BURLINGTON,ONNovember 22, 2014

STREETTESTED

THANK YOU.

CONTENTS

HELLO AND WELCOME!

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MEET THE SPEAKERS.

AFTERNOON KEYNOTEMORNING KEYNOTE

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MEET THE SPEAKERS.

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WORKSHOPS

You have a great idea for a new app, service, or product that creates real valuefor customers. How do you protect your hard work and ideas from competitionand make money? A sound intellectual property strategy helps you to leverageyour company's differentiation as you commercialize your idea and grow asuccessful startup venture. In these sessions, you will gain a more thoroughunderstanding of intellectual property and its costs (e.g. copyrights,trademarks, patents, etc... ), learn to strategically manage your IP from yourcompany'ss inception to exit, and explore common legal mistakes andmisconceptions through intimate discussion and case studies. IP Taxconsiderations will also be briefly discussed.

AM: BEGINNER

At some point during the growth of your business, you will most likely need torecruit investors to fund your venture. Regardless of how your plan to use thisinvestment (i.e. financing product development, paying salaries, or launching amarketing campaign), the money will always come with conditions in the formof a term sheet. The better you understand terms sheets and the morecomfortable you are when negotiating it, the more likely you will be ensureequitable terms for your company. This workshop will break down theessentials of a term sheet, examine common sticking points and ways in whichyou can lose control of your company, and prepare you to negotiate the termsyourself. Different term sheet scenarios that entrepreneurs will encounter whenfundraising will be discussed and enacted.

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PM: ADVANCED

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What’s your game plan for your startup? In this workshop, Carol & Laurie willchannel their years of experience in developing strategic plans for some of theworld’s biggest brands and share some proven tools and frameworks to helpyou build a clear business plan. Topics that will be covered include: theimportance of vision as you think about your business; clarifying your targetand their needs and identifying your brand promise.

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WORKSHOPS

So you have started on the fundraising trail, and are pitching your business toinvestors. You may have a great product or service, but do you have what ittakes to close the deal? Can you create value for investors? Angel investmentplays a prominent role in early-stage venture financing. This workshop willpresent an in-depth examination of angel investing within Canada -- from theperspective of a seasoned angel investor. By the end of this session, you willunderstand what creates value for angels (and what does not), andconsequently what drives them to invest in a given venture over another.

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In the digital age everything can be represented by zeros and ones. Ideation isat the stage where design is performed entirely in the abstract digital domain.While such abstraction offers connivence it also disconnects us from thecreation. Additive manufacturing, better known as 3D-printing, permits thedesigner the ability to physically interact with her designs and to share it withpeople that may not as readily see the abstract representation. This talk willdemonstrate the process of digital capture, design, and manufacture.

Ontario Centres of Excellence” is a provincial government funded non-profitorganization that links companies with researchers at academic institutions toco-fund, primarily through grants, the research on new or improved products orprocesses so that the companies can diversify and grow. OCE works with avariety of other government funded programs to leverage industry cashinvestment to ensure the best value for the industry partner. Throughour Market Readiness programs, we co-fund the launch of academic spin-offcompanies started by academics (professors and/or students/grads), based ontheir academic research or support via a Campus-Linked Accelerator (CLA).Come to this session to find out more about these initiatives!

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WORKSHOPS

Innovation is increasingly hyped and correspondingly priced at a premium inthe marketplace. How does one get outside of the box? This experientialsession will explore your creative side and introduce the design process. Toolsand strategies that better enable you to generate, develop, and communicatenovel ideas will be discussed and experimented with.

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Most startups pitch poorly and never get funded. According to Paul Graham ofY-Combinator, one of the main reasons startups fail is because they lackfunding. To help you succeed, Chris Lipp will share the pitch formula used byover 90% of startups in Silicon Valley that wins funding. In this session, youwill learn: the optimal pitch structure, what to keep in your pitch and what tothrow out, techniques to influence investors, and how to deliver a perfectelevator pitch.

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Countless smart young people are generating amazing IP each year and fromthis fertile thought pool, companies erupt and a generation of newentrepreneurs then scramble to be heard, then endorsed, and ultimately bepaid for their invention or idea. You have a great product and you have all theenergy in the world ... is that all you need for success? There are these thesethings called sales and marketing that often makes or breaks a new ventureand unfortunately most technical entrepreneurs grossly underestimate thedifficulty of the sales and marketing function. This session is in two parts. Part1, in the morning, provides a crash course in marketing for technicalentrepreneurs. Part 2, in the afternoon, is an "immersive simulation" where thespeaker will take the audience through a real sales and marketing strategysession based on an actual product initiative that he is currently engaged in.By coincidence his target market is students. You'll experience first hand, areal marketing challenge and you'll also offer valuable insight and free marketresearch to the speaker.

PM: INTERMEDIATE

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WORKSHOPS

Whether you are interested in creating a great new product, service, or justwishing to rethink your current venture, a deeper understanding of yourcustomer(s) and their problems will enable you to unlock hidden opportunitiesand develop a more compelling value proposition. Get ready for a hands-ondesign challenge, in which you will follow a human-centered design approachthat emphasizes empathy-building and action-oriented prototyping asmechanisms for deeply and accurately understanding users' needs, andbuilding creative solutions to address them. Attendees will work inmultidisciplinary teams to learn how to design new services that address real-world needs.

Interested in the full perspective? Mark is going to interactively explore thehumble beginnings of his passions, and how he built an idea into a successfulprivate Canadian company that delivers innovative solutions to theautomotive, industrial, and nuclear sector clients. Get ready for a case studyworkshop, in which Mark candidly discusses his journey (its highs - and itslows) and the difficulty of forming effective collaborations with otherbusinesses and government, as well as how he leveraged his technicalbackground.

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So you have a great idea that is going to make you a fortune! But first you haveto build it and that takes time and money. From bootstrapping through angelfinancing to venture capital injections, this session will show you how tofinance your start-up until it can finance itself. This session will cover thevarious forms of financing, from debt to equity to FREE money from thegovernment and how / where to get them. You will also learn which costs toavoid or put off and which you should not cheap out on. Finally, participantswill leave with a list of common financial mistakes for their start-up to avoid.

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FIND YOUR WAY.

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ACTION Conference 2014

@ACTIONConf2014

4350 South Service Rd(between Appleby Line andWalker's Line)Burlington, ON

PARKING is available on-site for a flat rate of $5.00.

SHUTTLE BUS SERVICEWill be offered betweenHamilton GO, McMasterUniversity (at the DeGrooteSchool of Business),Appleby GO, and the RJC

Please indicate your intent totake the shuttle bus whenregistering

DRIVING DIRECTIONS canbe found here.

MEET THE TEAM.

MELANIERODRIGUES

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Conference

Manager

NABEELAMERCHANTSponsorship

Coordinator

TANISHQSURYAVANSHIInformation

Technology

Coordinator

PHILIP ZIMNYQuebec

Liaison

STEVENGWARTZOperations

Coordinator

COLLINBROWNInformation

Technology

Coordinator

LIS MELORegistration

Coordinator

NIKOLAUSJEWELLConference

Chairman

PLAN YOU

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UR DAY.

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SEE YOU NEXT YEAR!

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Thank you for joining us for this year'sconference. We are always open to

comments, suggestions, and constructivecriticisms in efforts to maximize your utility.

If you are interested in getting involved innext year's conference, or have any other

questions, email us atactionconferenceontario@gmail.com!

ACTION 2015:

UNDER

CONSTRUCTION

Be sure to check the website:www.actionconference.comfor updates regarding next

year's conference!