Achieving Visibility in the Cloud EGI Event, Vilnius - December 2009 Liora Rosenblum, Senior Consultant International Business Development

Achieving Visibility in the CloudEGI Event, Vilnius - December 2009

Liora Rosenblum, Senior Consultant International Business Development

© 2001-2009 GlassHouse Technologies, Inc. This material may not be reprinted or redistributed without the express written consent of GlassHouse Technologies, Inc.

Agenda

• Cloud Services• Sample Client Engagement• Industry Position• GlassHouse Intellectual Property• Differentiators



What is Cloud Computing?Cloud Confusion

• An abundance of differing opinions– “We’ve redefined Cloud Computing to include everything

that we already do.”– Larry Ellison, CEO Oracle

– “It’s stupidity. It’s worse than stupidity: it’s a marketing hype campaign.”

– Richard Stallman, Free Software Foundation

– "It's definitely not hype. Any technology leader who thinks it's hype is coming at it from the same place where technology leaders said the Internet is hype.”

– Vivek Kundra, Federal CIO

• ACM study found 22 definitions of cloud!• Everyone from academia (UC Berkeley) to analysts

(McKinsey) weighing in


What is Cloud Computing?Purists, Marketing, and Pragmatism

• Which of these are cloud computing?– A. Application Service Provider (ASP)– B. Infrastructure as a Service (IaaS) – Software as a Service (SaaS)– C. Application Development Platform as a Service– D. Grid Computing– E. Utility Computing– F. Platform as a Service (PaaS)– G. All of the above

• Convergence of:– Virtualization– Utility computing model– Distributed computing


IT As An Internal Cloud Services ProviderRequirements for Success

• Service Management Maturity– Cost Transparency throughout the IT supply chain– Service Definition and SLA Tracking– Develop a real demand forecasting capability– End the practice of over-provisioning resources– Develop effective business-based metrics

• End the project-based funding model for CapEx– It doesn’t work in a world of shared resources

• Metrics, metrics, metrics– Performance, resources capacities, per-unit-costs, and trending


Our Role in the Cloud

• We are a Cloud-Enabler– We offer services to help customers prepare their

environment to work effectively with cloud technologies• We provide strategic direction, design and plan execution for

customers to establish their own private/internal clouds• We provide strategic direction, design and plan execution for

customers shifting pieces of their environment to an external cloud

• We provide methodology and tools to move up the Service Provider Maturity Continuum

– We offer services to help customers monitor and meter their cloud environments – internal and external


GlassHouse Cloud Services


GlassHouse Cloud Services


Customer Example

Large Hosting Service Provider – Cloud Services business case, design and

implementation


Large Hosting Service Provider – Cloud Services

Programme ObjectivesPhase 1 (Completed):• Define Cloud services roadmap for the hosting service

provider to take to market • Define “Cloud Service 1.0” make-up• Produce market opportunity analysis for “Cloud Service 1.0”• Position opportunity with vendors and partners

Phase 2 (Proposed):• Implement “Cloud 1.0” and migrate Internal IT to become a

reference case• Produce commercial launch materials• Position benefits to customer base• Launch “Cloud 1.0” March 2010• Develop and implement “Cloud 2.0” and “Cloud 3.0” offerings



Programme Workflow

Forecast &

Business Case

Service DefinitionCloud 1.0 RequirementsMarket + Competition

ComplexityExisting Capabilities

Timescales

LAUNCH

Service DesignProcesses Technology

Tools Skills SLA’s

Service Implementation

POC Pilot

Internal ITRequirement

s

Gap Analysis

Implementation and

Migration

Use Case

High Level Service DefinitionService Development Roadmap

Reference Technical ArchitectureSupport ModelProcess and Policy FrameworksHigh-Level Skills Matrix

Cost Model

High Level Business

Case

Market Requirements



Detailed Activities - Define Cloud Services and Roadmap

• Activities:– Workshop preparation – current services and

capabilities, market requirements– Initial workshop – high-level aspirational service

offerings– Requirements analysis – dependent technology and

toolsets, competitive offerings– Finalise high-level service definitions – including

initial service offering and development roadmap

• Deliverables:– High Level Service Definition– Service Development Roadmap


Large Hosting Service Provider – Cloud ServiceDetailed Activities - Develop Service Delivery Model

• Activities: – Define underlying service delivery model to deliver the

agreed services, i.e.• Technology – Platforms, O/S, storage, backup and DR• Process – Service provider and external customer process

requirements• Governance – Compliance, security• Tools – Monitoring and management, customer tools (e.g. self

service provisioning, capacity management)• Support Model – Service provider versus customer roles &

responsibilities• SLAs – provisioning, processes, support, performance, etc.• Skills - technical, operational, commercial

• Deliverables:– Reference Technical Architecture– Support Model– Process and Policy Frameworks– High-Level Skills Matrix



Detailed Activities - Build Supporting Business Case• Activities:

– Develop the business case to identify the level of opportunity against the level of investment required

• Assess the market opportunity, i.e. potential customer volumes and usage

• Define fully burdened costs for service delivery and the likely service pricing and revenue

• Identify the costs for implementation• Model the potential net profitability, including timescales for

ROI

• Deliverables:– Cost Model– High-level Business Case



Detailed Activities - Cloud 1.0 Design and Implementation



Sample Deliverables - Service Definition and DesignItems Covered:• Cloud Computing Overview• Cloud Delivery Model• Cloud Service 1.0 Definition• Service Management Requirements• Security and Data Privacy Requirements• Data Centre Facility Requirements• SLA Framework• Customer Engagement Model• Project Constraints and Risks• Service Enablement Roadmap• Reference Technical Architecture



Sample Deliverables - Cloud Service Model



Sample Deliverables - Cloud Portal Definition

Cloud Version 1.0 Portal Features

Access Controls and Authorisation

Incident Management

Configuration management

Reporting Options**

Logout / Exit

Health and Status

checks

Dashboard*

ConsumptionReport

Incident / event logging

Provisioning and Service Requests

PerformanceReport

Incident and resolution report

Incident Status and escalation

Incident resolution against

SLA

Upgrade Existing Resource

Add New Resource

Suspend / Archive

De-provision Resource

Order Tracking



Sample Deliverables - Cloud Service Roadmap



Sample Deliverables - Reference Technical Architecture

LegendTitle

AuthorDate RevisionPage18th August 2009 Atiek Arian 1.01 of 1

Cable and Wireless Cloud Service 1.0: Reference Technical ArchitectureIP LinkFibre Channel Link

Internet or Client WAN

PRIMARY SITE SECONDARY SITE

Global Traffic Load Balancing

Cloud Service PortalWebserver Layer

vCenter Appand DatabaseSecondary Site

Cloud Service Portal App and Database Layers

vCenter Appand DatabasePrimary Site

VIRTUAL COMPUTE UNITS

VM VM VM VMVM VM VM VM

Resource Pool VMs Flexible Provision VMs

Physical Servers

Hypervisor Layer

Virtual Machine Monitor Layer

VIRTUAL COMPUTE UNITS

VM VM VM VMVM VM VM VM

Resource Pool VMs Flexible Provision VMs

Physical Servers

Hypervisor Layer

Virtual Machine Monitor Layer

Spanned Dedicated Client VLANs

Local Traffic Load Balancing Local Traffic Load Balancing

Externally Facing Firewalls Externally Facing Firewalls

Internally Facing FirewallsInternally Facing Firewalls

IP Network

Network Attached Storage

Fibre Channel Attached Storage

Data Centre LANs Data Centre LANs

Fibre Channel Network

Offsite Backup

Offsite Backup

Fibre Channel Attached Storage

Network Attached Storage

IP Network

Fibre Channel Network


Industry Position

• Cloud is not going away – the hype will drive current and startup vendors to significant innovation

• GlassHouse clients will benefit from these efforts• Our primary clients are mid to large enterprises• Cloud Services for these clients are based on the following• assumptions:

– In the near term Private Cloud Services will be more utilized than External, Public or Federated

– The most important CSF for Cloud Services within the Enterprise, is maturity within the Service Provider Model. CIO’s will have to provide an answer to Public Cloud Services

• VMware owns the x86 platform virtualization market and will be the primary vendor short term for Internal Cloud infrastructure

• Enterprise storage vendors will be pushed to provide more cost effective options to compete with Cloud providers



GlassHouse Consulting Framework

• Unique Delivery Methods– Breaks down IT “ Towers” to accelerate time to deployment– Breaks with traditional linear consulting methods (assessment model)– Client-focused and collaborative in nature– Shifts level of effort from discovery to deliverables

• Service Provider Model Framework (SPM)– Service Process Maturity Model– Define Services and Service Levels– Map Costs to Service Levels– Provide Cost Transparency– ITIL/ITSM aligned

• Facilitated Design & Planning Framework (Accelerate)– Facilitated session methodology– Proven methodology for accelerating time to value


Accelerate Delivery Framework


GlassHouse Technical Tools

• ROI Modeling Tools– Built by IT experts, built for IT capital/operational decisions– Removes complexity from financial analysis and scenario

modeling– Fast-tracks path to key financial views required for strategic

decisions

• Service Provider Model toolsets (SPM)– Define Services and Service Levels– Map Costs to Service Levels– Provide Cost Transparency– ITIL/ITSM aligned


Key Differentiators

• Cloud Model aligns very well with core GlassHouse approach and capabilities– Service Provider Model– Virtualization and Platform Services– Storage & Data Protection Services– Security Services– Monitoring and Metrics Services

• All of these components are prerequisites for a successful private cloud deployment

• Service portfolio leverages GlassHouse capabilities to enable clients to:– Determine the impact and opportunity to leverage Cloud-based services– Select a Cloud Service Provider that best aligns with their business requirements– Develop an internal Cloud Services Capability

• Delivery frameworks scale from mid-market to large enterprise• Practice SME’s from virtualization, data center, security, ITSM/SPM, storage• Delivery methods offer cost-competitive and efficient means to engage

customers and achieve results• Financial modeling and analysis focuses on real-world customer needs


Thank You

Liora Rosenblum, Senior Consultant+972 9 7622 700

[email protected] www.glasshouse.com

Documents

Achieving Visibility in the Cloud EGI Event, Vilnius - December 2009 Liora Rosenblum, Senior Consultant International Business Development