Acquisation and Restructring With Example

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    ACQUISITIONS & RESTRUCTURINGSTRATERGIES

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    Flow of presentation:

    Introduction to merger and acquisition

    Reason for acquisition

    Problems in achiveing success

    Restructuring and its types

    Restructuring out comes

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    Mergers, Acquisitions, and Takeovers:What are the Differences?

    Merger A strategy through which two firms agree to integrate their

    operations on a relatively co-equal basis

    Acquisition A strategy through which one firm buys a controlling, or 100%

    interest in another firm with the intent of making the acquired firma subsidiary business within its portfolio

    Takeover A special type of acquisition when the target firm did not solicit

    the acquiring firms bid for outright ownership

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    Acquisitions:Increased Market Power

    Factors increasing market power When there is the ability to sell goods or

    services above competitive levels

    When costs of primary or support activities arebelow those of competitors

    When a firms size, resources and capabilitiesgives it a superior ability to compete

    Acquisitions intended to increase marketpower are subject to: Regulatory review

    Analysis by financial markets

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    Acquisitions:Increased Market Power (contd)

    Market power is increased by:

    Horizontal acquisitions

    Vertical acquisitions

    Related acquisitions

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    Market Power Acquisitions

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    Acquisition of a company in thesame industry in which theacquiring firm competesincreases a firms market power

    by exploiting:

    Cost-based synergies

    Revenue-based synergies

    Acquisitions with similar

    characteristics result in higherperformance than those withdissimilar characteristics

    HorizontalAcquisitions

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    TATA MOTORS LTD-JAGUAR AND LAND ROVER(JLR)

    for US$ 2.3 billion

    a global footprint and enter the high-end

    premier segment of the globalautomobile market

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    Market Power Acquisitions (contd)

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    Acquisition of a supplier ordistributor of one or more ofthe firms goods or services

    Increases a firms marketpower by controllingadditional parts of thevalue chain

    HorizontalAcquisitions

    VerticalAcquisitions

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    CARNEGIE STEEL Acquired steel mill- iron ore mill coal mine-ship transport ofiron ore road transport of coal

    created talent internally

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    Market Power Acquisitions (contd)

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    Acquisition of a companyin a highly related industry

    Because of the difficulty in

    implementing synergy,related acquisitions are oftendifficult to implement

    HorizontalAcquisitions

    VerticalAcquisitions

    RelatedAcquisitions

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    TATA- CORUS

    Corus at 455 pence per share in an all cash deal USD 8.04billion

    Brazilian steel company CSN

    Final deal was of offering 608 pence per share, valuingCorus at $11.3bn

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    Acquisitions:Overcoming Entry Barriers

    Factors associated with the market orwith the firms currently operating in itthat increase the expense and difficulty

    faced by new ventures trying to enterthat market

    VODAFONE-HUTCH ESSAR

    Cross-Border Acquisitions

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    Acquisitions: Cost of New-Product Developmentand

    Increased Speed to Market

    Internal development of new products is

    often perceived as high-risk activity Acquisitions allow a firm to gain access to new and

    current products that are new to the firm

    Returns are more predictable because of the acquiredfirms experience with the products

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    Acquisitions: Lower Risk Compared toDeveloping New Products

    An acquisitions outcomes can be estimated

    more easily and accurately than the

    outcomes of an internal product developmentprocess

    Managers may view acquisitions as loweringrisk

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    Acquisitions: Increased Diversification

    Using acquisitions to diversify a firm is thequickest and easiest way to change itsportfolio of businesses

    Both related diversification and unrelateddiversification strategies can beimplemented through acquisitions

    The more related the acquired firm is to theacquiring firm, the greater is the probabilitythat the acquisition will be successful

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    Acquisitions: Reshaping the Firms

    Competitive Scope

    An acquisition can:

    Reduce the negative effect of an intense rivalry

    on a firms financial performance Reduce a firms dependence on one or more

    products or markets

    Reducing a companys dependence on

    specific markets alters the firms competitive

    scope

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    Bharti airtel Zain

    deal $10.7 billion

    a large global player

    This acquisition will take its footprint to 15 African countries.

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    Acquisitions: Learning and Developing NewCapabilities

    An acquiring firm can gain capabilities thatthe firm does not currently possess:

    Special technological capability Broaden a firms knowledge base

    Reduce inertia

    Firms should acquire other firms with

    different but related and complementarycapabilities in order to build their ownknowledge base

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    1919

    Acquisitions

    Problems inAchieving Success

    Integrationdifficulties

    Inadequateevaluation of target Large orextraordinary debt Inability toachieve synergy

    Too muchdiversification

    Managers overlyfocused onacquisitions

    Too large

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    Problems in Achieving Acquisition Success:Integration Difficulties

    Integration challenges include:

    Melding two disparate corporate cultures

    Linking different financial and control systems Building effective working relationships (particularly when

    management styles differ)

    Resolving problems regarding the status of the newlyacquired firms executives

    Loss of key personnel weakens the acquired firmscapabilities and reduces its value

    Eg: United Parcel Service (UPS).

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    Problems in Achieving Acquisition Success:Inadequate Evaluation of the Target

    Due Diligence The process of evaluating a target firm for acquisition

    Ineffective due diligence may result in paying an excessive

    premium for the target company

    Evaluation requires examining: Financing of the intended transaction

    Differences in culture between the firms

    Tax consequences of the transaction

    Actions necessary to meld the two workforces

    Eg : Boston and Citibank

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    Problems in Achieving Acquisition Success:Large or Extraordinary Debt

    High debt can: Increase the likelihood of bankruptcy

    Lead to a downgrade of the firms credit rating Preclude investment in activities that contribute to the

    firms long-term success such as:

    Research and development

    Human resource training

    Marketing

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    Problems in Achieving Acquisition Success:Too Much Diversification

    Diversified firms must process more informationof greater diversity

    Scope created by diversification may causemanagers to rely too much on financial ratherthan strategic controls to evaluate businessunits performances

    Acquisitionsmay become substitutes forinnovation

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    Problems in Achieving Acquisition Success:Managers Overly Focused on Acquisitions

    Managers invest substantial time and energyin acquisition strategies in:

    Searching for viable acquisition candidates

    Completing effective due-diligence processes

    Preparing for negotiations

    Managing the integration process after the acquisitionis completed

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    Problems in Achieving Acquisition Success:Managers Overly Focused on Acquisitions

    Managers in target firms operate in a state ofvirtual suspended animation during an

    acquisition Executives may become hesitant to make

    decisions with long-term consequences untilnegotiations have been completed

    The acquisition process can create a short-termperspective and a greater aversion to riskamong executives in the target firm

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    Problems in Achieving Acquisition Success:Too Large

    Additional costs of controls may exceed thebenefits of the economies of scale andadditional market power

    Larger size may lead to more bureaucraticcontrols

    Formalized controls often lead to relatively rigidand standardized managerial behavior

    Firm may produce less innovation

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    Restructuring

    A strategy through which a firm changesits set of businesses or financialstructure

    Failure of an acquisition strategy often precedesa restructuring strategy

    Restructuring may occur because of changes inthe external or internal environments

    Restructuring strategies: Downsizing

    Downscoping

    Leveraged buyouts

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    Types of Restructuring: Downsizing

    A reduction in the number of a firms

    employees and sometimes in the numberof its operating units

    May or may not change the composition ofbusinesses in the companys portfolio

    E.g: Kodak

    Typical reasons for downsizing:

    Expectation of improved profitability from costreductions

    Desire or necessity for more efficient operations

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    Types of Restructuring:Downscoping

    A divestiture, spin-off or other means ofeliminating businesses unrelated to afirms core businesses

    A set of actions that causes a firm tostrategically refocus on its corebusinesses May be accompanied by downsizing, but not

    eliminating key employees from its primarybusinesses

    Firm can be more effectively managed by thetop management team

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    Restructuring: Leveraged Buyouts

    A restructuring strategy whereby a partybuys all of a firms assets in order totake the firm private

    Significant amounts of debt are usually incurredto finance the buyout

    Can correct for managerial mistakes Managers making decisions that serve their own

    interests rather than those of shareholders

    Can facilitate entrepreneurial efforts andstrategic growth

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    Example:TATA-TATLEY

    Tata Tea one of the largest company in the world wassheltered from competition by a protectionist Indiangovernment for most of its history.

    In 1999, Tata Tea company faced several new challenges:

    Upcoming deregulation.

    Changing consumer tastes.

    Ban on tea imports scheduled to be lifted in 2001

    Majority of the companys tea is sold in India, with 12%

    total international sales only.

    Tatas gross margin is 36%, while Tetleys is amore efficient 55%

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    TATA choose to acquire Tetley.

    The major challenge was financing

    The value of Tata Tea was $114 million. Tetley was valued at $450 million.

    The solution was provided by Leverage

    Buy outingthe Deal.

    The company recovered all its dept by February 4, 2005

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    Restructuring and Outcomes

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    Adapted from Figure 7.2

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