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Camp Checkmate The Simple “Paint by Numbers” Ad Testing Method 14 May 2010 | Howie Jacobson, PhD

Ad Testing Protocol-glenn · 2015-05-19 · Camp Checkmate The Simple “Paint by Numbers” Ad Testing Method 14 May 2010 | Howie Jacobson, PhD !"#$%&’%(%)*+$,% •! !"#$"%&’%()*$+%

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Page 1: Ad Testing Protocol-glenn · 2015-05-19 · Camp Checkmate The Simple “Paint by Numbers” Ad Testing Method 14 May 2010 | Howie Jacobson, PhD !"#$%&’%(%)*+$,% •! !"#$"%&’%()*$+%

Camp Checkmate

The Simple “Paint by Numbers”

Ad Testing Method 14 May 2010 | Howie Jacobson, PhD

Page 2: Ad Testing Protocol-glenn · 2015-05-19 · Camp Checkmate The Simple “Paint by Numbers” Ad Testing Method 14 May 2010 | Howie Jacobson, PhD !"#$%&’%(%)*+$,% •! !"#$"%&’%()*$+%

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Page 3: Ad Testing Protocol-glenn · 2015-05-19 · Camp Checkmate The Simple “Paint by Numbers” Ad Testing Method 14 May 2010 | Howie Jacobson, PhD !"#$%&’%(%)*+$,% •! !"#$"%&’%()*$+%

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Page 4: Ad Testing Protocol-glenn · 2015-05-19 · Camp Checkmate The Simple “Paint by Numbers” Ad Testing Method 14 May 2010 | Howie Jacobson, PhD !"#$%&’%(%)*+$,% •! !"#$"%&’%()*$+%

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Page 5: Ad Testing Protocol-glenn · 2015-05-19 · Camp Checkmate The Simple “Paint by Numbers” Ad Testing Method 14 May 2010 | Howie Jacobson, PhD !"#$%&’%(%)*+$,% •! !"#$"%&’%()*$+%

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Page 6: Ad Testing Protocol-glenn · 2015-05-19 · Camp Checkmate The Simple “Paint by Numbers” Ad Testing Method 14 May 2010 | Howie Jacobson, PhD !"#$%&’%(%)*+$,% •! !"#$"%&’%()*$+%

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Page 7: Ad Testing Protocol-glenn · 2015-05-19 · Camp Checkmate The Simple “Paint by Numbers” Ad Testing Method 14 May 2010 | Howie Jacobson, PhD !"#$%&’%(%)*+$,% •! !"#$"%&’%()*$+%

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Page 8: Ad Testing Protocol-glenn · 2015-05-19 · Camp Checkmate The Simple “Paint by Numbers” Ad Testing Method 14 May 2010 | Howie Jacobson, PhD !"#$%&’%(%)*+$,% •! !"#$"%&’%()*$+%

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Page 9: Ad Testing Protocol-glenn · 2015-05-19 · Camp Checkmate The Simple “Paint by Numbers” Ad Testing Method 14 May 2010 | Howie Jacobson, PhD !"#$%&’%(%)*+$,% •! !"#$"%&’%()*$+%

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Page 10: Ad Testing Protocol-glenn · 2015-05-19 · Camp Checkmate The Simple “Paint by Numbers” Ad Testing Method 14 May 2010 | Howie Jacobson, PhD !"#$%&’%(%)*+$,% •! !"#$"%&’%()*$+%

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Page 11: Ad Testing Protocol-glenn · 2015-05-19 · Camp Checkmate The Simple “Paint by Numbers” Ad Testing Method 14 May 2010 | Howie Jacobson, PhD !"#$%&’%(%)*+$,% •! !"#$"%&’%()*$+%

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Page 12: Ad Testing Protocol-glenn · 2015-05-19 · Camp Checkmate The Simple “Paint by Numbers” Ad Testing Method 14 May 2010 | Howie Jacobson, PhD !"#$%&’%(%)*+$,% •! !"#$"%&’%()*$+%

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Page 13: Ad Testing Protocol-glenn · 2015-05-19 · Camp Checkmate The Simple “Paint by Numbers” Ad Testing Method 14 May 2010 | Howie Jacobson, PhD !"#$%&’%(%)*+$,% •! !"#$"%&’%()*$+%

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Page 14: Ad Testing Protocol-glenn · 2015-05-19 · Camp Checkmate The Simple “Paint by Numbers” Ad Testing Method 14 May 2010 | Howie Jacobson, PhD !"#$%&’%(%)*+$,% •! !"#$"%&’%()*$+%

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Page 15: Ad Testing Protocol-glenn · 2015-05-19 · Camp Checkmate The Simple “Paint by Numbers” Ad Testing Method 14 May 2010 | Howie Jacobson, PhD !"#$%&’%(%)*+$,% •! !"#$"%&’%()*$+%

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Page 16: Ad Testing Protocol-glenn · 2015-05-19 · Camp Checkmate The Simple “Paint by Numbers” Ad Testing Method 14 May 2010 | Howie Jacobson, PhD !"#$%&’%(%)*+$,% •! !"#$"%&’%()*$+%

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Page 17: Ad Testing Protocol-glenn · 2015-05-19 · Camp Checkmate The Simple “Paint by Numbers” Ad Testing Method 14 May 2010 | Howie Jacobson, PhD !"#$%&’%(%)*+$,% •! !"#$"%&’%()*$+%

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Page 18: Ad Testing Protocol-glenn · 2015-05-19 · Camp Checkmate The Simple “Paint by Numbers” Ad Testing Method 14 May 2010 | Howie Jacobson, PhD !"#$%&’%(%)*+$,% •! !"#$"%&’%()*$+%

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Page 19: Ad Testing Protocol-glenn · 2015-05-19 · Camp Checkmate The Simple “Paint by Numbers” Ad Testing Method 14 May 2010 | Howie Jacobson, PhD !"#$%&’%(%)*+$,% •! !"#$"%&’%()*$+%

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Page 20: Ad Testing Protocol-glenn · 2015-05-19 · Camp Checkmate The Simple “Paint by Numbers” Ad Testing Method 14 May 2010 | Howie Jacobson, PhD !"#$%&’%(%)*+$,% •! !"#$"%&’%()*$+%

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Page 21: Ad Testing Protocol-glenn · 2015-05-19 · Camp Checkmate The Simple “Paint by Numbers” Ad Testing Method 14 May 2010 | Howie Jacobson, PhD !"#$%&’%(%)*+$,% •! !"#$"%&’%()*$+%

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Page 22: Ad Testing Protocol-glenn · 2015-05-19 · Camp Checkmate The Simple “Paint by Numbers” Ad Testing Method 14 May 2010 | Howie Jacobson, PhD !"#$%&’%(%)*+$,% •! !"#$"%&’%()*$+%

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Page 23: Ad Testing Protocol-glenn · 2015-05-19 · Camp Checkmate The Simple “Paint by Numbers” Ad Testing Method 14 May 2010 | Howie Jacobson, PhD !"#$%&’%(%)*+$,% •! !"#$"%&’%()*$+%

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Page 24: Ad Testing Protocol-glenn · 2015-05-19 · Camp Checkmate The Simple “Paint by Numbers” Ad Testing Method 14 May 2010 | Howie Jacobson, PhD !"#$%&’%(%)*+$,% •! !"#$"%&’%()*$+%

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Page 25: Ad Testing Protocol-glenn · 2015-05-19 · Camp Checkmate The Simple “Paint by Numbers” Ad Testing Method 14 May 2010 | Howie Jacobson, PhD !"#$%&’%(%)*+$,% •! !"#$"%&’%()*$+%

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Page 26: Ad Testing Protocol-glenn · 2015-05-19 · Camp Checkmate The Simple “Paint by Numbers” Ad Testing Method 14 May 2010 | Howie Jacobson, PhD !"#$%&’%(%)*+$,% •! !"#$"%&’%()*$+%

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Page 27: Ad Testing Protocol-glenn · 2015-05-19 · Camp Checkmate The Simple “Paint by Numbers” Ad Testing Method 14 May 2010 | Howie Jacobson, PhD !"#$%&’%(%)*+$,% •! !"#$"%&’%()*$+%

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Page 28: Ad Testing Protocol-glenn · 2015-05-19 · Camp Checkmate The Simple “Paint by Numbers” Ad Testing Method 14 May 2010 | Howie Jacobson, PhD !"#$%&’%(%)*+$,% •! !"#$"%&’%()*$+%

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Page 29: Ad Testing Protocol-glenn · 2015-05-19 · Camp Checkmate The Simple “Paint by Numbers” Ad Testing Method 14 May 2010 | Howie Jacobson, PhD !"#$%&’%(%)*+$,% •! !"#$"%&’%()*$+%

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Page 30: Ad Testing Protocol-glenn · 2015-05-19 · Camp Checkmate The Simple “Paint by Numbers” Ad Testing Method 14 May 2010 | Howie Jacobson, PhD !"#$%&’%(%)*+$,% •! !"#$"%&’%()*$+%

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Page 31: Ad Testing Protocol-glenn · 2015-05-19 · Camp Checkmate The Simple “Paint by Numbers” Ad Testing Method 14 May 2010 | Howie Jacobson, PhD !"#$%&’%(%)*+$,% •! !"#$"%&’%()*$+%

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Page 32: Ad Testing Protocol-glenn · 2015-05-19 · Camp Checkmate The Simple “Paint by Numbers” Ad Testing Method 14 May 2010 | Howie Jacobson, PhD !"#$%&’%(%)*+$,% •! !"#$"%&’%()*$+%

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Page 33: Ad Testing Protocol-glenn · 2015-05-19 · Camp Checkmate The Simple “Paint by Numbers” Ad Testing Method 14 May 2010 | Howie Jacobson, PhD !"#$%&’%(%)*+$,% •! !"#$"%&’%()*$+%

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Page 34: Ad Testing Protocol-glenn · 2015-05-19 · Camp Checkmate The Simple “Paint by Numbers” Ad Testing Method 14 May 2010 | Howie Jacobson, PhD !"#$%&’%(%)*+$,% •! !"#$"%&’%()*$+%

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Page 35: Ad Testing Protocol-glenn · 2015-05-19 · Camp Checkmate The Simple “Paint by Numbers” Ad Testing Method 14 May 2010 | Howie Jacobson, PhD !"#$%&’%(%)*+$,% •! !"#$"%&’%()*$+%

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Page 36: Ad Testing Protocol-glenn · 2015-05-19 · Camp Checkmate The Simple “Paint by Numbers” Ad Testing Method 14 May 2010 | Howie Jacobson, PhD !"#$%&’%(%)*+$,% •! !"#$"%&’%()*$+%

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Page 37: Ad Testing Protocol-glenn · 2015-05-19 · Camp Checkmate The Simple “Paint by Numbers” Ad Testing Method 14 May 2010 | Howie Jacobson, PhD !"#$%&’%(%)*+$,% •! !"#$"%&’%()*$+%

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