1. Analytics Phase 2
Request for Feedback

2. What is Spredfast Analytics?
Spredfast Analytics is a layer of meaningful data analysis on top of the raw metrics we currently provide.
The goal is to move beyond providing great data to providing great answers.
There will be significantly more utility in the overall metrics section, including dashboards, canned reports and raw data tables
We will maintain our high level groups of Activity, Engagement and Reach

3. Dashboards

4. Activity Dashboard Level 1
Date Range Filter
Life of the initiative, Last Year, Last 6 months, Last 3 months, Last month, Last week, Last day, Custom
Other Filters
Initiative(s), Voice(s), Content Category(ies), Social Channel(s), Content Type(s), User(s)
Your content is engaging but down from average. Look at past, high engagement messages to find patterns to repeat
75%
Activity receiving Engagement
85%
Activity contains links to my sites
Activity Level
% from Average
% from Benchmark
% from Average
% from Benchmark
25 Actions
% from Average
% of Goal
YTD
Current
Activity by Channel
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i
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i
Reactive Activity
Proactive Activity
YT 25%
YT 35%
TW 25%
45%
TW 40%
FB 50%
55%
FB 25%

5. Activity Dashboard Level 2
Date Range Filter
Life of the initiative, Last Year, Last 6 months, Last 3 months, Last month, Last week, Last day, Custom
Other Filters
Initiative(s), Voice(s), Content Category(ies), Social Channel(s), Content Type(s), User(s)
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i
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10% of Activity was assigned but not completed

6. Engagement Dashboard Level 1
Date Range Filter
Life of the initiative, Last Year, Last 6 months, Last 3 months, Last month, Last week, Last day, Custom
Other Filters
Initiative(s), Voice(s), Content Category(ies), Social Channel(s), Content Type(s), User(s)
Overall value has dropped, due to a drop is soft value items. Concentrate on creating activity that drives comments and retweets as well as clicks.
Engagement: Activity
% from Average
5:1
% from Goal
Engagement Level
% from Benchmark
200 Interactions
% from Average
% of Goal
YTD
Current
Clicks by Channel
Value of Engagement
i
i
i
i
Soft Value
$100
YT 25%
+
+
YT 35%
TW 25%
Hard Value
$400
TW 40%
=
=
FB 50%
Total Value
$500
FB 25%

7. Engagement Dashboard Level 2
Clicks: Other Engagement
Clicks: Activity w/ Links
Conversions: Activity w/ Links
% from Average
% from Average
% from Average
7:1
5:1
2:1
% from Goal
% from Goal
% from Goal
% from Benchmark
% from Benchmark
% from Benchmark
Conversions: Clicks
Positive: Negative
% from Average
% from Average
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i
i
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1:3
9:1
% from Goal
% from Goal
% from Benchmark
% from Benchmark

8. Engagement Dashboard Level 2
Content Shared
Type
Volume
Audience
Trend
Retweets
10
15,000
Mentions
15
25,000
Likes
20
Top 10 Content by Engagement
Top 10 Content by Value
Top 10 Content by Sharing
Name Count
Name Count
Name Count
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i
i
i
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i
Name Count
Name Count
Name Count
Name Count
Name Count
Name Count
Name Count
Name Count
Name Count
Name Count
Name Count
Name Count
Name Count
Name Count
Name Count
Name Count
Name Count
Name Count

9. Engagement Dashboard Level 2
Top 10 Content by Clicks
Click Locations
Top 10 Click Referrers
Name Count
Name Count
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i
i
i
i
i
Name Count
Name Count
Name Count
Name Count
Name Count
Name Count
Name Count
Name Count
Name Count
Name Count
Name Count
Name Count

10. Engagement Dashboard Level 2
Top 10 People by Sharing
Initiative Keywords
Top 10 People by Engagement
Name Count
Name Count
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i
Name Count
Name Count
Name Count
Name Count
Name Count
Name Count
Name Count
Name Count
Name Count
Name Count
Name Count
Name Count

11. Reach Dashboard Level 1
Date Range Filter
Life of the initiative, Last Year, Last 6 months, Last 3 months, Last month, Last week, Last day, Custom
Other Filters
Initiative(s), Voice(s), Content Category(ies), Social Channel(s), Content Type(s), User(s)
You have gained some influential people in your 1st circle. Try and develop more personal relationships with them.
Reach Breakdown
1st & 2nd Circle Reach
1st Circle

• #
• 12. # new
• 13. % change

Via Sharing
New To 1st Circle
25%
Reach Level
2nd Circle

• #
• 14. # new
• 15. % change

125,000 People
% from Average
% of Goal
75%
1st Circle Influencers
1st Circle Reach Ratios
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i
i
i
1st Circle Reach: Activity
12
Average Score:
5:1
% of Goal
% w/ score >50
1st Circle Reach: Engagement
7:1
% of Goal
% w/ score