NATIONAL AND INTERNATIONAL BUSINESS

LOGISTICS

FOOD COMPANY CATZUCA

This is a company dedicated to the Production and commercialization of the meats treated (sausages, salamies, hams, mortadellas of Hamburg), meats matured (cured ham, sausage, salami) frozen ready plates. We have plants in Colombia in the city of Santander of Quilichao. One tries to commercialize kidling and then on a large scale with the whole technology possible and the best skill, so that in the cuts we obtain the best characteristics that at present it has on the market what allows our product to be on the increase because it is provided with characteristics that go to public to consume our product.We are provided with 25 employees in whom there find the manager 4 coordinators, 8 assistants, general services, reception and file and the general secretariat, have offices in the city of Cali and Popayan, our this main office in Santander of Q. Our clients in the first instance will be housewives and restaurants of city of Santander of Quilichao, then many other places of the department of the Cauca and Vale; that have the possibility, attitude, and culture of quality and price pay an added value for several such characteristics like flavor, ours main markets will be in the city of Cali and Bogotá, the idea is to have a good product to compete with other marks like Zenú and the Cali pioneers on these markets

ECONOMIC ACTIVITY

MISSION

Produce the best pork meats, cold meats and pre-cooked foods, following engineered processes, while maintaining the health and environment, in order to meet the needs of our final consumer, offering quality products, with high nutritional value and power of modern alternatives.

VIEW

It is recognized for its competitiveness and innovation in the line of fresh meats, processed meats and convenience foods in order to be the preferred choice by the Colombian consumer. Have greater market share , expanding the geographical coverage to other cities entering international markets , becoming a new option for food and nutrition.

Diagram organizational Basic

She is miss Carolina Scott, the technical manager of the company, she is Colombian, he is 35 years old and its profession is a technologist in logistics its duties are to provide technical direction for the development, design and integration of procedural systems inside the company, its interests are the managerial logistics, its current marital status is single and it has two children, she is a kind and happy person with what it does in its work

Members of the company

He is the doctor Santiago Marulanda, the coordinator of human talent of the company, He is Colombian nationality, lives in the city of Bogota, he is 32 years old and its profession is a manager of companies its duties are to select, to provide the suitable personnel for the company, he is interested very much by the handling of the labor relations in the company and the good labor ambience, its current marital status is married and it has 1 daughter, she is a responsible and charismatic person he likes very much with what it does in its work.

She is Karol Mariana Carabali Vidal: she has 23 years old. Live in Santiago de cali. The person in charge of occupational health within the company. their interests are aimed at the welfare of workers. She is married and mother of two, currently takes three years to the service of the company and is known for being excellent in providing their services.

Members of the company

They are Carlos Palacios, Daniel Aponte Liliana Ruiz and Santiago zuñiga are part of the group of logistics subsidiary of the company in the area of production, sales and distribution, graduates and technologists in Logistics Management SENA leading companies working in the two years and have been known for being a proactive and responsible people, their ages ranging from 25 to 32 years old, all have their families consisting of two or three children, and their goals in the company are to have a better position within the same. They are supported by the coordinators and their right hands in logistics processes.

RIVALRY BETWEEN EXISTING COMPANIES

New competitor

s

Substitute products

SuppliersBuyers

Power rivalryDifference between products, brand identity, changing costs, complexity of information, diversity of competitorscompetitive advantage

Power of new competitorseconomy of scale, brand identity, capital requirements, distribution channels.

Power of buyersvolume buyers, buyers information, unlike the product or service brand identity

Supplier powerDifferentiation of inputs, concentration of suppliers, supplier switching costs, importance of volume for the supplier, cost related to purchases in the industry.

-Factor surprise-New technologies-Penetracion mass media Hihg

Hihg

Low

References

Heizer, J., & Render, B. (2009). Operations strategy in a global environment.

In Pearson Prentice Hall, Operations Management (pp. 25-49). New Jersey: PearsonEducation, Inc.

Diagrama+de+estrategias+logísticas+de+la+compañía+de+carnes+frias

Diagram 1. Heizer, J., and Render, B. (2009).Operation strategy in a global environment. P. 40.