T H E I N S P I R A T I O N

A sesnse of cropping and framing different parts of the gar-ments of the season’s collection will draw the ey of the viewer only to sneak peaks of the season --- drawing them

into the store for the full view and potential purchase. In-teresting light fixtures and arrangements in the windows

draw attention to the minimalism of the accessories, while also serving as an installation art piece. Mirrors are a

large part of the inspiration for this visual concept. Mir-rors are great for creating interesting perseptions and

cropping in photographs. Art works with the use of differ-ent levels of depth were also a large part of this window concept. Anything with differnt persepectives of fields of

depth were large inspirational contriutors to theis concept.

T H E S T O R E

research of existing acne studios stores and other window inspirations

T H E C O L L E C T I O N

T H E F L O O R P L A N

based on the new york flaship store on Green Street and Grand Street. The windows are sep-arated by large colomns and the building is

a older style and is painted in a light grey. the interior is mostly pastel pink marble,

steel, exposed concrete, and granite. We de-cided to have two in-wall displays. The fit-ting room area will be on a elevated platform with four stairs leading to the doors and the sitting area. There are ten windows in total around the entire store; 5 on each side. The shoes, accessories, and folded garments will be on tables with florecent lighting around the edges. There is an art display next to

the folded garments display, as well as var-ious paintings and statues through out the store. When you walk into the store you are greeted by a huge florecent light sculpu-

tre which ties the window displays into the rest of the store. Behind the light sculpture

there is a frosted wall giving a sense of lighting to the retail area behind the wall without interruption. The flooring and wall treatments are based on the New York store.

Green StNew York, NY

T H E W I N D O W

T H E C U S T O M E R

AGE: 25-50Characteristics: young and established pro-

fessionals, art mindedIncome: middle to upper class

Aesthetic: cool, sleek, tailored, attention to detail, subdued without being subtle

The Acne customer purchases with the desire for quality and attention to detail. This

consumer is not as concerned about the trends as he or she is with the timelessness of the garments that are still made to feel very

current and futuristic at times. He or she is a young or established professional with an art-minded aesthetic to dressing. The con-

sumer appreciates that which is subdued, but not subtle, both in their clothing and their overall lifestyle. From their home to the

places they go, the Acne customer focuses on the art within life.

T H E C O M P E T I T O R

MarniAlexander Wang

Isa ArfenRag and Bone

Creatures of the WindBand of Outsiders

A.P.CHelmut Lang

High Quality Low Quality

High Price

Low Price

A Z R A C E R I M O V I CE M I L Y I R O N S