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8/14/2019 Acl 1 Marketing

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THEBOOMPERIOD

The golden period for the Indian economywas considered to be in years 2006-2007

All the major cities of the countrycontributed in the growth

Almost all the sectors participated in theboom

In this boom we saw very high GDP growthrate which was up to 9.5%


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FACTORSCONTRIBUTINGTOINCREASEINTHE GDP

Increase in Consumption level of theindividuals.

Demand for Real estate business in Metrosof the country

Increase in Foreign Investment into India


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INCREASEIN FMCGANDELECTRONICGOODS

65 million mobile phones landed in Indianmarket

10 million television sets were purchased.

6.34 million personal Computers and over a

million new cars

Sales of industrial products was raised by18%


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Food and retail sectors have also experienced atremendous growth in India for the year 2007-08.

Multinational companies have also set up theirbusiness plant in the country.

Even the share market saw the same trend of

foreign investments.

Many big food retail chains have also set uptheir outlets.


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After the liberalization era of the Indianeconomy, the growth story of India GDP wasdriven by the following sectors of Indian

industry Information Technology

Information Technology Enabled Services

Telecommunications Electronics and hardware

Automobiles


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Pharmaceuticals and Biotechnology

Consumer durables

Retails

Infrastructure

Airlines

Hospitality

Oil and natural gas


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GAINERSANDLOSERSIN 2009

Manufacturing sector growth has droppeddown to about 5.8 percent

Farm production has also been affected,

registering a figure of about 2.9 percent. Gainer was construction sector, which

experienced growth of nearly 12.6 percent.Construction sector grew in strength due torapid rise in erection of new roads, airports,and power plants


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GAINERSANDLOSERSIN 2009

India oil demand was not affected by theeconomic crisis in 2009, and next years oilusage is forecast to grow further.

All sectors are seeking more energy and newvehicle registrations are expected tocontinue the fast growth of 2009. Thesefactors would push up oil demand by 15 per

cent, making it the fastest growing productin terms percentage rise


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RECESSION

What causes it?

An economy which grows over a period of time

tends to slow down the growth as a part of thenormal economic cycle. An economy typically

expands for 6-10 years and tends to go into a

recession for about six months to 2 years.


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RECESSION

A recession normally takes place whenconsumers lose confidence in the growth ofthe economy and spend less


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5. Real estate market took a downfall

6. Inflation increased

7. GDP came down and the GPD forecast

for the next two quarters were only average. 8.Change in consumer behaviors and

purchasing power took place.

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