Ad Club Fall 2013 Newsletter

Embed Size (px)

Citation preview

  • 8/13/2019 Ad Club Fall 2013 Newsletter

    1/8

    The bottom line is were students who look forward

    to being working professionals. No matter what

    your major, the reality is: you will need to know how

    to brand and promote yourself in order to be

    successful, and the Advertising Club exists for

    exactly that. Here, you can meet others who are

    ambitious and excited to get involved, network,

    and prepare for their future. To support this, our

    club organizes meetings that are more than just

    social, they are informative.

    Our guest speakers range from professors,

    experienced interns, all the way to executives and

    recruiters. Each gathering has a unique purpose

    (branding yourself, paths after graduating, and so

    on) but they all have one thing in common -creating opportunities.

    Sincerely,

    Amber Stickel

    Fall 2013 President

    [email protected]

    Connor Storch

    Spring 2014 President

    [email protected]

    Th Ad Clu? Th Advtiing Aciatin?

    Ca u whatv yu want.

    Introduction

    Meeting Highlights

    Semester AchievementsPhantom of the Auction

    A Word from Deb Smith

    Fall 2013 Board

    Spring 2014 Board

    Thank You

    About USF Ad Club

    Tabl f Cntnt1

    2-3

    45

    5

    6-7

    7

    8

    8

    FALL 2013www.usfadclub.com

    facebook.com/usfadclub

    twiter.com/usfadclub

  • 8/13/2019 Ad Club Fall 2013 Newsletter

    2/8

    We had Ad 2 Tampa Bay visit us in the beginning. We had

    Education Director Kris Solberg and member Alex

    Wilkinson speak with us about the opportunities for

    student involvement. This included their Internship

    Speed Dating Event, Mentorship Program, and AdTours.

    Website: http://ad2tampabay.org

    We know the importance of personal branding for recent

    graduates and students who are trying to get their foot in the

    door. So we had Professors Debra Smith and Kevin Hawley

    cover personal branding from logo design to resume design

    in a workshop early in the semester.

    Every semester, we have an Internship Panel for students to

    get first-hand experience from fellow USF students. Our

    students had summer internships in locally, New York,

    Boston, and Czech Republic. Speakers:Mark Araya - Hill

    Holiday; Najja Pemberton - Ogilvy & Mather NY; Daria

    Milligan - 22Squared; Eduarda Castro - Digitas; Petr

    Bambasek - Leo Burnett Prague

    Ricki Goldsmith and Katie Lever from Miami Ad School

    provided our students with a first-hand look at life with

    them after college. They showed us student portfolios,their international internship opportunities, award-winning

    campaigns, and different tracks.

    Website: http://miamiadschool.com

    1

    Lif Outid th Claom

    Prnal Banding

  • 8/13/2019 Ad Club Fall 2013 Newsletter

    3/8

    We gave students the opportunity to learn from first-hand

    from our USF Adobe Campus Representative in a creative

    workshop. Trent wents over the ins-and-outs of the new

    creative cloud so that even the most number-driven media

    students could understand the basics of Photoshop,

    Illustrator, and InDesign.

    Harbr Co. is a small digital boutique agency creating huge

    waves in the Tampa Bay area. Founders Keith Burnson and

    Marti Martin talked with us about their adventures in

    entrepreneurship and their Risk Everything campaign. They

    inspired students to take a leap of faith while starting out

    their careers and to never settle for less.

    Website: http://harbr.co

    Raymond James Financial Creative Director Sean Trapani and

    his team offer us a look at the other side of marketing outside

    of agency life. They discussed what inspires them, what itslike to have one client, and what they wish they learned in

    college.

    Website: http:/raymondjames.com

    Social Forces is a local digital agency that focuses on digital

    branding and social media marketing. Creative Director and

    Founder Carl Vervisch told us the opportunity he saw in theindustry and how he started the first social media marketing

    agency in Tampa Bay.

    Website: http:/socialforces.com

    Indusy Pfinal

    Dign Wkh

  • 8/13/2019 Ad Club Fall 2013 Newsletter

    4/8

    Increased AAF & Ad 2 Memberships

    20%

    Had fun!

    $100$400

    Raised over

    at our Silent Auction

    and of course...

    to Moffitt Cancer Centerfor breast cancer research

    Donated

    Sms Achivmnt

  • 8/13/2019 Ad Club Fall 2013 Newsletter

    5/8

    While scrambling for ideas on whether we should have a fundraiser or a Halloween party, we thought

    of the idea Why not both?, so we did.

    Our advisor, Deb Smith, left last semester to undergo chemotherapy for breast cancer. Returning this

    semester, we thought a great way to honor her is to have a fundraiser on her behalf. October is Breast

    Cancer Awareness Month, and Moffitt is one of the nations leading cancer research centers, conve-

    niently located on USFs Tampa campus.

    We had a silent auction to raise money for both our club and for breast cancer research through Mof-fitt. From personally made items to donations from local businesses, we held our inaugural silent auc-

    tion at Tequilas off 7th Avenue in Ybor City and we managed to raise $400 for our cause. Thank you

    to everyone who participated, donated, or just came to dress up and hang out with us.

    We appreciate all of you!

    Curiosity either kills the cat or makes it a cool kitty.I say if you are creative, curiosity will never kill you -- just

    make you hungrier to keep on searching for the next big

    idea. Thats what this ad business is about -- the search for

    the next big idea.

    Ke hunting.

    Phantm f th Auctin

    A Wd fm USF Clu Advi D Smith

  • 8/13/2019 Ad Club Fall 2013 Newsletter

    6/8

    Equal parts artsy and smartsy, Amber realized she wanted to

    go into advertising when she learned people got paid to becreative and come up with ideas. She is a hungry explorer,

    always anxious and excited to learn about what the world has

    to offer. Its her appetite that causes her to overfill her plate

    (because in her mind, theres always room for more) and

    drive her to constantly take advantage of every opportunity

    she can get her hands on. Interests: digital strategy, UX

    design and development, and learning the ways of the force.

    Connor Storch originally lived in Michigan until deciding to

    follow in his mothers footsteps and become a USF Bull. He

    selected advertising because he thought it sounded the

    coolest, and it turns out he was right. Connor loves

    advertising because it the perfect mix of art and

    business. He naturally is a creative, but he wants to do

    more than just make pretty things, he wants to change the

    world. Minoring in leadership, Connor discovered a passion

    for working with others and inspiring each other to be better.

    Shauna stumbled into advertising while running away from

    Chemistry one day, and never went back. She found that

    words were a lot less confusing than numbers and formulas,

    so she became a copywriter. She currently works as a social

    media coordinator for Tampa Bay Brewing Company, and

    graduates in December. English is her first language, and

    is fluent in syntax and prose. And even though this whole

    college chapter of life is ending shes not quite sure what she

    wants to do, so shes letting life have the reins for a little bit

    and see where it takes her.

    Connor Storch, Vice President

    Shauna Mahoney, Events Director

    Amber Stickel, President

    [email protected]

    www.shaunamahoney.comlinkedin.com/in/shaunamahoney

    www.amberstickel.comlinkedin.com/in/amberstickel

    Fa 2013 Excutiv Bad

  • 8/13/2019 Ad Club Fall 2013 Newsletter

    7/8

    Growing up, Kyle was fascinated watching his mother, a

    self-employed graphic designer, work her magic on the old

    versions of Photoshop and Illustrator. It was amazing to him,

    that by simply manipulating an image, you could alter the

    feelings and message it conveys. Luckily, Apple releases

    a new must have computer every couple of years, which

    meant a fresh hand-me-down for his creatively hungry mind.

    As he got older, he expanded his skills into audio and videoproduction programs, which have proven useful in his locally

    successful music career.

    Michael is a sophomore majoring in management and

    minoring in public relations. Although his career focus isnt

    in advertising, he understands and values the importance of

    surrounding himself with creative people, which is why he

    joined the USF Ad Club in the first place. Michael is also anaspiring professional photographer and has been able to

    photograph some of Floridas most exciting music festivals,

    including Electric Daisy Carnival. Although he might not

    know the specific path he has to take in life, he knows where

    he wants to end up.

    Michael Maurer, Communications Director

    Kyle Goodrich, Creative Director

    www.michaelmaurerphotography.comlinkedin.com/in/maurermichael

    www.kylewgoodrich.comlinkedin.com/in/kylegoodrich

    From left to right:

    Creative - Kayla WhittenMembership - Matt Woods

    Events Planner - Brittany Sheehan

    Social Media - John Stevenson

    President - Connor Storch

    Vice President - Ashton Morlote

    Blog Editor - Megan Cheffy

    Creative - Trent Bellet

    Communications - Graham Giamarino

    Sping 2014 Excutiv Bad

  • 8/13/2019 Ad Club Fall 2013 Newsletter

    8/8

    Ad 2 Tampa Bay

    AAF Tampa Bay

    Miami Ad School

    Harbr Co.Raymond James Financial

    Social Forces

    The USF Advertising Club is a college

    chapter of the American Advertising

    Federation at the University of South

    Florida in Tampa, Florida, United States.

    The American Advertising Federation (AAF)

    is the oldest national advertising trade as-

    sociation, representing 40,000

    professionals in the advertising industry.

    The USF Ad Club exists to aid students in

    building lasting professional relationships with the local and national advertising communities. It is a

    platform for students to interact with professors, colleagues and industry professionals while gaining

    mentorship and guidance. We work directly with Ad 2 Tampa Bay, AAF Tampa Bay, local businesses

    and other student organizations to provide members with mutually beneficial industry relationships

    and first-hand experience.

    Our students are the future of advertising in Tampa Bay. We had an amazing start to our Ad Club year

    and it will only continue to get better. We wanted to say thank you to the companies and

    organizations who have shown their support. We couldnt have done it without you.

    The Clear Agency

    The Improv Theater

    Joffreys

    Jewelry by Shay MahoneyMuvico Ybor

    Tampa Bay Brewing Company

    Zimmerman Advertising Program

    THANK YOU!

    Th Official Dtail