Activity Tourism in the Brecon Beacons

Richard Tyler

Sustainable Tourism Manager

Tourism in the Brecon Beacons

• £206 million pa

• 4500 FTE jobs

• 21% of employment

• Vital part of local economy & local community

• Activity Tourism key element of the offer

• Imperative for NPA to engage

Partnership Working

• As a tourism destination, the Brecon Beacons cover:– 2 countries– 3 Welsh regions– 10 local authorities

• All Tourism Development work is based on partnership

Partnership Building

• Sustainable Tourism Partnership– 27 members– 3 subgroups

• Sustainable Tourism Strategy 2012 developed by Partnership

COLLABOR8

• Interreg IVB NWE - €1.1 million

• Developing Tourism Business Clusters based on Sustainability, Sense of Place & Quality

• South Wales Outdoor Activity Providers Group: key component

Gorge Walking Code of Conduct

Conclusions

• Sustainable Development is critical to Wales’ future

• Environment, Community & Economy all matter

• A strong group to represent the activity sector is vital to achieving these aims