26th Annual Associated Collegiate Press26th Annual Associated Collegiate Press

National CollegeNational CollegeJournalism ConventionJournalism ConventionFeb. 25-28, 2010Feb. 25-28, 2010Wyndham PhoenixWyndham Phoenix

++mediaphoenixphoenix

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Being successful at telling the story takes more than one medium,

more than one platform. Words, sounds and images don’t exist in

isolation. Print, broadcast and online converge to communicate the

message and to allow the reader or viewer to create an experience.

To tell the story, it takes media plus so much more.

Media + Knowledge. Learn new information about the basics,

and apply your knowledge to management, photography, writing,

design, ethics and multimedia. Award-winning professionals and

experienced media advisers are ready and willing to help you get

better.

Media + Networking. With hundreds of students and advisers

from every part of the United States (and a few from Canada,

too), you’re sure to make new friends and contacts at the ACP

convention. Get a critique, and chat with professionals between

sessions to make a connection.

Media + Fun. Late February in Phoenix provides a nice midwinter

break. Make plans with your new friends to enjoy the great

shopping, food and nightlife here in downtown/central Phoenix or

via the light rail in Tempe.

It’s Media + Our goal is to make it possible for you to say that your

investment in this conference, both in your time and your money,

was well worth it — for the rest of the year and the rest of your

involvement with journalism. Our speakers share their knowledge,

experience and views with you as if they were talking to colleagues.

Because they are.

We’ve prepared the best-ever program for ACP’s 26th National

College Journalism Convention. Get ready, because it’s an intense

weekend, and come Monday morning, you’ll want to get to work.

— Logan Aimone, Associated Collegiate Press Executive Director

+ Welcome+ Welcome

Randy LovelyThursday, 4 p.m.

Randy Lovely was named editor and vice president/news of The Arizona Republic and azcentral.com in January 2008. He came to the paper in 2002 as managing editor and was promoted to ex-ecutive editor in 2005 before mov-ing into the top news position.

Before coming to The Republic, Randy was execu-tive editor of The Desert Sun in Palm Springs. Lovely began his career in 1986 as a reporter at the Sturgis Journal in Sturgis, Mich., when it was owned by Gannett. He worked at newspapers in Fort Wayne, Ind., and Long Beach, Calif., and Fort Myers, Fla. From 1997 to 2000, he served as managing editor of the Shreveport Times in Louisiana before moving to Palm Springs.

He has a Bachelor of Applied Arts de-gree in Journalism from Central Michi-gan University, which inducted him into its Journalism Hall of Fame in 2008. Lovely is on the board of directors of the Associated Press Managing Editors. He has been honored by Out Magazine as one of the 100 gay individuals who made a diff erence based on his position as the highest-ranking openly gay editor of a metropolitan newspaper and by Presstime magazine as an emerging leader in the news industry.

+ Keynote Speakers+ Keynote SpeakersSteve BensonSunday, 10 a.m.

Winner of the Pulitzer Prize for editorial cartooning in 1993, Steve Benson has been a lightning rod for the better part of three decades as the staff edito-rial cartoonist for The Arizona Republic. Benson sums up his ca-reer best: “I don’t aim to please. I just aim.”

He was also a Pulitzer Prize fi nalist for editorial cartooning in 1992, 1989 and 1984. In 2002 he received the Practitioner of the First Amendment Award from the Arizona Chapter of the American Civil Liberties Union for having “taken on John Ashcroft, Jerry Falwell, President Bush and anyone else who has sought to denigrate or to de-prive us of liberties we are guaranteed under the Bill of Rights.”

He is a native of Sacramento, Calif., and graduated cum laude with a Bachelor of Arts degree in political science from Brigham Young University in 1979.

Benson served as the president of the Association of American Edito-rial Cartoonists, 1999- 2000. He also worked as cartoonist for the Morning News Tribune in Tacoma, Wash. He has published fi ve books of his work.

Rob CurleySaturday, 11:30 a.m.

Rob Curley has been the editor of the new-media division of the Las Vegas Sun and Greenspun Media Group since June 2008. He began his career in 1996 as an edu-cation reporter and online editor at a small daily newspaper in Kansas.

Prior to heading to Las Vegas, Curley was Vice President of Product Development at Washingtonpost.News-week Interactive for two years.

He has held top positions in new media and convergence at newspapers in Florida and Kansas, earning a reputation as an innovator for hyper-local media convergence. In 2001 the Newspaper Association of America named Curley the industry’s New Media Pioneer of the Year, making him the youngest person to win the award.

He has twice been named as a person “under 40” to watch, and Creativity Magazine named to the magazine’s an-nual list of the 50 most creative people in the world.

Curley earned a Bachelor’s of Integrated Studies degree from Emporia State University in Kansas in 2001.

Jason ManningFriday, 11:30 a.m.

Jason Manning is director of student media at Arizona State University, over-seeing the State Press, Web Devil, State Press Magazine, and Sun Devil Television. Prior to joining ASU he was the politics editor for wash-ingtonpost.com, where he led the Web site’s cover-age of the federal government and national campaign politics.

While at washingtonpost.com Manning planned and implemented the Web site’s multi-format election coverage — using data, video, audio, photos, graphics, and text. He also oversaw collaborative projects that brought together reporters, editors, videogra-phers, developers, programmers, and designers to produce award winning interactive news features.

Manning has also served as local-nation-al editor for PBS NewsHour, coordinating online news coverage with PBS member stations nationwide. Prior to joining PBS, Manning was education producer at usnews.com.

Manning holds a master’s degree in his-tory from George Mason University and a bachelor’s degree in journalism from the University of Florida.

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Which sessions can you attend?

The workshops on Thursday are open only to those who pre-registered and paid an extra fee. If you would like to attend a workshop, please see the ACP desk.

From the opening keynote at 4 p.m. on Thursday through Sunday morning’s closing keynote, almost all sessions are open to all delegates, and you don’t have to sign up in advance to attend any keynote, breakout or group critique session. The exception: Sessions labeled for advisers are only open to advisers. Please see the ACP desk if you have questions about session attendance.

What does this mean? In addition to the typical sessions on all aspects of journalism, one special emphasis area for this convention is multimedia.

A special symbol designates these sessions. Look for the “plus” next to descriptions. There’s at least one each time.

College Media Advisers sponsors sessions for advisers

ACP welcomes the involvement of our friends at College Media Advisers who have planned the con-vention sessions for advisers. Chris Poore, CMA vice president for member services and adviser at the Uni-versity of Kentucky, has worked with us to come up with a pre-convention workshop and three sessions:

• Eff ective Newspaper Advising Workshop, Thurs-day, 10 a.m. (pre-registration required)

• Advisers Roundtable, Friday, 9 a.m.

• Revenue Beyond Print Ads?, Friday, 1:10 p.m.

• Also, from the Dart Center, the Advisers’ Workshop on Trauma and Tragedy is a two-hour, adviser-only workshop on Friday at 2:20 p.m.

Critiques set for Friday, Saturday

One of the convention goals is to give delegates as

much feedback about their work as possible. Newspa-

per critiques will run Friday and Saturday. If you want

to have your print newspaper critiqued, here’s what

to bring:

• Newspaper: You must sign up at the registra-tion desk for a time slot. These critiques start on

Friday at 1:10 p.m. They continue on Saturday at 9

a.m. and run throughout the day with a break for the

keynote speaker and lunch. Bring a hard copy that

you can leave at the sign-up desk. All critiques will take place in Salon 1. Time slots are fi rst-come,

fi rst-served.

Exhibits and giveaways

The meeting space foyer is the place where you can

visit with our sponsors and exhibitors. Check out their

programs and services at these times: Thursday, Noon

to 5 p.m.; Friday, 9 a.m. to 4 p.m.; and Saturday 9 to 11

a.m. Need a place to put the newspapers and other

materials you pick up? Use the convenient plastic bag

provided by ACP to carry the items home.

Vendors presenting vendor sessions are designated as

such in the program.

Thursday welcome receptions for students and advisers

Students: Join your colleagues at the ACP-hosted

student reception at 5 p.m., immediately following

the opening and keynote speech. We serve you some

refreshments and sodas, and you serve each other

some stimulating and provocative conversation. It’s

a good opportunity to make some new friends and

plans for the evening. It’s also a good place to expand

your professional network, trade ideas and discuss the

events of the day.

Advisers: The adviser reception in the Goldwater

Room (Lobby Level) begins at 5 p.m. immediately

following the keynote address. Complimentary

hors d’oeuvres and cocktails will be served. This is

an opportunity to meet fellow advisers, make plans

for evening dinner or a night out and expand your

professional network. Join us, sit down and relax

with some refreshments and lively conversation. The

adviser welcome reception is sponsored by College

Media Network.

Adviser Luncheon on Saturday

Adviser delegates are invited to lunch, compliments

of ACP on Saturday, 12:20-1:20 p.m. (immediately

following the keynote) in the Goldwater Room on the

Lobby Level. Although it’s free, we ask that you sign

up at the ACP desk any time Thursday or Friday. The

luncheon is casual and has no formal program.

Some sessions held at ASU Cronkite School of Journalism

Thanks to the generosity of the Arizona State Univer-

sity Walter Cronkite School of Journalism and Mass

Communication, some sessions will be held a few

blocks away in state-of-the-art educational facilities.

Those sessions on Friday and Saturday are listed in the

program grid. Take extra time to plan your day to al-

low enough time to walk the three blocks to and from

the Cronkite School. All the sessions at the Cronkite

School deal with digital media or technology.

+ Convention Notes+ Convention Notes• Newspaper: Student delegates can enter a

single issue of their paper in ACP’s conven-

tion Best of Show on-site competition. Only

student delegates attending the convention

can enter a paper.

Winners go home with an award and brag-

ging rights as one of the best college papers

at the convention.

In the Best of Show contest, delegates enter a

single, regular issue of their choice, published

since Sept. 1, 2009, into one of these categories:

four-year college dailies (and those that publish

three or more times weekly); four-year college

weekly (once and twice a week); four-year col-

lege less than weekly papers; and two-year col-

lege papers regardless of frequency. The entries

will be judged for general excellence, which

includes the quality of the reporting, writing,

editing, design, photography and examples

of special project reporting and editorial page

leadership. Back-to-School or special new stu-

dent editions should not be entered.

Newspapers’ online eff orts will be recognized

with two categories in the convention Best of

Show contest: Web site and Multimedia Pack-

age (anything that makes inventive use of one

or more of these media: text, audio, images,

video).

• Web Site: Publications of any kind with

students in attendance at the convention may

enter this contest by submitting a current

URL. The Web site must have been updated

since Jan. 1, 2010. Web sites will be divided

into categories based on school enrollment

and judged for general excellence in design,

navigation, writing/editing, content, graphics

and interactivity.

• Multimedia Package: Appropriate entries to

this contest could include: original videos, in-

teractive maps/graphs/timelines, slide shows,

and interactive user-generated content.

Entries will be judged on originality and ease

of use. Submit exact URL.

The Best of Show contest is not a written

critique and no scoring or comments are

returned following the judging.

Entries are brought to the convention and

submitted to ACP at the registration desk no

later than 4 p.m., Friday, Feb. 26. Awards are

presented at the convention’s closing keynote

on Sunday morning, Feb. 28. Winners and

runners-up receive awards.

There is no cost for ACP members to enter the

Best of Show contest. For non-members, the

cost is $25.

Enter Best of Show Contest by Friday, 4 p.m.

Arizona State University’s Walter Cronkite School of Journalism and Mass Communication opened downtown in 2008 and is located just three blocks from the Wyndham Phoenix.

5

Take the lead to discuss a topic

We can’t anticipate every topic. So if there’s some-

thing missing that you want to talk about, post your

plans on the message board at the ACP registration

desk. During the schedule, some rooms are vacant for

this purpose. See the registration desk for times and

locations. You can meet after hours as well.

If you post a group meeting, please take the initiative

to be the group discussion leader. We suggest you

make and post plans by mid-Friday. If you want to

meet for lunch or after hours, you can do that, too.

Possible groups: ad staff ers, photographers, editors,

feature writers, sports writers, designers and Web site

managers among others. On your posting, be sure to

include: group name, your name, and time and loca-

tion of meeting.

This is your opportunity to take the lead or join a

group of others who share your work interests.

Newspaper Exchange Area

The Ballroom Level foyer has tables for you to drop

off your newspapers and spend time browsing other

papers for ideas. Feel free to take extra copies home

with you. This is also the spot to meet your peers and

talk about problems and solutions you face in the

newsroom. Complimentary coff ee and snacks will be

available on a limited basis, so please share with your

fellow students and advisers.

We Want Your Feedback

We want to know if a session was helpful or not. After

the convention, we’ll send a link to an online survey.

Your feedback is valuable to us. In fact, suggestions

from last year’s convention were incorporated into

making this year even better.

Acknowledgements

This convention is the result of a huge commitment

to off ering you practical tools and ideas and lots of

personal attention in a relaxed learning environment.

ACP is grateful to the outstanding professionals

who gave advice and lined up session speakers and

critiquers over the past six months.

• Local program sessions Chris Callahan and Kristin Gilger

Arizona State University, Walter Cronkite School

of Journalism and Mass Communication

Tracy Collins

The Arizona Republic

• Special Programming Meg Spratt and Sue Lockett John

Dart Center for Journalism and Trauma

Kim Collins

World Journalism Institute

• Newspaper critiques David Waddell

California State University at Chico

Meeting Room Maps

Ballroom

Ballroom Foyer

BALLROOM LEVEL

Elevators Stairs

MEETING LEVEL

Meeting Level Foyer:Registration, Exhibits

StairsSalon

1

Salon2

Salon3

Salon4

Salon5

Salon6

Salon7

Salon8

Downtown Phoenix map

ASU Cronkite School

Wyndham Phoenix

Hotel

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+ Thursday, Feb. 259 a.m.-5 p.m.

Registration, Best of Show entries, adviser lunch reservations, critiques sign-upMeeting level lobby

9 a.m.-5 p.m.Exhibits, newspaper exchangeBallroom foyer

10 a.m.-3:45 p.m.PRE-REGISTRATION REQUIRED:

Eff ective Newspaper Advising WorkshopProvided by College Media Advisers, Inc. (CMA)Chris Poore, University of KentuckySalon 1

Newsroom Management WorkshopMark Witherspoon, Iowa State UniversitySalon 2

The Phoenix Experience, Part 1Note: Meet 10 a.m. to noon before spending afternoon in the fi eld.

Bryan Murley, Eastern Illinois UniversitySalon 3

Print Newspaper Design WorkshopRon Johnson, Indiana UniversitySalon 5

1-3:45 p.m.PRE-REGISTRATION REQUIRED:

Accessing Public RecordsMark Goodman, Kent State University Salon 3

Advertising Sales WorkshopPaul Bittick, California Polytechnic State

University, San Luis Obispo Salon 4

Advanced Reporting WorkshopHolly Heyser, Sacramento State University Salon 6

4-5 p.m.Opening Keynote Address: Randy LovelyBallroom (North)

5-6:30 p.m.Student ReceptionBallroom (South)

Adviser ReceptionSponsored by College Media NetworkGoldwater Room (Lobby Level)

+ Friday, Feb. 268 a.m.-4 p.m.

Registration, Best of Show entries, adviser lunch reservations, newspaper critique sign-ups, student newspaper exchangeMeeting level lobby

9 a.m.-4 p.m.Exhibits

9-10:05 a.m.Database investigative reporting on campus

Learn how college reporters can use public records requests and simple software like Excel

to do investigative reporting about campus issues.Steve Doig, Arizona State University Cronkite SchoolSalon 2

Introduction to covering tragedy and traumaHow can you prepare for covering frightening or tragic events at your school? In the fi rst of three linked sessions, representatives of the Dart Center for Journalism & Trauma will explain how emotional trauma aff ects victims, audience members and journalists. This session will encourage critical thinking about reporting ethically and eff ectively on violence, tragedy and confl ict, and provide guidelines for good self-care. Highly recommended for anyone planning to attend other Dart sessions on leading (for editors), or advising (advisers) newsrooms covering tragedy.Meg Spratt and Sue Lockett John, Dart Center

West, University of WashingtonSalon 3

Recruiting and Retaining Staff Tips for recruiting newspaper staff members from the high school ranks and from within your own college. Other suggestions include how to make your newsroom a place where they want to be and how to keep them there.Nils Rosdahl, North Idaho CollegeSalon 4

Managing a Newspaper: Two-year SchoolJason Nix, Spokane Falls Community College, moderatorJames Borchers, SUNY RocklandEli Frankovich, North Idaho CollegeJennifer Jones, Piedmont Virginia CommunitySalon 5

Adviser RoundtableCome and talk to others about issues your facing in student media. This is a discussion group with new and veteran advisers meant to help you solve problems and share solutions.Chris Poore, University of KentuckySalon 6

Protecting Press FreedomWhen content causes controversy, threats of censorship often result. Whether defending against newspaper theft or funding cuts, learn the tools you need to protect the independence of your publication.Mark Goodman, Kent State UniversitySalon 7

InDesign Tips to Improve TypographyUse the powerful tools in Adobe InDesign to attract attention and communicate your message.Ron Johnson, Indiana UniversitySalon 8

How to Create News Video Without a Live TruckLearn how Livestream technology is used to create live webcasts for news, sports and

entertainment programming for the Web. The session will demonstrate how you can use the technology to stream events with free software. Case studies include a Santa Claus webcast, daily sport columnist show, major spot news, and more.Dave Seibert, The Arizona Republic and azcentral.com.Robert Nino, Operations Manager, KPNX TelevisionCronkite 252

10:15-11:20 a.m.Collegiate Newspaper DesignBring 20-25 copies of your newspaper to the session to exchange for quick, on-the-spot critiques of a few items per newspaper in front of the group. See slides of what’s happening with design at college newspapers across the country.Randy Stano, University of MiamiSalon 2

Dart Center II: What newsroom leaders need to know when tragedy happensAt this more advanced session for student editors and prospective editors, the Dart Center for Journalism & Trauma will guide newsroom leaders through the decisions they may face in assigning, covering and playing stories about tragic events, both in print and online contexts.Jim Killam, Northern Illinois UniversityMigael Scherer and Meg Spratt, Dart Center

for Journalism and TraumaSalon 3

Recruiting and Training Your Sales Staff Where do you fi nd perspective advertising sales representatives on your campus and more importantly, once you fi nd them, how do you prepare them to be successful. Learn how to develop a training program that will increase your sales.Paul Bittick, Cal PolySalon 4

Online Editors Discuss ManagementJoin a panel discussion of the rewards and challenges of editing a college media online

publication. Learn from experienced Web editors how to motivate and train staff , integrate with the newsroom and adopt a Web-fi rst mentality.Bryan Murley, Eastern Illinois University, moderatorElchanan Heller, SUNY RocklandAlex Vera, University of TampaSalon 5

Photo Ethics — Just Because You Can Doesn’t Mean You ShouldPhoto manipulation tools have never been more sophisticated. And trust of photography has never been lower. How can you stay interesting and ethical at the same time, and where is that line?Emmanuel Lozano, The Arizona RepublicSalon 6

The Eyes Have ItHow to use non-verbal communication to make your writing more enjoyable and your interviews more successful. Previous attendees have labeled this their “most useful” session.Nils Rosdahl, North Idaho CollegeSalon 7

+ Convention Sessions+ Convention Sessions

7

The Art of Access: Strategies for Acquiring Campus RecordsThis session will provide examples of useful government documents that can be used for stories that make a diff erence on campus, and then go through strategies for getting reluctant offi cials to cough up the records. The presenter is a freedom of information expert, former college newspaper adviser and co-author of the book “The Art of Access: Strategies for Acquiring Public Records.” He researches and teaches journalists the psychology of access and persuasive techniques that can help records requesters get what they need on deadline without going to court.David Cuillier, chairman of the Society of Professional

Journalists Freedom of Information Committee and assistant professor, University of Arizona

Salon 8

How to Build an Audio Slideshow from the Ground Up

Learn how to shoot the photos and record the audio that will create compelling audio

slideshows. Also, learn the multimedia storytelling techniques behind great slideshows.Mark S. Luckie, Journalist/Blogger, 10,000 WordsBallroom

Editing for All PlatformsThink copy editing is just copy editing? Accuracy is unchangeable? Digital media has changed the

copy editing world dramatically. The rules are in fl ux, time is an issue, and the accuracy of the report is what sets news sites and newspapers apart from the blogosphere and plays a huge role in journalism’s future. How do we make it happen?Melissa Galbraith, The Arizona RepublicCronkite 252

Sound Design for the WebLearn to create, edit and upload audio for Web podcasting, video and photo slideshows using

SoundTrack Pro. Learn to use audio fi lters and mixing to produce more professional level sound for Web and video projects. By the end of this interactive workshop, you’ll create sound elements for a Web site.Dave Cornelius, Arizona State UniversityCronkite 356

11:30 a.m.-12:15 p.m.Keynote Address: Jason ManningBallroom

12:15-1:10 p.m.Lunch on your own

1:10-2:15 p.m.Color, Illustrations & Infographics Learn how the simple visual choices have an eff ect on your page designs. See what matters when it comes to color, art and graphics.Ron Johnson, Indiana UniversitySalon 2

The Secret to Higher Search Rankings and More Traffi c

This session will present basic Search Engine Optimization principles in an easy-to-learn

manner and explain how optimizing your Web site and articles can deliver a traffi c surge.Arnie Kuenn and Michael Schwartz, Vertical MeasuresSalon 3

Revenue Beyond Print Ads?College media all over the country have fi gured out ways to increase revenue beyond advertising, yet we’ve done too little as a group to “spread the wealth.” This

session, building on a session presented at ACP/CMA in Austin, will off er a list of tips and tricks other student publications have used to make some extra cash. The format: discussion. Bring your own ideas to discuss. Chris Poore, University of KentuckySalon 4

Reporting on a Private CollegeAlisha George, Washington CollegeAlixandra Greenman, Mills CollegeNick Lane, Notre Dame de Namur UniversityArianna Ranahosseini, University of DenverSalon 5

Multimedia Road MapsHow do you decipher how to tell your stories across multiple platforms? We’ll provide the

secret code you’ll need to apply the perfect multimedia story form for your users. Tracy Collins, The Arizona RepublicSalon 6

You Must Say That Online: New Legal Issues for Bloggers

Online speech gets the highest level of First Amendment protection. But now the Federal

Trade Commission is requiring bloggers to disclose confl icts of interest. Come learn about the latest free speech issues facing those who publish online.Jane Kirtley, Silha Professor of Media Ethics

and Law, University of MinnesotaSalon 7

Covering Tragedy with CompassionHow do you navigate that fi ne line between aggressive reporting to get the facts you need, and compassionate journalism to avoid adding to the agony of the moment?John D’Anna, The Arizona RepublicSalon 8

FRIDAY AT A GLANCE9-10:05 a.m. 10:15-11:20 a.m. 1:10-2:15 p.m. 2:20-3:35 p.m. 3:30-4:30 p.m.

Salon 1 Critiques: Sign up at registration area in Meeting Level foyer

Salon 2Database investigative reporting on campus

Collegiate Newspaper Design Color, Illustrations & InfographicsInvestigative Journalism in an Internet Age

Designing Page One for Maximum Impact, Maximum Enjoyment

Salon 3Dart Center I: Introduction to covering tragedy and trauma

Dart Center II: What newsroom leaders need to know when tragedy happens

SEO: The Secret to Higher Search Rankings and More Traffi c

Dart Center III: Advisers’ workshop on trauma and tragedy

Salon 4 Recruiting and Retaining Staff Recruiting and Training Your Sales Staff

Revenue Beyond Print Ads?Five Stages of a Story / Coaching Writers

Five Video Story Forms

Salon 5PANEL: Managing a Newspaper, Two-Year School

PANEL: Online Editors Discuss Management

PANEL: Reporting on a Private College

Don’t let Tiger Woods Change Your Ethics

Salon 6 Adviser RoundtablePhoto Ethics — Just Because You can Doesn’t Mean You Should

Multimedia Road Maps The Journalist as EntrepreneurVendor Session: Network Advantage

Salon 7 Protecting Press Freedom The Eyes Have ItYou Must Say That Online: New Legal Issues for Bloggers

Avoiding the Libel LawsuitOvercoming the diffi culties of motivating diffi cult people

Salon 8InDesign Tips to Improve Typography

The Art of Access: Strategies for Acquiring Campus Records

Covering Tragedy with Compassion

Organizing Your Newsroom for Better Presentation

Anatomy of an Open-Records Case — How I Broke the Story

BallroomHow to Build an Audio Slideshow from the Ground Up

From Consumers to CreatorsProducing Multimedia on a Budget

Information at the Speed of Light — Breaking News Online

Cronkite 252

How to Create News Video Without a Live Truck

Editing for All PlatformsTurning Databases into Reader Gold Mines

The Story Behind the Star: Tips for Writing Compelling Profi les of Athletes

Cronkite 356

Sound Design for the Web PHOENIX EXPERIENCE LAB TIME

8

From Consumers to CreatorsMedia consumers have become producers, and they should be part of everyone’s journalism.

This would look at media trends especially the changes toward citizen journalism and active participation.Dan Gillmor, Arizona State University Cronkite SchoolBallroom

Turning Databases into Reader Gold MinesOnce considered a deadly dull pursuit, database number-crunching has gotten sweeter as tools

have grown more sophisticated. It’s now a vital part of every major news organization, and a growth industry in the digital world. How you can strike it rich in this area.Matt Wynn, The Arizona RepublicCronkite 252

The Phoenix Experience, Part 2: Work TimeBryan Murley, Eastern Illinois UniversityCronkite 356

2:20-3:20 p.m.Investigative Journalism in an Internet Age

While newsrooms are shrinking, opportunities abound for young journalists who can produce

quality investigative journalism. Such skills will make you marketable in this digital and competitive age — as a freelance backpack journalist, blogger or newsroom staff er. Learn valuable tips for online investigative reporting, including records searches and FOIA requests. This session was arranged in cooperation with the World Journalism Institute.John Dickerson, syndicated columnist,

formerly of Phoenix New TimesSalon 2

Dart Center III: Advisers’ workshop on trauma and tragedy (Two hours)What do advisers need to think about before tragedy strikes? During this 2-hour hands-on session, advisers will work together to identify needs and begin developing a curriculum module for preparing college journalists to cover trauma and tragedy.Jim Killam, Northern Illinois UniversitySue Lockett John, Migael Scherer and Meg Spratt,

Dart Center for Journalism and TraumaSalon 3

Five Stages of a Story / Coaching WritersA fi ve-stage process that allows reporters and editors to work eff ectively together on stories. Can be applied to multimedia and large projects, as well as daily and enterprise stories.Michael Roberts, The Arizona RepublicSalon 4

Don’t Let Tiger Woods Change Your EthicsThe ethical landscape is under attack because of the media behavior on stories like Tiger Woods and his infi delity. The publications that survive will be the credible ones. Join this interactive session to discuss this proposition.Tim McGuire, Arizona State University Cronkite SchoolSalon 5

The Journalist as EntrepreneurTomorrow’s journalist has to be an entrepreneur more than an employee and an innovator as much as an investigator. Learn about the new skills and mindsets needed to thrive in the digital media age.CJ Cornell, Arizona State University Cronkite SchoolSalon 6

Avoiding the Libel LawsuitWhen that angry phone caller says you’ve defamed him, will you be protected? Understand the simple

steps you can take to minimize the risk of libel claims against you and your publication.David J. Bodney, partner, Steptoe & JohnsonSalon 7

Organizing Your Newsroom for Better PresentationGreat visual storytelling, and even attractive daily pages, start with getting everyone on the same page, speaking the same language, and working together.Tracy Collins, The Arizona RepublicSalon 8

Producing Multimedia on a BudgetCreating outstanding multimedia projects doesn’t have to cost an arm and a leg. Find out

more about the free and inexpensive tools you can use to build quality online stories.Mark S. Luckie, Journalist/Blogger, 10,000 WordsBallroom

The Phoenix Experience, Part 2: Work TimeBryan Murley, Eastern Illinois UniversityCronkite 356

3:30-4:30 p.m.Designing Page One for Maximum Impact, Maximum EnjoymentToday’s readers want more than just the facts tied up in a tidy collage of headlines and type. Designing an eff ective Page One involves conversations about tone, volume, attitude and sex appeal.Christopher George, The Arizona Republic.Salon 2

Advisers’ workshop on trauma and tragedy (continues)Salon 3

Five Video Story Forms A deeper look at fi ve story forms that can give video sharper focus and help newsrooms use

video more strategically. Michael Roberts, Deputy Managing Editor for

Staff Development, The Arizona RepublicSalon 4

Vendor Session: Network AdvantageCollege Publisher users benefi t from the power of the network – College Media Network. Learn

how CollegeMediaNetwork.com and other MTV Networks properties drive traffi c to your site. You’ll also catch best practices for optimizing your site, stories and videos for these exclusive partner benefi ts. David Studinsky, College Media NetworkSalon 6

Overcoming the Diffi culties of Motivating Diffi cult PeopleThe key to motivating anyone — especially diffi cult people — is to know what they need and then give that to them. Sometimes they need a pat on the back, sometimes they need an ear and sometimes they need to be set free. In this session for newsroom leaders and soon-to-be leaders, we’ll discuss how to know when to do what to whom and the whys of it all.Mark Witherspoon, Iowa State UniversitySalon 7

Anatomy of an Open-Records Case — How I Broke the StoryA leading investigative reporter for The Arizona Republic takes you through a major story he broke by putting Open Records laws to use. It’s one thing to know your rights, it’s another to use them to fi nd gems that break the big story.Craig Harris, The Arizona RepublicSalon 8

Information at the Speed of Light — Breaking News Online

Breaking news of any variety is the rocket fuel that powers digital journalism. How does this

change news-gathering, and what are the secrets to turning this into a winning formula for your Web site and your career?Aric Johnson, azcentral.comBallroom

The Story Behind the Star: Tips for Writing Compelling Profi les of AthletesToo many profi les of athletes lapse into formulaic and clichéd writing that drains the life out of a story. A national-award winning sportswriter provides valuable advice on how to make your profi les rise above the ordinary. He will discuss reporting strategies that will allow you to tap into the riveting human drama that readers crave. Marty Dobrow, Springfi eld CollegeCronkite 252

The Phoenix Experience, Part 2: Work TimeBryan Murley, Eastern Illinois UniversityCronkite 356

+ Saturday, Feb. 278:30 a.m.-3:30 p.m.

Registration, Student Newspaper ExchangeLobby

9-11 a.m.Exhibits

9-10:05 a.m.12 Steps to Building a Successful Team of Skilled JournalistsWhat do they want? Easy-breezy journalism instruction that works. Information gathered journalism students and pros will be shared along with copies of research-based eff ective short lessons to do in a class or newspaper staff meeting. Includes tips on recruiting, mini-lessons and AP style quizzes online, Google Docs and mentor/protégé relationships.Mary Ann Pearson, California Baptist UniversitySalon 3

Freedom and Accountability: How a Student Media Board Can Protect Free Speech at Your Private CollegeSchool administration and/or student government breathing down your neck and threatening to cut your budget? Learn how a student media board at your private college can protect your First Amendment rights, provide accountability and promote the expansion of campus media. David Hudson and Serri Graslie, Hamline UniversitySalon 4

Roundtable: Daily Newspaper ManagementFaryar Borhani, San Diego State UniversityLance Madden, University of ArizonaSalon 5

Turning Economic News into Vital Information for All ReadersThere once was a time that economic news was for the suit-wearing crowd. Now, we all are our own investment strategists, and the economy and personal fi nance are critical for anyone with a fulltime job and benefi ts. What are the secrets to making this critical, complex area accessible for all?Russ Wiles, The Arizona RepublicSalon 6

9

SATURDAY AT A GLANCE9-10:05 a.m. 10:15-11:20 a.m. 1:30-2:35 p.m. 2:45-3:45 p.m.

Salon 1 Critiques: Sign up at registration area in Meeting Level foyer

Salon 2 Cutting-Edge Design Qualities of a Good Newspaper PhotoMultimedia Storytelling with Flash for the Non-Techie

Salon 312 Steps to Building a Successful Team of Skilled Journalists

Getting Sources to Give You Their Stories10 Quick Improvements to Your News Design

How to Survive Being an Editor Without Killing Someone

Salon 4Freedom and Accountability: How a Student Media Board Can Protect Free Speech at Your Private College

Selling the Complete Package What Do Hiring Editors Expect10 Can’t-Miss Secrets to Elevate Your Digital Photography

Salon 5Roundtable: Daily Newspaper Management

PANEL: Reporting on Controversial and Sensitive Topics

How to Survive Your First Year Reporting in the “Real World”

PANEL: Managing a Newspaper, Four-Year School

Salon 6Turning Economic News into Vital Information for All Readers

Making Your Design Relevant Across Platforms

Creating and Improving Special Sections The ‘OC’ of Advertising Sales

Salon 7Mining Facebook, Twitter and Other Social Media: Legal and Ethical Issues

How Important is the First Amendment, Anyway?

Cover a beat and discover the heartbeat of your campus

Salon 8Reporters as Private Eyes — Successful Investigative Reporting

Rob Curley Q&A Can We Use That?

Ballroom Visualizing the News How to Take Your Blog to the Next LevelHow to Use Social Media as an Eff ective, Everyday Tool

Managing a Multimedia Web Site

Cronkite 256

Taking Your Soundslides to the Highest Level

Pano Magic — Capturing the World Around Us in 360-degree Visuals

Cronkite 356

Don’t Be a Data Victim (2 hours)

Mining Facebook, Twitter and Other Social Media: Legal and Ethical Issues

Social media can be a rich source of tips and leads for news stories. But they also raise a

variety of legal and ethical issues. We’ll consider some of them at this session.Jane Kirtley, Silha Professor of Media Ethics

and Law, University of MinnesotaSalon 7

Visualizing the newsForget pie and bar charts. Learn how to create data visualizations and infographics that communicate news stories using graphics and imagesMark S. Luckie, Journalist/Blogger, 10,000 WordsBallroom

Taking Your Soundslides to the Highest LevelSoundslides has been billed as the tool for everyman, but anyone who frequents audio

slideshows online can tell you that not all Soundslides projects are created equally. An award-winning photographer tells you how to take these projects to the highest level.Cheryl Evans, The Arizona RepublicCronkite 256

Don’t Be a Data Victim (2 hours)Wanna crunch data by yourself instead of relying on fl aks? Learn basic spreadsheet skills that will

help you do just that. Class size limited to 20 per session; session includes data and instructions you can take home and practice yourself.Holly Heyser, Sacramento State UniversityCronkite 356

10:15-11:20 a.m.Cutting-Edge DesignAre you designing for a magazine, the Web or a

newspaper? What can you do with design that could adapt for another medium? Is it possible to design for more than one media outlet at a time?Randy Stano, University of MiamiSalon 2

Getting Sources to Give You Their StoriesWhat’s the secret to a great feature story, a groundbreaking investigative story or beating the competition with the best breaking news story? It’s getting people to talk to you. And it’s not as easy as you think. Learn tried-and-true techniques that work.Rebekah Sanders, The Arizona RepublicSalon 3

Selling the Complete PackageCollege newspapers are still attractive to advertisers, but are you getting the most out of your brand? Learn to combine your print sales with your online product and bring in new advertisers. Discover new ideas to off er advertisers beyond just standard display ads.Paul Bittick, Cal PolySalon 4

Reporting Controversial and Sensitive TopicsPatty Conover, Chico State UniversityAmanda Newfi eld, Cal Poly PomonaAlexandra Posadzki, York UniversityAnnemarie Schulte, Clackamas CollegeMelissa Steiner, University of TampaSalon 5

Making Your Design Relevant Across PlatformsAre newspaper designers doomed? Heck no! Because the smart designer is a visual

communicator on multiple mediums. We’ll talk about how to make a long-term career out of a pursuit that many have insisted could be dead next year.Tracy Collins, The Arizona RepublicSalon 6

How Important is the First Amendment, Anyway?If journalists don’t educate your campus about the First Amendment, nobody else is going to do it. We’ll discuss why it’s important and how to do it, everything from creating fun First Amendment events on campus to educating an administrator who is refusing to provide information you need for your story.Mark Witherspoon, Iowa State UniversitySalon 7

Reporters as Private Eyes — Successful Investigative ReportingInvestigative reporting has long been the backbone of journalism since its earliest days, and will continue to be the diff erence-maker in the digital age. With the glamour comes hard work, and we take you through the do’s and don’ts of successful investigations.Robert Anglen, The Arizona RepublicSalon 8

How to take your blog to the next levelSo you have a blog. Take it to the next level with tips and tricks that can transform you from a

novice writer to a power blogger.Mark S. Luckie, Journalist/Blogger, 10,000 WordsBallroom

Pano Magic — Capturing the World Around Us in 360-degree Visuals

One of the unexpected hits in multimedia visuals is the pano, or panoramic photograph,

which allows a user to completely view the setting for a news story, from the sky to the ground and all around. We’ll show you how it’s done, and the secrets of making it successful.Pat Shannahan, The Arizona RepublicCronkite 256

Don’t Be a Data Victim (continues)Cronkite 356

10

11:30-12:20 p.m.Keynote Speaker: Rob CurleyBallroom

12:20-1:20 p.m.Adviser Luncheon: Sign up at registration desk.Goldwater Room (Lobby Level)

1:30-4 p.m.Newspaper CritiquesSalon 1

1:30-2:35 p.m.Qualities of a Good Newspaper PhotoWhat looks good in the camera isn’t always what works in print. We’ll share the secrets of making sure your paper’s pictures have maximum impact, and how to decide what would play better online.Michael Meister, The Arizona RepublicSalon 2

10 Quick Improvements to Your News DesignSee 10 ways you can make your news designs pop. Fast.Ron Johnson, Indiana UniversitySalon 3

What Do Hiring Editors ExpectIn this competitive job market, every journalist is looking for a leg up. Find out from a former top newsroom leader who has recruited and hired hundreds of journalists what you need to set yourself apart.Linda Austin, Arizona State University Cronkite SchoolSalon 4

How to Survive Your First Year Reporting in the “Real World”Our panel of young pros will off er tips for those about to graduate and enter the job market, including what they learned from the job search and what they learned from their fi rst year on the job. Come armed with questions so they can tell you what to do to make your fi rst year easier than theirs.Rebekah Sanders and Eddi Trevizo, The Arizona RepublicSalon 5

Creating and Improving Special SectionsLooking for a new section to boost revenue? Current special sections become diffi cult to sell? Developing new special sections that fi ll your market and rejuvenate the old standards to keep the customer satisfi ed with the results will be discussed during this session. Bring your ideas and questions.Paul Bittick, Cal PolySalon 6

Cover a Beat and Discover the Heartbeat of Your CampusCovering a beat is becoming a lost art. We’ve

forgotten that it’s not about the beat’s subject matter, it’s about the people on the beat. So we should be great at covering a beat, because if there’s anything journalists do well, it’s socialize. Covering a beat is just socializing in a professional manner. Let’s talk about how much fun it is coming up with much more interesting storiesMark Witherspoon, Iowa State UniversitySalon 7

Rob Curley Q&AHere’s your chance to get your questions answered from one of the nation’s leading experts in new media and interactivity.Rob Curley, Las Vegas SunBallroom

2:45-3:45 p.m.Multimedia Storytelling with Flash for the Non-TechieLearn how creating interactive online stories with Flash can be as easy as cut-and-paste, without the usual steep learning curve of mastering Flash and ActionScript.Ben Johnson, Southern Connecticut State UniversitySalon 2

How to Survive Being an Editor Without Killing SomeoneAre your staff or fellow editors driving you crazy? You are not alone! Learn tips from a veteran newspaper reporter and editor (who never killed anyone!) about how to make the best of often-diffi cult situations.Holly Heyser, Sacramento State UniversitySalon 3

10 Can’t-Miss Secrets to Elevate Your Digital PhotographyWhether you’re a reporter with a point-and-shoot or fl edgling photojournalist looking to make the most out of better equipment, we’ve got the tips to take your work to a higher level.Rob Schumacher, The Arizona RepublicSalon 4

Managing a Newspaper, Four-Year SchoolCharlie Hambos, University of TampaJeb Inge, Shepherd UniversityAlex Pearlman, Suff olk UniversityJen Siino, Chico State UniversitySalon 5

The ‘OC’ of Advertising SalesFirst you have to Open the door to your customer and lastly you have to Close the sale. This session will cover the sales call from researching and preparing for that fi rst visit to leaving with the sales order. Paul Bittick, Cal PolySalon 6

Can We Use That?From celebrity photos to recorded music, the Internet

provides easy access to content created by others. But borrowing that material can infringe copyright protections. Learn when using others’ works is fair, and when it’s not.Mark Goodman, Kent State UniversitySalon 8

Managing a Multimedia Web SiteIt can be like spinning a dozen plates on sticks, but when it clicks, a multimedia Web site is a powerful way to convey news to the worldwide masses.Louis Villalobos, The Arizona RepublicBallroom

+ Sunday, Feb. 289-10:05 am

Plagiarism/Fabrication and How to Prevent Them in Your Newsroom Journalism’s biggest scandals were preceded by people in the newsrooms saying, “Wow, that’s unreal.” And it was. How do you prevent embellishments from ruining your reputation?J. Craig Anderson, business reporter, The Arizona RepublicSalon 2

Investigative Stories on a College CampusVictor Greto, moderator, Wesley CollegeKim Manahan, Wesley CollegeTodd Wilson, Sacramento State UniversitySalon 3

How to Succeed in Business Journalism Without Really TryingThe economic convulsions nationally underscore the importance of business and fi nancial journalism. It also can be a great career. Learn from veteran journalist Warren Watson, the executive director of the Society of American Business Editors and Writers, based here in Phoenix, about how to break into business journalism. Warning: There will be a quiz on the economy. But it promises to be fun and you can even win money or a door prize or two. We may have to clear the money thing with Treasury Secretary Tim Geithner!Warren Watson, Society of American

Business Editors and WritersSalon 4

10:15-11:15 a.m.Keynote Speaker: Steve BensonBallroom

11:15-11:30 a.m.Best of Show AwardsLogan Aimone and Kathy Huting, ACPBallroom

T H I S S U M M E R

ACP National College Journalism Workshops“Low frills. High tech.”

July 22-25, 2010University of Minnesota

Minneapolis

T H I S F A L L

ACP/CMA National College Media Convention

Oct. 27-31, 2010Galt House

Louisville, Ky.

N E X T Y E A R

ACP National College Journalism Convention

March 3-6, 2011Renaissance Hollywood

Los Angeles

+ Upcoming Events

11

+ Speakers+ SpeakersPaul BittickCalifornia Polytechnic

University, San Luis Obispo

David J. BodneySteptoe & Johnson

David CuillierUniversity of Arizona

Rob CurleyLas Vegas Sun

John Dickersonsyndicated columnist

Marty DobrowSpringfi eld College

Mark GoodmanKent State University

Serri GraslieHamline University

Holly HeyserSacramento State University

David HudsonHamline University

Ben JohnsonSouthern Connecticut

State University

Ron JohnsonIndiana University

Jim KillamNorthern Illinois University

Jane KirtleyUniversity of Minnesota

Arnie KuennVertical Measures

Mark S. LuckieJournalist/Blogger,

10,000 Words

Bryan MurleyEastern Illinois University

Robert NinoKPNX Television

Mary Ann PearsonCalifornia Baptist University

Chris PooreUniversity of Kentucky

Nils RosdahlNorth Idaho College

Michael SchwartzVertical Measures

Randy StanoUniversity of Miami

David StudinskiCollege Media Network

Mark WitherspoonIowa State University

James Borchers, SUNY Rockland

Faryar Borhani, San Diego State University

Patty Conover, Chico State University

Eli Frankovich, North Idaho College

Alisha George, Washington College

Alixandra Greenman, Mills College

Charlie Hambos, University of Tampa

Elchanan Heller, SUNY Rockland

Jeb Inge, Shepherd University

Jennifer Jones, Piedmont Virginia Community College

Nick Lane, Notre Dame de Namur University

Lance Madden, University of Arizona

Kim Manahan, Wesley College

Amanda Newfi eld, Cal Poly Pomona

Alex Pearlman, Suff olk University

Alexandra Posadzki, York University

Arianna Ranahosseini, University of Denver

Annemarie Schulte, Clackamas College

Melissa Steiner, University of Tampa

Jen Siino, Chico State University

Alex Vera, University of Tampa

Todd Wilson, Sacramento State University

+ Panelists+ PanelistsThe Arizona Republic and azcentral.com:

J. Craig Anderson, business reporter

Robert Anglen, investigative reporter

Steve Benson, cartoonist

Tracy Collins, director, Operations Center

John D’Anna, associate community editor

Cheryl Evans, photographer

Melissa Galbraith, assistant news editor

Christopher George, Page One designer

Craig Harris, investigative reporter

Aric Johnson, breaking online news editor

Randy Lovely, editor and vice president of news

Emmanuel Lozano, assistant photo editor

Michael Meister, director of photography

Michael Roberts, deputy managing editor for staff development

Rebekah Sanders, reporter

Rob Schumacher, photographer and photo trainer

Dave Seibert, lead video producer

Pat Shannahan, photographer

Eddi Trevizo, reporter

Louis Villalobos, night city editor and weekend home page manager

Russ Wiles, investing and personal fi nance reporter

Matt Wynn, database development editor

Dart Center for Journalism and Trauma:

Sue Lockett JohnMigael SchererMeg Spratt

Arizona State University Walter Cronkite School of Journalism and Mass Communication:

Linda Austin, Executive Director, Donald W. Reynolds National Center for Business Journalism

Dave Cornelius, director, Stardust Journalism Program

CJ Cornell, Professor of Digital Media & Entrepreneurship

Steve Doig, Knight Chair in Journalism

Dan Gillmor, director, Knight Center for Digital Media Entrepreneurship, Kauff man Professor of Digital Media Entrepreneurship

Tim McGuire, Frank Russell Chair for the Business of Journalism

Warren Watson, director, Society of American Business Editors and Writers

+ Convention Sponsors+ Convention SponsorsThe Associated Collegiate Press and its members wish to thank these businesses for their sponsorship of convention events.

College Media Network • www.collegemedianetwork.com Pilot BeGreen • www.pilotbegreen.us

Associated Collegiate Press is the nation’s oldest and largest organization of college journalists. Through its programs, ACP provides training, feedback, networking opportunities and recognition. Membership rates are $69 for broadcast media and $109 to $139 for other media.

Contact us:2221 University Avenue SE, Suite 121Minneapolis, MN 55414612-625-8335 • 612-626-0720 faxacp.studentpress.orginfo@studentpress.orgTwitter: @acpressFacebook: facebook.com/acpress