Mega-Trends, Mega-Opportunities

Capturing the Potential of Mobility

Jagannath Rao

Motorola Inc.

,RudyKrolopp

, lead designerof the first cell phone 8000 (1983)poses with the DynaTAC X

' (2005)andMotorola s Razrcell phone

2 2 2007Razr launched inQ

Cellular Mobile Phones

WORLD POPULATION

4 births per second

MOBILE PHONE

32 sold per second

Mega Trends

MOBILESCALE

Device Capability

325 MHz

BroadbandWireless IP

Average data transfer rates*

WiMAX

HSDPA

EV-DO

UMTS

EDGE

CDMA 1X

GPRS

60 kbps

115 kbps

256 kbps

400 kbps

1.0 Mbps

4.0 Mbps

35 kbps

aacPlus v232 kbps

aacPlus64 kbps

AAC/WMA128 kbps

MP3160 kbps

LTE

802.11g

4.0 Mbps

14.4 Mbps

MP3 song

11 mins

6 mins

3 mins

2 mins

38 secs

10 secs

18mins

10 secs

3 sec

0.0 0.5 1.0 1.5 2.0 2.5 3.0 3.5 4.0 4.5 5.0 (MB)

MOTOROLA, the Stylized M Logo, and MOTOWI4 are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2006

Ubiquitous Access to Content andServices

• TECHNOLOGY & BUSINESS DAILY SCOOP http://www.infoworld.com/

• Thursday, Jan 10, 2008• ===========================================

• Gadgets have always taken center stage at the Consumer Electronics Show, but this year more than ever, even the coolest devices seem to be mere means to an end -- access to content and services whenever and wherever you want them.

MegaOpportunities“when another 10 people out of 100 have mobile communications GDP goes up by

0.6%. The rapid expansion of communications equipment has been the

single biggest factor in driving the western economy.”

LondonBusiness School

Network

Seamless Mobility

Device

Service

Content

Mobility

PSTN

GSM

CDMA

Wifi

Server

Voice

Data

Msg

LBS

- Opportunity IndiaMobility and Mobile Communications are

Leading the communications,information revolution, and Economic Development, not just than just replacing fixed communication

Wireless / mobile devices will be the first and only broadband access to the internet for many, and will play a roll similar to the cellphone for voice communications

Indian Telecom Market Opportunity

Population: 1.1 Bn

Urban Population: 350+ Mn

Mobile Connections: >210Mn

Internet Connections:

~10 Mn

Broadband Connections:

~2.7 Mn

Tele-density : >20%Broadband Density : ~0.2%Net Adds (Voice) : 6-7M pmNet Adds (Data) : ~0.06M pm

Cable Connections:

60 mn Fixed Connections:<40 Mn (7-8m DSL upgradeable)

Opportunity is to replicate the cellular success story in Opportunity is to replicate the cellular success story in broadband wireless and grow to 20M+ broadband broadband wireless and grow to 20M+ broadband

subscribers by 2010subscribers by 2010

/ Challenges Opportunities• Devices

– Creating a General Purpose Hand held computing / information device– Standard OS, CPU; Multiple Network Interfaces– Low – cost– Energy Source– User Interface

• Infrastructure– Cost, Geographic coverage, Energy

• Providers– Traditional: Going beyond voice and simple SMS– Non-Traditional: New Service / subscription models

• Applications and Services– Need to build wireless web apps / services model

• Enterprise– Enabling the Individual / Micro Entrepreneur, not just help big business

• Government– Poor foundation of Web-based apps / services to bring to mobile

!ThankYou

Wireless Broadband Revolution: MotoWi4

ALL IP, NEXT GENERATION WIRELESS BROADBANDProviding coverage in all spaces to all segments

Enterprise Residential Point-to-Point Metro

Mesh BackhaulIndoor WiBB WiMAXCanopy

ENTERPRISEMOBILITY

Advanced Data Capture Mobile

Computing RFID Wireless LAN Infrastructure

ManagementSoftware

Global Services

Retail

WholesaleDistribution

Transportation& Travel

ManufacturingHealthcare

Government

Field Mobility

Cell Phone Mobile DoctorsGeneral Practitioners are using cellular Service to deliver healthcare and medical services to rural India

Mandi Prices on the MoveMobile Technology being used to remove information barriers & allow the farmers to get best price for their produce

Kerala Fishermen Call in their CatchFisherman pass valuable information on their mobile phones as to where large shoals are available and for calling for assistance when calamity strikes

Applications and Services

Photo credit: Jan Chipchase