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ACTIVATE AMERICA, HEALTH SEEKERS AND LISTEN FIRSTYMCA BUFFALO NIAGARAAUGUST 20, 2010
ACTIVATE AMERICA
WE MUST DELIBERATELYSTRENGTHEN RELATIONSHIPSWITH MEMBERS
Activate America- national initiative developing new ways to help members meet their goals.
2000 Obesity Trends - Adults in the United States
2001 Obesity Trends - Adults in the United States
2002 Obesity Trends - Adults in the United States
2003 Obesity Trends - Adults in the United States
2004 Obesity Trends - Adults in the United States
2005 Obesity Trends - Adults in the United States
2006 Obesity Trends - Adults in the United States
2007 Obesity Trends - Adults in the United States
UNDERSTANDING HEALTH SEEKERS
• Continuous attempts to sustain pattern of health habits, but have been unsuccessful
• Limited factual knowledge on the components of a healthy lifestyle
• Cannot describe what would make the next attempt more successful than the first
• More concerned with wellbeing and health than physical appearance
• Require feedback, coaching, and support
SUPPORTING HEALTH SEEKERS USING LISTEN FIRST
• Reflect• Summarize• Ask Permission• Offer Options• Affirm
SUPPORTING HEALTH SEEKERS USING LISTEN FIRST
Video Demonstration• Ask open ended questions• What are their goals• What has worked what has not• Follow up and provide continuous support• Engage members in groups • Facilitate relationship building
SUPPORTING HEALTH SEEKERS USING LISTEN FIRSTPRACTICE
SUMMARY
Listen First • Creates positive work environment
by improving relationships• Allows us to help members with their
efforts and have greater success• Improves member retention • Helps open the door to new program
opportunities
