excitingly different

Action Learning Executive MBA®

www.bsnmba.org

When you think of Holland you would

normally think of tulips, windmills and clogs

But as a manager you will associate Holland with entrepreneurship, trade

and effective management.

It is the home of companies like Philips, ABN Amro, Heineken, Shell, Amstel, ING, Unilever, AkzoNobel and KLM. It’s not too much of an exaggeration to say that the Dutch invented business on a global scale.

As management development director of one of the larger Dutch companies, I noticed that local and global business schools focused too much on theory and not enough on ap-plication. In 1988 I decided to put my thoughts into action and established Business School Netherlands, and intro-duced an excitingly different approach to management edu-cation called Action Learning.

Since 2004, BSN has been an official Dutch University of Applied Sciences and is now one of the leading business schools in the Netherlands with over 4,000 students and alumni.

“I believe that after reading the brochure, you too will be excited about this new approach.”

Professor Dick GerdzenFounder of Business School Netherlands

Foreword

MISSION STATEMENT

Our ambition is to be an enabler in thedevelopment and success of managers and

organisations worldwide, through unique Action Learning programmes providing answers to current

Management issues.

2

BSN has been actively involved in the develop-ment and education of business professionals since 1988. Our effort herein is not limited to the Dutch border, but continues to expand in-ternationally. over the past 28 years we have witnessed the joining of BSN partners in China, Nigeria, South-Africa, Switzerland, Greece, Czech Republic, Ghana, Rwanda, Cameroon, Sudan, Su-riname, Algeria and Tanzania.

Our international presence has enabled us to launch the development of a greater international

Action Learning community of business pro-fessionals, who all possess a goal-oriented, efficient and problem-solving attitude to-wards business.

To this day it has been our audacity and firm belief in our method – the Action Learning approach that distinguishes us from oth-er business schools. We are convinced that the dynamic, and rapidly changing world in which we live, requires an MBA that focuses on solving real and complex organization-al problems. For us it is crystal clear that the Action Learning MBA is the best option available.

With an annual intake of approximately 600 MBA students, we are one of the largest business schools in the Netherlands. In addi-tion, we have been ranked as number 1 “pro-vider of MBA programme content” by the Dutch management journal “Intermediary” for three years in a row.

Thus it is not surprising that we are re-garded as experts in the field of MBA pro-grammes. Needless to say we are very proud of our market leader status.

Having graduated over 4000 MBA managers from various continents over the past decades, we have demonstrated that Action Learning is a highly effective method for the training and development of business leaders and managers within organisations all over the world.

Business School Netherlands,A Dutch University of Applied Sciences

Our vision

3

The traditional approach is to teach students an overwhelming amount of theory and then ask them to apply the theory to one or more specific problems or cases. You could be building your career in retail but be asked to learn all about the intricacies of producing bio-chemical products. Would that be relevant for you? Probably not. Would it be exciting? In general, not very.

At Business School Netherlands we recognize the fact that the body of knowledge is grow-ing exponentially. Even the most enthusias-tic student is not going to fathom it all in a lifetime, let alone during a two year course. That is why we look at the academic part of the MBA from a different point of view. We start with the problem, your problem, a rel-evant issue that your organization needs to solve. Once identified, you will learn to criti-cally evaluate the available knowledge in the respective field, weigh the alternatives and propose an appropriate solution.

But it doesn’t stop there. The Action Learning concept recognises that once we have implemented the solution and seen the result, the real Action Learning takes place- We don’t take credit for that though - Confucius worked it out ages ago with his renowned statement “I hear and I forget” “I see and remember. I do and understand.”

While we ensure that your theoretical knowl-edge is fully tested during your studies, our focus is not on finding out how well you can remember hundreds of pages of theory and formulas, but rather on how well you apply the knowledge you have gained, take action and learn from your actions.

As you complete each module you will ac-cumulate marks based on the literature you have studied, on how well you have re-searched the available knowledge, evaluated the possible solutions and finally implement-ed your proposal – after all is that not what management is all about?

“But what if my next job takes me into chem-ical engineering or some other area that was not covered, “you may ask. “Would I have missed out on valuable knowledge?” proba-bly not. Because the reality is that the shelf life of knowledge in our rapidly changing world is not very long. If you did an MBA in E-com-merce two or three years ago; you would probably have to revisit the theories today as most of what was considered the truth then is now considered obsolete. Moreover, once you have mastered the art of researching the body of knowledge and selecting the theories relevant to your current problem, you can apply this skill to any challenge you may face in the future, even this challenge is of a com-pletely different nature than the problems you are tackling now. That is why we at BSN believe that the most important part of doing an MBA is learning to learn. If you develop the skills to analyze a problem, can identify the core issues, and know where to look for possible solutions and ideas, you are better equipped to cope with tomorrow’s challeng-es than anyone who can recite yesterday’s theories.

Different because. . . It is real time, real life, project based

Focus on Action“I hear and I forget. I see and I

remember. I do and I understand”- Confucius

“Every manager, entrepreneur

and skilled specialist needs

the Action Learning

Programme. It was a wonderful

experience”

IjeomaA r i n z e

“…doing, or action, calls for commit-ment or true belief, while talking, or argument, calls only for intelligence

or wit”

Prof. Reg Revans, the founding

Father of Action Learning

We realize that this is not the mainstream way of thinking and frankly we are proud of that – what we offer is an MBA which is un-conventional and proactive, just like most of the managers who study with us.

BSN has been delivering Action Learning MBA’s for 28 years now. We are one of the largest Dutch Business Schools, an official Dutch University of Applied sciences and our programmes are accredited by ACBSP, WIAL, NVAO, EDUQUA, NRTO and CEDEO. BSN is not alone in its recognition of the val-ue of Action Learning! Progressive organisa-tions such as Shell, Exxon, General Electric, Unilever, Rabobank, Aloca Agro, Motorola, Arthur Andersen, General Motors and Lyon-dell Chemical Co. also believe in the Action Learning approach and have achieved amaz-ing results in the field of problem-solving, Identifying competitive advantages, reducing operating costs and becoming learning or-ganisations.

Seriously unconventional

“Quite enriching my whole ap-proach to solving problems has

changed and my output has increased significantly“

Ola I j i m a k i n

“Challenging and Rewarding - A new vista for

approaching life”

AbisolaA p a r a

5

LEADERSHIP

ORGANISATIONAL GROWTH

INFORMATION MANAGEMENT

MARKETING MANAGEMENT

OPERATIONSMANAGEMENT

HUMANRESOURCESMANAGEMENT

STRATEGICMANAGEMENT

EXECUTIVEPROGRAMME

FINANCIALMANAGEMENT

CUSTOMERRELATIONSHIPMANAGEMENT

ACCOUNTINGMANAGEMENT

GENERALMANAGEMENT

* BSN CERTIFICATION COURSES

E X E C U T I V E E D U C A T I O N S H O R T C O U R S E SCOURSE TITLE NO OF DAYS PRICE OBJECTIVES FEB MAR APR MAY JUN JUL AUG SEPT OCT NOV DEC VENUE AUDIENCE

1 Smart Action Selling 2 100,000 Understanding the five buying decisions customers make and using this knowledge to control the sales call and gain new business 27-28 Lagos Sales Field Force, Middle, Senior and Executive Management in all departments

2 Smart Action Selling Professional Certification 2 100,000 Understand the principles of Smart action selling and be able to facilitate smart action selling workshop 12-13 Lagos Middle, Senior and Executive Management in Sales and Marketing

3 Smart Brand Marketing 2 100,000 Ability to understand the important role of branding in relation to present day business 16-17 10-11 Lagos Field Force, Middle, Senior and Executive Management in all departments but particularly Marketing.

4 Principles of Marketing * 3 250,000 Simplifies the basics of marketing 6-8 8-9 Lagos All Marketing Staffs

5 Marketing Management * 3 250,000 Focuses on application, tracking and review of a company's marketing resources and activities 6-8 2-3 Lagos Line, Middle and Senior Marketing Managers

6 Leading The Effective Sales Force 2 150,000 Focuses on measuring & evaluating sales performance, motivating sales force, segementation & positioning, building selling teams to deal effectively with buying teams etc

5-6 6-7 Lagos Saless/Marketing Directors; Marketing Managers, National and Regional Salres Managers, Business Development Managers, Products Managers

7 Effective Brand Management 2 150,000 Examines both the emotional and self-expressive benefits of the brand as a person, the brand as an organisation and the brand as symbol perspectives

11-12 12-13 Lagos Business Development Managers, Brand Managers, Account Managers, Senior Executives in Banking, Insurance & Service Industries

8 Key Account Management Programme 2 150,000 Enables participants to understand on how to focus on accounts that are of strategic importance to their organisations 13-14 6-7 Lagos Key Account Managers and Directors; Marketing Managers, National and Regional Sales Managers, Product Managers

9 Marketing For Non-Marketing Managers 3 250,000 It's essential that all effective managers understand the fundamental concepts of the marketing function 15-16 9-10 Lagos Managers who are responsible for non-marketing functional areas and Managers newly assigned to marketing functions without a previous knowledge or exposure to marketing

10 Negotiation Skills 2 150,000 Contrasts conventional negotiation techniques with the interest-based approach to negotiation 5-6 22-23 Lagos All Marketing / Sales Staffs

11 Leadership at the Peak Professional Certification 2 150,000 Addresses best practices in leadership as well as the impact of different leadership styles on team performance 19-20 9-10 Lagos Chief Executives, Managing Directors, Principal Managers, Senior Managers

12 Smart Leadership Development Programme 2 150,000 It combines common sense approach to management & leadership with smart leadership tools using proven leaders as coach examples

19-20 9-10 Lagos Chief Executives, Managing Directors, Principal Managers, Senior Managers

13 Heart of Leadership Excellence 3 250,000 Ability to transform leadership skills for maximum performance and to understand how to build a bench strength of leaders to sustain high performance and execute business strategies

25-27 15-17 Lagos Line, Middle, Senior Managers, Chief Executives, Senior Management Staffs

14 Situational Leadership 2 150,000 In-depth understanding of the leadership styles and its impact on team building and productivity 21-22 Lagos Chief Executives, Managing Directors, Principal Managers, Senior Managers

15 Leading High Performance Team(Teamwork) 2 150,000 Understand the principles of effective teamwork; diagnose and facilitate team development 8-9 7-8 Lagos Supervisors, Line & Middle Managers

16 Leading Empowered Team 2 150,000 Positions leaders, managers and supervisor who want to acquire the skills critical to nurturing a service 2-3 Lagos Supervisors, Line & Middle Managers

17 Excellence in Change Leadership 2 150,000 Compare and contrast change leadership and change management and the importance of change 19-20 Lagos Chief Executives, Managing Directors, Principal Managers, Senior Managers

18 Project/Operations Management * 2 100,000 The workshop is to help master several planning and control tools needed to save time and ensure project is on track both finan-cially and time wise.

22-24 3-5 12-14 Lagos Executives and Senior Managers in Manufacturing Firms, Partners and Senior Associates in Archetectural and Engineering Firms, Managers and Exceutive who are responsible for evaluating and monitoring projects in the service sector ( Banks, Insurance, e.t.c)

19 Six-Sigma 2 100,000 To strenghten operational processes. 16-17 10-11 Lagos Quality Managers from Manufacturing and Service Industries

20 Supply Chain Management 3 250,000 Understand the management process of the inflow of supplies into, through and out of company to achieve a level of service that the right materials are available at the right place, right time, of the right quality and at the right cost.

23-25 20-22 Lagos Outsourcing Managers, Contract Managers, Project Engineers and Managers, Procurement Managers

21 Total Quality/ Logistics Management 3 250,000 Producing high quality of goods and services is critical to the growth of the company 6-7 12-13 22-23 Lagos Quality Managers from Manufacturing and Service Industries

22 Essentials of Six Sigma 2 100,000 To enable business management strategy that seeks to identify and remove the causes of defects and errors mostly in many manu-facturing business concerns today

17-18 Lagos Outsourcing Managers, Contract Managers, Project Engineers and Managers, Procurement Managers

23 Human Resources Management * 2 100,000 Impacts skills to build foundational HR concepts, understand the HR planning process and promote best practices in talent man-agement.

15-16 Lagos Human Resource Professionals who need to further develop the skills they require to create the context for superior performance in their organisations and Managers who seek a career in Human Resources or who need specialist knowledge of Human Resources Management

24 Introduction to HR * 2 100,000 Understand the conceptual framework of the key principles of human resources management in order to enhance managerial effectiveness

22-23 4-5 Lagos Line Managers who are responsible for the performance of others, Human Resource Managers, Personel Development and Training Managers, Recruitment Specialists, Talent Selection Managers

25 Human Capital Development (Introductory Course) 4 200,000 Understanding of key human resource instruments in the management of people in order to improve results –for example; recruit-ment and selection methodologies, performance management methodologies, human resources planning techniques and grievance and disciplinary frameworks

6-8 Lagos The programme will be of immense value to anyone wishing to increase their understanding of the subject and improve the status of their organisations including line managers in all depart-ments, supervisors of persons, interested persons and new employees to HR Dept

26 Complete Personal Renewal 2 150,000 Addresses attitude to work and personal etiquette which can be applied both to the workplace and life issues 6-7 Lagos Employees at Middle & Senior Levels

27 Competencies in Performance Management 2 150,000 Understanding the principles of performance management and how competencies are used to drive performance culture 4-6 6-8 Lagos Line Managers who are responsible for the performance of others, Human Resource Managers, Personel Development and Training Managers, Recruitment Specialists, Talent Selection Managers

28 Excellence in Retirement 3 250,000 To equip and prepare executives eligible for retirement with business know-how and what to expect. 1-3 Lagos senior and Executive Management in all departments, Chief Executives, Senior Management approaching retirement age

29 HR for Non-HR Managers 2 150,000 Concepts, understanding the hr planning process and promote best practices in talent management 2-4 1-3 Lagos Managers who are responsible for non-HR functional areas and Managers newly assigned to HR functions without a previous knowledge or exposure to Human Resource Management

30 Business Development Programme 2 150,000 Aims to create the contextual framework for managers in a practical and real time environment. It is constructed to address key aspects of essential management and leadership disciplines in such a way that participants, on completion of the program, have the insight and ability to critically analyze their own businesses.

18-20 17-19 9-11 Lagos Its of immense value to anyone wishing to increase their understanding of Business Development, Line, Middle and Senior Managers in all departments

31 SMART Strategies for Business Growth 3 250,000 To understand the opportunities for business growth in alliances, expertise, marketing and efficiency 2-4 11-13 Lagos Company Owners/ Managers involved in formulating and implementing growth decisions of their companies

32 NGO Management 3 Managing and leeading a non-profit organisation is becoming increasingly complex and sophisticated. 9-11 People in Managerial and Leadership roles, Senior Managers, Supervisors, Function and Project Heads.

33 Entrepreneurship 3 250,000 To strenghten entrepreneurial management skills through capacity building and training resources that foster adoption of good workplace practices in micro, small and large enerprises

16-18 22-24 Lagos Company Owners/ Managers involved in formulating and implementing growth decisions of their companies

34 Foundation Manager Programme 2 150,000 Position young graduates for leadership and mba programme 11-12 25-26 Lagos Fresh graduates from the Universities, Polythecnics , College of Education

35 Driving Organisational Effectiveness * 3 250,000 Enables organisations reach their goals. Also, ensures that output, action and services align with other organisations' goals and objectives

24-26 13-15 Lagos Team Leads, Supervisors, Managers Business Development Managers, Leaders at all levels

36 Information Management 2 150,000 understanding of the key principles of Information Management, thus enhancing managerial and organisational effectiveness. Using this framework, participants will be able to critically assess the information function in his/her organisation

3-5 9-11 Lagos IT Personel, Line, Middle and Senior Managers in IT Unit

37 Strategic Thinking 2 150,000 Focuses on strategy planning and execution for management 2-4 Lagos Chief Executives, Managing Directors, Principal Managers, Senior Managers

38 Mastering Strategy 3 250,000 Enables participants to understand strategy and strategic analysis, equipping participants with the skills and tools to manage their organisations for excellent performance

2-4 Lagos senior Managers, Chief Executives, Managing Directors

39 Turning Strategy into Action 3 250,000 Focuses on strategy planning and execution using balanced scorecard. Ability to execute strategy and right leadership 2-4 Lagos Line, Middle and Senior Managers, Chief Executives

40 Strategic Management 2 150,000 Enables participants to understand and acquire skills and also ability to execute strategies and monitor performance 13-15 11-12 Lagos Chief Executives, Managing Directors, Principal Managers, Senior Managers

41 Strategy For Debt Collection 3 250,000 Addresses key issues relating to credit decision and is also designed to provide managers with tools and techniques to reduce the incidence of defaults on receivables and avoid the whirlpool of bad debts as well as speed up collection

13-15 Lagos Supervisors, Line & Middle Managers

42 Chief Executive Programme 2 150, 000 Improving executive decision-making capacities at the top level, the ability to think strategically and the spirit of entrepreneurship 27-28 Lagos Chief Executives, Managing Directors, Principal Managers, Senior Managers

43 Owners Managers Programme 2 150,000 Foster an integrated view of the business as a whole in relation to its main markets and to the local and international economy 27-28 Lagos Chief Executives, Managing Directors, Principal Managers, Senior Managers

44 Advanced Management Programme 2 150,000 Increasing awareness of the ethical dimensions of business activities and deepening the understanding of team-building, teamwork, and delegation

17-18 Lagos Chief Executives, Managing Directors, Principal Managers, Senior Managers

45 Senior Management Programme 2 250,000 Strenghtening the ability to identify and analyse everyday management problems and find appropriate solutions to them 2-3 Lagos Supervisors, Line , Middle & Senior Managers

46 Finance For Non Finance-Managers 2 250,000 Aims at providing executives, who have no formal training in finance, an understanding of the principles and practice of modern corporate finance

11-13 26-28 Lagos Executives responsible for non-finance functional areas, owner managers, Professionals in other discipline who are keen on increased knowledge of Financial Operations

47 Risk Management 2 150,000 Develop the practice of identifying potential business risks in advance, analysing them and taking precautionary steps to reduce / curb the risk

3-5 9-11 Lagos Senior Executives, Engineers, Geoscientists, Planning & Investment Analysts, Accountants and Project Managers

48 Financial Management 2 150,000 Understand the planing , directing, monitoring, organising & controlling of the monetary resources of an organisation to accomplish its objectives

11-13 13-14 Lagos Line, Middle and Senior Accounting Managers

49 Fraud Detection and Prevention 2 150,000 To develop a better understanding of the extent and modus operandi of fraud, examine how business and public policing have developed in relation to them. To analyse which methods seem to hold out most - and, equally importantly, the least - promise of dealing successfully with such frauds in the future

9-11 2-3 Lagos Line, Middle and Senior Accounting Managers, Team Leads, Supervisors, Managers Business Development Managers, Leaders at all levels

50 Advanced Risk Management 2 150,000 Understand the conceptual framework of the key principles of Risk Management 4-5 Lagos Senior Executives, Engineers, Geoscientists, Planning & Investment Analysts, Accountants and Project Managers

51 Loyal for life 2 150,000 Loyal For Life is designed to help employees to master service recovery, empowerment, improve customer service skills and help to keep customers for life

2-3 Lagos Supervisors, Line & Middle Managers

52 Empowerment-a way of life 2 150,000 This is the total workforce. It teaches employees on how to create a culture of empowerment, know the benefits of empowerment, and how to make the customers happy by bending rules at critical moments

28-29 Lagos Supervisors, Line & Middle Managers

53 Service Quality Institute (SQI) 2 150,000 SQI provides the software to handle the tracking and measurement of exceptional service 2-3 Lagos senior and Executive Management in all departments

54 Customer Focus For Back Office 2 150,000 Understand the role of the operation staff in acquring & retaining customers 12-13 16-17 Lagos Customer Relationship Managers, Executives, Associates, CRM Experts

55 Customer Relationship Management 2 150,000 Creating meaningful relationships with customers and stake-holders that is apprioprate to organisational strategy 10-11 Lagos Supervisor, Line, Middle , Senior Managers

56 Customer Focucus For Front Office 3 250,000 Understand the role of the operation staff in acquring & retaining customers 1-3 Lagos Front Desk Receptionists,

57 Winning and Keeping Customers for Life 2 150,000 Takes a look at customer focused branding, negotiating and marketing with the aim of retaining the customer 4-5 Lagos Supervisors, Line & Middle Managers

58 Feelings Retail Services 2 150,000 Feelings Retail Services will address attitudinal changes and behavior. It also teaches the skills and techniques of customer service. 6-8 Lagos Team Leads, Supervisors, Managers Business Development Managers, Leaders at all levels

59 Feelings For Professionals 3 250,000 Feelings For Professionals: This course is designed to make employees feel better about their works and lives and also increases their personal communication skill.

15-17 Lagos Supervisors, Line & Middle Managers

60 Tax Treatment of Financial Services Transactions 2 150,000 Higlights general principles of taxation which have application to all aspects of the financial services business and for those in banking, insurance, leasing and other financial servicres as well as their advisers

4-5 Lagos Financial Directors, Controllers, Managers, Chief Accountants, Accounts Mnagers, Tax Managers , Tax Advisers , Legal Advisers, Company Secretaries and others that are involved in Financial Services and Transactions

61 Credit Analysis and Management 3 250,000 A core credit programme developed to equip participants with practical knowledge and skill in analysing and managing credits 11-13 Lagos Human Resource Managers, Financial Directors, Managers, Chief Aacountants and Tax Advisers

62 Accounting For Non-Accountants 3 250,000 This aims to provide participants with knowledge and skills to read , understand and use financial statements and other financial information and reports

11-13 Lagos Senior Executives, Professionals and Company Directors, Owners without accounting knowledge or skill, but who need to make informed use of corporate financial statements and managerial accounting reports/information

63 Corporate Tax Planning 3 250,000 Provides knowledge and framework needed to address key issues in corporate tax planing 26-28 Lagos Financial Directors, Controllers, Managers, Chief Accountants, Accounts Mnagers, Tax Managers , Tax Advisers , Legal Advisers, Company Secretaries

64 Effective Costing and Pricing of Financial Services 2 150,000 To acquaint participants with modern techniques and skills required to ascertain costs of their products and services as a basis for competitive pricing

5-6 Lagos Banks and other financial services product and marketing managers, accounts managers and controllers

65 Problem Solving and Decision Making for Managers 2 150,000 Designed to enhance decision-making process while, expanding capacity for critical thinking and creativity for problem-solving 27-28 Lagos Managers and Executives looking for a systematic approach to solving problems

66 Profitability and Risk Analysis For Oil & Gas Investments 2 150,000 It emphasizes the peculiarity and fiscal arrangements of the oil & gas sector. It also provides participants with a quantitative consid-eration of risk and uncertainty, and how it can be used to formulate investment strategies in the oil & gas sector

25-26 Lagos Senior Executives, Engineers, Geoscientists, Planning & Investment Analysts, Accountants and Project Managers

CONTACT DETAILS: Tel: +234 703 927 5150; +234 806 721 1068; +234 703 009 5634; +234 0803 111 9452. Email: enquiries@bsn-i.com

E X E C U T I V E E D U C A T I O N S H O R T C O U R S E SCOURSE TITLE NO OF DAYS PRICE OBJECTIVES FEB MAR APR MAY JUN JUL AUG SEPT OCT NOV DEC VENUE AUDIENCE

1 Smart Action Selling 2 100,000 Understanding the five buying decisions customers make and using this knowledge to control the sales call and gain new business 27-28 Lagos Sales Field Force, Middle, Senior and Executive Management in all departments

2 Smart Action Selling Professional Certification 2 100,000 Understand the principles of Smart action selling and be able to facilitate smart action selling workshop 12-13 Lagos Middle, Senior and Executive Management in Sales and Marketing

3 Smart Brand Marketing 2 100,000 Ability to understand the important role of branding in relation to present day business 16-17 10-11 Lagos Field Force, Middle, Senior and Executive Management in all departments but particularly Marketing.

4 Principles of Marketing * 3 250,000 Simplifies the basics of marketing 6-8 8-9 Lagos All Marketing Staffs

5 Marketing Management * 3 250,000 Focuses on application, tracking and review of a company's marketing resources and activities 6-8 2-3 Lagos Line, Middle and Senior Marketing Managers

6 Leading The Effective Sales Force 2 150,000 Focuses on measuring & evaluating sales performance, motivating sales force, segementation & positioning, building selling teams to deal effectively with buying teams etc

5-6 6-7 Lagos Saless/Marketing Directors; Marketing Managers, National and Regional Salres Managers, Business Development Managers, Products Managers

7 Effective Brand Management 2 150,000 Examines both the emotional and self-expressive benefits of the brand as a person, the brand as an organisation and the brand as symbol perspectives

11-12 12-13 Lagos Business Development Managers, Brand Managers, Account Managers, Senior Executives in Banking, Insurance & Service Industries

8 Key Account Management Programme 2 150,000 Enables participants to understand on how to focus on accounts that are of strategic importance to their organisations 13-14 6-7 Lagos Key Account Managers and Directors; Marketing Managers, National and Regional Sales Managers, Product Managers

9 Marketing For Non-Marketing Managers 3 250,000 It's essential that all effective managers understand the fundamental concepts of the marketing function 15-16 9-10 Lagos Managers who are responsible for non-marketing functional areas and Managers newly assigned to marketing functions without a previous knowledge or exposure to marketing

10 Negotiation Skills 2 150,000 Contrasts conventional negotiation techniques with the interest-based approach to negotiation 5-6 22-23 Lagos All Marketing / Sales Staffs

11 Leadership at the Peak Professional Certification 2 150,000 Addresses best practices in leadership as well as the impact of different leadership styles on team performance 19-20 9-10 Lagos Chief Executives, Managing Directors, Principal Managers, Senior Managers

12 Smart Leadership Development Programme 2 150,000 It combines common sense approach to management & leadership with smart leadership tools using proven leaders as coach examples

19-20 9-10 Lagos Chief Executives, Managing Directors, Principal Managers, Senior Managers

13 Heart of Leadership Excellence 3 250,000 Ability to transform leadership skills for maximum performance and to understand how to build a bench strength of leaders to sustain high performance and execute business strategies

25-27 15-17 Lagos Line, Middle, Senior Managers, Chief Executives, Senior Management Staffs

14 Situational Leadership 2 150,000 In-depth understanding of the leadership styles and its impact on team building and productivity 21-22 Lagos Chief Executives, Managing Directors, Principal Managers, Senior Managers

15 Leading High Performance Team(Teamwork) 2 150,000 Understand the principles of effective teamwork; diagnose and facilitate team development 8-9 7-8 Lagos Supervisors, Line & Middle Managers

16 Leading Empowered Team 2 150,000 Positions leaders, managers and supervisor who want to acquire the skills critical to nurturing a service 2-3 Lagos Supervisors, Line & Middle Managers

17 Excellence in Change Leadership 2 150,000 Compare and contrast change leadership and change management and the importance of change 19-20 Lagos Chief Executives, Managing Directors, Principal Managers, Senior Managers

18 Project/Operations Management * 2 100,000 The workshop is to help master several planning and control tools needed to save time and ensure project is on track both finan-cially and time wise.

22-24 3-5 12-14 Lagos Executives and Senior Managers in Manufacturing Firms, Partners and Senior Associates in Archetectural and Engineering Firms, Managers and Exceutive who are responsible for evaluating and monitoring projects in the service sector ( Banks, Insurance, e.t.c)

19 Six-Sigma 2 100,000 To strenghten operational processes. 16-17 10-11 Lagos Quality Managers from Manufacturing and Service Industries

20 Supply Chain Management 3 250,000 Understand the management process of the inflow of supplies into, through and out of company to achieve a level of service that the right materials are available at the right place, right time, of the right quality and at the right cost.

23-25 20-22 Lagos Outsourcing Managers, Contract Managers, Project Engineers and Managers, Procurement Managers

21 Total Quality/ Logistics Management 3 250,000 Producing high quality of goods and services is critical to the growth of the company 6-7 12-13 22-23 Lagos Quality Managers from Manufacturing and Service Industries

22 Essentials of Six Sigma 2 100,000 To enable business management strategy that seeks to identify and remove the causes of defects and errors mostly in many manu-facturing business concerns today

17-18 Lagos Outsourcing Managers, Contract Managers, Project Engineers and Managers, Procurement Managers

23 Human Resources Management * 2 100,000 Impacts skills to build foundational HR concepts, understand the HR planning process and promote best practices in talent man-agement.

15-16 Lagos Human Resource Professionals who need to further develop the skills they require to create the context for superior performance in their organisations and Managers who seek a career in Human Resources or who need specialist knowledge of Human Resources Management

24 Introduction to HR * 2 100,000 Understand the conceptual framework of the key principles of human resources management in order to enhance managerial effectiveness

22-23 4-5 Lagos Line Managers who are responsible for the performance of others, Human Resource Managers, Personel Development and Training Managers, Recruitment Specialists, Talent Selection Managers

25 Human Capital Development (Introductory Course) 4 200,000 Understanding of key human resource instruments in the management of people in order to improve results –for example; recruit-ment and selection methodologies, performance management methodologies, human resources planning techniques and grievance and disciplinary frameworks

6-8 Lagos The programme will be of immense value to anyone wishing to increase their understanding of the subject and improve the status of their organisations including line managers in all depart-ments, supervisors of persons, interested persons and new employees to HR Dept

26 Complete Personal Renewal 2 150,000 Addresses attitude to work and personal etiquette which can be applied both to the workplace and life issues 6-7 Lagos Employees at Middle & Senior Levels

27 Competencies in Performance Management 2 150,000 Understanding the principles of performance management and how competencies are used to drive performance culture 4-6 6-8 Lagos Line Managers who are responsible for the performance of others, Human Resource Managers, Personel Development and Training Managers, Recruitment Specialists, Talent Selection Managers

28 Excellence in Retirement 3 250,000 To equip and prepare executives eligible for retirement with business know-how and what to expect. 1-3 Lagos senior and Executive Management in all departments, Chief Executives, Senior Management approaching retirement age

29 HR for Non-HR Managers 2 150,000 Concepts, understanding the hr planning process and promote best practices in talent management 2-4 1-3 Lagos Managers who are responsible for non-HR functional areas and Managers newly assigned to HR functions without a previous knowledge or exposure to Human Resource Management

30 Business Development Programme 2 150,000 Aims to create the contextual framework for managers in a practical and real time environment. It is constructed to address key aspects of essential management and leadership disciplines in such a way that participants, on completion of the program, have the insight and ability to critically analyze their own businesses.

18-20 17-19 9-11 Lagos Its of immense value to anyone wishing to increase their understanding of Business Development, Line, Middle and Senior Managers in all departments

31 SMART Strategies for Business Growth 3 250,000 To understand the opportunities for business growth in alliances, expertise, marketing and efficiency 2-4 11-13 Lagos Company Owners/ Managers involved in formulating and implementing growth decisions of their companies

32 NGO Management 3 Managing and leeading a non-profit organisation is becoming increasingly complex and sophisticated. 9-11 People in Managerial and Leadership roles, Senior Managers, Supervisors, Function and Project Heads.

33 Entrepreneurship 3 250,000 To strenghten entrepreneurial management skills through capacity building and training resources that foster adoption of good workplace practices in micro, small and large enerprises

16-18 22-24 Lagos Company Owners/ Managers involved in formulating and implementing growth decisions of their companies

34 Foundation Manager Programme 2 150,000 Position young graduates for leadership and mba programme 11-12 25-26 Lagos Fresh graduates from the Universities, Polythecnics , College of Education

35 Driving Organisational Effectiveness * 3 250,000 Enables organisations reach their goals. Also, ensures that output, action and services align with other organisations' goals and objectives

24-26 13-15 Lagos Team Leads, Supervisors, Managers Business Development Managers, Leaders at all levels

36 Information Management 2 150,000 understanding of the key principles of Information Management, thus enhancing managerial and organisational effectiveness. Using this framework, participants will be able to critically assess the information function in his/her organisation

3-5 9-11 Lagos IT Personel, Line, Middle and Senior Managers in IT Unit

37 Strategic Thinking 2 150,000 Focuses on strategy planning and execution for management 2-4 Lagos Chief Executives, Managing Directors, Principal Managers, Senior Managers

38 Mastering Strategy 3 250,000 Enables participants to understand strategy and strategic analysis, equipping participants with the skills and tools to manage their organisations for excellent performance

2-4 Lagos senior Managers, Chief Executives, Managing Directors

39 Turning Strategy into Action 3 250,000 Focuses on strategy planning and execution using balanced scorecard. Ability to execute strategy and right leadership 2-4 Lagos Line, Middle and Senior Managers, Chief Executives

40 Strategic Management 2 150,000 Enables participants to understand and acquire skills and also ability to execute strategies and monitor performance 13-15 11-12 Lagos Chief Executives, Managing Directors, Principal Managers, Senior Managers

41 Strategy For Debt Collection 3 250,000 Addresses key issues relating to credit decision and is also designed to provide managers with tools and techniques to reduce the incidence of defaults on receivables and avoid the whirlpool of bad debts as well as speed up collection

13-15 Lagos Supervisors, Line & Middle Managers

42 Chief Executive Programme 2 150, 000 Improving executive decision-making capacities at the top level, the ability to think strategically and the spirit of entrepreneurship 27-28 Lagos Chief Executives, Managing Directors, Principal Managers, Senior Managers

43 Owners Managers Programme 2 150,000 Foster an integrated view of the business as a whole in relation to its main markets and to the local and international economy 27-28 Lagos Chief Executives, Managing Directors, Principal Managers, Senior Managers

44 Advanced Management Programme 2 150,000 Increasing awareness of the ethical dimensions of business activities and deepening the understanding of team-building, teamwork, and delegation

17-18 Lagos Chief Executives, Managing Directors, Principal Managers, Senior Managers

45 Senior Management Programme 2 250,000 Strenghtening the ability to identify and analyse everyday management problems and find appropriate solutions to them 2-3 Lagos Supervisors, Line , Middle & Senior Managers

46 Finance For Non Finance-Managers 2 250,000 Aims at providing executives, who have no formal training in finance, an understanding of the principles and practice of modern corporate finance

11-13 26-28 Lagos Executives responsible for non-finance functional areas, owner managers, Professionals in other discipline who are keen on increased knowledge of Financial Operations

47 Risk Management 2 150,000 Develop the practice of identifying potential business risks in advance, analysing them and taking precautionary steps to reduce / curb the risk

3-5 9-11 Lagos Senior Executives, Engineers, Geoscientists, Planning & Investment Analysts, Accountants and Project Managers

48 Financial Management 2 150,000 Understand the planing , directing, monitoring, organising & controlling of the monetary resources of an organisation to accomplish its objectives

11-13 13-14 Lagos Line, Middle and Senior Accounting Managers

49 Fraud Detection and Prevention 2 150,000 To develop a better understanding of the extent and modus operandi of fraud, examine how business and public policing have developed in relation to them. To analyse which methods seem to hold out most - and, equally importantly, the least - promise of dealing successfully with such frauds in the future

9-11 2-3 Lagos Line, Middle and Senior Accounting Managers, Team Leads, Supervisors, Managers Business Development Managers, Leaders at all levels

50 Advanced Risk Management 2 150,000 Understand the conceptual framework of the key principles of Risk Management 4-5 Lagos Senior Executives, Engineers, Geoscientists, Planning & Investment Analysts, Accountants and Project Managers

51 Loyal for life 2 150,000 Loyal For Life is designed to help employees to master service recovery, empowerment, improve customer service skills and help to keep customers for life

2-3 Lagos Supervisors, Line & Middle Managers

52 Empowerment-a way of life 2 150,000 This is the total workforce. It teaches employees on how to create a culture of empowerment, know the benefits of empowerment, and how to make the customers happy by bending rules at critical moments

28-29 Lagos Supervisors, Line & Middle Managers

53 Service Quality Institute (SQI) 2 150,000 SQI provides the software to handle the tracking and measurement of exceptional service 2-3 Lagos senior and Executive Management in all departments

54 Customer Focus For Back Office 2 150,000 Understand the role of the operation staff in acquring & retaining customers 12-13 16-17 Lagos Customer Relationship Managers, Executives, Associates, CRM Experts

55 Customer Relationship Management 2 150,000 Creating meaningful relationships with customers and stake-holders that is apprioprate to organisational strategy 10-11 Lagos Supervisor, Line, Middle , Senior Managers

56 Customer Focucus For Front Office 3 250,000 Understand the role of the operation staff in acquring & retaining customers 1-3 Lagos Front Desk Receptionists,

57 Winning and Keeping Customers for Life 2 150,000 Takes a look at customer focused branding, negotiating and marketing with the aim of retaining the customer 4-5 Lagos Supervisors, Line & Middle Managers

58 Feelings Retail Services 2 150,000 Feelings Retail Services will address attitudinal changes and behavior. It also teaches the skills and techniques of customer service. 6-8 Lagos Team Leads, Supervisors, Managers Business Development Managers, Leaders at all levels

59 Feelings For Professionals 3 250,000 Feelings For Professionals: This course is designed to make employees feel better about their works and lives and also increases their personal communication skill.

15-17 Lagos Supervisors, Line & Middle Managers

60 Tax Treatment of Financial Services Transactions 2 150,000 Higlights general principles of taxation which have application to all aspects of the financial services business and for those in banking, insurance, leasing and other financial servicres as well as their advisers

4-5 Lagos Financial Directors, Controllers, Managers, Chief Accountants, Accounts Mnagers, Tax Managers , Tax Advisers , Legal Advisers, Company Secretaries and others that are involved in Financial Services and Transactions

61 Credit Analysis and Management 3 250,000 A core credit programme developed to equip participants with practical knowledge and skill in analysing and managing credits 11-13 Lagos Human Resource Managers, Financial Directors, Managers, Chief Aacountants and Tax Advisers

62 Accounting For Non-Accountants 3 250,000 This aims to provide participants with knowledge and skills to read , understand and use financial statements and other financial information and reports

11-13 Lagos Senior Executives, Professionals and Company Directors, Owners without accounting knowledge or skill, but who need to make informed use of corporate financial statements and managerial accounting reports/information

63 Corporate Tax Planning 3 250,000 Provides knowledge and framework needed to address key issues in corporate tax planing 26-28 Lagos Financial Directors, Controllers, Managers, Chief Accountants, Accounts Mnagers, Tax Managers , Tax Advisers , Legal Advisers, Company Secretaries

64 Effective Costing and Pricing of Financial Services 2 150,000 To acquaint participants with modern techniques and skills required to ascertain costs of their products and services as a basis for competitive pricing

5-6 Lagos Banks and other financial services product and marketing managers, accounts managers and controllers

65 Problem Solving and Decision Making for Managers 2 150,000 Designed to enhance decision-making process while, expanding capacity for critical thinking and creativity for problem-solving 27-28 Lagos Managers and Executives looking for a systematic approach to solving problems

66 Profitability and Risk Analysis For Oil & Gas Investments 2 150,000 It emphasizes the peculiarity and fiscal arrangements of the oil & gas sector. It also provides participants with a quantitative consid-eration of risk and uncertainty, and how it can be used to formulate investment strategies in the oil & gas sector

25-26 Lagos Senior Executives, Engineers, Geoscientists, Planning & Investment Analysts, Accountants and Project Managers

CONTACT DETAILS: Tel: +234 703 927 5150; +234 806 721 1068; +234 703 009 5634; +234 0803 111 9452. Email: enquiries@bsn-i.com

Rather than 40+ students in a class. . .The Action Learning MBA is based on inspiring workshops. During these workshops, you will be exposed to challenging, fresh topics within the various management disciplines. Thanks to the involvement of all participants, this ap-proach exceeds the quality of traditional learn-ing.

You will be working closely with a small team.A fundamental part of Action Learning is the interaction that takes place in small groups of 4-6 students. Group members meet on a regu-lar basis to engage in real-life problem-solving. They contribute to this process with knowl-edge obtained during the workshops, sugges-tions based on their working experience and theories derived on individual research. Con-sequently they provide each other with strong support and perspectives. The workshops and diversity of students ensure that you will be exposed to a wide range of innovative solu-tions to real-life organizational situations.

Challenging study material. Where the student of a traditional MBA basically studies the structure and contents of established text books, the Action Learner utilizes these books merely as reference ma-terial. The courseware of the Action Learning MBA comprises the latest subjects, covered by up-to-date articles and developed by interna-tional experts. This does not only generate an inspiring platform for the workshops, but also ensures high-quality study material that is as close to “new think” as we can possibly get.All your courseware is available for download in CD form of PDF files.

An incredible online library - EBSCOThere is no need to leave your desk to find out what most recent researchers are publishing in your field of interest. Whether you need in-formation on performance appraisals or oper-ations design, BSN gives you access to a fully up to date library with the most recent journals and management reviews containing more than 2500 journals and magazines. A search is simple and fast and the result is delivered to your PC as an e-mail or a PDF file depending on the journal.

You will Experience…

Phase 1 Phase 2 Phase 3

OrganisationalAnalysis

1 month

3 months 16 months 5 months

2 months2 months 2 months 2 months 2 months 2 months 2 months 2 months 2 months 5 months

HumanResource

Management

Training in

inter-personal skills

MarketingManagement

OperationsManagement

FinancialManagement

InformationManagement

StrategicManagement

InternationalManagement

LeadershipGovernance& CorporateManagement

Research Methodology Dissertation

P R O G R A M M E S T R U C T U R E F O R G E N E R A L M B A

MBA WITH SPECIALISATION REQUIRES ADDITIONAL MODULES

MBA in Energy & EnvironmentMBA in Entreprenuership

MBA in Fast Moving Consumer Goods (FMCG)MBA in Finance & Banking

MBA in HealthcareMBA in Oil & GasMBA in Retail MarketingMBA in Telecommunications

8

BSN - the Action Learning business school

9

From your first module you will be dealing with real issues in your own organization. In fact, 40% of your study time will be spent within your own organization on projects relevant to your work. As you learn, you ex-perience the exciting changes taking place around you – and so will those that you work with and for. Your learning is not limited to experiences gained from your own company as you are also “consulting” for your fellow students and in the process helping them to solve their problems and challenges. In case you reach an impasse our faculty and advi-sors are always there to point you in the right direction.

In effect this means that your company will receive implementable solutions developed under the guidance of highly proficient se-nior consultants to 10 key issues during the 24 months you are studying – once employ-ers realize, that in fact they are getting valu-able “consulting” input, a highly competent employee and fresh perspectives on their businesses in the process, students normally find it easier to get their tuition fees co-spon-sored by employers. It just makes plain busi-ness sense – the Return On Investment (ROI) is amazing.

“Applying Action Learning to my work, delivered tremendous re-sults; my Lead-

ership skills have also improved”

Okechukwu O k e r e

“BSN MBA has helped me to ask the right ques-

tions. Thank you for making me a better manager

of people and resources”.

SafiyaU s m a n - S u l e

SELECT FIRMS WHERE OUR MBA ALUMNI/STUDENTS WORK

Real Solutions to Real Problems

International Faculty

Our International faculty members are experts in their specific market sectors working for and with multina-tionals worldwide to ensure the most productive study environment. They are specialists and management development trainers with impressive service records. Business School Netherlands guarantees the latest knowledge and developments in our topical and applicable curriculum. In total, our faculty consists about 80 Tutors but we have highlighted a selection to give you an overview of their talents and expertise.

Prof. Brian Bebbington, Strategy Management

Prof. Walther HainzlOperations Management

Dr. Jakobus MalanInformation Technology

Ahmed Babatunde PopoolaFinancial Management

Dr. Ayotunde Adebayo,Research Methodology & HRM

Lere Baale, Director BSNMarketing & Strategy Management

Bill Brady, Financial Management

Prof. Billy Coop, Marketing & Action Learning

Dr. Lee Kingma, HRM & TIPS

Andrew MosaeFinancial Management

Robin StoutjesdijkHuman Resource Management

Prof. Gbolahan Gbadamosi, Organisational Behaviour & HRM

Prof. Sam LubbeInformation Management

Prof. Herman van NiekerkInformation Management

Prof. Bernie Van Zijl Marketing & Strategy Management

Netherlands

Switzerland

Czech

Reppblic

Suriname

Nigeria

Ghana

Rwanda

Cameroon Tanzania

South-Africa

New Zealand

Algeria

Greece

Sudan

China

excitingly differentInternational Business Units

Countries where BSN students & Alumni can be found

Countries where BSN isphysically present

W

N

S

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Business School NetherlandsHerenstraat 25 Buren,PO Box 709 4116 ZJBuren,The Netherlands.+31 (0)344 579 030E-mail: international@bsn.euwww.bsn.eu/nigeria

Business School Netherlands8,Adekunle Fajuyi Way,Ikeja GRA, Lagos-State,

Nigeria. Post Code: 100271Mobile Hotline: +234-806 721 1068

E-mail: enquiries@bsn-i.comwww.bsnmba.org

excitingly different

Excited about the BSN Action Learning MBA?

Contact us today on: +234-808 632 2416; +234-909 482 0311; +234-703 927 5150

or by email