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Using Social Media Tools to Expand the Reach of TDM Programs
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Using Social Media Tools to Expand
the Reach of TDM Programs
December 8, 2009
SOCIAL MEDIA MARKETING TOOLS
WHY SOCIAL MEDIA MARKETING?
Connect
Inform
Grow
SOCIAL MEDIA - PART OF THE WHOLE
WebsiteBlog
FacebookTwitterLinkedInE-mailSEO
RadioVideoDirect MailPrintPR
HOW PEOPLE SHARE INFO TODAY
• E-mail = 11%
• Facebook = 24%
• Twitter = 10%
TOTAL = 46%
Created New Brand for Social Media Marketing Campaign
• Created “Fan” page in September 2009• 30 Posts (about 2-3 per week)• 185 Fans to date
www.facebook.com/gomaine
• Created “Fan” page in September 2009• 5 Fans to date
www.facebook.com/actpatriotchapter
YOU TUBE
• Created account in September 2009• Posted 3 videos
• Commuter Stories: 286 views• Park & Ride / Bike Rack Contest: 199 views• Emergency Ride Home: 66 views
www.youtube.com/gomainechannel
YOU TUBE
http://www.youtube.com/watch?v=j2rQCvoBVjk
Uploaded April 200812,015 views
CONSTANT CONTACT
• Created account in October 2009• E-mailed 1 newsletter to date• Analysis:
• 8,637 emails sent• 761 opens (24%) [avg. = 20%]• 511 clicks (29%) [avg. = 12%]
CRAIGSLIST
http://maine.craigslist.org/rid/1459522500.html
Hey, why not?
2 referrals to date…
NEW WEBSITE
www.gomaine.org
E-MAIL SIGNATURE
Carey M. Kish GO MAINE Commuter Program ManagerGreater Portland Council of Governments 68 Marginal Way, Portland, ME 04101 207.774.9891 | 800.280.RIDE | Mobile: 207.838.9669 www.gomaine.org | www.facebook.com/gomaine www.linkedin.com/in/careykish
Old Chinese Proverb: Man who say it can't be done should not interrupt man doing it.
SURVEY MONKEY
