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ACLU of Illinois Chapter TrainingApril 14, 2012
Champaign, Illinois
Getting Online & Doing it Well
Contents of this presentation
• All aboard the social media bandwagon!• Elements of a successful website• Using email to spread the word• Let us help you
Facebook Insights
Our Twitterverse
Social Media VisibilityA little elbow grease goes a long wayfacebook.com/ACLUofCI:
Social Media Visibility
Social Media TakeawaysEngage frequently
Listen to your networks
Don’t spend too much time
Elements of a successful website
• Frequently updated content• Prominent calls to action• Easy access to social networks• Visuals!• Menus & directories
Use a blog as a website!
What the #@&*^$ is a WYSIWYG?
What You See Is What You Get
Website Takeaways
• Use images, links, and calls to action to make your website engaging
• Promote your social networks• Keep your content relevant & up-to-
date• Use a blog as a website• Don’t be intimidated!
Using our email system
Give us the who, what when, where & why, and we’ll whip up an email for you!
Email Performance
Ideal Click-through
rate =1.6%+
Email Takeaways
• Give sufficient lead time
• Always have a landing page
• Use images• Content should be
punchy & pithy
At Your Service
I am happy to help you with:
• Social media questions & requests
• Website troubleshooting• Sending email
Questions?
