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8/13/2019 Ad Club Fall 2013 Newsletter
1/8
The bottom line is were students who look forward
to being working professionals. No matter what
your major, the reality is: you will need to know how
to brand and promote yourself in order to be
successful, and the Advertising Club exists for
exactly that. Here, you can meet others who are
ambitious and excited to get involved, network,
and prepare for their future. To support this, our
club organizes meetings that are more than just
social, they are informative.
Our guest speakers range from professors,
experienced interns, all the way to executives and
recruiters. Each gathering has a unique purpose
(branding yourself, paths after graduating, and so
on) but they all have one thing in common -creating opportunities.
Sincerely,
Amber Stickel
Fall 2013 President
Connor Storch
Spring 2014 President
Th Ad Clu? Th Advtiing Aciatin?
Ca u whatv yu want.
Introduction
Meeting Highlights
Semester AchievementsPhantom of the Auction
A Word from Deb Smith
Fall 2013 Board
Spring 2014 Board
Thank You
About USF Ad Club
Tabl f Cntnt1
2-3
45
5
6-7
7
8
8
FALL 2013www.usfadclub.com
facebook.com/usfadclub
twiter.com/usfadclub
8/13/2019 Ad Club Fall 2013 Newsletter
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We had Ad 2 Tampa Bay visit us in the beginning. We had
Education Director Kris Solberg and member Alex
Wilkinson speak with us about the opportunities for
student involvement. This included their Internship
Speed Dating Event, Mentorship Program, and AdTours.
Website: http://ad2tampabay.org
We know the importance of personal branding for recent
graduates and students who are trying to get their foot in the
door. So we had Professors Debra Smith and Kevin Hawley
cover personal branding from logo design to resume design
in a workshop early in the semester.
Every semester, we have an Internship Panel for students to
get first-hand experience from fellow USF students. Our
students had summer internships in locally, New York,
Boston, and Czech Republic. Speakers:Mark Araya - Hill
Holiday; Najja Pemberton - Ogilvy & Mather NY; Daria
Milligan - 22Squared; Eduarda Castro - Digitas; Petr
Bambasek - Leo Burnett Prague
Ricki Goldsmith and Katie Lever from Miami Ad School
provided our students with a first-hand look at life with
them after college. They showed us student portfolios,their international internship opportunities, award-winning
campaigns, and different tracks.
Website: http://miamiadschool.com
1
Lif Outid th Claom
Prnal Banding
8/13/2019 Ad Club Fall 2013 Newsletter
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We gave students the opportunity to learn from first-hand
from our USF Adobe Campus Representative in a creative
workshop. Trent wents over the ins-and-outs of the new
creative cloud so that even the most number-driven media
students could understand the basics of Photoshop,
Illustrator, and InDesign.
Harbr Co. is a small digital boutique agency creating huge
waves in the Tampa Bay area. Founders Keith Burnson and
Marti Martin talked with us about their adventures in
entrepreneurship and their Risk Everything campaign. They
inspired students to take a leap of faith while starting out
their careers and to never settle for less.
Website: http://harbr.co
Raymond James Financial Creative Director Sean Trapani and
his team offer us a look at the other side of marketing outside
of agency life. They discussed what inspires them, what itslike to have one client, and what they wish they learned in
college.
Website: http:/raymondjames.com
Social Forces is a local digital agency that focuses on digital
branding and social media marketing. Creative Director and
Founder Carl Vervisch told us the opportunity he saw in theindustry and how he started the first social media marketing
agency in Tampa Bay.
Website: http:/socialforces.com
Indusy Pfinal
Dign Wkh
8/13/2019 Ad Club Fall 2013 Newsletter
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Increased AAF & Ad 2 Memberships
20%
Had fun!
$100$400
Raised over
at our Silent Auction
and of course...
to Moffitt Cancer Centerfor breast cancer research
Donated
Sms Achivmnt
8/13/2019 Ad Club Fall 2013 Newsletter
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While scrambling for ideas on whether we should have a fundraiser or a Halloween party, we thought
of the idea Why not both?, so we did.
Our advisor, Deb Smith, left last semester to undergo chemotherapy for breast cancer. Returning this
semester, we thought a great way to honor her is to have a fundraiser on her behalf. October is Breast
Cancer Awareness Month, and Moffitt is one of the nations leading cancer research centers, conve-
niently located on USFs Tampa campus.
We had a silent auction to raise money for both our club and for breast cancer research through Mof-fitt. From personally made items to donations from local businesses, we held our inaugural silent auc-
tion at Tequilas off 7th Avenue in Ybor City and we managed to raise $400 for our cause. Thank you
to everyone who participated, donated, or just came to dress up and hang out with us.
We appreciate all of you!
Curiosity either kills the cat or makes it a cool kitty.I say if you are creative, curiosity will never kill you -- just
make you hungrier to keep on searching for the next big
idea. Thats what this ad business is about -- the search for
the next big idea.
Ke hunting.
Phantm f th Auctin
A Wd fm USF Clu Advi D Smith
8/13/2019 Ad Club Fall 2013 Newsletter
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Equal parts artsy and smartsy, Amber realized she wanted to
go into advertising when she learned people got paid to becreative and come up with ideas. She is a hungry explorer,
always anxious and excited to learn about what the world has
to offer. Its her appetite that causes her to overfill her plate
(because in her mind, theres always room for more) and
drive her to constantly take advantage of every opportunity
she can get her hands on. Interests: digital strategy, UX
design and development, and learning the ways of the force.
Connor Storch originally lived in Michigan until deciding to
follow in his mothers footsteps and become a USF Bull. He
selected advertising because he thought it sounded the
coolest, and it turns out he was right. Connor loves
advertising because it the perfect mix of art and
business. He naturally is a creative, but he wants to do
more than just make pretty things, he wants to change the
world. Minoring in leadership, Connor discovered a passion
for working with others and inspiring each other to be better.
Shauna stumbled into advertising while running away from
Chemistry one day, and never went back. She found that
words were a lot less confusing than numbers and formulas,
so she became a copywriter. She currently works as a social
media coordinator for Tampa Bay Brewing Company, and
graduates in December. English is her first language, and
is fluent in syntax and prose. And even though this whole
college chapter of life is ending shes not quite sure what she
wants to do, so shes letting life have the reins for a little bit
and see where it takes her.
Connor Storch, Vice President
Shauna Mahoney, Events Director
Amber Stickel, President
www.shaunamahoney.comlinkedin.com/in/shaunamahoney
www.amberstickel.comlinkedin.com/in/amberstickel
Fa 2013 Excutiv Bad
8/13/2019 Ad Club Fall 2013 Newsletter
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Growing up, Kyle was fascinated watching his mother, a
self-employed graphic designer, work her magic on the old
versions of Photoshop and Illustrator. It was amazing to him,
that by simply manipulating an image, you could alter the
feelings and message it conveys. Luckily, Apple releases
a new must have computer every couple of years, which
meant a fresh hand-me-down for his creatively hungry mind.
As he got older, he expanded his skills into audio and videoproduction programs, which have proven useful in his locally
successful music career.
Michael is a sophomore majoring in management and
minoring in public relations. Although his career focus isnt
in advertising, he understands and values the importance of
surrounding himself with creative people, which is why he
joined the USF Ad Club in the first place. Michael is also anaspiring professional photographer and has been able to
photograph some of Floridas most exciting music festivals,
including Electric Daisy Carnival. Although he might not
know the specific path he has to take in life, he knows where
he wants to end up.
Michael Maurer, Communications Director
Kyle Goodrich, Creative Director
www.michaelmaurerphotography.comlinkedin.com/in/maurermichael
www.kylewgoodrich.comlinkedin.com/in/kylegoodrich
From left to right:
Creative - Kayla WhittenMembership - Matt Woods
Events Planner - Brittany Sheehan
Social Media - John Stevenson
President - Connor Storch
Vice President - Ashton Morlote
Blog Editor - Megan Cheffy
Creative - Trent Bellet
Communications - Graham Giamarino
Sping 2014 Excutiv Bad
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Ad 2 Tampa Bay
AAF Tampa Bay
Miami Ad School
Harbr Co.Raymond James Financial
Social Forces
The USF Advertising Club is a college
chapter of the American Advertising
Federation at the University of South
Florida in Tampa, Florida, United States.
The American Advertising Federation (AAF)
is the oldest national advertising trade as-
sociation, representing 40,000
professionals in the advertising industry.
The USF Ad Club exists to aid students in
building lasting professional relationships with the local and national advertising communities. It is a
platform for students to interact with professors, colleagues and industry professionals while gaining
mentorship and guidance. We work directly with Ad 2 Tampa Bay, AAF Tampa Bay, local businesses
and other student organizations to provide members with mutually beneficial industry relationships
and first-hand experience.
Our students are the future of advertising in Tampa Bay. We had an amazing start to our Ad Club year
and it will only continue to get better. We wanted to say thank you to the companies and
organizations who have shown their support. We couldnt have done it without you.
The Clear Agency
The Improv Theater
Joffreys
Jewelry by Shay MahoneyMuvico Ybor
Tampa Bay Brewing Company
Zimmerman Advertising Program
THANK YOU!
Th Official Dtail