 per Likes $175 500 Group Members $145 2000 per Likes $275 1000 Group Member $255 Twitter Follower(s) 1000 Followers $95 2500 Followers $140 5000 Followers $225 Copywriting 200 or less $65 Editing per 250 words $30 Press Release Wire $265 to $600

Page 12: Ad Vybe Rate Guide 2013

1800 Camden Road Suite 105-A Charlotte, NC. 28203 Telephone (980) 224-0096 www.advybeonline.com Email [email protected]

95: 10

Al Carte All contents copyright © AD Vybe Public Relations

Developed by ONE SMART MEDIA GROUP

Select Service Service Type Service Cost Social Media Monitoring Software Premier Edition $7000 1-2 Person Management $2500 Social Media Interactive Application Development $1895 5 Promotion Blast $500 Organic Target Leads 250 $225 500 $450 800 $625 Press Release Press Release Write-Up $195 Press Wire per Wire $255 HARO, FINANCIAL WIRE RELEASE $483 Press Release with Photo $275 Press Release per 400 $275 Mainstream Media Press Release $715 Mainstream Media Press Release $1395 Regional Newlines $450 Top Market Newlines $520 Premier Global Press Release $8,090 World General Media $4620 Radio Press Release $2500 U.S. National Public Interest $900 Additional Word per 100 $65

Page 13: Ad Vybe Rate Guide 2013

1800 Camden Road Suite 105-A Charlotte, NC. 28203 Telephone (980) 224-0096 www.advybeonline.com Email [email protected]

95: 11

Select Service Service Type Service Cost Indexed on Major Search Engines Placement on Major News Site Industry News Feeds Media Subscribers AD VYBE DIRECTORY LISTING CITIES-BEST.COM ADMIN SUPPORT 4.5hrs $900 Project Management Per budget

Networking Publicist Escort Per budget Image Consultant Business Consultation Think Tank Session Sales Coaching 1-on-1 an hour $350 Sales Team Coaching 1.5hrs $1500 Non-Profit Development $2500 Other