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Activate! Promotions + Marketing Capabilities Presentation
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By:William M. Booe. M.A.S.
Vice President of Business Development
Who we are...
Activate! is a world-class promotional marketing company with expertise in every aspect of branded merchandise – selection, sourcing, distribution, packaging, marketing and technology
Who we are...Founded in 1995 as Bluegrass Promotional Marketing, headquartered in CHARLOTTE, with market coverage in: ATLANTA - CHICAGO - DALLAS - DENVER - HOUSTON - LOUISVILLE
NASHVILLE - RALEIGH - SEATTLE - ST. LOUIS - SAN JOSE
> In 2012, we upgraded to our national brand, Activate! Promotions + Marketing
> Since 2008, Activate! has been recognized by ASI Counselor Magazine as being one of the “Top 50 Places To Work” for five consecutive years.
> In 1998, 2001 and 2003 Activate! was recognized as one of the FIFTY FASTEST GROWING companies in the Charlotte Area. The company is projected to move into the top 50 largest companies in our industry this year.
> Activate! is perennially recognized for OUTSTANDING CREATIVITY by the top promotional industry organizations, PPAI and ASI
CURRENT AFFILIATE COMPANIES:> Activate! Promotions + MarketingActivate! is a full-service promotional marketing company with market coverage throughout the U.S.
> Blue 2 Promotional MarketingBlue 2, is a nationally WBE-certified, full-service promotional marketing company with a specialty in serving financial industries.
> BrandAlliance USABrandAlliance, Canada’s largest promotional products distributor, allied with A Brand Company to form BrandAlliance USA to offer a more integrated solution for multinational customers in Canada and the United States.
What we do...Promotional Products & Ad SpecialtiesBranded Merchandise of all typesCorporate Apparel & Uniform ProgramsSocial, Mobile, and Digital Marketing ProgramsAward and Recognition ProgramsBranding & MarketingCreative & Strategic Services Custom packaging & KittingOnline Company StoresFulfillment & DistributionGlobal SourcingQuality Assurance
The Activate! Business Model...Our success revolves around a unique “Game Changing” business model which SUBSTANTIALLY CUTS OVERHEAD and passes these savings directly to our customers.
> At the core of this business model is a progressive outsourcing and cost containment strategy which builds VALUE ALLIANCES in the areas of:
- BRANDING / MARKETING- WEB STORES / TECHNOLOGY- FULFILLMENT / DISTRIBUTION- GLOBAL SOURCING / PRODUCT ACQUISITION
> These VALUE ALLIANCES make Activate! Promotions + Marketing THE value source for our customers.
The Activate! Business Model...The direction and management of your account will be derived from five important principals as follows:
> Create Something that Endures. Activate! is looking at this opportunity as a challenge to bring more efficiency and profitability to your promotional services program.
> Drive the Business. Activate! realizes the uniqueness of the opportunity to service an organization such as yours and recognizes the growth potential and mutual benefits of a successful business relationship.
> Create Value. Value is the perfect balance between Quality of Product, Level of Service, On-Target Pricing, and Imaginative Creativity.
> Service from a Global Perspective. Activate! has a partnering network that allows us to distribute and source around the world.
> Complete disclosure. We see ourselves as a partner, not a peddler.
Who we are...Safety & Compliance Video
Activate! Safety & Compliance Video… click here
Value Alliances...
“Make someone’sfront office,
your back office.”
- Jack Welch
Activate! Value Alliances
Value Alliance: Profill Holdings - Cincinnati, OHActivate! has developed an industry leading relationship with PROFILL greatly reducing the cost of inventory and distribution to our customers.
> PROFILL owns and operates three state-of-the-art warehousing and distribution centers across the US (395,000 sq ft)
> PROFILL finances inventory and invoices upon consumption
> PROFILL also staffs in-house screen printing and high-end embroidering, reducing lead time and costs
> PROFILL Can service the entire continental U.S. using 2 day shipping - UPS & FedEx
ground rates
Value Alliance: Profill Holdings – Fulfillment/Distribution > Over 30 brand names, 500 styles and 11,000 SKU’s
> Over $18 million in inventory
> Over 72,000 fulfillment transactions per year / over 300 per day
> 99.5% Accuracy rating
> 97% of all orders ship within one business day
> 85% of all orders ship the same day order received
Value Alliance: Profill Holdings - Screen Printing> Can handle orders as small as 12 items on manual presses as well as a 50,000-piece four-color process job on state-of-the-art automatic presses
> One of the largest screen printers in the country, producing over 7.5 million imprints annually
Value Alliance: Profill Holdings - Embroidery
> Designs from 1,000 to 100,000 stitches are easily created by skilled professionals
> In-house digitizing
> Produces over 500,000 pieces a year
> Every order is hand-checked
Value Alliance: Bisig Impact Group [BIG]
Activate! ‘s unique AGENCY RELATIONSHIP with [BIG] + others maximizes the effect while minimizing the cost of Best In Class BRANDING / MARKETING
> INCREASED CAPABILITIES of a full-service advertising / production company
> Additional EXPERIENCE with major brands
> VALUE ALLIANCE means our customers only “pay” for what it uses
> VALUE ALLIANCE means creative rates are extremely low
Value Alliance: Brand Alliance
> BrandAlliance is the LARGEST DISTRIBUTOR in Canada.
> Allows Activate! to have a SINGLE SOURCE NORTH AMERICAN PRESENCE.
> Allows our sales organization to tout Canadian coverage that is FREE FROM CROSS-BORDER DUTIES AND TAXES.
> It’s a seamless and sophisticated operational advantage.
Regional / National / Global Capabilities
Value Alliance: Blue 2, LLC.
> A full-service promotional marketing firm which is owned by Jane
Beth McCarty and A Brand Company
> Certified as a WOMEN’S BUSINESS ENTERPRISE(WBE)
> Special expertise in financial marketing & programs
> CHAMPIONS OF BRAND EXTENSION through Cause Marketing
> Seamless to our sales force, Blue 2 allows our account executives to
PURSUE ACCOUNTS WHICH HAVE DIVERSITY PROGRAMS`
Value Alliance: CoreXpand
Activate! + CoreXpand deliver cutting edge, web-based solutions to our customers while cutting costs
> INCREASED SPEED: our process and templates get your web enabled program up and running in a fraction of the time of traditional e-commerce development
> DIRECT CONNECTION between web stores and distribution means freight and time savings
> On-line services IMPROVE FLEXIBILITY and user interactivity while insuring brand consistency and quality control
> CoreXpand’s robust web platform + Activate! ‘s outbound e-marketing experience means TRUE RETAIL CAPABILITIES
The Power of Alliances: BIG & CoreXpandCase Study: High Tech means High Value for budget-conscious Wrigley
> Activate! delivers ultra cost-effective branded B2C e-commerce web store
> Best In Class Custom programming
> Back-end integration with ARIBA
The Power of Alliances: Profill & Activate!Case Study: Activate! built retail outlet produces employee sales for Qwest Employee Program
Activate! ‘s retail fully-integrated POS systemuses one backend database that keeps accurateProfill inventory for the physical retail store as well as the online store
Activate! was responsible for hiring, training and managing store personnelfor the two Qwest stores
Activate Stores...
Creative Merchandise
CoreXpand
Evolve
Activate! Online Store Capabilities
Creative Merchandise> Unique search engine designed specifically your client.
> Can be used as a non-inventory web store.
> Customized home page with your client’s logo.
> Automatic virtual spec sample for each item.
> Select suppliers, products, and adjustable pricing.
> One-time set up fee of $50 per client.
Activate! Online Store CapabilitiesCoreXpand Web Stores> E-commerce solution, real-time access to online inventory and order tracking.
> Automatic email confirmations and shipping notices.
> Real-time credit card authorization, complete B2C/B2B functionality.
> Gift certificate redemption, real-time freight and extensive reporting.
> Dynamic shopping cart and back-end integration with most ERP systems - Ariba, SAP, Oracle.
> Over $4 billion in e-commerce transactions over their platform in 2012.
Activate! Online Store Capabilities
E-VOLVE® Web Stores Activate!’s proprietary and innovative production system.
Combines modern merchandising strategies with pro-active, outbound marketing campaigns.
Works in conjunction with CoreXpand, delivers a world-class retail site.
Featured products, special offers, and sophistication in flash programming.
Outbound marketing strategies can be synced with client’s marketing calendars.
Our E-VOLVE® web stores separate Activate! from our competition in the promotional marketing industry.
Who we work with…
How can we help you Activate! your business?
The Activate! Service Team is be dedicated to providing our customers. IMPROVED promotional programs for REDUCED promotional costs
> a single point of contact means EFFICIENCY
> quick customer response SAVES TIME
> AROUND THE CLOCK on-line support / ordering
> dedicated staff, SPECIAL PROGRAMS available
> a UNIQUE BUSINESS MODEL with savings “built in” that is sustainable and scaleable
> unique SERVICE TECHNOLOGY SOLUTIONS – ShoreTel VoIP platform, CRM, Live Chat solutions.
•Promotional Product Industry since 1982•The Wentworth Company - President & CEO (1982 – 2004)•Goldman Promotions - VP of SE Region(2004 – 2007)•Halo Lee Wayne – VP of SE Region & Senior Account Executive (2008)
•Product Sales Experience:•Award and Recognition Products•Corporate Apparel – Uniforms/Scrubs•All Promotional & Ad Specialty Product Lines•Social & Mobile Marketing Engagement Products
•Program Experience: •Corporate Merchandising•Corporate Uniform Programs•Customer Acquisition and Retention•Direct Mail•Fulfillment Programs and Online Company Stores•Global Sourcing – Importing & Exporting•Employee Incentive, Motivation, and Wellness Programs•Employee Award and Recognition Programs
•Personal:•Lived in Charlotte since 1970•Attended Georgia Southern University, Business Administration•Married to April Booe on 12/27/87
• 3 kids – Kaitlin (19), Hallie (17), Billy (6)•Interests: Coaching/Mentoring, Music, Guitar, Travel, Golf, Gourmet Cooking, Oneology & Viticulture, Scuba Diving
William M. Booe, M.A.S. – Bio
How we will support your account…
By:William M. Booe. M.A.S.
Vice President of Business Development
Office – 704-716-3196Cell – 704-906-5037
Email – [email protected]
