. . . f rom ambit ion to act ion

a c t i n g a s o n e

© 1986 Panda symbol WWF-World Wide Fund For Nature(formerly known as World Wildlife Fund)® “WWF” and “living planet” are WWF Registered Trademarks 05.08 (250)

Cover pictures FRONT AND BACK, left to right: WWF-Canon/HartmutJUNGIUS, WWF-Canon/Martin HARVEY, Brent STIRTON/GettyImages/WWF-UK, WWF-Canon/Martin HARVEY, WWF-Canon/Carlos G. VALLECILLO

Published in May 2008 by WWF–World Wide Fund ForNature (formerly World Wildlife Fund), Gland, Switzerland.Any reproduction in full or in part of this publication must mention thetitle and credit the above-mentioned publisher as the copyright owner.

© text and graphics: 2008 WWFAll rights reserved

The material and the geographical designations in this report do notimply the expression of any opinion whatsoever on the part of WWFconcerning the legal status of any country, territory, or area, orconcerning the delimitation of its frontiers or boundaries.

A BANSON ProductionCambridge, UK

1

James P. LeapeDirector GeneralWWF International May 2008

Dear Colleagues

Our fundamental goal – to build a future in which humans live in harmony with nature – ismore powerful and more urgent than ever. WWF’s great potential lies in our ability toleverage action on many levels, and in many dimensions.

That belief leads us to three ambitions for the Network:

To catalyze change on a large scale – conserving the Earth’s most extraordinaryplaces and species, and reducing humanity’s footprint. This is the heart of our changeagenda – to find ways to capitalize on the extraordinary strengths of our global Network todeliver conservation impacts on a scale commensurate with the threats facing our planet.

To inspire and engage individuals, communities, companies and governments tojoin our cause. No other organization can match our ability to engage all types of people– in communities, governments, and board rooms – and to enlist them to our cause. Weare capable of mobilizing immense forces.

To act as “One WWF” – a flourishing network that is a powerful global force forconservation.We value our diversity, and also recognize that wemust be able to act as one– to bring the full force of the Network to bear on key priorities and to speak with one voicein important global debates.

Turning Ambition into ActionThese ambitions are embodied in the Network Initiatives – our commitments to truly joiningforces to save the Earth’s most extraordinary places and species, and to lighten humanity’sfootprint - andwill also guide our work on other priorities. To succeed, wemust also commitourselves to growth – in revenues, in supporters, and in the power of our brand. We mustmakeWWF the best place to work in conservation. And, very concretely, wemust mobilizean all-out Network effort on climate change.

This booklet outlines the compelling conservation agenda we have set out for ourselves.I look forward to working with you to make it happen.

. . . to build a futurein which

humansl ive in

harmonywith nature . . .

WWF miss ion

HERBERTLIST/Magnum

3

WWFMISSIONTo stop the degradation of the planet'snatural environment and to build a futurein which humans live in harmony withnature, by:• conserving the world's biologicaldiversity;

• ensuring that the use of renewablenatural resources is sustainable;

• promoting the reduction of pollutionand wasteful consumption.

WWF’S MISSION underpins all ourconservation work and is the foundation forthe GLOBAL PROGRAMMEFRAMEWORK.

THE GLOBAL PROGRAMMEFRAMEWORK defines our collectiveconservation priorities and provides thebasis for measuring our progress.

THE GLOBAL PROGRAMMEFRAMEWORK guides the development ofa portfolio of programmes that delivers onWWF’s goals by conserving priority placesand species and by addressing humanity’sEcological Footprint and priority drivers.

THE WWF NETWORK will invest aminimum of 80 per cent of its programmaticexpenditure in priority programmes thatdeliver on the Global ProgrammeFramework.

THE GLOBAL PROGRAMMEFRAMEWORK was developed under theauspices of the Conservation Committee,WWF’s main decision-making body onconservation issues. Scientists, programmemanagers and technical experts across theWWF Network provided input into theassessments and analyses that led to theidentification of our global priorities:places, species, footprint areas and drivers.

GLOBAL PROGRAMME FRAMEWORK

WWF biodivers i ty meta-goal

By 2050, the integrity of the

most outstanding natural

places on Earth will be

conserved, contributing

to a more secure and

sustainable future for all.

STUARTFRANKLIN/Magnum

In order to achieve its mission, WWF willfocus its global conservation programmearound two meta-goals – goals that addressissues of biodiversity conservation and theEcological Footprint, the impact of peopleon the natural environment.

To deliver the meta-goals by 2050,WWF will focus the majority of its effortson conserving priority ecoregions andspecies, reducing humanity’s EcologicalFootprint and tackling a set of priority globaldrivers that affect our planet’s biodiversity.

WWF BIODIVERSITY META-GOALBy 2050, the integrity of the mostoutstanding natural places on Earthwill be conserved, contributing to amore secure and sustainable futurefor all.

To measure and assess progress along theway, we have set ourselves two biodiversitygoals, to be achieved by 2020.

WWF 2020 BIODIVERSITY GOALSPlacesBiodiversity will be protected and wellmanaged in the world’s most outstandingnatural places.

This goal will be delivered throughconservation of WWF’s 35 priority places

(see page 6).

SpeciesPopulations of the most ecologically,economically and culturally importantspecies will be restored and thrivingin the wild.

This goal will be delivered throughconservation of 13 flagship species

(see page 7).

Global programme framework – biodiversity

5

6

Pr ior i ty places

WWF’S SCIENTIFIC ANALYSIS of themost biologically diverse and representativeecoregions on Earth resulted in the selectionof the Global 200 ecoregions: 238 terrestrial,freshwater, and marine ecoregions thatconserve more than 95 per cent of allspecies and most habitats on Earth, acrossall the major realms and ocean basins.

To make the most effective use of itsresources, WWF will focus its work on 35terrestrial, freshwater and marineecoregions (or complexes of ecoregions)that are representative of the world's majorbiomes and biogeographic realms and areof “outstanding significance”.

WWF PRIORITY PLACES1 African Rift Lakes Region2 Altai-Sayan Montane Forests3 Amazon-Guianas4 Amur-Heilong5 Arctic Seas plus Boreal/Tundra6 Atlantic Dry Forests7 Borneo8 Cerrado-Pantanal9 Chihuahuan Deserts and Freshwater10 Choco-Darien11 Coastal East Africa12 Congo Basin13 Coral Triangle14 Eastern Himalayas15 Fynbos16 Galapagos17 Greater Black Sea Basin18 Lake Baikal19 Madagascar20 Mediterranean21 Mekong Complex22 Miombo Woodlands23 Namib-Karoo-Kaokoveld24 New Guinea and

Offshore Islands25 Northern Great Plains26 Orinoco River and Flooded Forests27 Southeastern Rivers and

Streams (US)28 Southern Ocean29 Southwest Australia30 Southwest Pacific31 Sumatra32 Southern Chile33 West Africa Marine34 Western Ghats35 Yangtze Basin

WWF will also continue working in a limited number ofregional priority areas. See map p24.

WWF-Canon/Martin HARVEY

7

WWFWILL FOCUS its work on species(and higher taxa) that are among the mostecologically, economically and culturallyimportant in the world.

PRIORITY SPECIES are therefore:• a small sample of the biodiversityfound in each of the world’s majorbiogeographic realms and biome types;

• representative of global threatsto biodiversity and/or representativeof global opportunities to conservebiodiversity;

• symbolic of the importance ofconservation;

• among the most ecologically,economically and culturally importantspecies in the world.

WWF will primarily concentrate itsconservation work on flagship species,and secondarily, on footprint species.

Flagship species are those that canprovide a focus for raising awareness,stimulating action and funding for broaderconservation efforts.

In addition to work on flagship species,the species goal will be delivered throughthe conservation of 23 footprint speciesprimarily impacted by overexploitation.

Priority species

WWF FLAGSHIP SPECIES1 African elephant2 African great apes3 African rhinos4 Asian big cats5 Asian elephant6 Asian rhinos7 Giant panda8 Marine cetaceans9 Marine turtles10 Orangutans11 Polar bear12 River dolphins13 Threatened kangaroo species

WWF-Canon/Martin HARVEY

WWF footpr int meta-goal

By 2050, humanity’s global

footprint will be, and remain,

within the Earth’s capacity to

sustain life, and the natural

resources of our planet will

be shared equitably.

HENRICARTIERBRESSON/Magnum

9

WWF FOOTPRINT META-GOALBy 2050, humanity’s global footprintwill be, and remain, within the Earth’scapacity to sustain life, and the naturalresources of our planet will be sharedequitably.

To measure and assess progress along theway, we have set ourselves one footprintgoal, to be achieved by 2020.

WWF 2020 FOOTPRINT GOALHumanity’s global footprint will fallbelow its 2000 level and continueits downward trend, specifically in theareas of:• energy/carbon footprint;• commodities (crops, meat, fishand wood) footprint;

• water footprint.

The Ecological Footprint is a measure ofthe human impact on the natural world,pioneered through the Living Planet Report.WWF will primarily focus its efforts onreducing humanity’s carbon, commoditiesand water footprints, as these have thegreatest impact on the biodiversity thatforms the building blocks of life on Earth.

Throughout, WWF will focus on equitableresource use. We will work to reduce thefootprint of industrialized nations sharply,while ensuring that emerging and developingeconomies are allowed the environmentalspace they need for sustainabledevelopment.

WWF’s ultimate aim is that all people livewithin the Earth’s capacity to sustain themand nature.

Global programme framework – footprint

10

Increasing the focusThe priority places, species and footprintcomponents and drivers identified in theGlobal Programme Framework are ofprime importance to WWF. They will be thefocus of 80 per cent of the organization’scollective programmatic investment and afocus for mobilizing others to take action.For all identified priorities, WWF acceptsresponsibility over the long-term for positiveconservation results through its own effortsand through mobilizing others. Addressing priorities

Within this global framework WWF willmobilize coordinated Network conservationefforts. Ecoregion Action Programmes willdeliver large-scale conservation in priorityplaces. Species Action Programmes willwork to conserve priority species and theirhabitats. Other priorities will be addressed,for example, through policy and advocacywork aimed at tackling drivers and changingthe minds and actions of key stakeholdersto favour of longlasting conservation.

For selected priorities within thisframework, we will commit ourselvesto bring the full force of the Network tobear in a concerted effort to bring abouttruly transformational change – in theconservation of a priority place like theArctic or Borneo, for example, or on anissue like climate change or overfishing.These NETWORK INITIATIVES will formthe heart of our collective conservationagenda. Our initial portfolio of NetworkInitiatives is described in the pagesthat follow.

From ambition to action

11

network

initiative

THE MAJESTY OF THE AMAZON lives on.About 80 per cent of the world’s greatesttropical forest, around 6.7 million km2,remains largely intact, a major successin which WWF has played a pivotalconservation role. But continued vigilance isneeded if the Amazon, home to at least10 per cent of all species and more than30 million people, is to retain its integrity andcontinue its role as a global climate modifier.

WWF 2030 GOALS1 The diverse terrestrial and freshwaterecosystems of the Amazon Biome willbe conserved to ensure the survival ofthe species that live there and thecontinued provision of environmentalgoods and services to local peoples,the countries of the region, and thewider world.

2 The quality, quantity, and timing offlows in priority rivers and headwaterswill be maintained at levels that willensure the integrity of aquaticecosystems and the continuedprovision of ecological servicesthat sustain local livelihoods andregional economies.

3 Sufficient forest cover will beconserved in a configurationappropriate to maintain regionalrainfall and build resilience to climatechange, ensuring a healthy Amazonthat will continue to regulate climateregionally and globally.

A M A Z O N

WWF-Canon/ZigKOCH

12

networkinitiative WWF 2012 GOALS

1 Radical emission reductions thatsafeguard Arctic human and naturalsystems will be agreed andimplemented by all nations.

2 Ensure methane degassing fromvulnerable Arctic carbon poolsremains below 1990 levels.

3 Eliminate immediate threats tovulnerable and valuable Arctic areasfrom fishing, oil and gas extraction,and shipping.

4 Establish “resilience” as thefundamental basis for Arcticecosystem management.

THE ARCTIC is on the threshold ofunprecedented ecological change.It is the first region in the world whereclimate change is leading to rapid,visible and large-scale ecological shifts,threatening the integrity of natural systemsthat have endured for tens of thousandsof years.

Recent observations and studies projectthat Arctic summer sea ice is likely todisappear within 20 years or earlier,opening new shipping routes andpossibilities for oil, gas and other mineralextraction, but threatening ice-dependentspecies such as seals, polar bears andwalrus, and increasing the risk of changingocean circulation.

Scientists, governments, the businesscommunity and conservationists haveconsistently underestimated the impactsof climate change on the Arctic, and theconsequences of Arctic climate changefor the world.

Already changes are happening far morerapidly than predicted, and at more thantwice the speed than in the rest ofthe world.

In response to the challenges facing theArctic environment, WWF is advocating atwo-pronged strategy to:• reduce global emissions of CO2

equivalent gases to levels that will avoidthe complete melting of the Arctic anddisruption of global climate systems;and

• simultaneously reduce the vulnerability ofsocial and environmental systems of theArctic by addressing immediate threatsand building inherent resilience.

A R C T I C

WWF/FritzPOLKING

13

network

initiative

CHINA IS THE WORLD’S FASTESTGROWING ECONOMY. But to fuel this,China relies on huge raw material imports,mostly for conversion into consumer goodsfor export to industrialized nations.

The Government of China is expressingconcern that ill-planned and unsustainabledevelopment could undermine developmentgains. In cooperation with key Chineseauthorities and partners including othernational governments, certification agenciesand corporations, WWF will work to improveChina’s resource use and introduceinnovative principles and standards for itseconomic and human development.

WWF VISIONChina and its partner countries will takejoint responsibility to show how

economic development and an increasedquality of life can be achieved within theecological limits of one planet. The globalEcological Footprint will have beenredistributed and reduced.

WWF 2020 GOALS1 Reduce China’s national EcologicalFootprint to a sustainable levelcompared to a business-as-usualscenario, using 2003 as the baseline.

2 Drive effective and viable newresource-efficient and environmentallysensitive development paths by 2020in key developed and developingcountries through buildingpartnerships, centred on China, withregional groupings, countries andother authorities.

C H I N A f o r a S H I F T

WWF-Canon/MichelGUNTHER

14

networkinitiative

WWF 2025 GOALSFootprint1 At least 80 per cent of the timber, highvalue export fisheries products andenergy markets will be sourced fromsites/producers that practice legal andsustainable management.

Biodiversity2 Key habitats and species areconserved and these continue toprovide goods and services to morethan 20 million people.

THE COASTAL EAST AFRICA NetworkInitiative will work to introduce oneconservation vision across the uniqueand globally significant natural resourcebase of the region to enable Kenya,Mozambique and Tanzania to providethe essential goods and services thatsupport economic development andthe livelihoods of current and futuregenerations. This will be achieved throughsound governance, sustainable trade anda representative and connected networkof protected areas within key landscapesand seascapes.

C O A S T A L E A S T A F R I C A

WWF-Canon/MartinHARVEY

15

network

initiative

THE CORAL TRIANGLE Network Initiativecovers an area of more than 6 million squarekilometres, spanning Indonesia, Malaysia,Philippines, Papua New Guinea, SolomonIslands and Fiji. It is home to 75 per cent ofall coral species, more than 3,000 reef fishspecies, six of the world’s seven marineturtles, and 22 different marine mammals.

But the Coral Triangle straddles an areathat is emerging as the planet’s economicepicentre. Population growth and explosiveeconomic development are fuelling coastaldevelopment and increasing the demand formarine resources.

WWF is determined to ensure the oceansand coasts of the Coral Triangle remainvibrant and healthy, providing food andlivelihoods for generations to come.

WWF 2020 GOALS1 Coral reefs: 50 per cent increase inarea of the priority coral reef habitatsof the Coral Triangle will be protectedand sustainably managed witheffective financing in place.

2 Species: zero decline in thepopulations of three endangered seaturtle species (leatherback, hawksbill,green) from 2008 levels.

3 Transforming business: degradationof key marine resources – coral reefhabitats, turtles, reef fish and tuna –will be halted and reversed.

C O R A L T R I A N G L E

CatHOLLOWAY/WWF-Canon

16

networkinitiative WWF GOALS

2012 Reduced emissions fromdeforestation and degradation(REDD) are included in atransparent, fair, scientificallysound and ambitious way in thepost-2012 climate treaty.

2012 Six to eight key countries havenational strategies in place toreduce deforestation andimplement REDD that includeeffective institutional andgovernance capacity, as wellas policy frameworks.

2013 Three to four major new fundingsources – market and non-market –have been established tounderwrite REDD activities.

2020 WWF’s forest-carbon pilotinitiatives contribute to a reductionin annual carbon emissions fromdeforestation by a cumulativeamount of 5-10 Gt C.

THE EXTENTOFCLIMATECHANGEmakes clear that emission reductions areneeded – both from landuse in forestsand agriculture, and from fossil fuels.

Reducing emissions from deforestationand landuse change is not included inthe Kyoto Protocol. But the developmentof a post-2012 climate treaty offers anopportunity. During the negotiations,WWF will work to introduce binding legalcommitments and influence corporationsand financial institutions. WWF will alsowork to influence the mechanisms andtools to implement those commitments.

F O R E S T - B A S E D C A R B O N

WWF-Canon/NigelDICKINSON

17

network

initiative

THE GREEN HEART OF AFRICA holds anestimated 1.80 million square kilometres oftropical forest, around 15 per cent of theworld’s remaining total. But the uncontrolled,unregulated and unsustainable exploitationof the area’s natural wealth, together withinfrastructure development, could result inthe loss of much of the forest, damagingfreshwater ecosystems, and threateningthe health and livelihoods of more than75 million people.

WWF 2020 GOALS1 The biologically outstanding speciesand forest and freshwater ecosystemsof the Congo Basin will be protectedand managed effectively, andsupported with sustainable financingin at least 20 per cent of eachpriority landscape.

2 Local people will manage their naturalresources sustainably and sharebenefits equitably across 1 millionhectares of priority landscapes.

3 Fifty per cent of production forestsin the Congo Basin will be underindependently certified concessionsand 50 per cent of extractive industriesand infrastructure developments inpriority landscapes will have minimizedenvironmental impacts – includingreduced carbon dioxide emissions –on forest and freshwater ecosystems,both locally and globally.

G R E E N H E A R T o f A F R I C A

WWF-Canon/MartinHARVEY

18

networkinitiative WWF 2020 GOALS

1 A 240,000 square kilometre mosaic ofprotected areas, transboundarymanaged areas, and sustainablymanaged forest corridors and bufferzones that ensures the future of allHeart of Borneo priority species andendemism hotspots.

2 There is a zero rate of conversion ofhigh conservation natural forests toother land use in the Heart of Borneo.

3 An incremental increase above 2006levels in income generation fromecosystem goods and services will begenerated and equitably distributed forlocal communities and governments.

THE HEART OF BORNEO is one of themost diverse places on Earth, and one ofthe least explored. In the past 15 years,more than 400 species unrecorded byscience have been discovered and there isa staggering number of endemic plants.Around 15 million people live there, many ofwhom depend directly on the forest forfood, medicinal plants, wood and water. Butit is threatened by logging, land-clearanceand a growth in the illegal wildlife trade.

The Heart of Borneo Network Initiative,strongly supported by the Governments ofBrunei, Indonesia and Malaysia, will:• maximize transboundary cooperation;• promote the expansion of the existingprotected area network;

• emphasize forest connectivity; and• innovate responsibility across multipleextractive industries.

H E A R T o f B O R N E O

WWF-Canon/A.ChristyWILLIAMS

19

network

initiative

THE EASTERN HIMALAYAN toweringpeaks, secluded valleys and iconicbioldiversity inspire and move us all.

WWF is determined that its work willachieve true harmony in the Himalayas –a balance between culture and nature thatprovides plentiful resources for peoplewhile giving wildlife room to flourish. It willforever secure this magical place and itsecological and cultural treasures in amosaic of healthy, vibrant landscapes.

WWF 2020 GOALS1 A shared vision and a strategy forthe conservation and sustainabledevelopment of the EasternHimalayas will be implemented bythe Governments of Bhutan, Indiaand Nepal.

2 Ecosystem contiguity and ecologicalconnectivity of the Eastern Himalayaswill be secured in a mosaic of 5 millionhectares of forests, grasslands andwetlands.

3 Populations of iconic and threatenedspecies will thrive in the wilds of theEastern Himalayas.

4 Climate change adaptation andbiodiversity conservation will bemainstreamed into the management oftwo transboundary river systems.

L I V I N G H I M A L A Y A S

WWF/FritzPOLKING

20

networkinitiative

WWF 2020 GOALInfluence key leverage points in globalsupply chains – producers, processors,retailers, and consumers of prioritycommodities affecting WWF’s priorityplaces and species – ensuring that:1 there is zero loss of high conservationvalue habitat due to the production ofthese commodities;

2 more than 25 per cent of globalproduction of priority commoditiesmeets internationally acceptablestandards.

HUMANITY IS CURRENTLY USINGnatural resources faster than they canbe renewed, creating seriousconsequences for our planet.

Consumer awareness and interest insustainability is now such that there aremarket opportunities for commodityproducers who commit themselvesto minimizing environmental impacts.

The Market Transformation NetworkInitiative has identified a number ofpriority commodities on which urgentaction is needed, building on WWF’swork increasing the sustainability of thetimber, pulp and paper, cotton, palmoil, soy, sugar, wild-caught fish, andaquaculture industries.

M A R K E T T R A N S F O R M A T I O N

WWF-Canon/JamesW.THORSELL

21

network

initiative

WWF VISIONA “CLIMATE SAFE” FUTURE in whichglobal warming is kept well below 2oCon average and, by 2050, greenhousegas emissions are reduced 80 per centfrom 1990 levels. A world in whichunique and vulnerable ecosystems aremade resilient to climate change.

WWF 2013 GOALA new, equitable, United Nations treatyenters into force in 2013 that sets theworld on a course of action to reduceglobal greenhouse gas emissions by80 per cent by 2050 and that:1 establishes a global carbon market andother mechanisms that promote cleanenergy investment in all developingcountries and support adaptation inLDCs and SIDS;

2 facilitates a transition to a lowcarbon future economy by providingemerging economies and otherdeveloping countries access toclean technologies;

3 assigns fairly the responsibility forclimate action among countries byreducing the global carbon footprintand equitably sharing the remainingenvironmental space, ensuring a 2oClimit; and,

4 supports the achievement of WWF’szero net deforestation target.

The New Global Climate Deal has thetreaty at its centre. National, bilateral,and multilateral instruments andmechanisms help bring about andcomplement the treaty by supportingits implementation.

N E W G L O B A L C L I M A T E D E A L

WWF-Canon/www.martinbeaulieu.ca

22

networkinitiative WWF META-GOAL

The wild tiger population increasesto at least 6,000 by 2020, throughconservation in 13 priority landscapes.

WWF GOALS2015 Tiger conservation will be a political

priority within national and regionalagendas of range countries, leadingto significant tiger-friendly action.

2020 Tigers (both distribution andpopulation) will be restored to atleast 20 per cent of their formerrange in 13 landscapes.

2020 Trade in tiger parts and productswill be effectively eliminated.

THE TIGER IS A POWERFUL SYMBOLof reverence among the variety of culturesthat live across its range. Tigers commandrespect, awe and fear from their humanneighbours. Even in places where they havebecome extinct or never existed in the wild,they live in myth and legend.

The Tigers Network Initiative will magnifyconservation across the tiger’s range asnever before. Drawing upon more thanfour decades of tiger conservation withpartners around the globe, WWF hasdeveloped a new, transformative strategyfor this Network Initiative. For the first timefor any globally iconic species, WWF willcommit the sustained efforts and resourcesneeded to effect change on a local-to-global scale and push for increased andsustained commitment by range stategovernments to tackle the issues currentlydriving illegal trade in tiger parts, habitatloss and human-tiger conflict.T I G E R S

WWF-Canon/MartinHARVEY

23

network

initiativeindevelop

ment

network

initiativeindevelop

ment

SMART FISHING will use the power ofpartnerships and market pressure –fostering Marine Stewardship Councilcertification, strengthening buyers’ handsin choosing sustainable seafood andgenerating powerful consumer pressure.It will also exploit complementary levers,such as financing, and consolidate reformthrough securing stronger legislation,regulation and management.

WWF 2020 GOALSSelected populations of the world’stunas, forage fish, whitefish and tropicalshrimp fisheries will be ecologicallyhealthy and fished selectively, and sowill be:1 measurably recovering andcontributing to the conservation ofassociated marine ecosystems;

2 economically benefiting dependentcommunities;

3 triggering continued improvementstowards ecosystem-basedmanagement (EBM) in other importantfisheries.

SMART ENERGY will focus on cuttingenergy demand while maintaining andincreasing energy services to an energy-hungry world, implementing policies to useonly very efficient products while satisfyingthe lifestyle aspirations of developing nations.

WWF 2015 (2020) GOALS1 Reduce energy consumption of [10]selected consumer products -representing [z] per cent share of keymarkets – by at least x [15] per cent by2015 and by at least y [25] per cent by2020 compared to today (2007).

2 [3 to 5] of the world's largest retailerswill work with WWF to significantlyincrease the market share of energy-efficient consumer products in keymarkets.

3 Key markets will have adoptedambitious legislative standards toreduce energy consumption of newproducts and, where it applies, toimprove energy efficiency of existingproducts.(Precise numerical objectives to be decided.)

S M A R T F I S H I N G

S M A R T E N E R G Y

24

GLOBAL PRIORITIES

1. African Rift Lakes Region

2. Altai-Sayan Montane

Forests

3. Amazon-Guianas

4. Amur-Heilong

5. Arctic Seas plus

Boreal/Tundra

6. Atlantic Dry Forests

7. Borneo

8. Cerrado-Pantanal

9. Chihuahuan Deserts and

Freshwater

10. Choco-Darien

11. Coastal East Africa

12. Congo Basin

13. Coral Triangle

14. Eastern Himalayas

15. Fynbos

16. Galapagos

17. Greater Black Sea

Basin

18. Lake Baikal

19. Madagascar

20. Mediterranean

21. Mekong Complex

22. Miombo Woodlands

23. Namib-Karoo-Kaokoveld

24. New Guinea and

Offshore Islands

25. Northern Great Plains

26. Orinoco River and

Flooded Forests

27. Southeastern Rivers and

Streams (US)

28. Southern Ocean

29. Southwest Australia

30. Southwest Pacific

31. Sumatra

WW F P R I O R I T Y P L A C E S

AA

BB

CC

DD

Australia

Austria

Belgium

Bhutan

Bolivia

Brazil

Canada

Caucasus (Georgia)

Central Africa

(Cameroon)

Central America

(Costa Rica)

China

Colombia

Danube-Carpathian

(Austria)

Denmark

Eastern Africa

(Kenya)

Finland

France

Germany

Greater Mekong

(Viet Nam)

Greece

Guianas (Suriname)

Hong Kong

Hungary

India

Indonesia

Italy

Japan

Madagascar and

Western Indian

Ocean

Malaysia

Mediterranean

(Italy)

Mexico

Mongolia

Nepal

Netherlands

New Zealand

Norway

Pakistan

Peru

Philippines

Poland

Russia

Singapore

South Africa

Southern Africa

(Zimbabwe)

South Pacific (Fiji)

Spain

Sweden

Switzerland

Tanzania

Turkey

United Kingdom

United States

Western Africa

(Senegal)

Arctic Programme

European Policy

(Belgium)

Macroeconomics

for Sustainable

Development (USA)

WWF ASSOCIATES

Fundación Vida

Silvestre (Argentina)

Fundación Natura

(Ecuador)

Pasaules Dabas

Fonds (Latvia)

Nigerian Conservation

Foundation (Nigeria)

Fudena (Venezuela)

WWF WOR L DW I D E N E TWOR K

EE

FF

32. Southern Chile

33. West Africa Marine

34. Western Ghats

35. Yangtze Basin

REGIONAL PRIORITIES

A. Gulf of California

B. Meso-American Reef

C. Baltic

D. Alps

E. Indus

F. Yellow Sea

©WWF International, June 2008.Printed in Swtzerlamd by Ropress using FSC certified papers andvegetable-based inks.

WWF’s mission is to build a future in which humans live in harmony with nature.

WWF InternationalAvenue du Mont-Blanc1196 GlandSwitzerlandTel: +41 22 364 9111Fax: +41 22 364 8836

©1986

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