Activist Groups PR Websites2!18!09

8/14/2019 Activist Groups PR Websites2!18!09

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Turner 1

Jack Turner

February 18, 2009[Activist Groups & PR / Websites]

EFFECTIVE PUBLIC RELATIONS AND POLITICAL STRATEGIES FORENVIRONMENTAL / ACTIVIST GROUPS

Political Power, Media / Public RelationsEnvironmental activist groups have been most effective by using the US courts

Local organizations have had greatest impact on government environmental

decision-making and policies.

Environmental activist groups need to:

employ blue ribbon scientific research to back up claims

network more with other groups [coalition building]

use mass media / public relations more effectively. (Klein, 2007)

Internet / Website Use and Dialog [2-way communication]

Activist organizations websites look professional, are generally easy to navigate,

state organizational goals and purpose clearly, but lack a commitment to

consistent 2-way communication with supporters and new users of their websites.

The goal is to encourage regular communication about, interest in, and support

of, the groups activities and goals. Dialogic communication is key to this goal.

Activist organizations need to:

Focus on creating opportunities for continuous dialog with theirwebsite users.

Successful website characteristics:

Ease of navigation (site maps, links)

Chat group forums, opportunities to vote on issues

Regular and current news updates

FAQ / Q & A

Regular and current Update on website maintenance info.

Most important: Create dialog, including dissident views.

o Encourage question and answer / information-seeking. Honor a

commitment to communicate with all users of website.(Taylor, Kent, &

White, 2001).


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Example of current website with successful characteristics

Includes updated news, vote dialog window, news archives, current events onHoward U. campus, links to current news and other Environmental Justice organizations.

Environmental Justice Blog [Howard U.]http://environmentaljusticeblog.blogspot.com/2007/02/black-community-

global-warming-nuclear.html

Blog Archive

2009 (3)

o February (2)

Environmental Justice at EPA - Transition Paper

EPA Administrator Jackson Speaks At NY EJ Conferen...

o January (1)

AAEA Establishes Robert J. Knox Research Institute...

2008 (63)

2007 (127)

2006 (22)

================================================

CAST VOTE: Which federal agency is best on environmental justice?

Choices: Dept. of Energy, Agriculture, EPA, or Interior.

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Howard Blog E J News>>Linked Story from University of ORDailyEmerald

http://www.dailyemerald.com/home/

Environmental Justice

Group aims to educate about racism said to place hazards, burdens disproportionately on

certain populations

by Lisa Anderson| DailyEmerald 2/16/09Coalition Against Environmental Racism . Environmental racism?" students askCAER members. "How can you be racist against trees?"

[Environmental Justice-Daily emeraldlinkcont.]
http://environmentaljusticeblog.blogspot.com/2007/02/black-community-global-http://environmentaljusticeblog.blogspot.com/2007/02/black-community-global-http://environmentaljusticeblog.blogspot.com/2007/02/black-community-global-warming-nuclear.html?widgetType=BlogArchive&widgetId=BlogArchive1&action=toggle&dir=close&toggle=YEARLY-1230796800000&toggleopen=MONTHLY-1233475200000http://environmentaljusticeblog.blogspot.com/search?updated-min=2009-01-01T00%3A00%3A00-08%3A00&updated-max=2010-01-01T00%3A00%3A00-08%3A00&max-results=3http://environmentaljusticeblog.blogspot.com/2007/02/black-community-global-warming-nuclear.html?widgetType=BlogArchive&widgetId=BlogArchive1&action=toggle&dir=close&toggle=MONTHLY-1233475200000&toggleopen=MONTHLY-1233475200000http://environmentaljusticeblog.blogspot.com/2009_02_01_archive.htmlhttp://environmentaljusticeblog.blogspot.com/2009/02/environmental-justice-at-epa-transition.htmlhttp://environmentaljusticeblog.blogspot.com/2009/02/epa-administrator-jackson-speaks-at-ny.htmlhttp://environmentaljusticeblog.blogspot.com/2009/02/epa-administrator-jackson-speaks-at-ny.htmlhttp://environmentaljusticeblog.blogspot.com/2007/02/black-community-global-warming-nuclear.html?widgetType=BlogArchive&widgetId=BlogArchive1&action=toggle&dir=open&toggle=MONTHLY-1230796800000&toggleopen=MONTHLY-1233475200000http://environmentaljusticeblog.blogspot.com/2009_01_01_archive.htmlhttp://environmentaljusticeblog.blogspot.com/2009/01/aaea-establishes-robert-j-knox-research.htmlhttp://environmentaljusticeblog.blogspot.com/2009/01/aaea-establishes-robert-j-knox-research.htmlhttp://environmentaljusticeblog.blogspot.com/2007/02/black-community-global-warming-nuclear.html?widgetType=BlogArchive&widgetId=BlogArchive1&action=toggle&dir=open&toggle=YEARLY-1199174400000&toggleopen=MONTHLY-1233475200000http://environmentaljusticeblog.blogspot.com/search?updated-min=2008-01-01T00%3A00%3A00-08%3A00&updated-max=2009-01-01T00%3A00%3A00-08%3A00&max-results=50http://environmentaljusticeblog.blogspot.com/2007/02/black-community-global-warming-nuclear.html?widgetType=BlogArchive&widgetId=BlogArchive1&action=toggle&dir=open&toggle=YEARLY-1167638400000&toggleopen=MONTHLY-1233475200000http://environmentaljusticeblog.blogspot.com/search?updated-min=2007-01-01T00%3A00%3A00-08%3A00&updated-max=2008-01-01T00%3A00%3A00-08%3A00&max-results=50http://environmentaljusticeblog.blogspot.com/2007/02/black-community-global-warming-nuclear.html?widgetType=BlogArchive&widgetId=BlogArchive1&action=toggle&dir=open&toggle=YEARLY-1136102400000&toggleopen=MONTHLY-1233475200000http://environmentaljusticeblog.blogspot.com/search?updated-min=2006-01-01T00%3A00%3A00-08%3A00&updated-max=2007-01-01T00%3A00%3A00-08%3A00&max-results=22http://www.dailyemerald.com/home/index.cfm?event=displayIssueArticles&issue_date=2/16/09http://environmentaljusticeblog.blogspot.com/2007/02/black-community-global-http://environmentaljusticeblog.blogspot.com/2007/02/black-community-global-http://environmentaljusticeblog.blogspot.com/2007/02/black-community-global-warming-nuclear.html?widgetType=BlogArchive&widgetId=BlogArchive1&action=toggle&dir=close&toggle=YEARLY-1230796800000&toggleopen=MONTHLY-1233475200000http://environmentaljusticeblog.blogspot.com/search?updated-min=2009-01-01T00%3A00%3A00-08%3A00&updated-max=2010-01-01T00%3A00%3A00-08%3A00&max-results=3http://environmentaljusticeblog.blogspot.com/2007/02/black-community-global-warming-nuclear.html?widgetType=BlogArchive&widgetId=BlogArchive1&action=toggle&dir=close&toggle=MONTHLY-1233475200000&toggleopen=MONTHLY-1233475200000http://environmentaljusticeblog.blogspot.com/2009_02_01_archive.htmlhttp://environmentaljusticeblog.blogspot.com/2009/02/environmental-justice-at-epa-transition.htmlhttp://environmentaljusticeblog.blogspot.com/2009/02/epa-administrator-jackson-speaks-at-ny.htmlhttp://environmentaljusticeblog.blogspot.com/2007/02/black-community-global-warming-nuclear.html?widgetType=BlogArchive&widgetId=BlogArchive1&action=toggle&dir=open&toggle=MONTHLY-1230796800000&toggleopen=MONTHLY-1233475200000http://environmentaljusticeblog.blogspot.com/2009_01_01_archive.htmlhttp://environmentaljusticeblog.blogspot.com/2009/01/aaea-establishes-robert-j-knox-research.htmlhttp://environmentaljusticeblog.blogspot.com/2007/02/black-community-global-warming-nuclear.html?widgetType=BlogArchive&widgetId=BlogArchive1&action=toggle&dir=open&toggle=YEARLY-1199174400000&toggleopen=MONTHLY-1233475200000http://environmentaljusticeblog.blogspot.com/search?updated-min=2008-01-01T00%3A00%3A00-08%3A00&updated-max=2009-01-01T00%3A00%3A00-08%3A00&max-results=50http://environmentaljusticeblog.blogspot.com/2007/02/black-community-global-warming-nuclear.html?widgetType=BlogArchive&widgetId=BlogArchive1&action=toggle&dir=open&toggle=YEARLY-1167638400000&toggleopen=MONTHLY-1233475200000http://environmentaljusticeblog.blogspot.com/search?updated-min=2007-01-01T00%3A00%3A00-08%3A00&updated-max=2008-01-01T00%3A00%3A00-08%3A00&max-results=50http://environmentaljusticeblog.blogspot.com/2007/02/black-community-global-warming-nuclear.html?widgetType=BlogArchive&widgetId=BlogArchive1&action=toggle&dir=open&toggle=YEARLY-1136102400000&toggleopen=MONTHLY-1233475200000http://environmentaljusticeblog.blogspot.com/search?updated-min=2006-01-01T00%3A00%3A00-08%3A00&updated-max=2007-01-01T00%3A00%3A00-08%3A00&max-results=22http://www.dailyemerald.com/home/index.cfm?event=displayIssueArticles&issue_date=2/16/09


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On Tuesday evening CAER welcomes "the father of the Environmental Justice

Movement" to the University for a guest lecture. Robert Bullard will speak about

"Growing Smarter to Achieve Healthy and Livable Conditions." [recent book]

+++++++++++++++++++++++++++++++++++++++++++++++++++++++++

[Link Below from environmental justice blog .blogspot.com]

http://www.msnbc.msn.com/id/29151315/

Environmental Group Wants More Done To Protect Residents From Bad Air

KRIS-TV

updated 10:28 a.m. ET, Fri., Feb. 13, 2009

CORPUS CHRISTI - A local environmental group feels more needs to be done to protect

children who attend schools near the refineries, and the issue was the focus of a meetingWednesday night at Texas A&M-Corpus Christi.

One of the concerns brought up at the meeting was how close schools, such as Miller

High School, are to the refineries and chemical plants, and the kinds of effects the air hason the children attending those schools.

+++++++++++++++++++++++++++++++++++++++++++++++++++++++++

CORPUS CHRISTI DEMOGRAGHICS (US Census 2000) 54.33% Latino/Hispanichttp://corpuschristi.areaconnect.com/statistics.htm

Race *One race [NOT MIXED] 268,764 96.87% White 198,714 71.62%

Black or African American 12,969 4.67%

American Indian and Alaska Native 1,766 0.64% Asian 3551 1.28%

Native Hawaiian and Other Pacific Islander 2,120 . 08 % .

*Two or more races 8,690 3.13%

Hispanic or Latino and race Total Population 277,454 100.00%

Hispanic or Latino(of any race) 150,737 54.33%

Mexican 98,146 35.37% Puerto Rican 745 0.27%

Cuban334 0.12% Other Hispanic or Latino 51,512 18.57%


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Not Hispanic or Latino126,717 45.67% White alone 106,901 38.53%

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http://www.pcusa.org/blackcongregations/preconference.htm

Black Congregational Enhancement

Church Development Pre-Conference Event

Another approach will be an interactive presentation and dialogue session that will share

how the Internet, cell phones, microwaves and e-mail have changed the mindset of the

non-churched and the next generation of believers. Attendees will be encouraged to beginto look at what these changes mean to a congregation.

++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++

[U.S. Congregations is a religious research group staffed by religious researchers and

sociologists who are conducting the U.S. Congregational Life Survey. It is housed in the

offices of the Presbyterian Church (U.S.A.) in Louisville, Kentucky.]http://www.uscongregations.org/charact-cong.htm
http://www.pcusa.org/blackcongregations/index.htmhttp://www.pcusa.org/blackcongregations/index.htm


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REFERENCES

Anderson, L. (2009).Environmental justice.DailyEmerald, University of Oregon, FEB

16, 2009. http://www.dailyemerald.com/home/. Retrieved February

15, 2009

Black Congregation Enhancement (2009) http://www.pcusa.org/blackcongregations/preconference.htm. Retrieved February 14, 2009.

Corpus Christi Area Connect (2009). US Census 2000. http://corpuschristi.areaconnect.com/statistics.htm. Retrieved February 16, 2009.

Klein, Ross A. (2007). The politics of environmental activism: A case study of the cruise

industry and the environmental movement. Sociological ResearchOnline, 12.2MAR 30, 2007. Retrieved February 13, 2007. http://www. socresonline.org.uk/

12/2klein.html

Environmental Justice Blog [Howard University] (2009). http://environmentaljusticeblog.blogspot.com/2007/02/black-community-global-warming-nuclear.html. Retrieved

February 15, 2009.

MSNBC (2009). Environmental Group Wants More Done To Protect Residents From

Bad Air: KRIS-TV, Corpus Christi, TX.

http://www.msnbc.msn.com/id/29151315/. Retrieved February 16, 2009

Taylor, M., Kent, M.L., White, W.J.(2001). How activist organizations are using the

internet to build relationships.Public Relations Review SEP 22, 2001.http://www.accessmylibrary.com/coms2/summary_0286-10134959_ITM

U.S. Congregations (2009). http://www.uscongregations.org/charact-cong.htm. RetrievedFebruary 14, 2009.
http://www.msnbc.msn.com/id/29151315/http://www.msnbc.msn.com/id/29151315/

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Activist Groups PR Websites2!18!09