ACTION PACKED

NEW ZEALAND PORK INDUSTRY UPDATE

March 2012

PRODUCT PROMOTION 2012

Key issues

Who’s passionate

(Ogilvy)Action for 100% NZ pork

Goal – one more kg.

Passion ‘killers’

How – decision-making time

Campaign

http://extraordinarykitchen.co.nz/

STOP BUTCHERING YOUR PORK MARGINS

Great branding … great products?

The whole pig and nothing but the pigAim = Profitability + Innovation, + Consistency + Presentation

Dates

The Team

SELECT CHEFS SELECT PORK

NZPork + NZ Chefs Association

Enhance 100% NZ pork

Select chefs

Seasonal

TEK

Showcasing diversity

+ uniquenessSharing a passion for all things culinary (NZCA)

100% NZ BACON + NZ HAM COMPETITION

Celebrating 100% NZ

Bringing home the bacon

Hamming it up

Friday the 13th

BulletPR aiming high

Invitation RSVP required

YOU CAN LOOK EXTRAORDINARY