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1/14
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Cn Yfst ^`st * `dd`etkv`h`ss fd tl` cnefjpfh`ht
khktkco pcrt fd trcebkhm stuny
^rcebkhm Utuny ^kj` s`rk`s fd pfst t`stsefhe`rh`n wktl cn
prfmrcjs `dd`etkv`h`ssprfe`ss chn pctt`rh(
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3( NCQ ,Ncy cdt`r r`ecoo+ * `dd`etkv`h`ss vkc kht`rvk`w wktl
rchnfjscjpo` fd qucokdk`n cunk`he`( Ncy cdt`r ckrkhm fd ^T
efjj`rekco
1( YC@ ,Yfst*Cn @dd`etkv`h`ss+ NCQ chn PCK typ`( 5 tf 4
jfhtlscdt`r ar`cbfut nct`
5( ^ st Jcrb`tkhm Utuny 1 stunk`s( 3( Jfhtloy r`tcko trcn`
cunkt( 1(
Sucrt`roy efhsuj`r surv`ys dfr j`csurkhm cn cwcr`h`ss/ r`ecoo/
cn$ archn cttktun` chn kjcm` cwcr`h`ss(
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7/28/2019 AD POST-testing & TRACKING STUDY.pdf
4/14
Ulfw efjj`rekcos ,>+ khtf hfrjco h`twfrb efjj`rekco p`rkfn
H`xt*ncy/ plfh` kht`rvk`w j`jfrcakokty Lkml`st o`v`o fd
j`jfrcakokty chn a`st efjjuhkect`n tl` strct`my
efpy pfkhts wkoo a` elfs`h
Khstcht pfst*t`stkhm chn `croy r`cnkhm fd `dd`etkv`h`ss Fhoy
cwcr`h`ss chn r`ecoo hft trkco chn uscm`
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3( ftco Q`ecoo fd Cn
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1( ]lct tl` cn sckn ,efpy r`ecoo+ chn wlct kt slfw`n
,sktuctkfh
r`ecoo+
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7/14
3( ^l`r` slcoo a` hf ckrkhm fh ^T fr rcnkf chn prkht cn dfr
NCQsarchn wktlkh 1> lfurs dfoofwkhm tl` t`st`n cn
1( Efjakh`n rctkhms fd tl` ^T prfmrcj v`lkeo`s us`n kh ckrkhm
tl`efjj`rekco a` ct o`cst 09%
5( Jctel a`tw``h tcrm`t cn cunk`he` chn prfmrcj v`lkeo`(
>( ^T efjj`rekco slfuon a` 3st kh tl` s`rk`s fd efjj`rekcos
nurkhmc efjj`rekco ar`cb
0( Sucokdk`n r`spfhn`ht just a` `stcaoksl`n tf a` kh tl`
^Tefjj`rekco cunk`he`
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8/14
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7/28/2019 AD POST-testing & TRACKING STUDY.pdf
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3( Khtrfnue` archn hcj` kh tl` dkrst 39 s`efhns
1( J`htkfh tl` archn hcj` ct o`cst > tkj`s
5( Tksucokz`s tl` prfnuet us` chn a`h`dkts
>( Ps` nkr`et vfke` khst`cn fd vfke` fv`r
0( Ulfw prfnuet n`jfhstrctkfh4( Ps`s j`jfrcao` pr`s`ht`r
=( Nkr`et prfnuet fr prfnuet stfry
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10/14
Cn cwcr`h`ss chn kjcm` stuny/ 4 jfhtl cdt`r cn d``nacebstuny/ cn
kjcm` `dd`etkv`h`ss stuny
A`yfhn cwcr`h`ss chn r`ecoo Archn Kjcm` * efhsuj`rcttktun` chn
jftkvctkfh o`cn tf trkco/ r`p`ct purelcs` chnuscm`
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Archn Cwcr`h`ss
Cn cwcr`h`ss j`csur`
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12/14
Cn r`ecoo
Archn Q`efmhktkfh
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J`csur`j`ht fdCn Kjcm`s
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J`csur` fd ArchnKjcm`
Ulcr` fd Jcrb`t
Archn ^rkco Pscm`J`csur`
