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sales@spotsndots.com Copyright 2018.The Daily News of TV Sales Friday, March 30, 2018

AD-SUPPORTED CONTENT REMAINS A ‘CONSUMPTION STALWART’TIME SPENT WITH MEDIA GROWS 15 HOURS Even with the rise of subscription services like Netflix, the content on ad-supported media continues to engage Americans. In fact Nielsen says the amount of time consumers spend with ad-supported content has actually ticked up slightly during the past five years. The latest data shows 86% of time spent viewing went to ad-supported media in 2017. That’s up two points compared to 2012. Even more telling is the fact that it’s nearly identical to the 89% share that ad-supported media had in 2002 when digital services had yet to make a dent in most viewer’s habits. “Engagement with ad-supported content has kept pace while more and more devices have been introduced into the media ecosystem,” Nielsen says. It notes consumption was mostly to advertiser-supported television and radio. A big reason why television remains in an enviable position is that time spent consuming media has proven to be an expanding resource. Nielsen points out that the amount of time consumers are allocating toward media is growing, increasing by more than 25 hours per week between 2002 and 2017. “Time spent with ad-supported content has grown and maintained a consistent ratio with overall time spent,” it says. The data shows that U.S. adults aged 18 and older spent 75 hours and 38 minutes per week consuming all forms of media. Of that 64 hours and 55 minutes went to ad-supported platforms like broadcast and cable TV. Nielsen says the average amount of time spent with ad-supported media grew by more than 15 hours or an increase of 30% during the past five years. And when looking further back the amount of time grew by more than 20 hours between 2002 and 2017. Ad-supported content remains a “consumption stalwart” even as consumers look to new devices and services and dedicate more time to media overall according to Nielsen. It credits the “versatility and adaptability” of platforms which rely on marketers’ dollars to adapt and keep pace with a fragmenting environment. Nielsen says TV penetration rate in U.S. homes is at 96%. That’s the same as five years ago—and down just two points compared to a decade ago. But the landline phone is a lesson that ubiquity isn’t assured forever. But TV’s place seems pretty secure even as digital Over The Top or “OTT” services find their way into the marketplace. One-third (34%) of U.S. homes have a web-enabled “smart TV” which is likely helping keep some of those sets in their prime living room location even as two-thirds of households reported they subscribe to a video on-demand service. That’s more than have a DVR. Yet Nielsen’s data also shows that as DVRs have entered a majority (55%) of U.S. households it’s been a much different story for VCRs. A decade ago 70% of homes had a VCR. The latest number from Nielsen is that fewer of 1% have one today.

ADVERTISER NEWS According to fooddive.com, Americans will spend $18.2 billion for Easter purchases this year (per a recent survey from the National Retail Federation and Prosper Insights & Analytics.)That’s $150 per person. The NRF survey also found that, of the total amount of expected Easter purchases, consumers will spend $5.7 billion on food (bought by 87% of shoppers) and $2.6 billion on candy

(bought by 89% of shoppers)....Online alcohol delivery sales grew 32.7% last year, an average growth rate of 3% month-over-month, according to a new survey of 5.5 million online shoppers from Slice Intelligence, reported by Retaildive.com. December alone, the biggest month for alcohol beverage delivery, contributed 12.2% of those sales....Supermarket News says ordering

groceries for delivery from Whole Foods using Amazon Prime Now may be cheaper than buying from Kroger using Instacart, despite higher in-store prices at Whole Foods, according to new research from Barclays Capital. In a recent price check in Cincinnati, Kroger’s headquarters market, Barclays research found that ordering two-hour delivery from Whole Foods using Amazon Prime Now yielded discounts of between 2% and 7% for baskets of $35-$50, not counting the $99 annual membership fee for Amazon Prime. (Barclays said given the large number of Amazon Prime members in the U.S. — about 75 million — most customers would not likely view the fee as an incremental cost.) Amazon currently offers the Prime Now delivery service from Whole Foods stores in six markets around the country....A sign of things to come? McDonald’s UK says that a small chunk of its 1,300 locations in Britain will be switching over to biodegradable paper straws come May, as part of a trial run, Sky News reports. The plastic straws McDonald’s offers are already 100 percent recyclable, but the company claims most customers simply throw them away. “The reduction in use of plastics is a hugely important issue for business, for the sector and for society,” he told Sky News....CEC Entertainment Inc., which is privately held but releases quarterly earnings because of publicly held debt, reports same-store sales fall 6 percent in the fourth quarter ended Dec. 31 at its Chuck E. Cheese’s and Peter Piper Pizza venues. Independently owned bounce houses and trampoline parks have soured sales for kid entertainment venue Chuck E. Cheese’s, company executives said.....Cadillac will realign its product portfolio and get its business operations in line before releasing a “halo vehicle,” according to brand President Johan de Nysschen. That means consumers and dealers will have to wait until after 2022 for such a vehicle -- following the completion of Cadillac’s previously announced product shift to three cars, three crossovers and the next-generation Escalade through 2021....speaking of automotive, New-vehicle sales are on pace to reach the highest March volume since at least 2001. Sales figures should be released on Monday.

PAGE 2 The Daily News of TV Sales @ www.spotsndots.com

NETWORK NEWS Deadline is reporting that ABC had been laying the groundwork for a second season of its Roseanne revival leading up to its debut on Tuesday. According to the news site, the network has closed deals with the cast for a possible 10-13 episodes for a new season. ABC has until April 15th to issue a renewal, which is expected after the blockbuster ratings of this week’s premiere. It’s not expected that ABC will wait that long. The premiere delivered a 5.1 adult 18-49 rating and 18.2 million total viewers for the 8-9 PM (ET) hour……Meanwhile, Roseanne’s star and executive producer, Roseanne Barr detailed a congratulatory call from President Donald Trump on Good Morning America Thursday. Barr told GMA host George Stephanopoulos, “They said: Hold please for the President of the United States of America, and that was about the most exciting thing ever.” She went on to say, “It was very sweet of him to congratulate us.” Asked what the President thinks about the show, Roseanne deflected. “We just kind of had a private conversation, but we talked about a lot of things and he’s just happy for me.” ……The returns of Empire and Star to the Fox primetime line up put the network in first place on Wednesday night in the key adult 18-49 demo. Empire posted a 2.0 demo rating and 6.14 million viewers. That was up 5% compared to its fall finale, but down by 29% from its spring return on March 22, 2017. Star’s 1.5 demo rating and 4.70 million viewers help the series win the time slot……We Day California, an annual youth empowerment event will air as a special on ABC Friday, August 17th at 8 PM (ET). Co-hosts Jenna Ortega and John Stamos will welcome speakers and performers to the event. The list includes Selena Gomez, Paula Abdul, DVSN, Sofia Carson, The Chainsmokers, Lonnie Chavis, Monique Coleman, Lily Collins, Jordan Fisher Morgan Freeman, Olivia Holt, Martin Sheen, Henry Winkler, Jennifer Aniston, Will Ferrell, Dierks Bentley, and Nichole Ritchie. Also, March for our Lives organizers and Parkland, Florida students Jackie Corina and Cameron Klasky will participate……NBC has promoted alternative programming executive Sahara Bushue to senior vice president. Currently, Bushue is working on the network’s reality hits such as World of Dance, Ellen’s Game of Games, and America’s Got Talent. She is a career NBC employee who got her start in the network’s storied Page Program. This is her third promotion within the alternative department……Amber Stevens West (The Carmichael Show, Ghosted) has been selected as the female lead opposite Damon Wayans Jr. and Felix Mallard in an untitled multi-camera comedy pilot in the works at CBS. The project revolves around a thirtysomething couple who are tired of their mundane life and start to reconnect with their younger, cooler selves when an emerging pop star moves in with them. The pilot is from writers Tim McAuliffe and Austen Earl, along with The Late Late Show with James Corden executive producer Ben Winston. Chris Parnell is also in the cast of the pilot.

AVAILS WHDF, the CW affiliate in Huntsville, AL is seeking enthusiastic and sales centric General Manager. The successful candidate will not only train, manage, and motivate the station’s personnel, but also develop strategies with a sharp customer focus while also implementing a strategic plan to drive sales revenue. Candidates should possess superb communication skills and be self-motivated and should be a progressive thinker who can drive sales growth opportunities. Send resume to tiffany@lockwoodbroadcast.com. E.O.E. Pre-employment drug

test is required. KMBC-TV/Hearst Television’s ABC affiliate in Kansas City has an opening for an experienced Account Executive. We are looking for an AE who is highly motivated, can grow revenue on existing accounts and secure new advertisers to the station. Ideal candidate will have strong business development experience as well as the ability to effectively negotiate. If you have a proven track record of producing

revenue on multiple platforms CLICK HERE to apply. EOE. San Diego Local Leader KUSI NEWS is looking for a high-powered GSM. Ideal candidate must have the ability to communicate both orally and in writing in a clear and straightforward manner. Successful previous experience as a sales representative or sales manager, consistently meeting or exceeding targets. We offer a family oriented environment with a great group of employees and an opportunity to join our team in a dynamic city. Come join a dynamic team. CLICK HERE for more info or to apply. WZDX/WAMY/MeTV in Huntsville, America’s “Rocket City,” is looking for self-motivated, experienced New Business and Digital sales champions who are not afraid of change, hard work, and the opportunity to help their clients’ businesses grow. Great opportunity to join Nexstar Media Group, one of the largest and fastest-growing media companies in the country. WZDX also has a full digital product suite to provide client digital needs. The opportunities for established and new media seller are endless! CLICK HERE to apply. WZDX is an EOE.

See your ad here Monday! CLICK HERE for details.

DONE DEALS TV and advertising executive Debra O’Connell has been appointed to the position of president and general manager of WABC-TV, New York. In her new role, O’Connell will have overall management responsibility for WABC and all its ancillary businesses including Live with Kelly and Ryan, the long-running syndicated series produced by the station. O’Connell has been with ABC for 20 years, most recently serving as executive vice president, Sales, and Marketing for Disney/ABC’s consolidated advertising sales group, for the past year. Prior to that, she served as president, National TV Sales, ABC Owned Stations Group from 2014-2017.

3/30/2018

Conan O’Brien

Scientists have invented sensors that you can mount onto your teeth to track your diet from inside your mouth. Or, you could just eat less.

The Daily News of TV Sales @ www.spotsndots.com PAGE 3

UTAH BANS NON-COMPETES FOR TV For anyone who works in television or cable in the state of Utah, and makes less than $913 per week or $47,476 a year, there’s a new law in place that could make it easier to change jobs. Utah Governor Gary Herbert has signed into law a bill that expands the state’s existing prohibition on non-compete agreements to anyone working in broadcasting. The law (H.B. 241) has a few caveats however. Non-competes would still be allowed if they are part of an employment contract that lasts four years or less, If there’s a breach in the contract that leads to the employee being fired. Or if the employee is fired for cause is some other manner. In those situations an employer would be allowed to restrict where a former staffer goes for up to one year. But if a company breaks the contract the non-compete would be void. Non-competes may prevent employees from landing a new job, but a study released by the U.S. Department of Treasury in 2016 concluded such agreements reduce wages by an average of 1.4%.

STREAMING ONLY HHs HAVE TRIPLED A report by the Video Advertising Bureau (VAB) found that streaming-only TV households has tripled since 2013. VAB found 14.1 million households who only access content from OTT devices, or 11 percent of all TV-watching households. Another 74 million households pay for some form of TV, and 15 million use only an antenna for their TV viewing. However, 70 percent of OTT subscribers also subscribe to cable. There are 820 million connected video devices in the Unites States, and 71 percent of internet users access an OTT service at least once a month. Revenue from online video is currently made up of 45 percent advertising, with the number estimated to rise to 60 percent by 2028. For advertisers, the medium looks promising — 65 percent of people who use a second screen have looked up a product being advertised. By 2021, nearly 200 million people in the United States will use an OTT service or connect TV at least once a week.

THIS AND THAT Reuters says Walmart is in early-stage talks with Humana about developing closer ties, with the acquisition of Humana being discussed as one possibility, people familiar with the matter said on Thursday....A report from Criteo found that mobile apps were the largest source of online purchases in 2017, with 44 percent of online purchases occurring on apps, 23 percent on mobile web and 33 percent on desktop computers. However, only 45 percent of retailers Digiday surveyed have a mobile app for consumers....Nielsen will provide daily national television measurement to CNN en Español, the sole 24-hour Spanish-language news network in the U.S. As a result of the new agreement, CNN en Español will leverage Nielsen data (C3/C7) during this year’s upfront season.

COLBERT TESTING FEWER COMMERCIALS Stephen Colbert’s Late Show tested out a sponsored segment on their show, cutting down on commercial time in the episode. The segment was sponsored by Google, promoting their Google Nest. According to Variety, Google advertised that they would be the reason for fewer commercials on the show. CBS is hoping shortened ad time in return for sponsored segments will become a more regular occurrence. “The entry into ad pod takeovers featuring sponsored original content with ‘The Late Show’ is just the

beginning,” Jo Ann Ross, president and chief advertising revenue officer at CBS Corp, told Variety. “We will continue to work with the show, and across all of our dayparts, to innovate and expand on what we offer our advertisers.” Sponsored segments are not new to broadcast TV, but advertisers have been using them as a way to think differently about their audiences. Procter & Gamble recently signed a

deal with ABC to alter the plot of Black-ish to benefit the brand. In the last few weeks, NBC and Fox have both announced plans to reduce the amount of ad time. Late night TV offers the perfect testing ground for the network and their advertisers, and Late Night producers said they would be open to doing many more deals like this one.

LINKEDIN ADDS VIDEO LinkedIn announced Thursday the official rollout of video for Sponsored Content and Company Pages, says MediaDailyNews.com The offering, which gives companies the ability to promote a video and target a specific audience, builds on the release of member video, which launched in August 2017. LinkedIn also introduced the ability to load a video to a company’s page, which gets distributed to all followers.

3/30/2018

FunnyTweeter.com

Sometimes I wonder what ever happened to people who

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