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TEAM Shravya Chavva Jenny Chen Paige Graham Kyle Midgley Natalia Williams. ACTIV WATER. “…for the athlete in all of us”. CREATED FOR : GET-A-LOT, INC. Agenda. Industry overview. Agenda. Industry overview. ACTIV WATER. Agenda. Industry overview. ACTIV WATER. Promotion. Agenda. - PowerPoint PPT Presentation
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“…for the athlete in all of us”
TEAM
Shravya ChavvaJenny ChenPaige GrahamKyle MidgleyNatalia Williams
CREATED FOR: GET-A-LOT, INC.
Industry overview
Industry overview
ACTIV WATER
Industry overview
ACTIV WATER
Promotion
Industry overview
ACTIV WATER
Promotion
Purchasing
The Industry…
IndustryIndustry ACTIV WATERACTIV WATER PromotionPromotion PurchasingPurchasing
54% of all Americans drink bottled water
36% drink bottled water more than once a week
Since XXXX, overall consumption of bottled water has increased by 6.2% and bottled water sales have increased 6.7%
From 2001 – 2011, per capita bottled water consumption in the US has increased by 60%
IndustryIndustry ACTIV WATERACTIV WATER PromotionPromotion PurchasingPurchasing
IndustryIndustry ACTIV WATERACTIV WATER PromotionPromotion PurchasingPurchasing
“water bottlers are selling a market perception that water is ‘pure and good for you’...”
IndustryIndustry ACTIV WATERACTIV WATER PromotionPromotion PurchasingPurchasing
IndustryIndustry ACTIV WATERACTIV WATER PromotionPromotion PurchasingPurchasing
All bottled water containers are
100% recyclable
IndustryIndustry ACTIV WATERACTIV WATER PromotionPromotion PurchasingPurchasing
All bottled water containers are
100% recyclable
Some companies are already producing 100% recycled PET
bottled water containers
IndustryIndustry ACTIV WATERACTIV WATER PromotionPromotion PurchasingPurchasing
All bottled water containers are
100% recyclable
Some companies are already producing 100% recycled PET
bottled water containers
2000-2011: average weight of a half-liter
PET plastic bottle declined 47.7% (to
9.89 grams)
IndustryIndustry ACTIV WATERACTIV WATER PromotionPromotion PurchasingPurchasing
All bottled water containers are
100% recyclable
Some companies are already producing 100% recycled PET
bottled water containers
2000-2011: average weight of a half-liter
PET plastic bottle declined 47.7% (to
9.89 grams)
Beverages associated with
beneficial properties have been the most
resilient beverage products in 2010
and 2011
IndustryIndustry ACTIV WATERACTIV WATER PromotionPromotion PurchasingPurchasing
All bottled water containers are
100% recyclable
Some companies are already producing 100% recycled PET
bottled water containers
2000-2011: average weight of a half-liter
PET plastic bottle declined 47.7% (to
9.89 grams)
Beverages associated with
beneficial properties have been the most
resilient beverage products in 2010
and 2011
Domestic non-sparkling water
accounted for almost all per capita
consumption in 2011
IndustryIndustry ACTIV WATERACTIV WATER PromotionPromotion PurchasingPurchasing
IndustryIndustry ACTIV WATERACTIV WATER PromotionPromotion PurchasingPurchasing
IndustryIndustry ACTIV WATERACTIV WATER PromotionPromotion PurchasingPurchasing
Our Product…
IndustryIndustry ACTIV WATERACTIV WATER PromotionPromotion PurchasingPurchasing
IndustryIndustry ACTIV WATERACTIV WATER PromotionPromotion PurchasingPurchasing
IndustryIndustry ACTIV WATERACTIV WATER PromotionPromotion PurchasingPurchasing
Purified spring water with added electrolytes
IndustryIndustry ACTIV WATERACTIV WATER PromotionPromotion PurchasingPurchasing
Purified spring water with added electrolytes
100% recyclable, uses some recycled
material –ecologically friendly
IndustryIndustry ACTIV WATERACTIV WATER PromotionPromotion PurchasingPurchasing
Purified spring water with added electrolytes
100% recyclable, uses some recycled
material –ecologically friendly
Simple, sleek design
IndustryIndustry ACTIV WATERACTIV WATER PromotionPromotion PurchasingPurchasing
Purified spring water with added electrolytes
100% recyclable, uses some recycled
material –ecologically friendly
Flip-open cap drinking
convenience
Simple, sleek design
IndustryIndustry ACTIV WATERACTIV WATER PromotionPromotion PurchasingPurchasing
Grip with thumb groove for easy drinking during athletic activity
Purified spring water with added electrolytes
100% recyclable, uses some recycled
material –ecologically friendly
Flip-open cap drinking
convenience
Simple, sleek design
IndustryIndustry ACTIV WATERACTIV WATER PromotionPromotion PurchasingPurchasing
Grip with thumb groove for easy drinking during athletic activity
Purified spring water with added electrolytes
100% recyclable, uses some recycled
material –ecologically friendly
Thicker plastic – ergonomic design
Flip-open cap drinking
convenience
Simple, sleek design
IndustryIndustry ACTIV WATERACTIV WATER PromotionPromotion PurchasingPurchasing
Grip with thumb groove for easy drinking during athletic activity
Purified spring water with added electrolytes
100% recyclable, uses some recycled
material –ecologically friendly
Thicker plastic – ergonomic design
Flip-open cap drinking
convenience
Simple, sleek design
Main size:1-liter bottle
Main size:1-liter bottle
IndustryIndustry ACTIV WATERACTIV WATER PromotionPromotion PurchasingPurchasing
1-liter bottle•Flip-cap to increase convenience of drinking during athletic activity
•More water to sustain body during arduous athletic activity
•Thicker plastic to reduce “crushing” sensation during drinking
16.9-fl oz bottle•Smaller bottle for those just looking for a quick drink
•Convenient size for on-the-go
•Cheaper price than larger size while providing same premium product
1-liter bottle•Flip-cap to increase convenience of drinking during athletic activity
•More water to sustain body during arduous athletic activity
•Thicker plastic to reduce “crushing” sensation during drinking
16.9-fl oz bottle•Smaller bottle for those just looking for a quick drink
•Convenient size for on-the-go
•Cheaper price than larger size while providing same premium product
IndustryIndustry ACTIV WATERACTIV WATER PromotionPromotion PurchasingPurchasing
Lower quality Higher quality
Higher price
Lower price
DASANI
Aquafina
Arrowhead
VOSS
FIJI
smartwaterevian
Nestle Pure Life
IndustryIndustry ACTIV WATERACTIV WATER PromotionPromotion PurchasingPurchasing
DEMOGRAPHICS
•Both males and females
•Aged 18-28
•Variety of careers, or in school, but find time to exercise
•Not married
IndustryIndustry ACTIV WATERACTIV WATER PromotionPromotion PurchasingPurchasing
PSYCHOGRAPHICS
•Active
•Trendy
•Brand-oriented
•Goal-oriented
•Healthy
IndustryIndustry ACTIV WATERACTIV WATER PromotionPromotion PurchasingPurchasing
“The more visually-appealing the bottle is, more likely I am to buy it”
IndustryIndustry ACTIV WATERACTIV WATER PromotionPromotion PurchasingPurchasing
IndustryIndustry ACTIV WATERACTIV WATER PromotionPromotion PurchasingPurchasing
“…for the athlete in all of us”
IndustryIndustry ACTIV WATERACTIV WATER PromotionPromotion PurchasingPurchasing
ACTIV WATER is a premium bottled spring water with added electrolytes. It is a premium restoration for the active lifestyle designed to replenish, rebuild, and rehydrate.
“…for the athlete in all of us”
Promotion…
IndustryIndustry ACTIV WATERACTIV WATER PromotionPromotion PurchasingPurchasing
IndustryIndustry ACTIV WATERACTIV WATER PromotionPromotion PurchasingPurchasing
IndustryIndustry ACTIV WATERACTIV WATER PromotionPromotion PurchasingPurchasing
1. Follow @activwater2. Take a picture with your ACTIV
WATER bottle and tag @activwater and use the hash tag #activlife for a chance to win an extreme sporting trip for two each month!
IndustryIndustry ACTIV WATERACTIV WATER PromotionPromotion PurchasingPurchasing
1. Follow @activwater2. Take a picture with your ACTIV
WATER bottle and tag @activwater and use the hash tag #activlife for a chance to win an extreme sporting trip for two each month!
IndustryIndustry ACTIV WATERACTIV WATER PromotionPromotion PurchasingPurchasing
1. Like the ACTIV WATER Facebook page
2. Participate in contests, see what ACTIV WATER is up to, and find out about upcoming ACTIV WATER-sponsored events to score free swag
IndustryIndustry ACTIV WATERACTIV WATER PromotionPromotion PurchasingPurchasing
1. Like the ACTIV WATER Facebook page
2. Participate in contests, see what ACTIV WATER is up to, and find out about upcoming ACTIV WATER-sponsored events to score free swag
IndustryIndustry ACTIV WATERACTIV WATER PromotionPromotion PurchasingPurchasing
1. Follow @activwater2. Find out about upcoming ACTIV
WATER-sponsored events, contests, and communicate with the ACTIV WATER team using the hash tag #activlife
3. Re-tweet athletes and relevant profiles
IndustryIndustry ACTIV WATERACTIV WATER PromotionPromotion PurchasingPurchasing
1. Follow @activwater2. Find out about upcoming ACTIV
WATER-sponsored events, contests, and communicate with the ACTIV WATER team using the hash tag #activlife
3. Re-tweet athletes and relevant profiles
IndustryIndustry ACTIV WATERACTIV WATER PromotionPromotion PurchasingPurchasing
1. Follow the ACTIV WATER channel
2. Weekly playlists will be created catering to different genres but meant to be listened to during workouts
Spotify/SoundCloud
IndustryIndustry ACTIV WATERACTIV WATER PromotionPromotion PurchasingPurchasing
1. Subscribe to the ACTIV WATER YouTube channel
2. We will partner with popular athletic channels and post videos to our page
3. Monthly videos will also be created with partnered athletes (GoPro)Spotify/SoundCloud
YouTube
IndustryIndustry ACTIV WATERACTIV WATER PromotionPromotion PurchasingPurchasing
Smartphone App
1. Scan the QR code on your bottle of ACTIV WATER, which will be entered into the app to see if you win a prize
2. See nearby ACTIV WATER distributors
3. See list of active events in your area (yoga classes, marathons, gyms, etc.)
Spotify/SoundCloud
YouTube
IndustryIndustry ACTIV WATERACTIV WATER PromotionPromotion PurchasingPurchasing
Smartphone App
1. Scan the QR code on your bottle of ACTIV WATER, which will be entered into the app to see if you win a prize
2. See nearby ACTIV WATER distributors
3. See list of active events in your area (yoga classes, marathons, gyms, etc.)
Spotify/SoundCloud
YouTube
IndustryIndustry ACTIV WATERACTIV WATER PromotionPromotion PurchasingPurchasing
Smartphone App
Spotify/SoundCloud
YouTube
For all social media outlets, customers can enter to win monthly prizes of active, outdoor gear (camping, running, climbing, surfing, etc.)
IndustryIndustry ACTIV WATERACTIV WATER PromotionPromotion PurchasingPurchasing
IndustryIndustry ACTIV WATERACTIV WATER PromotionPromotion PurchasingPurchasing
Local athletic eventsGreen roomsEvent activation crew
ACTIV WATER will partner with local athletic events to sponsor or give out free product (water, branded gear, etc.)
5k races
half marathons
surf competitions
volleyball competitions
cycling competitions
endurance races (Tough Mudder, Color Run, Zombie Run, etc.)
IndustryIndustry ACTIV WATERACTIV WATER PromotionPromotion PurchasingPurchasing
Local athletic eventsGreen roomsEvent activation crew
We will work with local promoters to have our bottles placed in Green Rooms of venues for artists and VIP’s
IndustryIndustry ACTIV WATERACTIV WATER PromotionPromotion PurchasingPurchasing
Local athletic eventsGreen roomsEvent activation crew
ActivLife Crew
•Sent out to events to activate our brand•Outfitted with branded clothing (shirts, hats, etc.)•Manning a mobile booth (branded vehicle) and branded tents•Crew members distribute bottles and promotional materials/merchandise
**Our partnership strategy will always be to distribute free product instead of funding events
ACTIV WATER and Get-A-Lot…
IndustryIndustry ACTIV WATERACTIV WATER PromotionPromotion PurchasingPurchasing
IndustryIndustry ACTIV WATERACTIV WATER PromotionPromotion PurchasingPurchasing
1-liter bottle
•12-pack
•$XXXX retail price
16.9-fl oz bottle
•24-pack
•$XXXX retail price
IndustryIndustry ACTIV WATERACTIV WATER PromotionPromotion PurchasingPurchasing
Window sticker
A window sticker can be placed in the glass door of the refrigerator in front of the section our water will be. Stickers will include a monthly code to enter a contest.
Point of purchase display
A custom display rack can be built and placed in locations near the checkout counter.
Cooler
Custom coolers or refrigerators with the ACTIV WATER logo on them will be distributed to throughout the stores.
Posters
Custom poster stands will face gas pumps. Alternatively, posters can be placed in the advertisement area above gas pumps.
IndustryIndustry ACTIV WATERACTIV WATER PromotionPromotion PurchasingPurchasing
•Cost per 12-pack of 1-liter bottles: $xx•Margins:•Cost per 24-pack of 16.9-fl oz bottles: $xx•Margins:
•Cost per 12-pack of 1-liter bottles: $xx•Margins:•Cost per 24-pack of 16.9-fl oz bottles: $xx•Margins:
•12-packs of 1-liter bottles:•24-packs of 16.9-fl oz bottles:•12-packs of 1-liter bottles:•24-packs of 16.9-fl oz bottles:
•Distribution and stocking provided by ACTIV WATER•Distribution and stocking provided by ACTIV WATER
•Guaranteed buyback•Guaranteed buyback
IndustryIndustry ACTIV WATERACTIV WATER PromotionPromotion PurchasingPurchasing
•Cost per 12-pack of 1-liter bottles: $xx•Margins:•Cost per 24-pack of 16.9-fl oz bottles: $xx•Margins:
•Cost per 12-pack of 1-liter bottles: $xx•Margins:•Cost per 24-pack of 16.9-fl oz bottles: $xx•Margins:
•12-packs of 1-liter bottles:•24-packs of 16.9-fl oz bottles:•12-packs of 1-liter bottles:•24-packs of 16.9-fl oz bottles:
•Distribution and stocking provided by ACTIV WATER•Distribution and stocking provided by ACTIV WATER
•Guaranteed buyback•Guaranteed buyback
IndustryIndustry ACTIV WATERACTIV WATER PromotionPromotion PurchasingPurchasing
•Cost per 12-pack of 1-liter bottles: $xx•Margins:•Cost per 24-pack of 16.9-fl oz bottles: $xx•Margins:
•Cost per 12-pack of 1-liter bottles: $xx•Margins:•Cost per 24-pack of 16.9-fl oz bottles: $xx•Margins:
•12-packs of 1-liter bottles:•24-packs of 16.9-fl oz bottles:•12-packs of 1-liter bottles:•24-packs of 16.9-fl oz bottles:
•Distribution and stocking provided by ACTIV WATER•Distribution and stocking provided by ACTIV WATER
•Guaranteed buyback•Guaranteed buyback
IndustryIndustry ACTIV WATERACTIV WATER PromotionPromotion PurchasingPurchasing
THE WALKTHE WALK
•__ 12-packs sold per week
•__ 24-packs sold per week
•$xx weekly sales
•$xx weekly profits
•__ 12-packs sold per week
•__ 24-packs sold per week
•$xx weekly sales
•$xx weekly profits
THE JOGTHE JOG
•__ 12-packs sold per week
•__ 24-packs sold per week
•$xx weekly sales
•$xx weekly profits
•__ 12-packs sold per week
•__ 24-packs sold per week
•$xx weekly sales
•$xx weekly profits
THE MARATHON
THE MARATHON
•__ 12-packs sold per week
•__ 24-packs sold per week
•$xx weekly sales
•$xx weekly profits
•__ 12-packs sold per week
•__ 24-packs sold per week
•$xx weekly sales
•$xx weekly profits
“…for the athlete in all of us”
TEAM
Shravya ChavvaJenny ChenPaige GrahamKyle MidgleyNatalia Williams
CREATED FOR: GET-A-LOT, INC.