Ad operations are a very tough task as it involves repetitive work. The constantly changing ad

serving requirements makes it really impossible to achieve the daily target.

An Ad trafficker is an individual who is responsible for multi-tasking responsibilities at a time.

Ad trafficking services include ad layout, optimization of position, management of campaign and

their optimization, creativity management, site tagging and analysis of reports. An ad trafficker is

expected to understand the importance and the objective behind the task assigned to him. This

helps in producing best outputs.

Ad trafficking services also includes job schedules. There are business requirements that

specifically need jobs to be scheduled. Standard banner, expanding gif/flash, full page flash ads,

streaming ads, time frame ads are some of the commonly serviced ads. A customer can choose

his preference among these types of ads. The general procedure involves the assignment of an

account manager to each customer. The responsibility of the account manager is to clarify the

questions posed by the customer. Professional consulting focuses on the optimization of business

which is effectively handled by the account manager.

Management of campaigns and optimization is an important task which has a great impact on the

performance of the ads. The campaigns should be monitored at several levels. Some of the levels

include site optimization and creative optimization. A deployment of a complex ad or campaign

can lead to the growth of the ad servers which in turn can lead to tough and tedious ad

operations. With the help of business intelligence tools, tweaking and management of these ads

have been made possible. Some of the areas where these business intelligence tools are used

include banner and rich medic ad trafficking, mobile ad trafficking using mobile ad serving tools,

video ad trafficking using video ad serving tools, medic planning and sales management tools,

campaign review, inventory management, forecasting and creative testing.

Quality testing of the ads is necessary in order to ensure that the ads go live without bugs. No

customer would like to have bugs in their site. It is important for the agency to have the basic

knowledge on the purpose of the business and the market so that the results that are expected by

the customer are effectively produced.

Scheduled jobs need to be continuously monitored so that the campaigns are on time. Site tags

should be correct and availability of all the reports is necessary for a business to run properly.

The campaigns need to be regularly monitored. There are cases where in bugs can be

encountered, in such a scenario, troubleshooting needs to be performed.

Choosing the right ad trafficker helps in expansion of business and better yields.

Adtrafficking.Net

: 0821-245-4107

: adtrafficking.abhilash@gmail.com